Write Tip: Creating Releases To Send With Review Copies

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Okay, it’s been a few months since I did one of these. I’ll admit, my well was running dry and needed a break to refresh. But I’m going to pick it back up now with a subject that many authors and even small publishers might benefit from: creating releases to go with review copies as you send them out.

If you’re not on a list to receive ARCS from majors, you may not have seen one. But all ARCs (Advanced Review Copies) come with a press release containing key information about the book. They are easy to create. I did mine in Word. And yet, they entice the recipient to read as well as making it easy for them to find key information about the author and book in case they want to write reviews, do interviews, or more.

I recently made these for my latest anthologies and here’s what they look like for Raygun Chronicles:

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So let’s break it down. First, your header should include the publisher’s logo and primary business address.

The footer should include the meta data about the book (as shown), including page count, release date, sale price, ISBN, format, etc.

360 pages · ISBN 978-0-9881257-5-9 · Hardcover: $29.95US/$34.95CAD ·
Publication: December 3, 2013 · Paperback: ISBN  978-0-9881257-6-6 $17.95US/$19.95CAD ·
ebook: ISBN 978-0-9881257-7-3 $6.99US/$8.99CAD

Usually centered. This is the key information for both reviews and articles as well as booksellers and others who might want to order the book.

The header and footer should be the same on every page of the release. And I should tell you, two pages is usually more than enough. In fact, most are a page and a half.

Now let’s look at what lies between.

First, at the top right corner, put contact information. An email address, name hyperlink and even phone number if you want, usually for a publicist or publisher who will serve as key point of contact for inquiries about the book. Sometimes the release date is also included in bold above this information.

Next, key quotes. If you’re fortunate enough to have early reviews or blurbs back, use them. If they’re too long, trim or use judicious ellipses, but don’t change the meaning of anything. This is very important. You will be called on it and having those kinds of questions raised in the middle of a release is not advisable. It’s an unneeded distraction at the least.

Then, centered, in large text and bold, Title and author’s name as a reminder which book this release pertains to. After all, most reviewers and interviewers get many ARCs and releases and they can be easily separated and all look alike. Make it easy for them to be matched up again if necessary.

Then a brief summary about the book, using your best exciting, sales language, of course, to make them want to read.

This should be followed by a bio of the author. 100-150 words should suffice. Less if possible. Concise and quick is what matters here. You want to excite and tease them but not make them stop reading.

Then after the bio, usually on page 2 (as shown) include blurb clips from author’s previous work. Sometimes there can be images of the book, but these increase printing cost. Often a list of the author’s other titles with ISBNs and prices is included.

Regardless, this is the standard information for such releases. The purpose is to get the recipient to prioritize attention to the book in question. And so keep it concise, clean, and positive. But also be honest and don’t overdo it. After all, the book should speak for itself. Remember, with all the requests inundating them and the fact that not every book, subject or author appeals to everyone, your book may not be chosen. Sometimes they’ve reviewed too much in that genre recently or even an0ther of your books. Sometimes, there are other reasons. Regardless, getting it into their hands and getting their attention is your job. What happens after that is not.

Printing these double sided is a good idea, but stapled double pages is also common. Regardless, they are easy to make and cheap to print and they will make even your self-published or micropress book look professional alongside the books from the majors. Provided your cover design and layout can compete, that is. But that’s a different post.

So that’s how to make your own professional Release Cover Letters For Review Copies of your books. I hope it’s useful. For what it’s worth…


Beyond The Sun revised coverBryan Thomas Schmidt is an author and editor of adult and children’s speculative fiction including the novels The Worker Prince and The Returning, and the children’s books 102 More Hilarious Dinosaur Jokes For Kids (ebook only) and Abraham Lincoln: Dinosaur Hunter- Land Of Legends. His debut novel, The Worker Prince (2011) received Honorable Mention on Barnes & Noble Book Club’s Year’s Best Science Fiction Releases for 2011. His short stories have appeared in magazines, anthologies and online. He edited the anthologies Space Battles: Full Throttle Space Tales #6 (Flying Pen Press, 2012), Beyond The Sun (Fairwood, July 2013), and Raygun Chronicles: Space Opera For a New Age  (Every Day Publishing, November 2013) and is working on Shattered Shields with co-editor Jennifer Brozek (Baen, 2014). He also hosts #sffwrtcht (Science Fiction & Fantasy Writer’s Chat) Wednesdays at 9 pm ET on Twitter and can be found via Twitter as @BryanThomasS, on his website atwww.bryanthomasschmidt.net or Facebook.

Write Tip: 5 Keys To A Successful Freelance Editing/Writing Business

Well, I’ve dreamed for years of full time writing and creative work, and at least for the past two months, I’ve been living that nicely. I’m grateful for this development. I had not had full time work since May 2010, when I was laid off. I have been on unemployment and food stamps and looking for work has been my job, but instead of letting it get me down, I also spent a lot of time writing and editing and developing my network. That has finally paid off in steady work which, if it continues at the present level, should put me at $30k income by a year from now, maybe more. It’s a great opportunity, and I’m thoroughly loving it. But it’s taken a lot of effort to learn how to do this and I continue to learn more all time. I get asked for advice these days on how to build a freelance career, so here a few key tips I’ve learned which have helped me so far:

1) Diversity — You need to develop your knowledge not only of diverse software but types of writing and editing. From technical to creative, marketing to fiction, you should be familiar with Microsoft Word, Microsoft Publisher, Microsoft Visio, Adobe Photoshop, Adobe Standard/Reader and anything else you can get your hands on. The needs of the jobs vary but being diverse in not only the types of materials you can offer as well as the types of software platforms you are familiar with will really give you the most opportunities. It takes time to develop this, and, perhaps, money if you need software. Some of it can be bought used for much less price. Free classes can often be taken online. Whatever the case, you should develop skills as much as possible in as many areas as you can. And you should build portfolio samples to demonstrate them.

2) Disciplined Hard Work — There’s no way around this. If you want to make money doing this, you must treat it as a job. Set aside specific hours, keep track of them and your tasks, research proper invoicing and rates, track expenses and dedicate the necessary time to work. I have both a daily planner and large desk calendar I use as well as my computer and smart phone to track projects, deadlines, hours, etc. I also track when I bill clients, when they pay me, how much I am owed, bills, etc. I keep a large queue of projects going: https://bryanthomasschmidt.net/2012/10/28/works-in-progress-writing-editing-projects-i-am-working-on/ is my latest list. And I prioritize both based on deadlines clients ask for, when I receive them, type of work, etc. I am honest and up front with clients when time gets off schedule and I work hard to make sure they are kept abreast of all developments. In return, I am developing some steady clients who come back to me and recommend me to others.  You must discipline yourself. You can’t be fly-by-night if you want to succeed. Clients do expect fast turn around and high quality. They have a right to when they’re paying you $25-30 an hour and expecting to get good advice. And it means you have to sometimes put your personal projects aside and put the paying projects first. The only way to keep room for your personal projects, in my experience, is to be disciplined and schedule your time well.

3) Networking/Reputation — Almost every opportunity you get will be the result of referrals or tips from someone else. So building a good network and reputation is very important. Not just a reputation as a nice person either. Although my approach of treating people the way I want to be treated is definitely paying off, so is my reputation for meeting deadlines, going out of my way to help and encourage clients, going the extra mile from time-to-time when it’s called for and always doing quality work. Consistency in all of these things will be vital to your success and I highly recommend that you figure out what they mean for you and how to deliver them early on. A big part of this relates to deadlines and billing. Every client wants it yesterday. No one is patient when it comes to this stuff. But if they want quality, they have to give you the time to do it. I always estimate longer than I need so if things come up I am covered for delivering late. It’s far better to please them by turning things in early than disappoint them by being late. The same is true of billing. Estimate higher than expected. Surprising them with a smaller bill than expected makes them smile. Surprising them with a higher bill than expected never does. In fact, it can cause conflict. So don’t create potential conflict by failing to allow for delays and unexpected circumstances.

4) Multitasking — You will have to have the discipline and dedication to juggle multiple projects. There’s no way around it. And it can be hard. It’s hard to edit more than one book at a time. For me, editing a novel and a nonfiction piece can be done simultaneously. I can also edit short stories while editing a novel. Editing two novels at the same time is too hard. You get confused on story elements, voice,  pacing, etc. and it slows you down, so I have to keep that in mind when setting up my queues.  I tell the clients where they are in the queue and when they can expect me to deliver, and if that changes, I inform them why and how much extra time they should expect. I also offer discounts for larger jobs. You can’t live on one job, so you’ll need several. I spend an hour or two a day doing marketing work, an hour or two paid blogging, and at least four hours on editing, every day. My personal writing time comes beyond that. But at $25-30 an hour, again, I am averaging $125-150 a day which, 5 days a week (I actually work 7 right now) will add up to around $30-40k a year.

5) Marketing — A big part of your marketing is word of mouth. There’s no way around it. But you should also have a website with rates, client blurbs, a list of projects, a bio, and a blog containing helpful tips, talking about your process etc. Put links to this in your bios and email signatures, and spread the word when you can. Ask clients for referrals. Ask friends as well. Let people know what you’re doing. Do some free work in the beginning to prove yourself. Also sites like www.fiverr.com offer the opportunity to demonstrate what you offer at lower rates that can help you build up your client list for later.  In the beginning, you start out as an unknown, so you have to make effort to show people you’re capable. From doing websites for people to marketing materials, beta reading critiques, story critiques, and even editing, you can get people talking about and recommending your work. That brings you to the attention of people searching for someone to help them. It takes time. I did so much volunteering for three years and now it’s paying off. From www.fiverr.com 30 minute editing jobs for $5 to editing an anthology gratis to prove myself, I did what I had to, and I’m grateful it’s paid off.

I’m sure I can do more posts on this if it interests people, but that’s enough to really get you started down the right road. I hope it helps both direct and encourage you. I know it’s worked for me, and I hope it continues to. I hope it works for you, too. For what it’s worth…


Bryan Thomas Schmidt is an author and editor of adult and children’s speculative fiction. His debut novel, The Worker Prince(2011) received Honorable Mention on Barnes & Noble Book Club’s Year’s Best Science Fiction Releases for 2011. A sequel The Returning followed in 2012 and The Exodus will appear in 2013, completing the space opera Saga Of Davi Rhii. His first children’s books, 102 More Hilarious Dinosaur Jokes For Kids (ebook only) and Abraham Lincoln: Dinosaur Hunter- Land Of Legends (forthcoming) appeared from Delabarre Publishing in 2012.  His short stories have appeared in magazines, anthologies and online. He edited the anthology Space Battles: Full Throttle Space Tales #6 (2012) and is working on Beyond The Sun for Fairwood Press, headlined by Robert Silverberg, Kristine Kathryn Rusch, Mike Resnick and Nancy Kress, a Ray Gun Revival Best Of Collection for Every Day Publishing and World Encounters and Space & Shadows: SpecNoir with coeditor John Helfers, all forthcoming. He hosts #sffwrtcht (Science Fiction & Fantasy Writer’s Chat) Wednesdays at 9 pm ET on Twitter and is an affiliate member of the SFWA.

WorldCon Recap, Part 2–A Family Reunion & Coming Of Age

In yesterday’s recap, part 1, I talked about the things I did during WorldCon. Today’s post may interest no one but myself, yet since I found WorldCon to be profoundly moving on several levels as an experience, I still want to talk about that aspect as well. In many ways, for me, ChiCon 7 fell somewhere between a coming of age and a family reunion. It was a business trip, too, yes, but felt instead more like a gathering of family and old friends, reunited to celebrate their commonalities and enjoy their common passions, and, in my view, that’s exactly what a good con should be.

Part of this was the result of having peers who are up and coming alongside me or just a step ahead nominated for Hugos. It’s hard to measure who’s at what level, I suppose, and these are people with whom I have struck up close friendships. But watching guys like John DeNardo and Brad R. Torgersen and Patrick Hester be nominated for awards was personally moving. Regardless of that fact that one won and two lost, it was like an endorsement that our generation is welcome to the party, and I shared a sense of pride with them and achievement in that, though I had little to with Brad and Patrick’s work (I do regularly contribute to SFSignal).

Another part was having writers whose names I recognized but whom I’d never interacted with telling me they recognized my name and knew of my chat, etc. It was affirming to know that I’m more established than I realized and the respect given made me feel like I’d transitioned to one of the gang rather than a fandboy/wannabe/outside looking over the windowsill. Oh sure, standing next to Robert J. Sawyer and Robert Silverberg and such was a bit fanboy-inducing and probably always will be. Both have suggested I call them by their first names now and my internal voice keeps saying: “I don’t know if I can.” But they were both incredibly friendly and kind and it’s an honor to count them peers and friends.

It was also really exciting to be treated as an equal on panels with the likes of Charles Stross, Jay Lake, and Nancy Kress. For newcomers Lissa Price and myself, it could have been intimidating to share a panel with them, but I was assigned to moderate and all three treated me as if I were an equal. Nancy and Jay even went out of their way to compliment my efforts, which was quite kind. Full disclosure, Jay and I had lunch before the panel and have struck up a friendship over several years despite this being our first face-to-face encounter. And I have bought a story tentatively from Nancy for an anthology. But the next panel with Kay Kenyon and Carol Berg went much the same. And it was a feeling extended throughout encounters with numerous luminaries in the field.

There’s a voice inside most authors, I think, that constantly suggest we’re not good enough, not worthy. That calling ourselves an author alongside those greats we admire is far too presumptuous, perhaps, or that we have to earn our way a bit more first. For me, while I consider humility both healthy, advisable and a sign of maturity, it still is nice to feel accepted as a peer by such people. And it’s an honor I hope to live up to so they never come to regret it, if that makes any sense. It felt like I came of age from fan/wannabe to full on member of the club, as a result, and that was emotionally rewarding after some very hard months and years on a personal and professional level.

I was also honored and quite pleased when artist and ASFA president Mitchell Bentley won one of eight Judge’s Choice Awards at the World Con Art Show from judges including Irene Gallo for his cover of “Rivalry On A Sky Course,” my Davi Rhii prequel story. I commissioned it on a very thin budget and gave him a percentage of books sold in  exchange. He’d done beautiful covers for the books, and I wanted to maintain the look of the series. Plus, I enjoy collaborating with Mitch a lot. I am so pleased for him at the recognition for his fine work and, on top of that, for the fact that the Judges recognized its quality and the Con Chair bought the piece, rewarding him in yet another way. Congrats to Mitch! And gratitude!

Were there disappointments at WorldCon? Being ignored by a couple of people I once called friends for some unknown offense was a bit offputting, yes. So was missing connections with some people I really wanted to meet and never seem to encounter at Cons. The Hugo after parties shutting out of friends from the celebration annoyed me. And there were some lines and priceyness issues from time to time. I also wish my book sales had been a bit better. Three books out of 60 was a smaller ratio than I would have liked.

But those complaints are overshadowed by the magic I experienced with all the wonderful people I met. Truly it was like Schmidt Family Reunions we hold every three years that I’ve attended in that past. Meeting online friends like Jamie Todd Rubin, Howard Andrew Jones, James Enge, Madison Woods, Tim Ward, Brad Torgersen, Annie Bellett, Jay Lake, Cat Rambo, Barb Galler-Smith, Matt Forbeck and more for the first time and reuniting with old friends I hadn’t seen in a while like Saladin Ahmed, Mike Resnick, John O’Neill, Chris Kastenschmidt, and more. Add to that meeting so many past #sffwrtcht guests, including luminaries like Silverberg and Sawyer, and it was a really good experience for networking and family building. Howard Andrew Jones and I commiserated tonight on FB about how much we’d bonded with people online, making face-to-face encounters rather natural and not awkward. It’s amazing what social media has created for networking and relationship building.

And then I arrived home riding the waves of these emotions and highs and found these waiting for me:

Yeah, I know, “you got mail”– big deal, right? BUT the Locus contains a mention and my name’s on the cover of Talisman. Because Locus mentions my new book, The Returning, and my 3rd short story ever, written in 2009-10 then revised and sold in 2011, finally made it to print in Tales Of The Talisman, becoming my first print magazine appearance as a fiction author. It also is my first illustrated short story, not counting the cover for “Rivalry On A Sky Course’s” ebook, of course. “LaMigra’s” alien monster comes to life. Based on my time in El Paso, it’s the story of a culture clash that happens when two Mexican illegals get taken by aliens they mistake for Border Patrol.  As each side reacts differently than expected, it’s a fun examination of setting and culture on the border. But I’m biased as the writer, of course.

It’s a good feeling to achieve yet two more successes on the heels of a great Con. How was your World Con?


Bryan Thomas Schmidt is an author and editor of adult and children’s speculative fiction. His debut novel, The Worker Prince(2011) received Honorable Mention on Barnes & Noble Book Club’s Year’s Best Science Fiction Releases for 2011. A sequel The Returning followed in 2012 and The Exodus will appear in 2013, completing the space opera Saga Of Davi Rhii. His first children’s books, 102 More Hilarious Dinosaur Books For Kids (ebook only) and Abraham Lincoln: Dinosaur Hunter- Lost In A Land Of Legends (forthcoming) appeared from Delabarre Publishing in 2012.  His short stories have appeared in magazines, anthologies and online. He edited the anthology Space Battles: Full Throttle Space Tales #6 (2012) and is working on World Encounters and Space & Shadows: SpecNoir with coeditor John Helfers, both forthcoming. Beyond The Sun and Spec Sports anthologies are also in the works. He hosts #sffwrtcht (Science Fiction & Fantasy Writer’s Chat) Wednesdays at 9 pm ET on Twitter and is an affiliate member of the SFWA.

 

 

 

 

Write Tip: The Power And Value Of Discretion For Writers

I love this quote from The Guardian

The novelist China Miéville said self-censorship was both inevitable and desirable. “There are millions of things we shouldn’t say. We self-censor all the time, and a bloody good thing too. Our minds are washing machines full of crap that we pick up over our years on this earth.

“One of the problems [in this debate] is the elision between having the legal right to say something (and I don’t trust the state to tell me when I can and can’t say something) and having the moral right not to be told off for saying something objectionable.

“This is why the free speech warrior who thinks they have the right to say what they like and then complain when someone complains – that’s not censorship. Censorship is when the police come round.”

This ties into something I’ve been saying about social media and Facebook for a while now. I learned a long time ago to use discretion. In part, because as an ADHD person, I tend to be blunt and just blurt things out. But I also have learned that picking one’s battles is important. Even the most seemingly innocuous comment these days can be taken out of context and blown into major drama, but comment about politics and religion and forget about it!

For writers, being creative people of passion, it can be hard to exercise this important tool. Discretion can feel like censorship but it really isn’t. Discretion, like many rules and laws, is a tool to enable people to live civilly side by side despite their differences. Some people have good judgement, some don’t. So some need these tools more than others.

I don’t subscribe to the school of “say whatever the hell you want, damn the consequences!” and most authors can’t afford to either. For widespread success, at least, one’s writings need to cross boundaries, which means appealing to a lot of different people of varied backgrounds, beliefs, cultures and understandings. It’s hard to do that if you’re constantly throwing out there shocking statements, bold statements, etc. Yes, there are times to rock the boat. There are some issues one pursues with passion because it has to be done. But even then, choosing how you say what you say is an important consideration not to be taken lightly. Few of us have the audience of Stephen King, Orson Scott Card, John Scalzi, Charlaine Harris, etc. Those are authors who can (and sometimes do) get away with saying things most of us could not. But even they exercise discretion, I’m sure.

Let’s look at some definitions from www.dictionary.com:

dis·cre·tion

noun

1. the power or right to decide or act according to one’s own judgment; freedom of judgment or choice.
2. the quality of being discreet, especially with reference to one’s own actions or speech; prudence or decorum.

 

Compare that with:

 

cen·sor

5. to ban or cut portions of (a publication, film, letter, etc.)

6. to act as a censor of (behaviour, etc.)

I think it’s clear they are not exactly the same thing. One involves a decision to act in a certain way out of wisdom and a desire to be appropriate i.e. prudent. The other is a decision to conceal, ban, etc.

Why is discretion both necessary and valuable for writers? In part, I suppose it depends upon how sensitive you are to negative energy. I find it both very distracting and very discouraging.  So much so that I converted my old, longstanding Facebook profile to an author page and selectively re-added “friends” to a new private profile, organized in groups I can use for sorting my wall when I need to. That may seem extreme but a side advantage of it was to give me a huge author page following right off the bat. If saying whatever you want whenever you want is going to lead you to feel irritated, distracted, depressed, etc., then you should carefully consider discretion as a change of course. At the same time, if watching other people say whatever, whenever is causing you to feel those things, you have to consider the value of “friending” and “following.”

For me, I learned my lesson when I was told by a few friends whom I considered real world friends, not just online friends, told me I was too political and open and that it was making them uncomfortable. I started looking at what I was saying and why and realized there were ways to say what I wanted without being as snarky or blunt. I also realized I could choose the best times to comment publicly and leave others for private discussion. So I exercised discretion. The irony is one of the “friends” unfollowed anyway and never made any effort at discretion herself. But you can’t control what other people do, only what you do. And, for me, as one who is kindhearted and focuses on helping and encouraging others, I don’t think the value of saying those things outweighs the value of having those friends to support and encourage. And so I use more discretion. And I don’t feel censored or oppressed because it’s my choice.

It’s similar to how we often deal with loved ones. If you want to stay married, you have to learn not to just blurt out whatever you’re thinking or feeling whenever you want t. You have to learn to control that impulse. The same with raising kids, dealing with siblings, parents, etc. It’s necessary to be discreet sometimes in order to live with others. If you aren’t, you set yourself up for a ton of distracting drama.

So for writers, I believe discretion is both valuable and powerful. It can be empowering. For one, by using discretion, you allow your voice a larger audience and build up a great opportunity to truly have impact by what you write and say. One of the great tools of writing is letting characters speak for you. Let the characters be outrageous and say those things that you don’t. After all, they’re just characters. They’re fictional. It’s a tool used by Aaron Sorkin all the time in his successful movies and TV shows. And he’s not alone. Novelists do it, too. And so can the rest of us. There’s something far more threatening about a real person voicing something than a character or actor playing a part.

It’s valuable to maintain the opportunity and audience to be heard and to sell your work. And it’s valuable to use discretion as a part of cultivating that audience. It’s not about banning your values or thoughts or ideas. It’s not about changing how you think, believe or feel. It’s about finding ways to do all of that productively. And productivity is a key to success.

In our modern world, so is discretion.

I welcome your thoughts in comments. For what it’s worth…


Bryan Thomas Schmidt is an author and editor of adult and children’s speculative fiction. His debut novel, The Worker Prince(2011) received Honorable Mention on Barnes & Noble Book Club’s Year’s Best Science Fiction Releases for 2011. A sequel The Returning followed in 2012 and The Exodus will appear in 2013, completing the space opera Saga Of Davi Rhii. His first children’s books, 102 More Hilarious Dinosaur Books For Kids (ebook only) and Abraham Lincoln: Dinosaur Hunter- Lost In A Land Of Legends (forthcoming) appeared from Delabarre Publishing in 2012.  His short stories have appeared in magazines, anthologies and online. He edited the anthology Space Battles: Full Throttle Space Tales #6 (2012) and is working on World Encounters and Space & Shadows: SpecNoir with coeditor John Helfers, both forthcoming. He hosts #sffwrtcht (Science Fiction & Fantasy Writer’s Chat) Wednesdays at 9 pm ET on Twitter and is an affiliate member of the SFWA.

Write Tip: Top 10 Writer Lessons Learned From Cons & Appearances

Love it or hate it, for the modern author Conventions and Appearances come with the job. These can be a great deal of fun or  a great deal of stress or both. I’ve done 9 Cons since 2010, 5 since March 2012.  (You can check out my appearances here.) I’ve enjoyed them all for different reasons and yet some were better than others. Still, overall, the contact with fellow creatives and the public is a stimulant to creativity even if it drains time away from writing while I’m there. The biggest strain, of course, is budget. Cons are not cheap. But still, if you take the time to learn how to maximize them, there can be great benefits. Here are Ten Lessons I’ve learned from Cons and Appearances so far:

1) Selling Books Is Hard. A good signing/appearance tends to be around 12-13 books for me so far. As a new, relatively unknown author, it’s really hard to get people to try out your stuff. You do readings at which 4 attendees is a good turnout. You do bookstore appearances/signings and are happy if three people an hour actually stop to talk. At Cons, you do tons of panels and hand out info cards and are happy if people take them with any enthusiasm. In dealer’s rooms, if 5% of those who stop to look buy your book, you’ve done well. If you are a writer thinking selling the book is the easy part, think again. It’s hard. I don’t know how this compares with those whose publishers have thousands to spend promoting their books, but for micropress writers like me with promotion coming from my own time and money, selling books is hard.

2) Face-To-Face Matters. I realize many authors are socially awkward. We spend so much time alone by ourselves writing that social skills are not being developed. And many of us started out socially awkward in the first place. Thus, public appearances can be nerve-wracking and stressful. Still, nothing gets people’s interest like a face-to-face encounter. If you’re nice, funny, interesting, etc., people take notice. They realize you might be someone whose voice they’d like to spend time with listening. And this leads to sales and word of mouth. It’s a slow process, in my experience, but I’ve definitely seen it enough to know it’s true.

3) Most of Your Sales Come After Cons Online Or In Stores.  No matter how few or many books sell at a Con or appearance, I always know more a week or two later by looking at online sales and Author Central. Almost always we see numbers increase from people who met me or saw me at a distance and went to buy my books. I don’t know if this is because they don’t trust buying from you, worry about pressure sales if they approach or what. PayPal is secure, people. Whatever the reasons, I do see most sales coming from online or stores, even when I offer discounts through my website store, which I still can’t figure out.

4) Partnering With Dealers Has Advantages And Disadvantages. If you’re going to a Con, it’s always good to check out the dealers and see if you can find someone to either order copies of your book to sell or accept them from you on consignment. You will be expected to offer 25-40% of the price to the vendor, but I have still been able to sell books at a slight discount off retail when doing this. The bigger issues come from expectations. One, you should expect the vendor to display your books in a way that customers will see them, but not necessarily center stage and upstaging the vendor’s own wares. Two, pairing with a bookseller for books is better than pairing with another type of vendor. Vendors selling gadgets and toys will get customers who are easily distracted from books by their other wares. Clothing vendors have customers who aren’t looking for books. And so on. Booksellers are the best bet, but regardless of the vendor’s product, all of them expect you to get people to the table and come by to help sell your book. Working with booksellers makes this easier because they know how books sell, even those by unknown authors. Their expectations will therefore be appropriate. A toy vendor I worked with complained that I didn’t jump up and run out to pitch every customer who touched my book. My experience is that having a table between you is less intimidating than standing next to them on the sales side of the table and that being pushy is less effective than being casual and nice. Offer to answer questions, tell them a little about it, and even offer to sign it, yes, but being pushy is something to do at your own risk. Vendors don’t always understand because you are taking table space from their wares and sometimes the stuff they sell is sold well with a bit of push.

5) Plan Time To Be In The Dealer Room. If you have product for sale, it’s a really good idea to plan time to be at the dealer table greeting customers, signing, etc. Not just because of what I said in item 4 but because not everyone will see you at panels, readings, etc., and sometimes knowing the author is there makes buying a book more enticing. So check out the dealer room hours, compare it to your schedule for panels, etc., and plan some time. Remember: dealer rooms keep daytime hours. They will close at night, even when panels are still ongoing, so if you can, use the gaps during dealer room hours to be present and save your alone time, etc. at night for the much needed breaks. One good way to do this is to plan to bring carryout food to eat in the Dealer’s Room and eat behind the table so you can jump up and greet, etc. when customers stop by. Also, be sure and help sell the vendor’s other items, too. It shows a commitment to team and partnership that vendors will really appreciate.

6) Learn To Set Limits. Cons and appearances are tiring. You can only do so much. Overcommit at your own peril.I’d say 2-3 panels a day is a pretty good chunk, especially if you have readings and signings on top of that. It doesn’t seem like a big deal, but when you wind up doing two morning panels and then two late a night, you will realize your day has gotten really long quick. Also, being on panels requires a lot of focus. You have to be cheerful and nice and smiling, and you also have to try and give intelligent output, which also requires energy. Plus, banter with fellow panelists is also important. I did 4 programming items a day at the last Con and after the first day felt like I’d done the whole Con already. I was so tired. And I still had another day and a half to go. Some have more energy than others. But this applies especially if you are staying at a cheaper off-site hotel and you don’t have a room to run back to for a nap or recharge. Big Cons, especially, have no quiet corners for that much needed Introvert recharge either. So you can find yourself stuck in crowded, noisy areas for whole days with no real breaks and it wears you out. Also, if you actually plan to attend panels, parties, etc., the more tired and overcommitted you are, the less able you will be to not only participate in those activities but enjoy them.

7) Preparation Saves Stress. Think up questions which you might ask on a panel or might be asked and practice answers. They won’t come out exactly the same way at the time, but at least you’ll have some coordinated, coherent thoughts already floating in your head to pull out and use. If you do get asked to moderate, you’ll have some idea how to approach it. With readings, you need to practice reading slow, at a good pace. If you can read with some character voice changes, it makes it far more interesting than reading with the Ben Stein-drone. At least know which passages you plan to read and how long it takes to read them. And have an idea what you’ll say to introduce the scenes and your book as well as yourself for panels and readings. Keep it short but don’t be afraid to highlight your credentials. And if you’re new, holding up a copy of a book or two is perfectly fine. It creates a visual memory for panel attendees who might later see it in the dealer room and consider buying it.

8 ) Spread Them Out. Doing a Con every weekend may sound fun in theory if you like Cons, but in practical fact, besides being expensive, it’s quite tiring and stressful. Sometimes it will be unavoidable. But most of the time, you can alternate Cons with local signings, readings, etc. in such a way to give yourself time to rest and recover in between. I also think you benefit from geographically spreading out appearances. I blocked out a number of driving distance cons this year and prioritized based on location, cost, guest list, expected attendance, etc. to determine which I should aim for and which I could skip or leave for “if I have time.” If you have books to promote, you can’t really show up last minute and expect to do signings, readings or panels. But if you’re well known or just going to network and participate as a fan, you can definitely just make last minute choices. I like to vary Cons in size a bit but generally Cons of large attendance numbers are easier to get lost and forgotten in than smaller Cons. You also have better chances to do panels at smaller cons, although there are exceptions.

9) Take Pictures.If you have publicists you work with, they will constantly nag you about this. My publicist friend does. If you don’t have that, you should remember and find people to take pictures for you. In every panel, if you get there before hand, you can find a fan who’d be willing to take a few pics. Remember, you get what you get. If you’re anal about pictures and how they’re framed, etc., it’s better to bring your personal photographer along. Otherwise, ask them to shoot several and hope you get something you can use. But pictures are helpful for blogs, PR, websites, and more, so having them is really helpful and if you’re by yourself, you want to be in them, so you’ll need help.

Here Dana, Michael and Doug demonstrate how tired we all feel, while Kelly and I fake alertness as we answer a question. Beware overcommitment–10 p.m. Panel Friday night, 12 hours after Dana, Michael & I started our day at a signing

10) Take Handouts. Have business cards, info postcards, book sell sheets, etc. and make use of the free literature tables scattered throughout Cons. Some have one, most have several. Put your stuff out and stop by from time to time to see if anyone’s taking them or to replenish the stack. Be sure and pick up extras before you leave, although I always leave a few behind for last minute people to take in case. Business cards will be helpful for fellow authors, editors, artists, etc. Postcards with book cover info, your website, a few blurbs, a small bio, etc. are good to hand to fans at panels, signings, etc. I use sell sheets at my book tables for people to take even if they don’t buy the book on the spot. Many people come back Sunday to make their purchases, browsing first to decide where they want their limited funds to go. So don’t miss the chance to give them something which might bump your book up on the list.

I’m sure I’ll do plenty more Cons and appearances this year and beyond, as my career is only just beginning (I hope). So there’ll be more lessons learned by this time next year, but for now, I hope these are helpful. Love to hear your thoughts and lessons learned in comments, too. For what it’s worth…


Bryan Thomas Schmidt is the author of the space opera novels The Worker Prince, a Barnes & Noble Book Clubs Year’s Best SF Releases of 2011 Honorable Mention, and The Returning, the collection The North Star Serial, Part 1, and several short stories featured  in anthologies and magazines.  He edited the anthology Space Battles: Full Throttle Space Tales #6 for Flying Pen Press, headlined by Mike Resnick. As a freelance editor, he’s edited a novels and nonfiction.  He’s also the host of Science Fiction and Fantasy Writer’s Chat every Wednesday at 9 pm EST on Twitter under the hashtag #sffwrtcht. A frequent contributor to Adventures In SF PublishingGrasping For The Wind and SFSignal, he can be found online as @BryanThomasS on Twitter or via his website. Bryan is an affiliate member of the SFWA.

 

The Returning Blog Tour Schedule, Part 2

Well, after a brief break for the July 4th, holiday, the blog tour for my second novel, The Returning, has resumed and I’m late posting links to it but here they are: 

Friday July 6 Heidi Ruby Miller Heidi’s Pick Six Interview
Saturday July 7 FMW Podcast Interview
Monday July 9 Jeremy C. Shipp The Value Of Writers In Community
Tuesday July 10 The New Author Dialogue: Making A Booktrailer On A Budget Part 1 http://the-new-author.blogspot.com/2012/07/conservation-with-bryan-thomas-schmidt.html
Wednesday July 11 Jeff Rutherford Opening The Door To Imagination: My Discovery of SFF
Thursday July 12 The New Author Dialogue: Making A Booktrailer On A Budget Part 2
Friday July 13 Claire Ashgrove World-Building : Vehicles Of The Davi Rhii Universe with Short Excerpt/Also: I rejoin Adventures In SciFi Publishing Podcast for an interview live from ConQuest 43 in Kansas City with my pal Brent Bowen.
Monday July 16 Keenan Brand Author Profile & Excerpt
Tuesday July 17 Madison Woods Guest Post: My Core Assumptions & My Writing
Wednesday July 18 Rachel Hunter Guest Post: On The Careful Use Of Ordinary Moments To Build Character In Science Fiction
Thursday July 19 Grace Bridges Character Profile: Davi Rhii with Excerpt
Friday July 20 Anne-Mhairi Simpson Guest Post: How My World Travels Have Informed My Worldview & My Writing
Monday July 23 Livia  Blackburne’s A Brain Scientist On Writing Guest Post: How To Market Your Book (& Yourself) At Cons
Tuesday July 24 L.S. King Character Profile: Miri Rhii with Excerpt
Wednesday July 25 Dana Bell Guest Post: The Saga Of Davi Rhii-Keeping The Next Book Fresh
Thursday July 26 Louis B. Shalako Interview
Friday July 27 Frank Creed Guest Post: One Advantage Of Series- It Gets Easier With Each Book
Monday July 31 Wrap Up & Giveaway Blast at www.bryanthomasschmidt.net/blog

The tour will run through July 31st and also have another interview at Adventures In SciFi Publishing podcast amongst others. Links will be added to this post as things develop. My heartfelt gratitude  to all who have hosted and helped make this tour a success. 

And in case you missed it, here’s the posts we did in Part 1 of THE RETURNING Blog Tour:

Tuesday, May 29 Blog Tour Schedule & E-Book Release
Wednesday, May 30 Functional Nerds Guest Post: Tools For Worldbuilding (Guest Post) 
Thursday, May 31 Anthony Cardno  Guest Post: How To Run a Blog Tour For A Sequel Without Spoiling Book 1
Friday, June 1 Gary W. Olson  Character Profile & Excerpt: Xalivar
Monday, June 4 SFSignal Guest Post: 15 Science Fiction and Fantasy Thrillers Worth Your Time
Tuesday, June 5  Andrew Reeves/Jaded Muse Video Blog: Boxes (What’s yours?)
Wednesday, June 6 Reader’s Realm Excerpt from Chapter 2/ Brad R. Torgersen Catching Up With Interview
Thursday, June 7  Linda Rodriguez Guest Post: 5 Tips On Social Media For Today’s Author
Friday, June 8 Linda Poitevin Guest Post: Approaching Book 2
Monday, June 11 Elizabeth S. Craig: Mystery Writing Is Murder, Special Write Tip Guest Post: Surprise v. Suspense / Review at Functional Nerds
Tuesday, June 12 Matthew Sanborn Smith/The One Thousand: Character Profile & Excerpt: Farien Noa
Wednesday, June 13 Leah Petersen 5 Minute Interview
Thursday, June 14 Mae Empson Character Profile Interview & Excerpt: Tela Tabansi
Friday, June 15 Joshua P. Simon Interview
Monday, June 18 Bibliophile Stalker Guest Post: Culture In World-building
Tuesday, June 19 Mary Pax Dialogue: Why I Love Space Opera / Book Day Post
Wednesday, June 20 Moses Siregar Guest Post: What Makes A Story Epic
Thursday, June 21 Jaleta Clegg Guest Post: Food in Borali System
Friday, June 22 To Be Read Interview & EBook Giveaway
Sunday, June 24 THE PLATFORM Internet Radio with John Rakestraw “Finding Your Imagination
Monday, June 25 Grasping For The Wind Turning The Tables: SFFWRTCHT Interviews Bryan Thomas Schmidt
Tuesday, June 26 Ray Gun Revival Short Interview & Character Profile & Excerpt: Yao Brahma
Wednesday, June 27 AISFP Blog Essay: The Importance of The Responsible Use Of History In Fiction: Steampunk/Jamie Todd Rubin Dialogue: Space Battles In The Golden Age & Beyond
Thursday, June 28 Oops! Glitch! Post postponed to tomorrow due to unexpected travel of host blogger.
Friday, June 29 K.D. Weiland Guest Post: The Most Important Rule Of Writing: Be True To Yourself
Saturday, June  30 Patty Jansen Guest Post: Can There Be Space Opera Without Science?
Tuesday July 3 Book Day 2: Print Release!!!

Also, you can still get The Returning at 33% off for a limited time from me in either print or ebook (both signed) here.


Bryan Thomas Schmidt is the author of the space opera novels The Worker Prince, a Barnes & Noble Book Clubs Year’s Best SF Releases of 2011 Honorable Mention, and The Returning, the collection The North Star Serial, Part 1, and several short stories featured  in anthologies and magazines.  He edited the anthology Space Battles: Full Throttle Space Tales #6 for Flying Pen Press, headlined by Mike Resnick. As a freelance editor, he’s edited a novels and nonfiction.  He’s also the host of Science Fiction and Fantasy Writer’s Chat every Wednesday at 9 pm EST on Twitter under the hashtag #sffwrtcht. A frequent contributor to Adventures In SF PublishingGrasping For The Wind and SFSignal, he can be found online as @BryanThomasS on Twitter or via his website. Bryan is an affiliate member of the SFWA.

The Returning Blog Tour Schedule

It’s hard to believe it’s here. I get all emotional because of all the behind the scenes chaos I went through while writing it, but I’m about to be the author of two published novels and I’m thrilled and humbled at the same time. So you know what that means: another blog tour. Just last October, I was off promoting the novel I’d longed to write for 27 years, The Worker Prince. Now, it finally has a sequel, The Returning. It’s got another brilliant Mitch Bentley cover. More of the action and multi-layered plotting, larger-than-life characters and humor mixed with drama. It’s even got blurbs by three of my favorite writers, now also my friends.

It has everything, and you can find out for yourselves on June 19th! But right now, here’s the scoop on the tour and how you can preorder signed paperbacks or ebooks at 25% off on my store or at Barnes & Noble here.

The Vertullians are free and have full citizenship but that doesn’t mean they’re accepted. Someone is sending assassins to kill and terrorize them, riling up the old enmity all over again, while Xalivar is back seeking revenge on Davi and all those who defied him. Davi, Farien and Yao reunite to investigate the murders, finding their lives and friendships threatened by what they discover. Meanwhile, the new High Lord Councilor, Tarkanius, Lord Aron, and Davi find themselves fighting all over again to preserve the unity of the Borali Alliance, while even many of their allies and friends work against them to tear it apart. Davi and Tela find their future together threatened by difficulties with their relationship, and Miri’s adjusting to her new status as a non-royal. The action packed, emotional, exciting Davi Rhii story continues.

370 pp · ISBN 978-0-9840209-4-2 ·Trade Paperback · $14.99 tpb $5.99 Ebook  · Publication: June 19, 2012

“The Returning has romance, assassins, tension, both modern and classic science fiction notions, and very smooth writing. What more could you want? Bryan Thomas Schmidt keeps improving. As good as THE WORKER PRINCE WAS, THE RETURNING is better.” – Mike Resnick, Author, Starship, Ivory

“The Returning blends themes of faith with classic space opera tropes and the result is a page-turning story that takes off like a rocket.” – Paul S. Kemp, Author, Star Wars: Riptide, Star Wars: Deceived

“A fun space opera romp, complete with intrigues, treachery, dastardly villains, and flawed but moral heroes.” Howard Andrew Jones (Pathfinder: Plague Of Shadows, The Desert Of Souls) on THE RETURNING

To preorder your signed paperback for $11 + shipping, click here:

To preorder the ebook in whichever format you prefer, click here: (be sure and enter format desired in the box)

Preferred Format (epub/mobi)

To preorder from Barnes & Noble, click here: http://www.barnesandnoble.com/w/the-returning-bryan-thomas-schmidt/1108892375?ean=9780984020942

And please visit these awesome blogs for more information including excerpts, interviews, guest posts and more all through June and July 2012! I’ll insert links as they become available as well as updating specific content which is still being determined.

THE RETURNING Blog Tour

Tuesday, May 29 Blog Tour Schedule & Book Release – www.bryanthomasschmidt.net/blog (You’re there now)
Wednesday, May 30 Functional Nerds Guest Post: Tools For Worldbuilding (Guest Post) 
Thursday, May 31 Anthony Cardno  Guest Post: How To Run a Blog Tour For A Sequel Without Spoiling Book 1
Friday, June 1 Gary W. Olson  Character Profile & Excerpt: Xalivar
Monday, June 4 SFSignal Guest Post: 15 Science Fiction and Fantasy Thrillers Worth Your Time
Tuesday, June 5  Andrew Reeves/Jaded Muse Video Blog: Boxes (What’s yours?)
Wednesday, June 6 Reader’s Realm Excerpt from Chapter 2/ Brad R. Torgersen Catching Up With Interview
Thursday, June 7  Linda Rodriguez Guest Post: 5 Tips On Social Media For Today’s Author
Friday, June 8 Linda Poitevin Guest Post: Approaching Book 2
Monday, June 11 Elizabeth S. Craig: Mystery Writing Is Murder, Special Write Tip Guest Post: Surprise v. Suspense / Review at Functional Nerds
Tuesday, June 12 Matthew Sanborn Smith/The One Thousand: Character Profile & Excerpt: Farien Noa
Wednesday, June 13 Leah Petersen 5 Minute Interview
Thursday, June 14 Mae Empson Character Profile Interview & Excerpt: Tela Tabansi
Friday, June 15 Joshua P. Simon Interview
Monday, June 18 Bibliophile Stalker Guest Post: Culture In World-building
Tuesday, June 19 Mary Pax Dialogue: Why I Love Space Opera / Book Day Post
Wednesday, June 20 Moses Siregar Guest Post: What Makes A Story Epic
Thursday, June 21 Jaleta Clegg Guest Post: Food in Borali System
Friday, June 22 To Be Read Interview & EBook Giveaway
Sunday, June 24 THE PLATFORM Internet Radio with John Rakestraw “Finding Your Imagination
Monday, June 25 Grasping For The Wind Turning The Tables: SFFWRTCHT Interviews Bryan Thomas Schmidt
Tuesday, June 26 Ray Gun Revival Short Interview & Character Profile & Excerpt: Yao Brahma
Wednesday, June 27 AISFP Blog Essay: The Importance of The Responsible Use Of History In Fiction: Steampunk/Jamie Todd Rubin Dialogue: Space Battles In The Golden Age & Beyond
Thursday, June 28 Oops! Glitch! Post postponed to tomorrow due to unexpected travel of host blogger.
Friday, June 29 K.D. Weiland Guest Post: The Most Important Rule Of Writing: Be True To Yourself
Saturday, June  30 Patty Jansen Guest Post: Can There Be Space Opera Without Science?
Monday July 2 FMW Podcast Interview (delayed due to editing issue)
Tuesday July 3 Book Day 2: Print Release!!!

The Blog Tour Resumes Friday, July 6, after the holiday with more fun!!!!

And if you missed the prior book’s blog tour, here’s that roundup.

I also did posts in my popular Write Tips series on Planning A Blog Tour and Preparing For A Blog Tour Even As You Write.

For specific info on this series, The Saga of Davi Rhii, click here.

For this book’s page, click here.

For The Worker Prince page, click here.

To order my debut novel, THE WORKER PRINCE, Book 1 in the  Saga Of Davi Rhii, use the links at the bottom:

 What if everything you thought you knew about  yourself  and the world turned out to be wrong?
 For Davi Rhii, Prince of the Boralian people, that  nightmare has become a reality. Freshly  graduated from  the prestigious Borali Military  Academy, now he’s discovered he was secretly  adopted and born a worker. Ancient enemies of  the Boralians, enslaved now for generations, the  workers of Vertullis live lives harder than Davi had  ever imagined. To make matters worse, Davi’s  discovered that the High Lord Councillor of the  Alliance, his uncle Xalivar, is responsible for years of abuse and suppression against the workers Davi now knows as his own people.

His quest to rediscover himself brings him into conflict with Xalivar and his friends and family, calling into question his cultural values and assumptions, and putting in jeopardy all he’s worked for his whole life. Davi’s never felt more confused and alone. Will he stand and watch the workers face continued mistreatment or turn his back on his loved ones and fight for what’s right? Whatever he decides is sure to change his life forever.

326 pp · ISBN 978‐0‐9840209‐0‐4 ·Trade Paperback · $14.95 tpb $4.99 Ebook  · Publication: October 4, 2011

The Worker Prince: Book 1 In The Saga of Davi Rhii  Trade paperback only   EPUB or MOBI — please specify in notes on order

Or you can order at Amazon here: The Worker Prince


Bryan Thomas Schmidt is the author of the space opera novels The Worker Prince, a Barnes & Noble Book Clubs Year’s Best SF Releases of 2011 Honorable Mention, andThe Returning, the collection The North Star Serial, Part 1, and has several short stories featured  in anthologies and magazines.  He edited the new anthology Space Battles: Full Throttle Space Tales #6 for Flying Pen Press, headlined by Mike Resnick. His children’s book 102 More Hilarious Dinosaur Jokes For Kids from Delabarre Publishing. As  a freelance editor, he’s edited a novels and nonfiction.  He’s also the host of Science Fiction and Fantasy Writer’s Chat every Wednesday at 9 pm EST on Twitter, where he interviews people like Mike Resnick, AC Crispin, Kevin J. Anderson and Kristine Kathryn Rusch. A frequent contributor to Adventures In SF PublishingGrasping For The Wind and SFSignal, he can be found online as @BryanThomasS on Twitter or via his website. Bryan is an affiliate member of the SFWA.

Write Tip: On Paid Interviews & Why Authors Shouldn’t Pay For Them

I respect interviewers. In case you don’t realize, I am one. I have a lot of experience with it. Weekly. Sometimes daily, as an interviewer, not just interviewee. But there’s a practice that’s becoming more and more prevalent these days and which I really abhor of people preying on hopeful authors’ dreams and offering big exposure if they’ll just pay a fee for the privilege. And often this takes the form of interviews. And I find that pretty insulting. Exceptions might be a few cases where you’re guaranteed exposure like national television or radio, but even then, you shouldn’t have to pay and here’s why: They need content.

That’s right. You’re providing them content they need. Why else would they be out following random people on Twitter, commenting on your blog or advertising for authors to use their “great interview services?” One guy is so foolish about it, he follows you, then when you follow back, he unfollows. Uh, yeah, right. He’s preparing to interview me and he’s not doing research? There’s a clue right there.

Blogs and media need content. And the reason authors get interviewed is that people are interested. They want to find new books. They want to learn about celebrities and people doing something significant they admire. That’s why authors are getting invited to interviews and it’s why you don’t need to pay to do them.

I have another secret for you to. Listen carefully. There is no short cut to a large audience. Nope. Sorry. Even seeming overnight bestsellers are not overnight. It took them years to get there. And with the marketing muscle of a major New York corporation behind you, it’s easier to get boosts in exposure more quickly, but that takes thousands of dollars, even millions sometimes, and multiple outlets in a constant stream several times a day for weeks or months. If you can’t afford that, you’re paid interviews may give you a slight momentary splash, but I promise it’ll fade within a few hours or minutes and you’ll be back where you started. Even worse, the sales generated won’t make up for it. If I sell it myself, I make $3 per book sold roughly. At least until publisher’s advance and costs are recouped. If I paid $50 for an interview, that would mean I had to sell  17 books to just break even. I’d be losing my $3 on each book because I already spent it. So that’s like giving 17 books out for free. If you pay more for an interview, well, you do the math.

There’s a reason some sites charge for interviews and others don’t. Greed. Yep. They know people are desperate and hungry and they’re taking advantage. They have so many people wanting in, they have people pounding down their doors. And as long as authors continue this foolish rush, they will continue to get used by these people. The authors are not getting rich. The interviewers might be.

I maintain three websites. I spend $300 a year in hosting. That’s $25 per month. I spend 10-12 hours a week in responding to comments and writing posts. If I were paid for that, I’d charge at least $20 an hour. But to keep traffic growing and steady, I need regular posts, and I post not just on my blog but other places where I can link and keep visibility, so I write 4-6 posts a week. At an hour a post, that’s about $120 a week. Forget the comments, let’s call that part free. Most interviewers don’t bother responding to those. So that’s $505 a month right now for my three blogs and time and effort. But these sites post daily. And they post interviews two or three times a week. At three a week, $50 each, they are making $150 or $600 a month. If they have only one blog, they are probably paying $100 or so for hosting. Prep time on interviews is maybe an hour per post. $20 per hour. Plus social media marketing. I spend 3 hours a week probably on that. So $60. So add social media to mine at I am at $565. If you add the time it takes to do interview questions, let’s be generous and say an hour each, that’s $60. So their expenses are $120+$8.40 for hosting each month. $130. They have made $20 off those three interviews. And if you consider they probably don’t account for blogging time, they’ve actually made $70. You’ve lost $50. Who’s getting the better deal?

Interviews are invaluable for lots of reasons. The more the better. The more sites the better. Why do you see celebrities all over the place saying the same things over and over? Because they reach a different audience at each place. It has value for them. And that’s great. But they don’t pay for it. They get it free, because the interviewer uses their name in promotion and gets a lot of audience which is ad revenue. You may be an emerging or unknown author, like myself, but you are still bringing value. Someone interesting people can discover offering possible book of interest. In fact, the fact that you’re not on every channel is to your advantage. They’re less likely to flip through because you’re something new.

And I’ll tell you another thing. Since you don’t have access to their blog stats, you can’t verify the audience they guarantee exposure, too–not for your post, not for other posts. Those visitor counters can be faked. You can get ones that ask you which number you want to start the count on. (Oh wow, day one and I already have 150k hits, I’m awesome!) It varies day to day for them as much as it does for anyone else. AND there are tons of other sites you don’t have to pay for–bloggers, fellow authors, etc. who’d gladly welcome you. You just have to network and ask around. When I tweet that I’m looking for host sites, I always get one or two responses from places I didn’t think of or know about. Free.

If you get a big publishing contract and your publisher wants to spend money that way, let them. Who cares as long as it’s not coming out of your pocket. But when it does come out of your pocket, you should be careful to make sure it really delivers the return you want and need. Don’t buy these interviewers’ story about how they’re just trying to help you succeed. They just care about authors and want to help them live their dreams. My initials. (Drop the middle one.) I’m pretty confident that’s NOT their main motive. Instead, they are like all the other Writing Scams, and they are numerous, read http://www.sfwa.org/for-authors/writer-beware/ sometime if you don’t believe me. You are not alone in your dream of writing success. But don’t let greedy people take advantage. This is just one more way to victimize writers, and you deserve better because writing a book is a big accomplishment. It’s worth celebrating. And you shouldn’t have to pay for that.

For what it’s worth…


Bryan Thomas Schmidt is the author of the space opera novels The Worker Prince, a Barnes & Noble Book Clubs Year’s Best SF Releases of 2011 Honorable Mention, and The Returning, the collection The North Star Serial, Part 1, and has several short stories featured  in anthologies and magazines.  He edited the new anthology Space Battles: Full Throttle Space Tales #6 for Flying Pen Press, headlined by Mike Resnick. His children’s book 102 More Hilarious Dinosaur Jokes For Kids from Delabarre Publishing. As  a freelance editor, he’s edited a novels and nonfiction.  He’s also the host of Science Fiction and Fantasy Writer’s Chat every Wednesday at 9 pm EST on Twitter, where he interviews people like Mike Resnick, AC Crispin, Kevin J. Anderson and Kristine Kathryn Rusch. A frequent contributor to Adventures In SF PublishingGrasping For The Wind and SFSignal, he can be found online as @BryanThomasS on Twitter or via his website. Bryan is an affiliate member of the SFWA.

Write Tip: Making Book Cards For Your Book Table To Increase Ebook Sales

Ebooks are a huge market these days. Everyone knows the market share is growing. But the one problem with ebooks is when an author is making appearances, they’re often not readily available to sell. Interested readers have to go back to a computer or ereader and download them. And if the bookstore doesn’t have Wifi, it may not happen. Oh sure, they promise to do it later, but often those sales never materialize or, at least, there’s no effective way to measure them that tells you how successful your author appearances really are. Whereas people will buy paper books on the spot, and, often on impulse. So how do you take advantage of those sales with your ebooks for people who might still think the paper version is too expensive for their budget?

Dean Wesley Smith and his wife Kristine Kathryn Rusch are friends of mine and they are brilliant, not just as writers, but as business people. Their blogs are filled with all kinds of great advice, warnings and tips for writers. It’s no surprise that their blogs provided the answer to this delimma for me. In fact, I saw it in action at Larry Smith’s bookseller tables at Conclave in Detroit: ebook cards of Kris’ books. What are they?

Well on the outside, they look like this (works in progress):

They are pocket sized, greeting card-like brochures printed on light card stock, featuring the book’s cover and descriptions, etc. But inside, they contain a code for downloading the book when the buyer gets home. Yep. They buy it off your table, folded like a card and sealed with two of those round disk sealers that come on newsletters and mailers all the time. But the difference is, they download them after their already bought using codes and the weblink listed inside.

Here’s an example of the inside:

And yes, the code is fake, of course. But it won’t be on the real thing. With Smashwords or Paypal, you can change the codes whenever you want, so once an event is over, make a new code, then just hand write in on the cards for the next event or, even better, print labels with new code to go over the existing code. That way you can match downloads using the code with sales from your events to keep track of anyone who might “loan” the code to a friend or spread the word.

I think you get the idea. The beauty is that you can make these yourselves using Microsoft Word or Microsoft Publisher and then print them on your printer as you need them. I get two out of each sheet so I tend to take them with me about 20 each to events.  Remember to offset the margins properly so they print on both sides lined up correctly. Then trim them down with a paper cutter, fold them, clip on those sticky round disks and you’re good to go. Note how I also list my other books with ISBNs so people can find them later.

You can even autograph these ebook cards so that ereading folk take home a signed book cover in effect. It can be set on a shelf or kept in a scrapbook, etc. very easily for collectors.

I think this is a brilliant idea Smith and Rusch have. They’ve even gone so far as to get theirs placed in stores. I’m just getting started with it, but to me, the possibilities are endless. And having these on hand can only help increase sales to people who are excited about the book on the spot but whose enthusiasm might fade later. After all, people are confronted with lots of books and items for sale at events and cons. It would be disappointing if they got distracted and never got around to checking out your books after they seemed so excited about them.

So, ebook cards, another do-it-yourself solution. Yes, professional printers could do these for you but they cost a lot more and you’d have to buy them in larger volumes. My total cost making mine was an hour of time for the original set up (doing a second book took 10 minutes just to modify data and change images) and then 1 ream of cardstock at around $7.50. That’s 250 sheets and thus 500 potential cards. 600 round/waffle mailing seals came in a pack for $8.67. So less than $17 total. Not a bad investment if you ask me. For what it’s worth…

By the way, when they’re done, they look like this and they fit in a standard business card holder:

P.S. If you want to borrow my .doc template, I’ll happily send it to you. Just ask.


Bryan Thomas Schmidt is the author of the space opera novels The Worker Prince, a Barnes & Noble Book Clubs Year’s Best SF Releases of 2011 Honorable Mention, andThe Returning, the collection The North Star Serial, Part 1, and has several short stories featured  in anthologies and magazines. His children’s book 102 More Hilarious Dinosaur Jokes For Kids from Delabarre Publishing along with the anthology Space Battles: Full Throttle Space Tales #6 which he edited for Flying Pen Press, headlined by Mike Resnick. As  a freelance editor, he’s edited a novels and nonfiction.  He’s also the host of Science Fiction and Fantasy Writer’s Chat every Wednesday at 9 pm EST on Twitter, where he interviews people like Mike Resnick, AC Crispin, Kevin J. Anderson and Kristine Kathryn Rusch. A frequent contributor to Adventures In SF PublishingGrasping For The Wind and SFSignal, he can be found online as @BryanThomasS on Twitter or via his website. Bryan is an affiliate member of the SFWA.

19 5-star & 4-star reviews THE WORKER PRINCE $4.99 Kindle http://amzn.to/pnxaNm or Nook http://bit.ly/ni9OFh $14.99 tpb http://bit.ly/qIJCkS.

 

 

Agenda For ConStellation NE This Weekend – Lincoln, NE

Well, my first Con of the year has finally arrived. I’m attending the third annual ConStellation Con in Lincoln, Nebraska, April 13-15 at Guest House Inn on Cornhusker Highway in North Lincoln. So if you’re in the area, come on out!

Guest of Honor is Elizabeth Bear, a Hugo nominee for the podcast she does with fellow writers called SFSqueecast. She’s also the author of a number of novels and her stories have appeared in Asimov’s, amongst other places. Her latest novel, Range Of Ghosts, just released last month from TOR.

Artist Guest of Honor is W.J. Hodgson and Jim C. Hines and Brandon Sanderson are past GOH authors.

A full programming schedule can be found here. And my agenda is below.

When not involved in panels or readings, I will be hanging in the dealer room with Sam’s Dot Publishing’s Tyree Campbell, who has graciously agreed to stock my books on his table.  The specific events I’ll be doing are 3 panels and a reading as follows:

Character Building – Saturday, 11 a.m., Deneb Room

What makes a good character? How do you name characters? What are the aspects of character one must consider when creating characters for a story? How deep do you go? An examination of character creation and more.


Author Reading- Saturday, 2 p.m., ConSuite

I’ll be reading from Space Battles and The Worker Prince and perhaps even a passage from The Returning which comes out in June.


Faith in Science Fiction and Fantasy-
Sunday at 1 p.m., Vega Room

A discussion of the importance of faith as a motivator for humankind. Not a debate about the validity or value or religions, but rather a discussion of how faith drives all of us in some way. What do you put your faith in? What drives you toward your elusive life long goals? Why is faith an indelible, essential element for world building in speculative fiction? We’ll discuss these questions and much more.


Great Reads – Sunday at 2 p.m., Vega Room
What are the best books you’ve read in the past year? How do they compare to ones you’ve read in years past? Which forthcoming books are you most excited about and why? A discussion of books we love and why we love them and our quest for more.

I will have copies of Space Battles: Full Throttle Space Tales #6, my ebook Rivalry On A Sky Course, as well as print and ebooks of The Worker Prince. I also plan to have a few copies of The North Star Serial, Part 1 and Of Fur And Fire, edited by Dana Bell, which features my first published fantasy story, “Amelie’s Guardian.”

Hope to see you there. I look forward to a fun weekend!


Bryan Thomas Schmidt is the author of the space opera novels The Worker Prince, a Barnes & Noble Book Clubs Year’s Best SF Releases of 2011 Honorable Mention, The Returning (forthcoming), the collection The North Star Serial, Part 1, and the kids book 102 More Hilarious Dinosaur Jokes For Kids from Delabarre Publishing. he edited the anthology Space Battles: Full Throttle Space Tales #6 which he edited for Flying Pen Press, headlined by Mike Resnick and has stories in several anthologies and magazines (some forthcoming). As  a freelance editor, he’s edited a novel for author Ellen C. Maze (Rabbit: Legacy), a historical book for Leon C. Metz (The Shooters, John Wesley Hardin, The Border), and is now editing Decipher Inc’s WARS tie-in books for Grail Quest Books.  He’s also the host of Science Fiction and Fantasy Writer’s Chat every Wednesday at 9 pm EST on Twitter, where he interviews people like Mike Resnick, AC Crispin, Kevin J. Anderson and Kristine Kathryn Rusch. A frequent contributor to Adventures In SF Publishing, Grasping For The Wind and SF Signal, he can be found online as @BryanThomasS on Twitter or via his website. Bryan is an affiliate member of the SFWA.

19 5-star & 4-star reviews THE WORKER PRINCE $4.99 Kindle http://amzn.to/pnxaNm or Nook http://bit.ly/ni9OFh $14.99 tpb http://bit.ly/qIJCkS.