Write Tip: Creating Releases To Send With Review Copies

WriteTips-flat

Okay, it’s been a few months since I did one of these. I’ll admit, my well was running dry and needed a break to refresh. But I’m going to pick it back up now with a subject that many authors and even small publishers might benefit from: creating releases to go with review copies as you send them out.

If you’re not on a list to receive ARCS from majors, you may not have seen one. But all ARCs (Advanced Review Copies) come with a press release containing key information about the book. They are easy to create. I did mine in Word. And yet, they entice the recipient to read as well as making it easy for them to find key information about the author and book in case they want to write reviews, do interviews, or more.

I recently made these for my latest anthologies and here’s what they look like for Raygun Chronicles:

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So let’s break it down. First, your header should include the publisher’s logo and primary business address.

The footer should include the meta data about the book (as shown), including page count, release date, sale price, ISBN, format, etc.

360 pages · ISBN 978-0-9881257-5-9 · Hardcover: $29.95US/$34.95CAD ·
Publication: December 3, 2013 · Paperback: ISBN  978-0-9881257-6-6 $17.95US/$19.95CAD ·
ebook: ISBN 978-0-9881257-7-3 $6.99US/$8.99CAD

Usually centered. This is the key information for both reviews and articles as well as booksellers and others who might want to order the book.

The header and footer should be the same on every page of the release. And I should tell you, two pages is usually more than enough. In fact, most are a page and a half.

Now let’s look at what lies between.

First, at the top right corner, put contact information. An email address, name hyperlink and even phone number if you want, usually for a publicist or publisher who will serve as key point of contact for inquiries about the book. Sometimes the release date is also included in bold above this information.

Next, key quotes. If you’re fortunate enough to have early reviews or blurbs back, use them. If they’re too long, trim or use judicious ellipses, but don’t change the meaning of anything. This is very important. You will be called on it and having those kinds of questions raised in the middle of a release is not advisable. It’s an unneeded distraction at the least.

Then, centered, in large text and bold, Title and author’s name as a reminder which book this release pertains to. After all, most reviewers and interviewers get many ARCs and releases and they can be easily separated and all look alike. Make it easy for them to be matched up again if necessary.

Then a brief summary about the book, using your best exciting, sales language, of course, to make them want to read.

This should be followed by a bio of the author. 100-150 words should suffice. Less if possible. Concise and quick is what matters here. You want to excite and tease them but not make them stop reading.

Then after the bio, usually on page 2 (as shown) include blurb clips from author’s previous work. Sometimes there can be images of the book, but these increase printing cost. Often a list of the author’s other titles with ISBNs and prices is included.

Regardless, this is the standard information for such releases. The purpose is to get the recipient to prioritize attention to the book in question. And so keep it concise, clean, and positive. But also be honest and don’t overdo it. After all, the book should speak for itself. Remember, with all the requests inundating them and the fact that not every book, subject or author appeals to everyone, your book may not be chosen. Sometimes they’ve reviewed too much in that genre recently or even an0ther of your books. Sometimes, there are other reasons. Regardless, getting it into their hands and getting their attention is your job. What happens after that is not.

Printing these double sided is a good idea, but stapled double pages is also common. Regardless, they are easy to make and cheap to print and they will make even your self-published or micropress book look professional alongside the books from the majors. Provided your cover design and layout can compete, that is. But that’s a different post.

So that’s how to make your own professional Release Cover Letters For Review Copies of your books. I hope it’s useful. For what it’s worth…


Beyond The Sun revised coverBryan Thomas Schmidt is an author and editor of adult and children’s speculative fiction including the novels The Worker Prince and The Returning, and the children’s books 102 More Hilarious Dinosaur Jokes For Kids (ebook only) and Abraham Lincoln: Dinosaur Hunter- Land Of Legends. His debut novel, The Worker Prince (2011) received Honorable Mention on Barnes & Noble Book Club’s Year’s Best Science Fiction Releases for 2011. His short stories have appeared in magazines, anthologies and online. He edited the anthologies Space Battles: Full Throttle Space Tales #6 (Flying Pen Press, 2012), Beyond The Sun (Fairwood, July 2013), and Raygun Chronicles: Space Opera For a New Age  (Every Day Publishing, November 2013) and is working on Shattered Shields with co-editor Jennifer Brozek (Baen, 2014). He also hosts #sffwrtcht (Science Fiction & Fantasy Writer’s Chat) Wednesdays at 9 pm ET on Twitter and can be found via Twitter as @BryanThomasS, on his website atwww.bryanthomasschmidt.net or Facebook.

WorldCon Recap, Part 2–A Family Reunion & Coming Of Age

In yesterday’s recap, part 1, I talked about the things I did during WorldCon. Today’s post may interest no one but myself, yet since I found WorldCon to be profoundly moving on several levels as an experience, I still want to talk about that aspect as well. In many ways, for me, ChiCon 7 fell somewhere between a coming of age and a family reunion. It was a business trip, too, yes, but felt instead more like a gathering of family and old friends, reunited to celebrate their commonalities and enjoy their common passions, and, in my view, that’s exactly what a good con should be.

Part of this was the result of having peers who are up and coming alongside me or just a step ahead nominated for Hugos. It’s hard to measure who’s at what level, I suppose, and these are people with whom I have struck up close friendships. But watching guys like John DeNardo and Brad R. Torgersen and Patrick Hester be nominated for awards was personally moving. Regardless of that fact that one won and two lost, it was like an endorsement that our generation is welcome to the party, and I shared a sense of pride with them and achievement in that, though I had little to with Brad and Patrick’s work (I do regularly contribute to SFSignal).

Another part was having writers whose names I recognized but whom I’d never interacted with telling me they recognized my name and knew of my chat, etc. It was affirming to know that I’m more established than I realized and the respect given made me feel like I’d transitioned to one of the gang rather than a fandboy/wannabe/outside looking over the windowsill. Oh sure, standing next to Robert J. Sawyer and Robert Silverberg and such was a bit fanboy-inducing and probably always will be. Both have suggested I call them by their first names now and my internal voice keeps saying: “I don’t know if I can.” But they were both incredibly friendly and kind and it’s an honor to count them peers and friends.

It was also really exciting to be treated as an equal on panels with the likes of Charles Stross, Jay Lake, and Nancy Kress. For newcomers Lissa Price and myself, it could have been intimidating to share a panel with them, but I was assigned to moderate and all three treated me as if I were an equal. Nancy and Jay even went out of their way to compliment my efforts, which was quite kind. Full disclosure, Jay and I had lunch before the panel and have struck up a friendship over several years despite this being our first face-to-face encounter. And I have bought a story tentatively from Nancy for an anthology. But the next panel with Kay Kenyon and Carol Berg went much the same. And it was a feeling extended throughout encounters with numerous luminaries in the field.

There’s a voice inside most authors, I think, that constantly suggest we’re not good enough, not worthy. That calling ourselves an author alongside those greats we admire is far too presumptuous, perhaps, or that we have to earn our way a bit more first. For me, while I consider humility both healthy, advisable and a sign of maturity, it still is nice to feel accepted as a peer by such people. And it’s an honor I hope to live up to so they never come to regret it, if that makes any sense. It felt like I came of age from fan/wannabe to full on member of the club, as a result, and that was emotionally rewarding after some very hard months and years on a personal and professional level.

I was also honored and quite pleased when artist and ASFA president Mitchell Bentley won one of eight Judge’s Choice Awards at the World Con Art Show from judges including Irene Gallo for his cover of “Rivalry On A Sky Course,” my Davi Rhii prequel story. I commissioned it on a very thin budget and gave him a percentage of books sold in  exchange. He’d done beautiful covers for the books, and I wanted to maintain the look of the series. Plus, I enjoy collaborating with Mitch a lot. I am so pleased for him at the recognition for his fine work and, on top of that, for the fact that the Judges recognized its quality and the Con Chair bought the piece, rewarding him in yet another way. Congrats to Mitch! And gratitude!

Were there disappointments at WorldCon? Being ignored by a couple of people I once called friends for some unknown offense was a bit offputting, yes. So was missing connections with some people I really wanted to meet and never seem to encounter at Cons. The Hugo after parties shutting out of friends from the celebration annoyed me. And there were some lines and priceyness issues from time to time. I also wish my book sales had been a bit better. Three books out of 60 was a smaller ratio than I would have liked.

But those complaints are overshadowed by the magic I experienced with all the wonderful people I met. Truly it was like Schmidt Family Reunions we hold every three years that I’ve attended in that past. Meeting online friends like Jamie Todd Rubin, Howard Andrew Jones, James Enge, Madison Woods, Tim Ward, Brad Torgersen, Annie Bellett, Jay Lake, Cat Rambo, Barb Galler-Smith, Matt Forbeck and more for the first time and reuniting with old friends I hadn’t seen in a while like Saladin Ahmed, Mike Resnick, John O’Neill, Chris Kastenschmidt, and more. Add to that meeting so many past #sffwrtcht guests, including luminaries like Silverberg and Sawyer, and it was a really good experience for networking and family building. Howard Andrew Jones and I commiserated tonight on FB about how much we’d bonded with people online, making face-to-face encounters rather natural and not awkward. It’s amazing what social media has created for networking and relationship building.

And then I arrived home riding the waves of these emotions and highs and found these waiting for me:

Yeah, I know, “you got mail”– big deal, right? BUT the Locus contains a mention and my name’s on the cover of Talisman. Because Locus mentions my new book, The Returning, and my 3rd short story ever, written in 2009-10 then revised and sold in 2011, finally made it to print in Tales Of The Talisman, becoming my first print magazine appearance as a fiction author. It also is my first illustrated short story, not counting the cover for “Rivalry On A Sky Course’s” ebook, of course. “LaMigra’s” alien monster comes to life. Based on my time in El Paso, it’s the story of a culture clash that happens when two Mexican illegals get taken by aliens they mistake for Border Patrol.  As each side reacts differently than expected, it’s a fun examination of setting and culture on the border. But I’m biased as the writer, of course.

It’s a good feeling to achieve yet two more successes on the heels of a great Con. How was your World Con?


Bryan Thomas Schmidt is an author and editor of adult and children’s speculative fiction. His debut novel, The Worker Prince(2011) received Honorable Mention on Barnes & Noble Book Club’s Year’s Best Science Fiction Releases for 2011. A sequel The Returning followed in 2012 and The Exodus will appear in 2013, completing the space opera Saga Of Davi Rhii. His first children’s books, 102 More Hilarious Dinosaur Books For Kids (ebook only) and Abraham Lincoln: Dinosaur Hunter- Lost In A Land Of Legends (forthcoming) appeared from Delabarre Publishing in 2012.  His short stories have appeared in magazines, anthologies and online. He edited the anthology Space Battles: Full Throttle Space Tales #6 (2012) and is working on World Encounters and Space & Shadows: SpecNoir with coeditor John Helfers, both forthcoming. Beyond The Sun and Spec Sports anthologies are also in the works. He hosts #sffwrtcht (Science Fiction & Fantasy Writer’s Chat) Wednesdays at 9 pm ET on Twitter and is an affiliate member of the SFWA.

 

 

 

 

Write Tip: The Power And Value Of Discretion For Writers

I love this quote from The Guardian

The novelist China Miéville said self-censorship was both inevitable and desirable. “There are millions of things we shouldn’t say. We self-censor all the time, and a bloody good thing too. Our minds are washing machines full of crap that we pick up over our years on this earth.

“One of the problems [in this debate] is the elision between having the legal right to say something (and I don’t trust the state to tell me when I can and can’t say something) and having the moral right not to be told off for saying something objectionable.

“This is why the free speech warrior who thinks they have the right to say what they like and then complain when someone complains – that’s not censorship. Censorship is when the police come round.”

This ties into something I’ve been saying about social media and Facebook for a while now. I learned a long time ago to use discretion. In part, because as an ADHD person, I tend to be blunt and just blurt things out. But I also have learned that picking one’s battles is important. Even the most seemingly innocuous comment these days can be taken out of context and blown into major drama, but comment about politics and religion and forget about it!

For writers, being creative people of passion, it can be hard to exercise this important tool. Discretion can feel like censorship but it really isn’t. Discretion, like many rules and laws, is a tool to enable people to live civilly side by side despite their differences. Some people have good judgement, some don’t. So some need these tools more than others.

I don’t subscribe to the school of “say whatever the hell you want, damn the consequences!” and most authors can’t afford to either. For widespread success, at least, one’s writings need to cross boundaries, which means appealing to a lot of different people of varied backgrounds, beliefs, cultures and understandings. It’s hard to do that if you’re constantly throwing out there shocking statements, bold statements, etc. Yes, there are times to rock the boat. There are some issues one pursues with passion because it has to be done. But even then, choosing how you say what you say is an important consideration not to be taken lightly. Few of us have the audience of Stephen King, Orson Scott Card, John Scalzi, Charlaine Harris, etc. Those are authors who can (and sometimes do) get away with saying things most of us could not. But even they exercise discretion, I’m sure.

Let’s look at some definitions from www.dictionary.com:

dis·cre·tion

noun

1. the power or right to decide or act according to one’s own judgment; freedom of judgment or choice.
2. the quality of being discreet, especially with reference to one’s own actions or speech; prudence or decorum.

 

Compare that with:

 

cen·sor

5. to ban or cut portions of (a publication, film, letter, etc.)

6. to act as a censor of (behaviour, etc.)

I think it’s clear they are not exactly the same thing. One involves a decision to act in a certain way out of wisdom and a desire to be appropriate i.e. prudent. The other is a decision to conceal, ban, etc.

Why is discretion both necessary and valuable for writers? In part, I suppose it depends upon how sensitive you are to negative energy. I find it both very distracting and very discouraging.  So much so that I converted my old, longstanding Facebook profile to an author page and selectively re-added “friends” to a new private profile, organized in groups I can use for sorting my wall when I need to. That may seem extreme but a side advantage of it was to give me a huge author page following right off the bat. If saying whatever you want whenever you want is going to lead you to feel irritated, distracted, depressed, etc., then you should carefully consider discretion as a change of course. At the same time, if watching other people say whatever, whenever is causing you to feel those things, you have to consider the value of “friending” and “following.”

For me, I learned my lesson when I was told by a few friends whom I considered real world friends, not just online friends, told me I was too political and open and that it was making them uncomfortable. I started looking at what I was saying and why and realized there were ways to say what I wanted without being as snarky or blunt. I also realized I could choose the best times to comment publicly and leave others for private discussion. So I exercised discretion. The irony is one of the “friends” unfollowed anyway and never made any effort at discretion herself. But you can’t control what other people do, only what you do. And, for me, as one who is kindhearted and focuses on helping and encouraging others, I don’t think the value of saying those things outweighs the value of having those friends to support and encourage. And so I use more discretion. And I don’t feel censored or oppressed because it’s my choice.

It’s similar to how we often deal with loved ones. If you want to stay married, you have to learn not to just blurt out whatever you’re thinking or feeling whenever you want t. You have to learn to control that impulse. The same with raising kids, dealing with siblings, parents, etc. It’s necessary to be discreet sometimes in order to live with others. If you aren’t, you set yourself up for a ton of distracting drama.

So for writers, I believe discretion is both valuable and powerful. It can be empowering. For one, by using discretion, you allow your voice a larger audience and build up a great opportunity to truly have impact by what you write and say. One of the great tools of writing is letting characters speak for you. Let the characters be outrageous and say those things that you don’t. After all, they’re just characters. They’re fictional. It’s a tool used by Aaron Sorkin all the time in his successful movies and TV shows. And he’s not alone. Novelists do it, too. And so can the rest of us. There’s something far more threatening about a real person voicing something than a character or actor playing a part.

It’s valuable to maintain the opportunity and audience to be heard and to sell your work. And it’s valuable to use discretion as a part of cultivating that audience. It’s not about banning your values or thoughts or ideas. It’s not about changing how you think, believe or feel. It’s about finding ways to do all of that productively. And productivity is a key to success.

In our modern world, so is discretion.

I welcome your thoughts in comments. For what it’s worth…


Bryan Thomas Schmidt is an author and editor of adult and children’s speculative fiction. His debut novel, The Worker Prince(2011) received Honorable Mention on Barnes & Noble Book Club’s Year’s Best Science Fiction Releases for 2011. A sequel The Returning followed in 2012 and The Exodus will appear in 2013, completing the space opera Saga Of Davi Rhii. His first children’s books, 102 More Hilarious Dinosaur Books For Kids (ebook only) and Abraham Lincoln: Dinosaur Hunter- Lost In A Land Of Legends (forthcoming) appeared from Delabarre Publishing in 2012.  His short stories have appeared in magazines, anthologies and online. He edited the anthology Space Battles: Full Throttle Space Tales #6 (2012) and is working on World Encounters and Space & Shadows: SpecNoir with coeditor John Helfers, both forthcoming. He hosts #sffwrtcht (Science Fiction & Fantasy Writer’s Chat) Wednesdays at 9 pm ET on Twitter and is an affiliate member of the SFWA.

Write Tip: Top 10 Writer Lessons Learned From Cons & Appearances

Love it or hate it, for the modern author Conventions and Appearances come with the job. These can be a great deal of fun or  a great deal of stress or both. I’ve done 9 Cons since 2010, 5 since March 2012.  (You can check out my appearances here.) I’ve enjoyed them all for different reasons and yet some were better than others. Still, overall, the contact with fellow creatives and the public is a stimulant to creativity even if it drains time away from writing while I’m there. The biggest strain, of course, is budget. Cons are not cheap. But still, if you take the time to learn how to maximize them, there can be great benefits. Here are Ten Lessons I’ve learned from Cons and Appearances so far:

1) Selling Books Is Hard. A good signing/appearance tends to be around 12-13 books for me so far. As a new, relatively unknown author, it’s really hard to get people to try out your stuff. You do readings at which 4 attendees is a good turnout. You do bookstore appearances/signings and are happy if three people an hour actually stop to talk. At Cons, you do tons of panels and hand out info cards and are happy if people take them with any enthusiasm. In dealer’s rooms, if 5% of those who stop to look buy your book, you’ve done well. If you are a writer thinking selling the book is the easy part, think again. It’s hard. I don’t know how this compares with those whose publishers have thousands to spend promoting their books, but for micropress writers like me with promotion coming from my own time and money, selling books is hard.

2) Face-To-Face Matters. I realize many authors are socially awkward. We spend so much time alone by ourselves writing that social skills are not being developed. And many of us started out socially awkward in the first place. Thus, public appearances can be nerve-wracking and stressful. Still, nothing gets people’s interest like a face-to-face encounter. If you’re nice, funny, interesting, etc., people take notice. They realize you might be someone whose voice they’d like to spend time with listening. And this leads to sales and word of mouth. It’s a slow process, in my experience, but I’ve definitely seen it enough to know it’s true.

3) Most of Your Sales Come After Cons Online Or In Stores.  No matter how few or many books sell at a Con or appearance, I always know more a week or two later by looking at online sales and Author Central. Almost always we see numbers increase from people who met me or saw me at a distance and went to buy my books. I don’t know if this is because they don’t trust buying from you, worry about pressure sales if they approach or what. PayPal is secure, people. Whatever the reasons, I do see most sales coming from online or stores, even when I offer discounts through my website store, which I still can’t figure out.

4) Partnering With Dealers Has Advantages And Disadvantages. If you’re going to a Con, it’s always good to check out the dealers and see if you can find someone to either order copies of your book to sell or accept them from you on consignment. You will be expected to offer 25-40% of the price to the vendor, but I have still been able to sell books at a slight discount off retail when doing this. The bigger issues come from expectations. One, you should expect the vendor to display your books in a way that customers will see them, but not necessarily center stage and upstaging the vendor’s own wares. Two, pairing with a bookseller for books is better than pairing with another type of vendor. Vendors selling gadgets and toys will get customers who are easily distracted from books by their other wares. Clothing vendors have customers who aren’t looking for books. And so on. Booksellers are the best bet, but regardless of the vendor’s product, all of them expect you to get people to the table and come by to help sell your book. Working with booksellers makes this easier because they know how books sell, even those by unknown authors. Their expectations will therefore be appropriate. A toy vendor I worked with complained that I didn’t jump up and run out to pitch every customer who touched my book. My experience is that having a table between you is less intimidating than standing next to them on the sales side of the table and that being pushy is less effective than being casual and nice. Offer to answer questions, tell them a little about it, and even offer to sign it, yes, but being pushy is something to do at your own risk. Vendors don’t always understand because you are taking table space from their wares and sometimes the stuff they sell is sold well with a bit of push.

5) Plan Time To Be In The Dealer Room. If you have product for sale, it’s a really good idea to plan time to be at the dealer table greeting customers, signing, etc. Not just because of what I said in item 4 but because not everyone will see you at panels, readings, etc., and sometimes knowing the author is there makes buying a book more enticing. So check out the dealer room hours, compare it to your schedule for panels, etc., and plan some time. Remember: dealer rooms keep daytime hours. They will close at night, even when panels are still ongoing, so if you can, use the gaps during dealer room hours to be present and save your alone time, etc. at night for the much needed breaks. One good way to do this is to plan to bring carryout food to eat in the Dealer’s Room and eat behind the table so you can jump up and greet, etc. when customers stop by. Also, be sure and help sell the vendor’s other items, too. It shows a commitment to team and partnership that vendors will really appreciate.

6) Learn To Set Limits. Cons and appearances are tiring. You can only do so much. Overcommit at your own peril.I’d say 2-3 panels a day is a pretty good chunk, especially if you have readings and signings on top of that. It doesn’t seem like a big deal, but when you wind up doing two morning panels and then two late a night, you will realize your day has gotten really long quick. Also, being on panels requires a lot of focus. You have to be cheerful and nice and smiling, and you also have to try and give intelligent output, which also requires energy. Plus, banter with fellow panelists is also important. I did 4 programming items a day at the last Con and after the first day felt like I’d done the whole Con already. I was so tired. And I still had another day and a half to go. Some have more energy than others. But this applies especially if you are staying at a cheaper off-site hotel and you don’t have a room to run back to for a nap or recharge. Big Cons, especially, have no quiet corners for that much needed Introvert recharge either. So you can find yourself stuck in crowded, noisy areas for whole days with no real breaks and it wears you out. Also, if you actually plan to attend panels, parties, etc., the more tired and overcommitted you are, the less able you will be to not only participate in those activities but enjoy them.

7) Preparation Saves Stress. Think up questions which you might ask on a panel or might be asked and practice answers. They won’t come out exactly the same way at the time, but at least you’ll have some coordinated, coherent thoughts already floating in your head to pull out and use. If you do get asked to moderate, you’ll have some idea how to approach it. With readings, you need to practice reading slow, at a good pace. If you can read with some character voice changes, it makes it far more interesting than reading with the Ben Stein-drone. At least know which passages you plan to read and how long it takes to read them. And have an idea what you’ll say to introduce the scenes and your book as well as yourself for panels and readings. Keep it short but don’t be afraid to highlight your credentials. And if you’re new, holding up a copy of a book or two is perfectly fine. It creates a visual memory for panel attendees who might later see it in the dealer room and consider buying it.

8 ) Spread Them Out. Doing a Con every weekend may sound fun in theory if you like Cons, but in practical fact, besides being expensive, it’s quite tiring and stressful. Sometimes it will be unavoidable. But most of the time, you can alternate Cons with local signings, readings, etc. in such a way to give yourself time to rest and recover in between. I also think you benefit from geographically spreading out appearances. I blocked out a number of driving distance cons this year and prioritized based on location, cost, guest list, expected attendance, etc. to determine which I should aim for and which I could skip or leave for “if I have time.” If you have books to promote, you can’t really show up last minute and expect to do signings, readings or panels. But if you’re well known or just going to network and participate as a fan, you can definitely just make last minute choices. I like to vary Cons in size a bit but generally Cons of large attendance numbers are easier to get lost and forgotten in than smaller Cons. You also have better chances to do panels at smaller cons, although there are exceptions.

9) Take Pictures.If you have publicists you work with, they will constantly nag you about this. My publicist friend does. If you don’t have that, you should remember and find people to take pictures for you. In every panel, if you get there before hand, you can find a fan who’d be willing to take a few pics. Remember, you get what you get. If you’re anal about pictures and how they’re framed, etc., it’s better to bring your personal photographer along. Otherwise, ask them to shoot several and hope you get something you can use. But pictures are helpful for blogs, PR, websites, and more, so having them is really helpful and if you’re by yourself, you want to be in them, so you’ll need help.

Here Dana, Michael and Doug demonstrate how tired we all feel, while Kelly and I fake alertness as we answer a question. Beware overcommitment–10 p.m. Panel Friday night, 12 hours after Dana, Michael & I started our day at a signing

10) Take Handouts. Have business cards, info postcards, book sell sheets, etc. and make use of the free literature tables scattered throughout Cons. Some have one, most have several. Put your stuff out and stop by from time to time to see if anyone’s taking them or to replenish the stack. Be sure and pick up extras before you leave, although I always leave a few behind for last minute people to take in case. Business cards will be helpful for fellow authors, editors, artists, etc. Postcards with book cover info, your website, a few blurbs, a small bio, etc. are good to hand to fans at panels, signings, etc. I use sell sheets at my book tables for people to take even if they don’t buy the book on the spot. Many people come back Sunday to make their purchases, browsing first to decide where they want their limited funds to go. So don’t miss the chance to give them something which might bump your book up on the list.

I’m sure I’ll do plenty more Cons and appearances this year and beyond, as my career is only just beginning (I hope). So there’ll be more lessons learned by this time next year, but for now, I hope these are helpful. Love to hear your thoughts and lessons learned in comments, too. For what it’s worth…


Bryan Thomas Schmidt is the author of the space opera novels The Worker Prince, a Barnes & Noble Book Clubs Year’s Best SF Releases of 2011 Honorable Mention, and The Returning, the collection The North Star Serial, Part 1, and several short stories featured  in anthologies and magazines.  He edited the anthology Space Battles: Full Throttle Space Tales #6 for Flying Pen Press, headlined by Mike Resnick. As a freelance editor, he’s edited a novels and nonfiction.  He’s also the host of Science Fiction and Fantasy Writer’s Chat every Wednesday at 9 pm EST on Twitter under the hashtag #sffwrtcht. A frequent contributor to Adventures In SF PublishingGrasping For The Wind and SFSignal, he can be found online as @BryanThomasS on Twitter or via his website. Bryan is an affiliate member of the SFWA.

 

The Returning Blog Tour Schedule, Part 2

Well, after a brief break for the July 4th, holiday, the blog tour for my second novel, The Returning, has resumed and I’m late posting links to it but here they are: 

Friday July 6 Heidi Ruby Miller Heidi’s Pick Six Interview
Saturday July 7 FMW Podcast Interview
Monday July 9 Jeremy C. Shipp The Value Of Writers In Community
Tuesday July 10 The New Author Dialogue: Making A Booktrailer On A Budget Part 1 http://the-new-author.blogspot.com/2012/07/conservation-with-bryan-thomas-schmidt.html
Wednesday July 11 Jeff Rutherford Opening The Door To Imagination: My Discovery of SFF
Thursday July 12 The New Author Dialogue: Making A Booktrailer On A Budget Part 2
Friday July 13 Claire Ashgrove World-Building : Vehicles Of The Davi Rhii Universe with Short Excerpt/Also: I rejoin Adventures In SciFi Publishing Podcast for an interview live from ConQuest 43 in Kansas City with my pal Brent Bowen.
Monday July 16 Keenan Brand Author Profile & Excerpt
Tuesday July 17 Madison Woods Guest Post: My Core Assumptions & My Writing
Wednesday July 18 Rachel Hunter Guest Post: On The Careful Use Of Ordinary Moments To Build Character In Science Fiction
Thursday July 19 Grace Bridges Character Profile: Davi Rhii with Excerpt
Friday July 20 Anne-Mhairi Simpson Guest Post: How My World Travels Have Informed My Worldview & My Writing
Monday July 23 Livia  Blackburne’s A Brain Scientist On Writing Guest Post: How To Market Your Book (& Yourself) At Cons
Tuesday July 24 L.S. King Character Profile: Miri Rhii with Excerpt
Wednesday July 25 Dana Bell Guest Post: The Saga Of Davi Rhii-Keeping The Next Book Fresh
Thursday July 26 Louis B. Shalako Interview
Friday July 27 Frank Creed Guest Post: One Advantage Of Series- It Gets Easier With Each Book
Monday July 31 Wrap Up & Giveaway Blast at www.bryanthomasschmidt.net/blog

The tour will run through July 31st and also have another interview at Adventures In SciFi Publishing podcast amongst others. Links will be added to this post as things develop. My heartfelt gratitude  to all who have hosted and helped make this tour a success. 

And in case you missed it, here’s the posts we did in Part 1 of THE RETURNING Blog Tour:

Tuesday, May 29 Blog Tour Schedule & E-Book Release
Wednesday, May 30 Functional Nerds Guest Post: Tools For Worldbuilding (Guest Post) 
Thursday, May 31 Anthony Cardno  Guest Post: How To Run a Blog Tour For A Sequel Without Spoiling Book 1
Friday, June 1 Gary W. Olson  Character Profile & Excerpt: Xalivar
Monday, June 4 SFSignal Guest Post: 15 Science Fiction and Fantasy Thrillers Worth Your Time
Tuesday, June 5  Andrew Reeves/Jaded Muse Video Blog: Boxes (What’s yours?)
Wednesday, June 6 Reader’s Realm Excerpt from Chapter 2/ Brad R. Torgersen Catching Up With Interview
Thursday, June 7  Linda Rodriguez Guest Post: 5 Tips On Social Media For Today’s Author
Friday, June 8 Linda Poitevin Guest Post: Approaching Book 2
Monday, June 11 Elizabeth S. Craig: Mystery Writing Is Murder, Special Write Tip Guest Post: Surprise v. Suspense / Review at Functional Nerds
Tuesday, June 12 Matthew Sanborn Smith/The One Thousand: Character Profile & Excerpt: Farien Noa
Wednesday, June 13 Leah Petersen 5 Minute Interview
Thursday, June 14 Mae Empson Character Profile Interview & Excerpt: Tela Tabansi
Friday, June 15 Joshua P. Simon Interview
Monday, June 18 Bibliophile Stalker Guest Post: Culture In World-building
Tuesday, June 19 Mary Pax Dialogue: Why I Love Space Opera / Book Day Post
Wednesday, June 20 Moses Siregar Guest Post: What Makes A Story Epic
Thursday, June 21 Jaleta Clegg Guest Post: Food in Borali System
Friday, June 22 To Be Read Interview & EBook Giveaway
Sunday, June 24 THE PLATFORM Internet Radio with John Rakestraw “Finding Your Imagination
Monday, June 25 Grasping For The Wind Turning The Tables: SFFWRTCHT Interviews Bryan Thomas Schmidt
Tuesday, June 26 Ray Gun Revival Short Interview & Character Profile & Excerpt: Yao Brahma
Wednesday, June 27 AISFP Blog Essay: The Importance of The Responsible Use Of History In Fiction: Steampunk/Jamie Todd Rubin Dialogue: Space Battles In The Golden Age & Beyond
Thursday, June 28 Oops! Glitch! Post postponed to tomorrow due to unexpected travel of host blogger.
Friday, June 29 K.D. Weiland Guest Post: The Most Important Rule Of Writing: Be True To Yourself
Saturday, June  30 Patty Jansen Guest Post: Can There Be Space Opera Without Science?
Tuesday July 3 Book Day 2: Print Release!!!

Also, you can still get The Returning at 33% off for a limited time from me in either print or ebook (both signed) here.


Bryan Thomas Schmidt is the author of the space opera novels The Worker Prince, a Barnes & Noble Book Clubs Year’s Best SF Releases of 2011 Honorable Mention, and The Returning, the collection The North Star Serial, Part 1, and several short stories featured  in anthologies and magazines.  He edited the anthology Space Battles: Full Throttle Space Tales #6 for Flying Pen Press, headlined by Mike Resnick. As a freelance editor, he’s edited a novels and nonfiction.  He’s also the host of Science Fiction and Fantasy Writer’s Chat every Wednesday at 9 pm EST on Twitter under the hashtag #sffwrtcht. A frequent contributor to Adventures In SF PublishingGrasping For The Wind and SFSignal, he can be found online as @BryanThomasS on Twitter or via his website. Bryan is an affiliate member of the SFWA.

The Returning Blog Tour Schedule

It’s hard to believe it’s here. I get all emotional because of all the behind the scenes chaos I went through while writing it, but I’m about to be the author of two published novels and I’m thrilled and humbled at the same time. So you know what that means: another blog tour. Just last October, I was off promoting the novel I’d longed to write for 27 years, The Worker Prince. Now, it finally has a sequel, The Returning. It’s got another brilliant Mitch Bentley cover. More of the action and multi-layered plotting, larger-than-life characters and humor mixed with drama. It’s even got blurbs by three of my favorite writers, now also my friends.

It has everything, and you can find out for yourselves on June 19th! But right now, here’s the scoop on the tour and how you can preorder signed paperbacks or ebooks at 25% off on my store or at Barnes & Noble here.

The Vertullians are free and have full citizenship but that doesn’t mean they’re accepted. Someone is sending assassins to kill and terrorize them, riling up the old enmity all over again, while Xalivar is back seeking revenge on Davi and all those who defied him. Davi, Farien and Yao reunite to investigate the murders, finding their lives and friendships threatened by what they discover. Meanwhile, the new High Lord Councilor, Tarkanius, Lord Aron, and Davi find themselves fighting all over again to preserve the unity of the Borali Alliance, while even many of their allies and friends work against them to tear it apart. Davi and Tela find their future together threatened by difficulties with their relationship, and Miri’s adjusting to her new status as a non-royal. The action packed, emotional, exciting Davi Rhii story continues.

370 pp · ISBN 978-0-9840209-4-2 ·Trade Paperback · $14.99 tpb $5.99 Ebook  · Publication: June 19, 2012

“The Returning has romance, assassins, tension, both modern and classic science fiction notions, and very smooth writing. What more could you want? Bryan Thomas Schmidt keeps improving. As good as THE WORKER PRINCE WAS, THE RETURNING is better.” – Mike Resnick, Author, Starship, Ivory

“The Returning blends themes of faith with classic space opera tropes and the result is a page-turning story that takes off like a rocket.” – Paul S. Kemp, Author, Star Wars: Riptide, Star Wars: Deceived

“A fun space opera romp, complete with intrigues, treachery, dastardly villains, and flawed but moral heroes.” Howard Andrew Jones (Pathfinder: Plague Of Shadows, The Desert Of Souls) on THE RETURNING

To preorder your signed paperback for $11 + shipping, click here:

To preorder the ebook in whichever format you prefer, click here: (be sure and enter format desired in the box)

Preferred Format (epub/mobi)

To preorder from Barnes & Noble, click here: http://www.barnesandnoble.com/w/the-returning-bryan-thomas-schmidt/1108892375?ean=9780984020942

And please visit these awesome blogs for more information including excerpts, interviews, guest posts and more all through June and July 2012! I’ll insert links as they become available as well as updating specific content which is still being determined.

THE RETURNING Blog Tour

Tuesday, May 29 Blog Tour Schedule & Book Release – www.bryanthomasschmidt.net/blog (You’re there now)
Wednesday, May 30 Functional Nerds Guest Post: Tools For Worldbuilding (Guest Post) 
Thursday, May 31 Anthony Cardno  Guest Post: How To Run a Blog Tour For A Sequel Without Spoiling Book 1
Friday, June 1 Gary W. Olson  Character Profile & Excerpt: Xalivar
Monday, June 4 SFSignal Guest Post: 15 Science Fiction and Fantasy Thrillers Worth Your Time
Tuesday, June 5  Andrew Reeves/Jaded Muse Video Blog: Boxes (What’s yours?)
Wednesday, June 6 Reader’s Realm Excerpt from Chapter 2/ Brad R. Torgersen Catching Up With Interview
Thursday, June 7  Linda Rodriguez Guest Post: 5 Tips On Social Media For Today’s Author
Friday, June 8 Linda Poitevin Guest Post: Approaching Book 2
Monday, June 11 Elizabeth S. Craig: Mystery Writing Is Murder, Special Write Tip Guest Post: Surprise v. Suspense / Review at Functional Nerds
Tuesday, June 12 Matthew Sanborn Smith/The One Thousand: Character Profile & Excerpt: Farien Noa
Wednesday, June 13 Leah Petersen 5 Minute Interview
Thursday, June 14 Mae Empson Character Profile Interview & Excerpt: Tela Tabansi
Friday, June 15 Joshua P. Simon Interview
Monday, June 18 Bibliophile Stalker Guest Post: Culture In World-building
Tuesday, June 19 Mary Pax Dialogue: Why I Love Space Opera / Book Day Post
Wednesday, June 20 Moses Siregar Guest Post: What Makes A Story Epic
Thursday, June 21 Jaleta Clegg Guest Post: Food in Borali System
Friday, June 22 To Be Read Interview & EBook Giveaway
Sunday, June 24 THE PLATFORM Internet Radio with John Rakestraw “Finding Your Imagination
Monday, June 25 Grasping For The Wind Turning The Tables: SFFWRTCHT Interviews Bryan Thomas Schmidt
Tuesday, June 26 Ray Gun Revival Short Interview & Character Profile & Excerpt: Yao Brahma
Wednesday, June 27 AISFP Blog Essay: The Importance of The Responsible Use Of History In Fiction: Steampunk/Jamie Todd Rubin Dialogue: Space Battles In The Golden Age & Beyond
Thursday, June 28 Oops! Glitch! Post postponed to tomorrow due to unexpected travel of host blogger.
Friday, June 29 K.D. Weiland Guest Post: The Most Important Rule Of Writing: Be True To Yourself
Saturday, June  30 Patty Jansen Guest Post: Can There Be Space Opera Without Science?
Monday July 2 FMW Podcast Interview (delayed due to editing issue)
Tuesday July 3 Book Day 2: Print Release!!!

The Blog Tour Resumes Friday, July 6, after the holiday with more fun!!!!

And if you missed the prior book’s blog tour, here’s that roundup.

I also did posts in my popular Write Tips series on Planning A Blog Tour and Preparing For A Blog Tour Even As You Write.

For specific info on this series, The Saga of Davi Rhii, click here.

For this book’s page, click here.

For The Worker Prince page, click here.

To order my debut novel, THE WORKER PRINCE, Book 1 in the  Saga Of Davi Rhii, use the links at the bottom:

 What if everything you thought you knew about  yourself  and the world turned out to be wrong?
 For Davi Rhii, Prince of the Boralian people, that  nightmare has become a reality. Freshly  graduated from  the prestigious Borali Military  Academy, now he’s discovered he was secretly  adopted and born a worker. Ancient enemies of  the Boralians, enslaved now for generations, the  workers of Vertullis live lives harder than Davi had  ever imagined. To make matters worse, Davi’s  discovered that the High Lord Councillor of the  Alliance, his uncle Xalivar, is responsible for years of abuse and suppression against the workers Davi now knows as his own people.

His quest to rediscover himself brings him into conflict with Xalivar and his friends and family, calling into question his cultural values and assumptions, and putting in jeopardy all he’s worked for his whole life. Davi’s never felt more confused and alone. Will he stand and watch the workers face continued mistreatment or turn his back on his loved ones and fight for what’s right? Whatever he decides is sure to change his life forever.

326 pp · ISBN 978‐0‐9840209‐0‐4 ·Trade Paperback · $14.95 tpb $4.99 Ebook  · Publication: October 4, 2011

The Worker Prince: Book 1 In The Saga of Davi Rhii  Trade paperback only   EPUB or MOBI — please specify in notes on order

Or you can order at Amazon here: The Worker Prince


Bryan Thomas Schmidt is the author of the space opera novels The Worker Prince, a Barnes & Noble Book Clubs Year’s Best SF Releases of 2011 Honorable Mention, andThe Returning, the collection The North Star Serial, Part 1, and has several short stories featured  in anthologies and magazines.  He edited the new anthology Space Battles: Full Throttle Space Tales #6 for Flying Pen Press, headlined by Mike Resnick. His children’s book 102 More Hilarious Dinosaur Jokes For Kids from Delabarre Publishing. As  a freelance editor, he’s edited a novels and nonfiction.  He’s also the host of Science Fiction and Fantasy Writer’s Chat every Wednesday at 9 pm EST on Twitter, where he interviews people like Mike Resnick, AC Crispin, Kevin J. Anderson and Kristine Kathryn Rusch. A frequent contributor to Adventures In SF PublishingGrasping For The Wind and SFSignal, he can be found online as @BryanThomasS on Twitter or via his website. Bryan is an affiliate member of the SFWA.

Write Tip: On Paid Interviews & Why Authors Shouldn’t Pay For Them

I respect interviewers. In case you don’t realize, I am one. I have a lot of experience with it. Weekly. Sometimes daily, as an interviewer, not just interviewee. But there’s a practice that’s becoming more and more prevalent these days and which I really abhor of people preying on hopeful authors’ dreams and offering big exposure if they’ll just pay a fee for the privilege. And often this takes the form of interviews. And I find that pretty insulting. Exceptions might be a few cases where you’re guaranteed exposure like national television or radio, but even then, you shouldn’t have to pay and here’s why: They need content.

That’s right. You’re providing them content they need. Why else would they be out following random people on Twitter, commenting on your blog or advertising for authors to use their “great interview services?” One guy is so foolish about it, he follows you, then when you follow back, he unfollows. Uh, yeah, right. He’s preparing to interview me and he’s not doing research? There’s a clue right there.

Blogs and media need content. And the reason authors get interviewed is that people are interested. They want to find new books. They want to learn about celebrities and people doing something significant they admire. That’s why authors are getting invited to interviews and it’s why you don’t need to pay to do them.

I have another secret for you to. Listen carefully. There is no short cut to a large audience. Nope. Sorry. Even seeming overnight bestsellers are not overnight. It took them years to get there. And with the marketing muscle of a major New York corporation behind you, it’s easier to get boosts in exposure more quickly, but that takes thousands of dollars, even millions sometimes, and multiple outlets in a constant stream several times a day for weeks or months. If you can’t afford that, you’re paid interviews may give you a slight momentary splash, but I promise it’ll fade within a few hours or minutes and you’ll be back where you started. Even worse, the sales generated won’t make up for it. If I sell it myself, I make $3 per book sold roughly. At least until publisher’s advance and costs are recouped. If I paid $50 for an interview, that would mean I had to sell  17 books to just break even. I’d be losing my $3 on each book because I already spent it. So that’s like giving 17 books out for free. If you pay more for an interview, well, you do the math.

There’s a reason some sites charge for interviews and others don’t. Greed. Yep. They know people are desperate and hungry and they’re taking advantage. They have so many people wanting in, they have people pounding down their doors. And as long as authors continue this foolish rush, they will continue to get used by these people. The authors are not getting rich. The interviewers might be.

I maintain three websites. I spend $300 a year in hosting. That’s $25 per month. I spend 10-12 hours a week in responding to comments and writing posts. If I were paid for that, I’d charge at least $20 an hour. But to keep traffic growing and steady, I need regular posts, and I post not just on my blog but other places where I can link and keep visibility, so I write 4-6 posts a week. At an hour a post, that’s about $120 a week. Forget the comments, let’s call that part free. Most interviewers don’t bother responding to those. So that’s $505 a month right now for my three blogs and time and effort. But these sites post daily. And they post interviews two or three times a week. At three a week, $50 each, they are making $150 or $600 a month. If they have only one blog, they are probably paying $100 or so for hosting. Prep time on interviews is maybe an hour per post. $20 per hour. Plus social media marketing. I spend 3 hours a week probably on that. So $60. So add social media to mine at I am at $565. If you add the time it takes to do interview questions, let’s be generous and say an hour each, that’s $60. So their expenses are $120+$8.40 for hosting each month. $130. They have made $20 off those three interviews. And if you consider they probably don’t account for blogging time, they’ve actually made $70. You’ve lost $50. Who’s getting the better deal?

Interviews are invaluable for lots of reasons. The more the better. The more sites the better. Why do you see celebrities all over the place saying the same things over and over? Because they reach a different audience at each place. It has value for them. And that’s great. But they don’t pay for it. They get it free, because the interviewer uses their name in promotion and gets a lot of audience which is ad revenue. You may be an emerging or unknown author, like myself, but you are still bringing value. Someone interesting people can discover offering possible book of interest. In fact, the fact that you’re not on every channel is to your advantage. They’re less likely to flip through because you’re something new.

And I’ll tell you another thing. Since you don’t have access to their blog stats, you can’t verify the audience they guarantee exposure, too–not for your post, not for other posts. Those visitor counters can be faked. You can get ones that ask you which number you want to start the count on. (Oh wow, day one and I already have 150k hits, I’m awesome!) It varies day to day for them as much as it does for anyone else. AND there are tons of other sites you don’t have to pay for–bloggers, fellow authors, etc. who’d gladly welcome you. You just have to network and ask around. When I tweet that I’m looking for host sites, I always get one or two responses from places I didn’t think of or know about. Free.

If you get a big publishing contract and your publisher wants to spend money that way, let them. Who cares as long as it’s not coming out of your pocket. But when it does come out of your pocket, you should be careful to make sure it really delivers the return you want and need. Don’t buy these interviewers’ story about how they’re just trying to help you succeed. They just care about authors and want to help them live their dreams. My initials. (Drop the middle one.) I’m pretty confident that’s NOT their main motive. Instead, they are like all the other Writing Scams, and they are numerous, read http://www.sfwa.org/for-authors/writer-beware/ sometime if you don’t believe me. You are not alone in your dream of writing success. But don’t let greedy people take advantage. This is just one more way to victimize writers, and you deserve better because writing a book is a big accomplishment. It’s worth celebrating. And you shouldn’t have to pay for that.

For what it’s worth…


Bryan Thomas Schmidt is the author of the space opera novels The Worker Prince, a Barnes & Noble Book Clubs Year’s Best SF Releases of 2011 Honorable Mention, and The Returning, the collection The North Star Serial, Part 1, and has several short stories featured  in anthologies and magazines.  He edited the new anthology Space Battles: Full Throttle Space Tales #6 for Flying Pen Press, headlined by Mike Resnick. His children’s book 102 More Hilarious Dinosaur Jokes For Kids from Delabarre Publishing. As  a freelance editor, he’s edited a novels and nonfiction.  He’s also the host of Science Fiction and Fantasy Writer’s Chat every Wednesday at 9 pm EST on Twitter, where he interviews people like Mike Resnick, AC Crispin, Kevin J. Anderson and Kristine Kathryn Rusch. A frequent contributor to Adventures In SF PublishingGrasping For The Wind and SFSignal, he can be found online as @BryanThomasS on Twitter or via his website. Bryan is an affiliate member of the SFWA.

Write Tips: 5 Tips For Writers On Planning Their Con Season

For most writers, Conventions and Author Appearances are of huge importance for both selling books and networking with industry professionals. Although Conventions and events can occur year round, you may not be able or willing to travel the entire year. Whatever the case, it’s never too early to start identifying Cons and planning for the coming year. If you’ve never done it, approaching and identifying potential Cons for author appearances might be daunting. Here’s some tips I’ve used which have helped me succeed at planning a Con schedule:

1) Identify The Priority Cons First– Con lists are everywhere. You can find them in the backs of zines like Asimov’s and Analog. You can search the web for places like upcomingcons.com/sciencefictionconventions or en.wikipedia.org/wiki/List_of_science_fiction_conventions or by city and state or region. Once you have a list though, the first step is to identify the Cons you want to hit and the Cons you need to hit. What determines your need? Why are you going? If you’re going to promote yourself and your work, you should look at the themes of the Cons, the past locations, and past attendance. Since many conventions cater to returning fans, try and identify cons which cater to those sharing interest in the types of genres and books you write. Are authors similar to yourself going? How many? You don’t want to many, but there can also be advantages to not being the only one. Do they focus on media guests? Literature guests? or a combination? Is the theme something you can speak to on panels or at your reading? Is the Con well attended? Unless you’re just trying to get your feet wet and need a low profile place to do your first reading and panel, you want Cons large enough to expose you to lots of people. Not too big, if you’re small. You don’t want to be lost in the shuffle, but big enough that you can get the word out to a decent spectrum.

Once you’ve identified the Cons you want to prioritize, check the locations. Look at things like the cost, who’s coming, the hotel, travel arrangements, dealers, etc. Then decide if the expenses and difficulties getting there are worth it or not. I always google the Con hotel and search for nearby hotels to see if there are cheaper options. After all, Cons are expensive and often thrown in the most expensive hotels. Yes, it’s fun to stay in those hotels, but unless your publisher is paying for it, consider whether you can reasonably hope to recoup your costs. If you pay for a membership, which many Cons require, housing, food, and travel, it can add up to several hundred dollars quick. Will you sell enough product to pay for that? I doubt it. There’s also product cost, too.

2) Contact Programming–Panels are a key opportunity to see and be seen as well as prove your value to readers and fellow professionals in a way that doesn’t involve self-praise or pushy sales tactics. I usually consider programming as I determine which Cons to put on my list for the following year. Contact Programming early on and find out if they would promote you as a guest. Do they offer discounts for participants? Can you be on panels or do a reading? Is there any interest? Knowing this may help you narrow down your list to the final choices.

Once you’ve identified the Cons you want to attend, be sure and contact programming. There’s usually a link or email address on the website. Send your bio and tell them which books/products you’d promote. Offer panel suggestions and ask to do a reading. Be sure and consider their theme when suggesting panels.  I have never had anyone turn me away. Most are very happy to have another creative professional headed their way. And they are more than happy to have volunteers to up the value of programming. [NOTE: If you’re nervous about panels, here’s 12 Tips For Preparing For Author Panels. I really find them quite fun, especially when other authors participate.]

3) Find A Dealer–If the Con’s website lists dealer attendees, try and find one to carry your books if you come. Paying for your own dealer table can be expensive and, more than that, can keep you from promoting yourself by locking you down at a table for the whole Con. Unless you’re an expert salesman, you’ll want to promote yourself in subtler ways: doing panels, doing a reading, schmoozing and hanging with fans. Standing by a table trying to start a conversation with anyone who passes can make for a long weekend. Especially if you want to enjoy the Con while you’re there, this is not always the best option. Unless you have someone who can go along to man the table when you’re out, and especially if you have only a few books or items to sell, finding another dealer who will take a cut to sell your stuff on consignment is really the best way to get product out there. You can help bring people to their table and they get attention from having attendee’s books on their table. It’s often a win-win. I usually encourage people to buy from the dealer even at my readings, etc. And if I do sell books elsewhere in the Con, I give the dealer a cut. Unless they’ve already sold enough of my product that they’ll feel justified in helping me out. Fair is fair. You are taking space they could have used for other merchandise so be sure and do your best to make it worth their while by not just verbal thanks but letting them show some profit from the enterprise.

If the Con site does not list dealers, you can track them down. Some Con dealer reps will offer to put you in touch, but some won’t. You can search dealers and their appearance calendars, or, better yet, contact people you know who have attended the Con and might remember who was there.

4) Cutting Down Expenses– Many Cons offer discounts for members of professional groups like SFWA. Be sure and ask. Discounts can be given for those who participate in a certain number of panels or do readings. You can also get discounts if you’re a dealer, etc. It’s good and perfectly acceptable to ask questions and explore all the options. Some Cons will pay for your housing and meals, but usually that only applies to those on the invited guest lists or billed as headliners. There are other ways to cut costs: hotels usually occur in clusters. Check neighboring hotels for cheaper rates. You can often get a deal and still be near enough to stay up late and party withotu needing to drive or pay a cabbie. Visit the Con’s site and FB page and post about needing a roommate. Sharing a room is a great way to cut costs. I even offered to guard the dealer room at a Con and was invited to sleep in that room for free. You can also map out restaurant options. Does the hotel have in-room fridges or kitchens? Microwaves? This can help with cost savings too.  You can pack cereal, snacks, popcorn, etc. to use as fillers between meals and cut down on your appetite. You can also find nearby places with much better prices than an in-hotel restaurant. Explore your options.

Another option is car pooling. With airfares on the increase, finding Cons within driving distance can be a real advantage, particularly if you plan to stay offsite for cheaper lodging. No need to worry about transportation when you’re there, and no need for luggage fees or concerns when hauling product. You can also bring a microwave and food or a mini-fridge if you want. In the end, since it’s a business write off on taxes, paying for gas can wind up being a cheaper, more practical option. Even better, if other people want to go, you can ride together. Sharing driving time and expenses can make it even more affordable. Lots of people like to hit as many local Cons as they can. Often they need a ride or prefer to carpool for the same reason. It may even be you catching a ride with someone else.

5) List Your Appearances On Your Website–My Con schedule is listed on the Appearances page on my website. I list the date, time, location, Con name and link to the website. I also list if I am going to be a pro guest or just showing up on my own. That way people know whether to look for me on panels, etc. As I get a schedule for the Con, I do blog entries listing my schedule, panels and outlining my plans. I mention other guests and link to their websites if I can and I encourage people to come. If I know of discounts, cheaper hotels, etc., I mention that, too. The more people who come out to see you, the more value you are to the Con and the more product you move. It’s better for everyone.

Anyway, that’s how go about planning my author Con schedule. I try and vary the locations of Cons when I can to try out Cons I’m unfamiliar with and meet new people. Once I’ve been at this a few more years, I’ll likely identify a few Cons I want to attend regularly while switching up others. But in any case, I hope these tips give you ideas and assist in making the process simpler and more pleasant for you. How do you plan your Con schedule? If you have tips I didn’t mention, we’d love to have you share in comments. For what it’s worth…


Bryan Thomas Schmidt is the author of the space opera novels The Worker Prince, a Barnes & Noble Book Clubs Year’s Best SF Releases of 2011 Honorable Mention, andThe Returning, the collection The North Star Serial, Part 1, and has several short stories featured  in anthologies and magazines. His children’s book 102 More Hilarious Dinosaur Jokes For Kids from Delabarre Publishing along with the anthology Space Battles: Full Throttle Space Tales #6 which he edited for Flying Pen Press, headlined by Mike Resnick. As  a freelance editor, he’s edited a novels and nonfiction.  He’s also the host of Science Fiction and Fantasy Writer’s Chat every Wednesday at 9 pm EST on Twitter, where he interviews people like Mike Resnick, AC Crispin, Kevin J. Anderson and Kristine Kathryn Rusch. A frequent contributor to Adventures In SF PublishingGrasping For The Wind and SFSignal, he can be found online as @BryanThomasS on Twitter or via his website. Bryan is an affiliate member of the SFWA.

19 5-star & 4-star reviews THE WORKER PRINCE $4.99 Kindle http://amzn.to/pnxaNm or Nook http://bit.ly/ni9OFh $14.99 tpb http://bit.ly/qIJCkS.

 

 

First Blurb For Novel 2: THE RETURNING (Saga of Davi Rhii 2)

Just in from my friend/mentor and one of my favorite authors, a blurb for my second novel: “THE RETURNING has romance, assassins, tension, both modern and classic science fiction notions, and very smooth writing. What more could you want? Bryan Thomas Schmidt keeps improving. As good as THE WORKER PRINCE WAS, THE RETURNING is better.” – Mike Resnick

Sequel to The Worker Prince, The Returning is forthcoming this June. Book 2 in the Saga Of Davi Rhii, the back cover copy reads as follows:

The Vertullians are free and have full citizenship but that doesn’t mean they’re accepted. Now someone is sending assassins to kill and terrorize them and it’s riling up old enmity all over again. The new High Lord Councilor, Tarkanius, Lord Aron, and Captain Davi Rhii find themselves fighting all over again to preserve the unity of the Borali Alliance, while forces from within and without work against them in an attempt to tear it apart.

Meanwhile, Davi and Tela are struggling to keep their romance alive in the midst of busy lives filled with drama and stress and Miri’s adjusting to her new status as a non-royal. The action packed, emotional, exciting Davi Rhii story continues.

Although it’s not out until June, you can preorder The Returning today for $10.11 at Barnes & Noble (30% off the cover price).

Write Tip: How Not To Use The 9 Free Ways To Market Your Book

Our recent Write Tip on 9 Free Ways To Market Your Book has been popular but people have asked me how NOT to use those techniques, so I thought it appropriate to do a follow up post. First, here’s a refresher on the 9 Free Ways which are:

1 ) Author Site/Blogs 
2 ) Author Profiles/Blog Interviews 
3 ) Goodreads/Library Thing 
4 ) Press Releases
5 ) PSAs 
6 ) Signings 
7 ) Appearances 
8 ) Book Clubs 
9 ) Reading Group Guides 

The previous post goes over how to use those, so I won’t cover that here. Here’s how not to use them:

1 ) Author Site/Blogs — The goal is to create a relationship with readers and other interested parties, but primarily readers. Don’t use your blog and author site to self-aggrandize and totally for sales. Use it instead to reveal yourself. You don’t have to just lay it all out there transparently. In fact, that, in and of itself, may be a big mistake. You have a right and need for privacy. Determine up front where the lines must be drawn and stick to them. A couple areas you might avoid are religion and politics. I rarely blog on these. They only lead people to be offended and possibly lose interest who might otherwise enjoy your books. Unless your books promote your political and religious views, you don’t really need to go there and you’re better off if you don’t. You also don’t want to lambast people. Flame wars may draw traffic but they don’t do it because you’re winning fans. People stare at car wrecks not because they envy those involved but because it’s just hard not to stare. The same is true of flame wars. Don’t get in nasty arguments and back and forth with people. Avoiding controversial topics can help avoid drawing those kinds of comments in the first place.

2 ) Author Profiles/Blog Interviews–Don’t reveal spoilers in your interviews or profiles, unless the book has been out a very long time and you are discussing aspects of craft where it’s relevant. And try and stick to authors and topics where an audience who’d be interested in your book and its genre/topic might find you. It’s okay to reach out to new readers but, seriously, you shouldn’t be on a Christian romance authors blog promoting your paranormal erotic romance, okay? It’s just a waste of time. And don’t lie either. Be honest. At the same time, try and hold back some in interviews. Don’t tell everything to everyone. And find a new way to answer the same old questions. Keep it fresh if you can. You’ll be answering a lot of the same questions again and again at various places. It’s boring for you but it’s all the more so for fans, so try and find new ways to say the same thing and reveal new tidbits with each interview if you can. It’s hard, so hold some things back and give a little each time.

3 ) Goodreads/Library Thing–Great for giveaways and networking with book lovers and fellow authors but these communities tend to give back what you put into them, much like Twitter. They are the most successful giveaway sites, in my experience, for spreading interest and generating reviews. Not so successful, in my experience, for their ads or for generating huge sales numbers. They are a tool to be used with lots of others for spreading the word. It’s important to remember they are about “community.” Door to door salesman are as welcome on Goodreads and Library Thing as anywhere else. Goodreads has the easier interface but both are popular. Approach them as opportunities to share yourself, your love of books, and review and discuss books, genres, trends. Author interviews so far don’t generate a lot of interest in my experience. It’s more about communicating through observing what people do and their observing what you do and say about what you read. Approach them accordingly in both time dedicated to them and how you use them.

4 ) Press Releases–Don’t just copy someone else’s and don’t write blind. There’s an art to this and the goal is give them a ready to print article about you, your book, etc. You want to minimize the work for them so they’ll jump on the opportunity for an easy to prep story. And that takes practice and careful thought and editing. If you can afford it, write the first few drafts, then pay a publicist to fine tune it. There are plenty of independent publicists, like Matt Staggs or Adonna Pruette, who would be happy to assist and charge reasonable fees.  Once you’ve done several and get the format and style down, you may be able to work on your own but I know from experience, your first several press releases will not get the results you need without a professional touch. The difference is startling.

5 ) PSAs–Public Service Announcements are a funny thing. They aren’t as common as they once were but they are indeed true to their name: Public Service. It’s not about sales. It’s about making the public aware of an event which might be of interest/benefit.  Stations can be very selective about the kinds of events which qualify. They make income from selling ads, after all. Library and school events, for example, are far more likely than bookstore events to be accepted. After all, both imply educational content. And both libraries and schools are publicly funded to serve the public. Still, it’s worth checking these out but you will have to write and time the text yourself and be very careful with wording. Again, don’t self-aggrandize and don’t sell. Just inform. If the radio or tv station does you a favor, you need to make it easy and worth their time. If you make them mad or offend, you’ll alienate them from not only PSAs but also other potential opportunities for you.

6 ) Signings–Don’t expect to sell hundreds of books. The average signing is 4-6 from everyone I talk to, unless you’re a bestseller with multiple books. Signings are as much about letting people know you exist and cultivating valuable relationships with bookstores as they are about actually signing and selling books. I’m sure it varies from author to author but especially new and unknown authors need to approach Signings as opportunities to put their best foot forward and network more than selling books. The signings I have done so far have all sold at least 4 books. The most I sold was 11. All of them brought stores who carry and promote my book for me. And all of them brought publicity opportunities in the community I wouldn’t have gotten otherwise. I also sell other people’s books. My goal at signings is for people to buy something from that store and to make customers feel welcome. Hopefully they buy my book or at least talk to me. But if not, at least I helped the store and the store will want to help me in return.

7 ) Appearances–Appearances are hand-in-hand with signings as networking opportunities. Especially when you get the chance to read or be on a panel, you get the opportunity for people who didn’t know your name or the titles of your book to remember you and learn of your expertise (or at least ability to b.s. really well in public).  The goal is to make a good impression on as many people as you can. You don’t do that by aggressively selling. You do it by being personable, knowledgeable and respectful. You do it by smiling a lot and being warm and friendly. If you can do that while waving a copy of your book subtly in front of yourself, all the better. But high pressure pushy tactics will not bode well for you.

8 ) Book Clubs–These are groups of book lovers who offer two advantages: 1. They go through a lot of books. 2. If they love it, they’ll buy more, recommend it to people and otherwise spread the word. The disadvantage is that some are quite picky and blunt in their response. Do offer to visit or otherwise interact with the group. Do offer group discounts if you can. Free books to group leaders are a good idea if you can afford it, but these are book buyers, so free books aren’t essential to win both interest and loyalty. The most important thing here is to write a good book. If they enjoy it, they’ll take it from there with very little effort on your part. Again, selling is less important than personal connection. Cultivate this as networking for word of mouth, more than an opportunity to sell multiple copies. If it works out, you’ll get both.

9 ) Reading Group Guides–Do not SPOIL. Do not SPOIL. Repeat after me. Reading Group Guides are for Book Clubs and others to stimulate thought and conversation, PERIOD. You do not repeat your story in intimate detail. Do not preach on your themes or message. Your goal is to get them to read thoughtfully and interact on what they’ve read. Help them enjoy the reading experience in a way which will likely result in their wanting to read more and spreading the word.

Well, those are some tips on how NOT to use the 9 Free Ways To Market Your Book, I’d love to hear your thoughts on other cautions, etc. as well as your successes. For what it’s worth…


Bryan Thomas Schmidt is the author of the space opera novel The Worker Prince, a Barnes & Noble Best SF Releases of 2011 Honorable Mention, the collection The North Star Serial, Part 1, and has several short stories forthcoming in anthologies and magazines. His second novel, The Returning, is forthcoming from Diminished Media Group in 2012. He’s also the host of Science Fiction and Fantasy Writer’s Chatevery Wednesday at 9 pm EST on Twitter, where he interviews people like Mike Resnick, AC Crispin, Kevin J. Anderson and Kristine Kathryn Rusch. A frequent contributor to Adventures In SF Publishing, Grasping For The Wind and SF Signal, he can be found online as @BryanThomasS on Twitter or via his website. Excerpts from The Worker Prince can be found on his blog.‎ Bryan is an affiliate member of the SFWA.

19 5-star & 4-star reviews THE WORKER PRINCE $4.99 Kindle http://amzn.to/pnxaNm or Nook http://bit.ly/ni9OFh $14.99 tpb http://bit.ly/qIJCkS.

Write Tip: 9 Free Ways To Market Your Book

By now most writers are realizing that in the face of the changes in the publishing business, marketing is an area which falls more and more on their shoulders. For newer writers with untested track records, this is especially true. I’ve had writers tell me they don’t believe in self-promotion. Not only is this foolish (sorry but it is denial of reality) but it’s often based on being overwhelmed and not knowing where to begin or how to promote one’s self without being obnoxious or coming off arrogant. I could speak volumes on those topics and probably will sometime but first, let me demonstrate some easy ways to promote which don’t cost anything and are abundant. All you have to do is pay attention to what other writers are doing and do a few simple web searches to find them. Then just follow simple instructions, send a few emails, and you’re good to go.

1 ) Author Site/Blogs — I’ve already blogged about how important these are in previous Write Tips, but for the modern author your website is your number one most important marketing tool. No one can keep readers up to date like you can and readers want to connect and get to know the author behind the books. Blogs are often free on sites like Blogger and WordPress. Websites may cost more, although mine is set up using WordPress with the help of a friend. I pay for hosting and domain names, something I also suggest in my prior post, but if you can’t afford that just yet, you can probably do it simple on your own. Check my article for the essentials but the most important is to offer insight into yourself, your books and regular updates. Even if it’s once a month, giving them something new to keep them coming back is so important.

2 ) Author Profiles/Blog Interviews — There are tons of bloggers looking for authors to profile and interview. Some are authors themselves, some are not. Some interview specific genres and some cover anyone and everyone of interest. To find them, see where authors you admire are being interviewed. Look at what authors you know from Twitter and Facebook post. Do web searches on terms like “author profiles, author interviews, blog profiles, writing blogs, etc.” You’ll find more than you know what to do with. Many/most have guidelines posted. Read them. Follow the instructions. They’re usually fairly simple. Most provide a list of questions to answer in advance and an email to send them to. Fill them out, keep a list and do them one by one until you’re done. Then make a new list. Don’t get overwhelmed by doing them all at once. Try and change the wording in your answers a bit. Don’t just cut and paste. It makes each interview feel unique and keeps the bloggers feeling like they got an exclusive. I just answer them from scratch each time. I may say the same things but it always comes out differently.

3 ) Goodreads/Library Thing — There are other sites but these are arguably the biggies. Joining is free, so it becoming an author and building your profile. You can enter your own books and list them. Then you can join book clubs, interest groups, vote in polls, etc. You can review books you’ve read or are reading and you can interact with tons of readers and authors who love writing and books as much as you do. This is a no brainer and can take as little or much time as you’re willing to put into it. You can do giveaways, interviews, connect your blog, do Q&As, etc. The audience is already focused. It’s truly a nobrainer.

4 ) Press Releases — There may be an art to writing them but there are plenty of examples online and frankly, plenty of newspapers, magazines and sites which allow you to upload them for free. My latest is posted on the Kansas City Star, the biggest newspaper in my local region, and all I had to do was upload it on their webform. Within 48 hours, it was searchable for all to see. You used to have to work a lot harder and pay a lot more money for publicity like that. Asking around or simple web searches can find not only tons of examples but tons of outlets for them. Don’t miss this opportunity to let people know what you’re doing and when: every book release, every award, every signing or appearance, every new contract–put out a release and let people know. It builds your reputation, name recognition and audience. It might even get you interviews in newspapers on Tv, radio or blogs.

5 ) PSAs — Public Service Announcements are offered free by radio and TV stations to organizations and individuals and businesses announcing events of benefit to the community. Writers talking about writing should qualify, even if you’re paid. As long as you can convince them you’re running an event with public benefit and which doesn’t charge for tickets, PSAs should be available. You have to write them up yourself, per the station’s standards, and submit according to their deadlines. But they will announce several times on the air and get your event a lot more notice. Free advertising is priceless.

6 ) Signings — The average number of books sold at signings: four to seven for non-celebrities, according to a recent survey. The average number of books sold after signings? Immensely more due to word of mouth from bookstore employees and customers who attended the signing. In fact, the friendlier and more supportive of staff you are, the more you pay attention to other people, i.e. the more fun you are to have around, the more successful you’ll be, and they’ll invite you back again and again. The more signings before the same crowd means what? Increased sales and recognition. Recognition always builds word of mouth. See what I’m going for? They may sometimes seem a lot of effort for little return, but I think signings are very important. Anywhere and anytime you can appear in public is.

7 ) Appearances — So appearances: readings, book clubs, libraries, literary festivals, conventions, schools, you name it, are key to your success and marketing. If people like you, if you seem knowledgeable and like a friend they’d enjoy spending time with, they’ll want to read your book. They’ll want to know you better through your words. You can’t do enough appearances and most will not cost as much money as a con or fesitval. Most will be free. Be creative in coming up with ideas. Work with local nonprofits, schools, etc. There’s automatic prestige wo writing a book. Often you won’t have to work hard to convince people to invite you…as long as you’re not a jerk.

8 ) Book Clubs — Book Clubs, online and off, are a great resource. Offer them a discount for quantity, send them your sell sheets, send them arcs, send them press releases. Smooze them like old friends. You get in with them, you have a ready made word of mouth machine to sell a lot more books because Book Club people are book people and book people know other book people. And what do book people talk about with each other? Books. Books they like. And if they’ve met the author, all the cooler. Not everyone gets to do that. Built in free word of mouth sales.

9 ) Reading Group Guides — Yes, you can get a lot of sales and word of mouth by networking with Book Clubs and other Reading Groups. Not only can you use your Book Sell Sheet to get them interested but you can make reading guides to offer free as well all by yourself. Penguin Group has examples on their website here: http://booksellers.penguin.com/static/html/pop.html The basic idea is to assemble questions and examine themes which prompt discussion about your book, its characters, meaning, etc. Fairly simple to put together for most authors. After all, who knows your book better than you?

Well, there’s 9 free ways to get started with marketing your books. I’m sure there are more. Which can you suggest? Please add them in the comments so we all can learn from each other.


Bryan Thomas Schmidt is the author of the space opera novel The Worker Prince, a Barnes & Noble Best SF Releases of 2011 Honorable Mention, the collection The North Star Serial, Part 1, and has several short stories forthcoming in anthologies and magazines. His second novel, The Returning, is forthcoming from Diminished Media Group in 2012. He’s also the host of Science Fiction and Fantasy Writer’s Chatevery Wednesday at 9 pm EST on Twitter, where he interviews people like Mike Resnick, AC Crispin, Kevin J. Anderson and Kristine Kathryn Rusch. A frequent contributor to Adventures In SF Publishing, Grasping For The Wind and SF Signal, he can be found online as @BryanThomasS on Twitter or via his website. Excerpts from The Worker Prince can be found on his blog.‎ Bryan is an affiliate member of the SFWA.

4 5-star & 12 4-star reviews THE WORKER PRINCE $4.99 Kindle http://amzn.to/pnxaNm or Nook http://bit.ly/ni9OFh $14.99 tpb http://bit.ly/qIJCkS.

 

Write Tip: Five Tips For Social Media Promotion Success

This post originally ran as part of the blog tour for my debut novel, The Worker Prince,  at the blog of Patty Jansen.

Social Media has taken over the world, or at least parts of it. Its rise in popularity has been stunning. It’s literally changed the way most of us use the web forever. And that’s no exaggeration. Of course, along with it, Social Media has risen to be one of the most important tools for promotion, especially self-promotion. Yet a challenge remains: finding a delicate balance between self-promotion and alienation. How can you promote yourself well and still keep followers happy? How can you avoid being obnoxious? Here’s some suggestions from one who’s spent a lot of time and effort studying that very thing.

First, Social Media is called Social for a reason. Your focus needs to be on socializing not selling. The key to Social Media success, no matter what you do with it, is networking and relationships. When authors ask me when to start Social Media so they can promote their forthcoming book, my response is: you haven’t already? I started two years before my book came out. And I had almost no work to promote. Instead, I built friendships, learned who was out there, what people were doing, and supported and promoted them. My focus was not on me, it was on others. And that’s key to Social Media success. Making it all about you is the quickest route to obnoxious failure. Making it about community is the quickest route to success.

Second, Social Media sites are communities. Yep, I repeated myself. That’s okay, because this point is important. The key to Social Media success is providing useful content people will enjoy and value. The quickest route to that, before you’ve found your own niche, is to retweet the links and content of others. If you read it, and it’s valuable to you, share it. If someone’s doing something cool, let people know. Take the time to pass it on. People will remember. And they will reciprocate. And if you have established a history and reputation for supporting your community, your community will support you.

Third, support people with praise. If someone succeeds at something, congratulate them. It takes seconds to do it. It feels good. You’ve been on the receiving end, right? So I don’t have to tell you. Let people know you care what’s happening with them by responding with support. If they’re having a hard time, encourage them. If they’re succeeding, congratulate them. If they write something cool or send something useful, pass it on. It’s all about community.

Fourth, self-promote with care. I send out the same self-promotion tweet no more than twice a day. This may be supplemented by Retweeting or posting something someone else says, yes. But that’s them tooting my horn, not me. If I have several things to promote (I run more than one blog, for example), I will still only do two a day per item I am promoting. I do once in the morning and once at night to catch both crowds. I cross post from Twitter to Facebook, Google+ and LinkedIn and that’s it. The rest of my Social Media day is spent either encouraging, supporting or spreading the word as described in the points above. It’s not all about me. It’s not obnoxious. My friends know I have projects I am excited about. Many of them are in the same position and doing similar promotion. Being with a small press, they also know I may tweet a bit more about it than they do. It’s okay. Small measure is fine. Posting twelve or fifteen times a day about it, that’s obnoxious.

Fifth, wording matters. Use your sense of humor. Use humility. Don’t be pushy. When you do self-promote, do it in a way that’s not obnoxious in presentation. People don’t mind you letting them know your stuff exists. You have a right to be proud of your accomplishments. You have a right to want to share it. But if you’re obnoxious about it, they will mind. Most won’t even bother with it.

Okay, so there you have five tips for Social Media Self-Promotion success. Really, five tips for Social Media success, I hope. I wish you the greatest success in your Social Media endeavors. And hey, in case you’re interested, I wrote a book.


Bryan Thomas Schmidt is the author of the space opera novel The Worker Prince, a Barnes & Noble Best SF Releases of 2011 Honorable Mention, the collection The North Star Serial, Part 1, and has several short stories forthcoming in anthologies and magazines. His second novel, The Returning, is forthcoming from Diminished Media Group in 2012. He’s also the host of Science Fiction and Fantasy Writer’s Chatevery Wednesday at 9 pm EST on Twitter, where he interviews people like Mike Resnick, AC Crispin, Kevin J. Anderson and Kristine Kathryn Rusch. A frequent contributor to Adventures In SF Publishing, Grasping For The Wind and SF Signal, he can be found online as @BryanThomasS on Twitter or via his website. Excerpts from The Worker Prince can be found on his blog.‎ Bryan is an affiliate member of the SFWA.

4 5-star & 11 4-star reviews THE WORKER PRINCE $4.99 Kindle http://amzn.to/pnxaNm or Nook http://bit.ly/ni9OFh $14.99 tpb http://bit.ly/qIJCkS.

Write Tip: How To Get The Most Out Of Your Book Sell Sheets

In our previous Write Tips post, we talked about Why Your Book Needs A Sell Sheet How To Make One. This time, let’s focus on how to use the Sell Sheets once you have one.

Right off the bat, here are some ways you can put Sell Sheets to work:

1) Market To Bookstores — When given to bookstores and libraries, Sell Sheets help get your books on their shelves. That’s their purpose. And by creating one for each book and describing the book in context of your qualifications and publishing experience, you are selling yourself along with your book. It’s about credibility. And professional marketing materials add a lot to credibility. Every bookstore that I approached with Sell Sheet in hand was willing to discuss ordering my books and doing signings. I have yet to encounter one who didn’t take me seriously after seeing my Sell Sheet for The Worker Prince. They knew I was professional and taking it seriously and those are the kind of authors they want to do business with.

Adonna spoke with a bookstore manager to get an opinion from the other side of the counter for us. “According to a large independent bookstore manager that I interviewed for this post, he felt that the sell sheet gave him something in hand to refer to later when he had the time to consider whether or not to carry the book. Remember, the employees can be busy doing any number of things when you walk in and may not have half an hour to discuss your title with you. *You*, however, came prepared because you have in hand the very thing they will need later when making their purchase decisions – all of the information about your title on a neat and handy little paper. The manager stated that the first two things he looks for are the book’s cover (attractive? appealing? sellable?) and if the book would be available through his current book distributors (Ingram, etc.). Overall, he felt that unknown books that had a sell sheet with all of the pertinent information on it received more consideration than ones that did not.”

2) Market To Libraries — As mentioned by Librarian John Klima in our write tip on How To Get Your Book Noticed By Librarians Or Not, getting a library to buy your books is tough. Sell Sheets are a great tool to make them aware of your books value for them and their community. They’re something you can give to them as you stop by to introduce yourself and offer to do events if they ever need local authors. And something you can leave behind to remind them when they’re thinking about making the next book order. Remember, don’t hand them the book itself. Don’t ask them to evaluate it on the spot. As John told us, if you make them aware of the reviews and other information in a non-pressure way, it’s much more effective. Your word isn’t enough. Your being nice isn’t either. And it’s even better if you can do it at a ALA meeting or outside the library. Because they get way too many authors walking in trying to get libraries to stock their books already and most of them are crap. Don’t throw on the sales pitch either. Talk to them like a person. Relate to them. Share their love of books. Find out what they like in books. Find out what they like in having authors visit the library. But be subtle. Not pushy.

3) Increase Author Appearances — You can use Sell Sheets to get more opportunities for readings, book signings, lectures and other author appearances. Sell Sheets can showcase your qualifications and experiences to conference planners, event organizers, stores and media and that gets you noticed when those people are looking for speakers and presenters. Make sure that if you are available for those that you explicitly say so on the sheet and remember to put your direct contact info.

According to Adonna, “Go ahead and ask the bookstore manager when you talk with them about your book (with sell sheets and a copy of the book in hand of course) if they currently allow book signings in their store. Find out what requirements they have for those and how far out they are booked up. If they do let you have a signing, expect to help promote it in within your community and on local event calendars and such. In any case, make sure that you leave a copy of your sell sheet behind with the employee that you spoke with.”

4) Sell More Books To Readers – Many authors attend fan cons, book conventions and author events every year but what do you do when the people that are passing by your table aren’t ready (for whatever reason) to buy your book at that time? Adonna suggests: “Hand them your sell sheet while you tell them about it. Flip it over and write something on it that relates to what they have discussed with you (perhaps another book or con that you’ve recommended, the name of a section on your website they may be interested in, etc..) People have a tendency to hang on to things that have human (that’s you) writing on them. See there? Your autograph is good for something important already!”

Note: Take the time to reformat your sell sheet beforehand to remove book distributors, etc. as this wouldn’t apply to marketing directly to readers.

5) Sell Products and Services — If you’re not just an author but an editor or teacher, etc., Sell Sheets are quite cost effective ways to get the word out. You can print them as you need them, customize them for specific markets/audiences, and you can distribute them across a broad base by carrying them with you wherever you go.

6) To Inform The Media — Adonna had some advice for us here. “If you do approach the media regarding your title, a copy of your sell sheet is a great thing to send to them along with a handwritten thank you note for taking the time to speak with you. It will help them to remember your title and more importantly – YOU – for the next time that you are in touch with them. Never underestimate the power of reaching out the old fashioned way, especially in the digital age.”

Additional Tips:

** Book Sell Sheets are best delivered by hand. YOU are part of what helps to sell a buyer on an unknown book: your very own sales force and book cheerleader.

** Try posting them on bulletin boards on college campuses. College students read a lot and if the book looks appealing, they might just pick one up, especially if you modify your Sell Sheet to let them know where to find it.

So get those Book Sell Sheets together and let people know about them. Good luck! We hope these tips were helpful. Big thanks to Adonna Pruette for her help and advice and be sure and remember to check out her special offer below.  And please post links to your finished Sell Sheets in the comments so we can all learn from you and see how you did, ok? For what it’s worth…

Exclusive Offer:

Adonna has agreed to a special offer exclusively for the visitors here.
PR Quick Check $35 – Adonna will check your current sell sheet offering general guidelines as well as give you tips for how to revise and improve it yourself to increase it’s marketing value for bookstores.
PR Sell Sheet Review – If your sheet needs more than just a few tips, she can fix it up for you for a range from $50 – $150 depending on how much work is needed. You will be given a quote before any work is completed.
Custom Book Sell Sheet – Created for your book from scratch for $200 (which is $100 off of the normal fee for this type of detailed service). Contact her at adonna@theauthorpro.com to get started. From DIY help to full service PR, there’s something for everyone in there. You must mention this site in your email to her to get these discounts! Enjoy!


Bio:

Adonna Pruette is a freelance professional publicist that works with fiction authors and publishers to create digital PR as well as traditional media outreach. Her clients range from well known writers like urban fantasy author Faith Hunter (www.faithhunter.net) to debut authors such as Lillian Archer (Twitter: @LilliansBooks). Her online home at TheAuthorPro.com (http://www.TheAuthorPro.com) is her current WIP. You can contact her at adonna AT theauthorpro.com or connect with her on Twitter @PassionMuse.

Contact details:

Website:  http://www.theauthorpro.com

Facebook: http://www.facebook.com/authorpro

Twitter: @PassionMuse https://twitter.com/#!/passionmuse

Google +: http://bit.ly/Ar7hzi


Bryan Thomas Schmidt is the author of the space opera novel The Worker Prince, a Barnes & Noble Best SF Releases of 2011 Honorable Mention, the collection The North Star Serial, Part 1, and has several short stories forthcoming in anthologies and magazines. His second novel, The Returning, is forthcoming from Diminished Media Group in 2012. He’s also the host of Science Fiction and Fantasy Writer’s Chatevery Wednesday at 9 pm EST on Twitter, where he interviews people like Mike Resnick, AC Crispin, Kevin J. Anderson and Kristine Kathryn Rusch. A frequent contributor to Adventures In SF Publishing, Grasping For The Wind and SF Signal, he can be found online as @BryanThomasS on Twitter or via his website. Excerpts from The Worker Prince can be found on his blog.‎ Bryan is an affiliate member of the SFWA.

4 5-star & 11 4-star reviews THE WORKER PRINCE $3.99 Kindlehttp://amzn.to/pnxaNm or Nook http://bit.ly/ni9OFh $14.99 tpb http://bit.ly/qIJCkS.

 

Write Tip: Why Your Book Needs A Sell Sheet & How To Make One

Book sell sheets are a key component of publicity for books in traditional publishing. Having a professional sell sheet can help distinguish your book from thousands of others and really help it get noticed. It’s important that it stand out from the crowd, because a mid-size bookstore can receive a hundred or more sell sheets a year. For your book to get noticed, you need to distinguish yourself and your book from the crowd. A professional presentation, careful selection of items to include, and proper placement of wording can make all the difference in the hands of the bookstore’s buyer on the other end.

Although you can do one book sell sheet for whole series, typically a sell sheet exists for each book you release.

Professional book publicist Adonna Pruette explains: “When you are making efforts to promote your new novel, you want to walk into the bookstore with at least two things in hand – your books (buy some to take with you!) and your sell sheet. You want to be able to hand the manager, owner, or book buyer an attractive sheet that will act as an actual sales piece after you leave. It’s wise to spend some time reading up on the basic rules of effective sales copy to make sure that your sell sheet makes the grade. You want to present your book (and yourself) well on paper so that your book can get it’s foot in the door at that bookstore.

“Please remember while you are designing your sell sheet to try and make it as quickly scannable as possible. You aren’t trying to bog them down with a full page of paragraphs. Use color, lists, and boxes where possible and effective to make it a quick read with all of the info that the store needs. The person that you hand this sheet too will read it just as you would – they are going to quickly scan it from top to bottom with their eye stopping briefly on focal points on the way down.”

Let’s cover the basic information suggested or expected, look at some examples, and then talk about how to make your own, okay?

This is the sell sheet for my novel The Worker Prince.  It’s probably easier to just click on it and open a separate screen so you can view it as I go through the elements. I have marked them on the sheet for visual reference. But here’s a breakdown:

Book Sell Sheet Examples1. Book title. Make it big, use the font from the cover and put it at the top. The title of your book is the most important thing on the page. Try the squint test. Look at your sell sheet and squint. Can you see the title really well? Make sure the font is very readable. If not, try adding spacing between the letters o u t just a bit. If that still doesn’t help, then change the font to something similar but more readable than what is on the cover of your book.

2. Sub-title (if you have one). Not as large as the title though.

3. Next, a brief book teaser description. Two paragraphs max. Don’t tell the whole story.  Keep it open ended so they want to find out what happens. Leave them with questions they just have to get answered! Get a friend or fiction loving neighbor to read over your description and see if they want to know more about your book after reading it. Do they start to ask you questions about it? That’s a good tip off for you that it is “just right”.

4. Basic data: book categories, include the number of pages, ISBN (this is super important), all formats available, pricing per format, and publication info. (Stores will use this to look it up right away.)

5. Special honors, especially national ones come next, followed by blurbs or excerpts from reviews which demonstrate your book’s quality or appeal. Use the more well known reviewers or larger book blog review snippets toward the top of your reviews section. You will bold the reviewer’s name or site name to make it stand out more than the review itself usually. This practice will make your sell sheet a much more scannable read.

6. Which book distributors can your book be ordered from, if any? Two of the largest are Ingram Book Company (http://www.ingrambook.com ) and Baker & Taylor ( http://www.btol.com  ). Adonna says that the store will want to know if your book can be ordered along with the normal book order that they place to their suppliers. If not, make sure that complete ordering info is on your sell sheet: Publisher’s name, web address, phone number, and email.

In cases of nonfiction, you may wish to bullet point your platform and what you offer as a speaker and expert here. Why should you be chosen? What do you offer which no one else can? What distinguishes you?

7. CALL THEM TO ACTION: Ask them to order copies and give them the info to do it NOW!

8. Sell yourself, not just the book, with a brief bio and contact info, including 1 or 2 (max) social media accounts.  Make it easy to go directly to you. You’re the one with whom they want a personal relationship. Not just an order desk.

9. If you can’t give them an ARC (they cost money, of course), then tell them how to get a peek inside right now. Tell them where they can read an excerpt in big, bold, colored letters that say FREE.  This also gives them a good reason to hold on to the sell sheet. If they’re intrigued by all of the rest, they’ll look into it.

10. Always include the publisher’s logo, if you have one, and the book cover shot and your photo. Be professional. If your book is traditionally published, even by a small press, this helps it to stand out as gatekeepers have approved it.

Here are links to sample sell sheets. One covers a series, the others individual books.

http://www.iuniverse.com/uploadedFiles/iUniverse/Expert_Advice/Selling_Your_Book/Make_a_Sell_Sheet/iU_LoveWhatYouDo_Sell%20Sheet%208%2028%202009.pdf — Here’s one for a Nonfiction book from iUniverse.

http://www.captainwrite.com/SalesSheet.pdf — This series one was created by my friend, graphic designer Jeana Clark (@jeana_with_a_j on Twitter.)

http://www.beaverspondpress.com/assets/files/Johnson_Sellsheet.pdf — another nonfiction example

http://www.beaverspondpress.com/assets/files/sickbug_sellsheet.pdf — this is fiction

You can create these Sell Sheets in Microsoft Word or Microsoft Publisher fairly easily. Having a publicist create your sell sheet isn’t a necessity but it can be helpful if you still feel lost or unsure about your sell sheet. In my case, publicist Adonna Pruette looked mine over for tweaks after the fact. She also suggested this alternate layout as yet another option:

Book Sell Sheet ExamplesMy version was created using Publisher and Adonna’s using Word. Either way, text and photo boxes and other tools, it’s fairly easy to create one.

Adonna has some final thoughts:

“Your sell sheet is an actual marketing piece. It’s not just a piece of paper that you should throw together haphazardly. After you’re gone, a store employee may see it on the counter three hours later, check out your book info, read it, and then ask the manager to order in a few. This is marketing material will be used over and over again to sell your book to the book buyers. Take your time pulling your sheet together. Make sure it looks really nice. No typos! Color printed (if color adds to your layout). Attention to detail matters here and it just may sell you quite a few books.”

Ok, once you have a Sell Sheet, what do you do with it? Well, that’s what we’ll talk about Monday in Part 2: How To Get The Most Out Of Your Book Sell Sheets. So meantime, get to work on those Sell Sheets. OMG Blogging guy just gave me homework! Why yes, yes, I did.

For what it’s worth…

Additional Resources:

Here’s what Absolute Write says about Sell Sheets: http://absolutewrite.com/novels/sell_sheets.htm.  Independent Book Publisher’s Association offers another resource: http://www.ibpa-online.org/publishers/flyer.aspx. Check http://www.fedex.com/us/office/templates/sellsheets.html for templates.

Exclusive Offer:

Adonna has agreed to a special offer exclusively for the visitors here.
PR Quick Check $35 – Adonna will check your current sell sheet offering general guidelines as well as give you tips for how to revise and improve it yourself to increase it’s marketing value for bookstores.
PR Sell Sheet Review – If your sheet needs more than just a few tips, she can fix it up for you for a range from $50 – $150 depending on how much work is needed. You will be given a quote before any work is completed.
Custom Book Sell Sheet – Created for your book from scratch for $200 (which is $100 off of the normal fee for this type of detailed service). Contact her at adonna@theauthorpro.com to get started. From DIY help to full service PR, there’s something for everyone in there. You must mention this site in your email to her to get these discounts! Enjoy!

Raygun-Chronicles-Make-This-Happen-Banner
My latest project:

Bio:

Adonna Pruette is a freelance professional publicist that works with fiction authors and publishers to create digital PR as well as traditional media outreach. Her clients range from well known writers like urban fantasy author Faith Hunter (www.faithhunter.net) to debut authors such as Lillian Archer (Twitter: @LilliansBooks). Her online home at TheAuthorPro.com (http://www.TheAuthorPro.com) is her current WIP. You can contact her at adonna AT theauthorpro.com or connect with her on Twitter @PassionMuse.

Contact details:

Website:  http://www.theauthorpro.com

Facebook: http://www.facebook.com/authorpro

Twitter: @PassionMuse https://twitter.com/#!/passionmuse

Google +: http://bit.ly/Ar7hzi


Bryan Thomas Schmidt is the author of the space opera novel The Worker Prince, a Barnes & Noble Best SF Releases of 2011 Honorable Mention, the collection The North Star Serial, Part 1, and has several short stories forthcoming in anthologies and magazines. His second novel, The Returning, is forthcoming from Diminished Media Group in 2012. He’s also the host of Science Fiction and Fantasy Writer’s Chatevery Wednesday at 9 pm EST on Twitter, where he interviews people like Mike Resnick, AC Crispin, Kevin J. Anderson and Kristine Kathryn Rusch. A frequent contributor to Adventures In SF Publishing, Grasping For The Wind and SF Signal, he can be found online as @BryanThomasS on Twitter or via his website. Excerpts from The Worker Prince can be found on his blog.‎ Bryan is an affiliate member of the SFWA.

4 5-star & 11 4-star reviews THE WORKER PRINCE $3.99 Kindlehttp://amzn.to/pnxaNm or Nook http://bit.ly/ni9OFh $14.99 tpb http://bit.ly/qIJCkS.

Write Tip: Preparing For Book Blog Tour As You Write Your Book

Okay, I know. It sounds crazy to some of you already. Preparing for a book blog tour when my book’s not even done? Insane! Arrogant! A distraction I don’t need! But wait. Let me explain please.

Book Blog Tours are a great way to promote your book. I had 32 stops on my book blog tour, stretching from interviews to podcasts, to short story prequels, to dialogues, to excerpts, and more, and I can tell you it’s hard work. It takes a lot of time to prepare so many posts, even if all you’re doing is answering someone’s interview questions. And here’s the thing. Your blog tour posts are supposed to be unique, interesting and keep people coming back daily for the next one. And they should relate to you and your book in some way.

Do I have to tell you it’s easy to run out of ideas?

When you’re writing your book, however, there’s often nothing you’re thinking about more. You’re always analyzing what you’re writing, why, how, etc. It’s the perfect time to capture this process in little snippets you can use later for those book tour blog posts. I am not talking about writing whole blog posts necessarily, although let the muse lead where he/she will, okay? But what if you jot down a paragraph or two of the various craft processes you’re going through as you go through them to give you something to build a blog post around later?

Seriously.

I do 18-20 blog posts a month. Two a week for this blog, at a minimum, and 1-2 for sffwrtcht’s blog. Then I do the other 10 for guest posts on other blogs. I have 4 a month for Grasping For The Wind as a column. I do one a month for SFSignal. That makes 15. So I do 4-5 others for other blogs. Yes, it’s time consuming. Yes, it’s a lot of work. Yes, it’s worth it. The result is that my name and my book’s name are never far from people’s minds. I may not reach the same audience every week, but I’m out there and name recognition of me and my book is growing daily. It’s so important to book sales, not just of the present book but future ones, too.

Doing all of this, as I think about my next blog tours which will be next Spring and Summer, I get overwhelmed. How in the world will I continue all this posting and write 31 more blog posts?

And here you are thinking, I’m fine. I don’t have all those commitments, Bryan. So I don’t need to worry about it.

But the catch is, since most books are written a year or even longer before they actually hit shelves, your blog tour posts will be written 12-18 months after you’re done writing the book. You will have moved on to something else. Your thought processes on writing THAT book will be dominant and remembering what you thought when writing the PRIOR book will be frustrating and difficult at times.

But not if you have little thoughtful notes written during the writing of the book to capture your frame of thought at the time, jolt your memory and help you frame blog posts.

Do you see what I’m getting at? And we’re talking something that takes less than 5 minutes for most of us. It doesn’t have to be polished or even formal. Just stream of thought and you’re done. You fix it later when you make the post.

Does anyone not see how helpful this could be?

As the world of publishing continues to change, writers become more and more responsible for our own publicity and marketing. And PR/marketing is something people do for a living. That means it’ll be almost a full time job for authors as well. If you’re not a full time author, or even if you are, you have a lot going on already. Making time for all this marketing is a push. Some people can’t do it well. Some don’t even try. And they’re missing out on a great opportunity as a result.

My suggestion is to help yourself by setting yourself up with some possible prompts as you go. It will not only make things easier, your blog posts will be richer. You’ll capture the feeling and thoughts behind your book and readers will be fascinated. The result will be a better blog tour and more interest for everyone, including you. Writing a book is a big accomplishment. Going back to it can be very encouraging for you, not only in reliving the experience as an accomplishment but in seeing how far you’ve come.

Readers always want insight on their favorite author’s writing processes and lives as books come out. So do fellow writers. And the more personally meaningful and detailed a blog post is, as far as giving real insight, the better it tends to be received. So preparing for your book blog tour as you write the book itself can make a lot of sense and save a lot of later stress. It shouldn’t get in the way of the writing itself, of course. But it can be a valuable part of the analysis you’re already doing as you write. It isn’t a distraction if you are just documenting what’s already going on in your head.

And it’s not arrogant. You’re not blowing your own horn. You’re explaining why you do what you do. Leave it up to others to decide if you did it all wrong or if it’s of any quality or other value. Those are not things you can worry about. You can only do the best you can.

So there’s a write tip I hope gives you something to think about. You can prepare for marketing your book even as you write it. And that can be a real blessing. For what it’s worth…


Bryan Thomas Schmidt is the author of the space opera novel The Worker Prince, the collection The North Star Serial, and has several short stories forthcoming in anthologies and magazines. His second novel, The Returning, is forthcoming from Diminished Media Group in 2012. He’s also the host of Science Fiction and Fantasy Writer’s Chatevery Wednesday at 9 pm EST on Twitter, where he interviews people like Mike Resnick, AC Crispin, Kevin J. Anderson and Kristine Kathryn Rusch. He can be found online as @BryanThomasS on Twitter or via his website. Excerpts from The Worker Prince can be found on his blog.

‎4 5-star & 8 4-star reviews THE WORKER PRINCE $3.99 Kindlehttp://amzn.to/pnxaNm or Nook http://bit.ly/ni9OFh $14.99 tpb http://bit.ly/qIJCkS.

Kansas City Area Book Signing: The Worker Prince

KC. area people, I’m doing a book signing at Prospero’s Blue Springs Saturday Dec. 17 12-3 (week from tomorrow) if anyone’s interested. I’ll also be doing a reading or two if enough show up who are interested in hearing it. This is the store on MO-7 Highway off 70 about 2 miles south on the East side. (see maps)

I will happily sign any of the books I’ve been involved in or other items related to me, including my CDs. I don’t sign other people’s books. It’s not appropriate to my way of thinking. Books will be on sale on site and I’ll be there ready to chat and even help you find books if I’m free. Hope to meet many of you!

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 


Bryan Thomas Schmidt is the author of the space opera novel The Worker Prince, the collection The North Star Serial, and has several short stories forthcoming in anthologies and magazines. His second novel, The Returning, is forthcoming from Diminished Media Group in 2012. He’s also the host of Science Fiction and Fantasy Writer’s Chatevery Wednesday at 9 pm EST on Twitter, where he interviews people like Mike Resnick, AC Crispin, Kevin J. Anderson and Kristine Kathryn Rusch. He can be found online as @BryanThomasS on Twitter or via his website. Excerpts from The Worker Prince can be found on his blog.

‎4 5-star & 8 4-star reviews THE WORKER PRINCE $3.99 Kindlehttp://amzn.to/pnxaNm or Nook http://bit.ly/ni9OFh $14.99 tpb http://bit.ly/qIJCkS.

Blog Tour Roundup: The Worker Prince

Well, my first book tour and first ever blog tour was a lot of fun. Truly a blast. And I think all the bloggers and readers who participated. The comments were encouraging and helpful. The posts were fun to write and participate in. Timing was fairly smooth in most cases. And I think we provided worthwhile and diverse content for everyone. So thank you. I look forward to the next one and I look forward to hosting blog tours as well.

Here’s a list of all the posts broken down by category/type for easy access. I hope you continue to enjoy them and, please check out The Worker Prince. You can purchase it here: 1 5-star & 6 4-star reviews THE WORKER PRINCE $3.99 Kindlehttp://amzn.to/pnxaNm or Nook http://bit.ly/ni9OFh $14.99 tpb http://bit.ly/qIJCkS. If you do, please review it on Amazon and Barnes & Noble.com and send us a link. You can get a free chapter from the sequel before it releases next year.

 

Guest Posts: (Blog/post title)

SFSignal: 15 Science Fiction Classics With Religious Themes

Juliette Wade: The Worker Prince, Worldbuilding & The Clashes of Culture

Mary Pax: Coming Of Age & The Quest To Belong

Bibliophile Stalker/Charles Tan: 7 Tips For Being A Good Beta Reader

Functional Nerds: Working With A Small Press For Authors

Matthew Sanborn Smith:  My Approach To Storytelling

Jeremy C. Shipp:  The Importance of Strong Heroines

AISFP: Why I Like Old Fashioned Heroes

Patty Jansen: How To Promote With Social Media Without Offense

Moses Siregar: Relatable Characters

Livia Blackburne: SFFWRTCHT & How To Run A Social Media Event

 

Dialogues:

Jamie Todd Rubin: Dialogue: Golden Age SF’s Influence on The Worker Prince

Laura Kreitzer: Laura & Bryan Talk Writing

 

Worker Prince Novel Excerpts:

Anthony Cardno:  Exclusive Excerpt From Chapter 10

Grasping For The Wind: Exclusive Excerpt of Chapter 3

Mae Empson: Interview & Excerpt: Chapter 7

Andrew Reeves: Author Spotlight/Excerpt from Chapter 5

Simon C. Larter: Excerpt

 

Reviews:

Jaleta Clegg: Review: The Worker Prince

Apex Reviews: Review: The Worker Prince

Grace Bridges: Review: The Worker Prince

Rick Copple: Review: The Worker Prince

Raymond Masters: Review: The Worker Prince

Jenn Baker/Pony Tails Book Reviews: Review: The Worker Prince

Lyn Perry: Review: The Worker Prince

 

 

Interviews:

Anthony Cardno: Author Interview

Brian Knight: Interview with me & Davi Rhii/Author Bio/Blurb

Travis Perry: http://travissbigidea.blogspot.com/ – Author Interview

Nicole Peeler: Interview with Lord Xalivar (antagonist, The Worker Prince)

Grasping For The Wind: Author Interview

Gene Doucette: Author Interview

Sarah Hendrix: Author Interview

Mae Empson: Interview & Excerpt: Chapter 7

William J. Corbin/Silverthorn Press: Author Interview

L.M. Stull: Interview

Andrew Reeves: Author Spotlight/Excerpt from Chapter 5

 

Other:

Podcast: Functional Nerds Episode #78 with Bryan Thomas Schmidt (hey, that’s me!)

Residential Aliens: Rivalry On A Sky Course (Davi Rhii prequel story)

Grasping For The Wind: Mediation Between Xalivar and Davi Rhii

 


Bryan Thomas Schmidt is the author of the space opera novel The Worker Prince, the collection The North Star Serial, and has several short stories forthcoming in anthologies and magazines. He’s also the host ofScience Fiction and Fantasy Writer’s Chat every Wednesday at 9 pm EST on Twitter, where he interviews people like Mike Resnick, AC Crispin, Kevin J. Anderson and Kristine Kathryn Rusch. He can be found online as @BryanThomasS on Twitter or via his website. Excerpts from The Worker Prince can be found on his blog.

The Worker Prince Blog Tour–Schedule & Introduction

WP Blog Tour stops:

Being a small press, Diminished Media Group can’t afford to send me to big cities on a book tour. Instead, I am doing the tour online. Thanks to generous friends, I will be appearing on 29 blogs and 1 podcast as part of this tour. Here are the dates, links and a description of what you can expect to find. I hope you’ll check it out. For general information on the novel itself, click here. NOTE: Since the links don’t go live until the date scheduled, clicking links early will not find the specific links. Please keep that in mind.

Oct. 1 www.bryanthomasschmidt.net – intro and schedule/ Residential Aliens: Rivalry On A Sky Course (Davi Rhii prequel story)
Oct. 2 Anthony Cardno –  Exclusive Excerpt From Chapter 10/Author Interview
Oct. 3 SF Signal – Guest Post: 15 Science Fiction Classics With Religious Themes
Oct. 4 Brian Knight –Interview with me & Davi Rhii/Author Bio/Blurb
Oct. 5 Juliette Wade – Guest Post: The Worker Prince, Worldbuilding & The Clashes of Culture
Oct. 6 Jaleta Clegg – Review: The Worker Prince
Oct. 7 Travis Perry http://travissbigidea.blogspot.com/ – Author Interview
Oct. 8 Grace Bridges – Review: The Worker Prince
Oct. 9 Nicole Peeler – Interview with Lord Xalivar (antagonist, The Worker Prince)
Oct. 10 Grasping For The Wind www.graspingforthewind.com – Exclusive Excerpt of Chapter 3/Author Interview/Mediation Between Xalivar and Davi Rhii
Oct. 11 Rick Copple – Review: The Worker Prince
Oct. 12 Mary Pax – Guest Post: Coming Of Age & The Quest To Belong/Book Blurb
Oct. 13 Gene Doucette – Author Interview
Oct. 14 Sarah Hendrix – Author Interview
Oct. 15 William J. Corbin/Silverthorn Press  – Author Interview
Oct. 16 Mae Empson  – Interview & Excerpt: Chapter 7
Oct. 17 L.M. Stull – Interview
Oct. 18 Jamie Todd Rubin – Dialogue: Golden Age SF’s Influence on The Worker Prince
Oct. 19 Bibliophile Stalker/Charles Tan – Guest Post: 7 Tips For Being A Good Beta Reader
Oct. 20 Andrew Reeves – Author Spotlight/Excerpt from Chapter 5
Oct. 21 Raymond Masters – Review: The Worker Prince
Oct. 22 Laura Kreitzer http://laurakreitzer.com/ – Laura & Bryan Talk Writing
Oct. 23 Jenn Baker/Pony Tails Book Reviews – Review: The Worker Prince
Oct. 24 Functional Nerds  – Guest Post: Working With A Small Press For Authors
Oct. 25 Simon C. Larter – Excerpt
Oct. 26 Matthew Sanborn Smith – Guest Post: My Approach To Storytelling
Oct. 27 Jeremy C. Shipp – Guest Post: The Importance of Strong Heroines
Oct. 28 AISFP  – Guest Post: Why I Like Old Fashioned Heroes
Oct. 29 Patty Jansen – Guest Post: How To Promote With Social Media Without Offense
Oct. 30 Moses Siregar – Guest Post: Relatable Characters
Oct. 31 Livia Blackburne – Guest Post: SFFWRTCHT & How To Run A Social Media Event
Nov. 1 Functional Nerds Podcast #78 – Bryan Thomas Schmidt

These bloggers and I have worked hard to give you quality, unique content every day. Even the interviews are different. So I hope you’ll take the time to visit their sites and poke around a bit to see what they’re all about. They’re good people all and I’m honored by their friendship and support!


Bryan Thomas Schmidt is the author of the space opera novel The Worker Prince, the collection The North Star Serial, and has several short stories forthcoming in anthologies and magazines. He’s also the host ofScience Fiction and Fantasy Writer’s Chat every Wednesday at 9 pm EST on Twitter, where he interviews people like Mike Resnick, AC Crispin, Kevin J. Anderson and Kristine Kathryn Rusch. He can be found online as @BryanThomasS on Twitter or via his website. Excerpts from The Worker Prince can be found on his blog.

Write Tip: Top 10 Tips For Using Social Media Well

If you’re at all concerned with marketing yourself or your products, by now you’ve probably heard a million times how important Social Media has become for marketing yourself and connecting with/building an audience of customers. The challenge can be knowing exactly how to go about it without coming across as pushy or self-centered and alienating more people than you draw. Here’s ten tips from successful people who use social media on how you can approach it with greater success:

1) Be The Best You-– “But you can still be you. Uhh, unless “you” just so happen to be some kind of Nazi-sympathizing donkey-molester. In which case, please back slowly away from the social media.” – Chuck Wendig, Author He has a great sense of humor but mixed in is great advice. His point is that you should present yourself well but not whitewashed. Readers want to know YOU not the person you project yourself to be. Don’t be a jerk. Don’t be a salesman. Just be you, but a good, likable version. Warts are okay within reason, after all, the human you is the you people want to connect with, but put a little makeup over the warts so they appear their best. The human but attractive you is still the goal.

2) Have The Right Conversations— “Conversations among the members of your marketplace happen whether you like it or not. Good marketing encourages the right sort of conversations.” – Seth Godin It’s not just whom you talk to but how you talk to them. People are talking about your product already. Being a part of the conversation means learning how to talk to them. Don’t be pushy. Don’t sell. Just talk and listen. And listening may be the most important part. Whether you’re a writer or in another profession, finding the conversations you need to hear and engage in, listening first, then joining is the best way to discover the audience for what you sell.

 3) You’re Not In Control— “If you think you are in control, you’re fooling yourself. As soon as you start listening, you realize you’re not in control. And letting go will yield more and better results.” – Charlene Li, Author Whether you’re an introvert or extrovert, Type A or not, the tendency is to want to control everything about your marketing, sales, etc. You want to control how people respond. But in truth, you can’t. Of course we all want to sell books and build our audience as authors. We all want to build product awareness and desirability as sales people. Social Media is a great tool. But it’s also a tool you don’t produce. Instead, you use it by participating. And that means, you can’t be in control of anything but yourself. How you act, what you say, how active you are–you can control. But everything else is out of your hands.

4) It’s About Passion—  “Don’t worry; skills are cheap, passion is priceless. If you’re passionate about your content and you know it and do it better than anyone else, even with few formal business skills you have the potential to create a million-dollar business.” – Gary Vee, Author of Crush It It’s less about how skilled you are than how passionate you are. You can build skills, but you can’t build passion. So don’t worry about developing skills, worry about getting across your passion. That, in the end, is what will hook people’s interest in you and your words. There’s nothing more compelling than someone passionate about what they’re selling or discussing.

5) Learn About Them First— “On Twitter, Search is your friend. Are you writing a book about archaeology? See who’s talking about it. Looking for Buddhists? Oh, they’re there. Look for them. Start following them. Start seeing what they’re talking about.”   Chris Brogan, Author/Speaker on Marketing This goes hand in hand with what I said above about how listening may be the most important part. How can you engage with people if you don’t understand what their interests are? Social Media is about conversation and networking and that involves give and take. It’s not about you. It’s about the community. Take the time to get to know the community. Who’s out there? What are they interested in? Why?

6) All Users Are Equal— “There aren’t very many things you can do as a marketer to attract a huge number of highly followed influencers to your content beyond the same tactics that you would use to attract a huge number of ‘normal’ users.”  Dan Zarrella, Social Media Expert Don’t focus on attracting celebrities or people with big lists of followers, focus on attracting people period. All followers will be attracted the same way. There is no short cut to get the big users. All users become followers for the same reasons, in the same ways.

7) It’s About The Long Term— “’Build it, and they will come’ only works in the movies.  Social Media is a ‘build it, nurture it, engage them, and they may come and stay.'” – Seth Godin If you’re not in it for the long term, why should your followers be? It’s not about today, it’s about tomorrow. Like building a good marriage, a house, or a career, Social Media is a long term effort and strategy to be worked on daily. Don’t make it about today. Make it about the long term.

8 ) It’s Called Social NETWORKING— “The most successful marketer becomes part of the lives of their followers. They follow back.”  Marsha Collier, Author Do you remember me mentioning community? It’s called Social NETWORKING for a reason. It’s about interaction, two way. Hand in hand with listening, people will invest in you as much as you invest in them. Yes, celebrities don’t have time to engage with everyone. I get that. Neither do those with thousands of followers. But when you have something to say in response then respond. When you see a cool link someone passed around, share it and credit them. Find ways to encourage and thank your followers for their interest in you by taking an interest in them.

9) It’s Not About Numbers— “Quit counting fans, followers and blog subscribers like bottle caps. Think, instead, about what you’re hoping to achieve with and through the community that actually cares about what you’re doing.” – Amber Naslund, brasstackthinking.com It’s not about how may, it’s about what you say, how you say it and how they connect with it. People who feel that you care about them will care about you. So don’t worry about stats as much as content and interaction. And make every word count. Be real with people above all. They’ll respond to that more than anything.

10) Keep It Informal— “Informal conversation is probably the oldest mechanism by which opinions on products and brands are developed, expressed, and spread.”  Johan Arndt It’s not a website or marketing brochure. It’s not a commercial. It’s not a news feed. It’s your social media feed. Relax and be a real person. Of course you need to watch what you say. The internet, after all, is public. Things can come back to haunt you. But that doesn’t mean you have to be stiff and formal. Relax and enjoy yourself. If you don’t, you won’t fit in, because that, above all else, is what Social Media are about–relaxed conversation.

A few inspirational quotes which have inspired me from various sources. How do you use Social Media? What lessons have you learned? What great quotes do you have? Feel free to share below. I’d love to hear them.

For what it’s worth…

 

Write Tip: 10 Tips For Doing A Good Interview–As Both Interviewer and Subject

Interviews are a fact of life for successful people–especially entertainment people like writers. At some point, you’ll be asked to do an interview about your work. How do you prepare? How do you stay calm and fight nerves? How do you overcome introversion or shyness? Interviews require different things from an interviewer and an interviewee. I do both, so here’s some suggestions to help you in whichever role you find yourself.

As INTERVIEWEE:

1) Be Yourself. The interview was requested because of a desire by readers and the interviewer to know the person behind the stories. So don’t let them down. Be you. Yes, you should try not to be you at your most obnoxious, but don’t overdo it either. Relax, take a deep breath, and be honest.

2) Ask To See The Questions In Advance. Most interviewers will happily supply a list of potential questions in advance. If they don’t, don’t assume they’re out to trip you up or embarrass you. They may just be unorganized. But if they do, go over them, think through and practice potential answers, trying to smooth out the rough edges so you can give them good soundbytes. Public speaking takes practice and even if the interview takes place in private or by email, it will be published in a public foreign so practice makes perfect.

3) Practice. As I started to say above, practice is a vital part of your preparations. Ask someone you trust–your agent or a friend or spouse–to interview you. Sit down like you would in a real interview and field questions. When you stumble, stop, and do it again. Get used to talking about yourself. It’s something many of us are not good at and never comfortable with. That’s okay but you should at least be able to exude confidence and calmness. And that may take practice.

4) Be Prepared To Say No.  You don’t have to talk about anything that makes you uncomfortable. Sort out in advance where your boundaries are and stick to them. Personal and professional can and should be separated for your own mental health. Some people are more comfortable sharing things than you might be. That’s fine. Being yourself means knowing where to draw line and not being afraid to do so.

5) Have Fun. Interviews are more fun both to participate in and read if you have a sense of humor. Don’t be afraid to use it. Figure out the things you like about what you do and share them with a healthy dose of humility. People like those who can laugh at themselves. And your attitude goes a long way in helping you fight off nervousness and relax.

6) Keep It Short. Don’t ramble on and on. Be as concise as you can in answering questions. It’s the interviewer’s job to ask follow up questions if he or she needs or wants to know more. Besides, holding back leaves you with more to talk about later in the interview. Don’t use all you’ve got on the first few questions.

7) Know The Audience. Who’s the interview for? Fellow writers? Talk about how you write, why you write, what your writing day and approach to craft are like. Readers? Where’d the ideas come from? What are the themes and how did you develop them? Who are these characters and why did you write them the way you did? Etc. Knowing who will be the target audience for the interview will help you comfortably shape your answers to  keep them interested.

8 ) Dress Comfortably.  It’s not a job interview. So don’t dress to impress. Dress to be comfortable so you can just relax. If you like wearing a tie, wear one, but if you don’t leave it at home. Don’t dress hot. Don’t dress cold. Be yourself but look presentable so neither you nor the interviewer are distracted by other issues. You’re there to relax and have a conversation. Make that easy on yourself.

9) Arrive Early. Don’t put the pressure on yourself of running late if you can help it. You don’t want to be disheveled or out of breath. You want to be able to relax. So arrive a few minutes early to give yourself a chance to get comfortable with the location and the interviewer before you get down to business.

10) Bring Bottled Water. Many interviewers will provide this for you. Sometimes your publicist will. Don’t be afraid to ask in advance and, if you forget, ask when you arrive. Have cool water to drink when your throat gets dry. Skip the soda or juice or other thick liquids which coat your throat or cause belching or otherwise inhibit smooth speech. Just have water so you can stay lubricated when you need to.

There’s 10 Tips to help you as subject of an interview. Now here’s 10 more for conducting one.

As INTERVIEWER:

1) Do Your Research. Research not just the subject, but read their books. Read past interviews they’ve done. Talk with people who have met them. Get to know how they talk, their speech cadence, typical vocabulary, hobbies, marital status and anything else which can help you. The more knowledgable you are, the more comfortable they’ll be. Know which subjects to avoid, too. Unless you’re working for a tabloid, your goal should be to make both yourself and the subject look good.

2) Prepare Your Question In Advance.  Don’t wing it. Follow-up questions can be done on the fly but your main questions should be written down and refined before you show up. Whether you memorize them or read them off a cue sheet is up to you but have them ready. Know what the intended audience wants to know so you can word your questions appropriately. Also know what the interview subject most wants to discuss so that you can be sure and ask about that. Be prepared.

3) Dress Appropriately. Like the subject of your interview, things will go better if you’re relaxed, but don’t show up looking like you just got out of bed. Be well groomed and well attired. It doesn’t require wearing a suit and tie, just not dirty or torn clothes and shoes. Look professional, even if it’s casual. So the interviewee feels respected and takes you seriously. A confident interviewee is a better interview.

4) Practice. Just like the interviewee needs practice so do you. Once your questions are prepared, run through them. Practice enunciating and talking slower than you might normally so that you articulate well and can be understood. Think up follow up questions which might need to be asked based on various answers the subject provides. Get comfortable with your wording so that you can avoid confusion and stay in control.

5) It’s Your Job To Set The Tone. If you’re relaxed, the subject will feel more relaxed. If you’re tense, so will the other person be. So be prepared to set the appropriate tone. People who are relaxed and comfortable talk more freely and longer.  Make it like a conversation between friends, not a police interrogation and you’ll have more success not only getting through interviews but scheduling the next one.

6) Choose A Good Location. You need a location where both of you can sit comfortable and relax with minimum distractions. If you’re interviewing a celebrity of any level, you don’t want fans interrupting for autographs every five seconds. You don’t want tons of friends hollering ‘hellos’ across the room at either of you. The best location would be somewhere quiet and out of the way, not public. Follow Hollywood’s example and scout the location, even if it’s an hour before. Give yourself time to adjust what needs adjusting, even the location itself.

7) Don’t Be Late. The Subject can be late but you can’t. Keeping somebody waiting whom you’ve scheduled for an interview is not just unprofessional, it’s rude. They are giving you their time out of a probably busy schedule. Any time you miss, will be time you lose, if they have somewhere else to be right after. Also, you’ll want time to relax and feel prepared so be on time. Early even.

8 ) Bring Liquids. Don’t let yourself or your subject suffer from dry throat. Have bottled water or a pitcher of water and cups ready to help lubricate your throats as needed. Don’t even let them ask. Just have it there where they can see it and help themselves. Your preparedness is part of setting the right tone to help them be comfortable as quickly as possible. And your consideration will go a long way in helping a stranger feel like you’re a friend.

9) Make Small Talk. Before you jump right in, make sure the person is comfortable with you. If you’ve met before, it may require only a few quick greetings, but if not, a bit of small talk goes a long way. Ask them about their day, offer water, make sure their happy with their chair, etc. Set a the relaxed tone with your attitude of treating them with respect and care and they’ll assume you’ll do that through the interview and feel much more at ease quickly.

10) Get It Right. Don’t put words in their mouths. If something’s missing or unclear as you review the interview notes or recording after, call or email to follow up. Clarify. Don’t assume. One of your goals is to capture their voice, so be sure it’s them, not you. On the other hand, take out any pauses or stutters or stumbles. Fix obvious bad grammar. Make them look and sound good. They’ll be pleased with you and both they, their publicist, and their friends will be more willing to interview with you in the future.

Well, those are 10 Tips For Conducting Interviews from a guy who has done a lot of them. I hope all 20 tips in this post are helpful. If nothing else, you can understand the responsibilities and concerns of both sides of the interview. Going in informed is always helpful. Have other tip? We’d love to hear them in the comments. Don’t be shy. We’re here to help each other.

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For what it’s worth…


Bryan Thomas Schmidt is the author of the space opera novel The Worker Prince, the collection The North Star Serial, and has several short stories forthcoming in anthologies and magazines. He’s also the host ofScience Fiction and Fantasy Writer’s Chat every Wednesday at 9 pm EST on Twitter, where he interviews people like Mike Resnick, AC Crispin, Kevin J. Anderson and Kristine Kathryn Rusch. He can be found online as @BryanThomasS on Twitter or via his website. Excerpts from The Worker Prince can be found on his blog.