Okay, it’s been a few months since I did one of these. I’ll admit, my well was running dry and needed a break to refresh. But I’m going to pick it back up now with a subject that many authors and even small publishers might benefit from: creating releases to go with review copies as you send them out.
If you’re not on a list to receive ARCS from majors, you may not have seen one. But all ARCs (Advanced Review Copies) come with a press release containing key information about the book. They are easy to create. I did mine in Word. And yet, they entice the recipient to read as well as making it easy for them to find key information about the author and book in case they want to write reviews, do interviews, or more.
I recently made these for my latest anthologies and here’s what they look like for Raygun Chronicles:
Click to enlargeClick to enlarge
So let’s break it down. First, your header should include the publisher’s logo and primary business address.
The footer should include the meta data about the book (as shown), including page count, release date, sale price, ISBN, format, etc.
360 pages · ISBN 978-0-9881257-5-9 · Hardcover: $29.95US/$34.95CAD · Publication: December 3, 2013 · Paperback: ISBN 978-0-9881257-6-6 $17.95US/$19.95CAD ·
ebook: ISBN 978-0-9881257-7-3 $6.99US/$8.99CAD
Usually centered. This is the key information for both reviews and articles as well as booksellers and others who might want to order the book.
The header and footer should be the same on every page of the release. And I should tell you, two pages is usually more than enough. In fact, most are a page and a half.
Now let’s look at what lies between.
First, at the top right corner, put contact information. An email address, name hyperlink and even phone number if you want, usually for a publicist or publisher who will serve as key point of contact for inquiries about the book. Sometimes the release date is also included in bold above this information.
Next, key quotes. If you’re fortunate enough to have early reviews or blurbs back, use them. If they’re too long, trim or use judicious ellipses, but don’t change the meaning of anything. This is very important. You will be called on it and having those kinds of questions raised in the middle of a release is not advisable. It’s an unneeded distraction at the least.
Then, centered, in large text and bold, Title and author’s name as a reminder which book this release pertains to. After all, most reviewers and interviewers get many ARCs and releases and they can be easily separated and all look alike. Make it easy for them to be matched up again if necessary.
Then a brief summary about the book, using your best exciting, sales language, of course, to make them want to read.
This should be followed by a bio of the author. 100-150 words should suffice. Less if possible. Concise and quick is what matters here. You want to excite and tease them but not make them stop reading.
Then after the bio, usually on page 2 (as shown) include blurb clips from author’s previous work. Sometimes there can be images of the book, but these increase printing cost. Often a list of the author’s other titles with ISBNs and prices is included.
Regardless, this is the standard information for such releases. The purpose is to get the recipient to prioritize attention to the book in question. And so keep it concise, clean, and positive. But also be honest and don’t overdo it. After all, the book should speak for itself. Remember, with all the requests inundating them and the fact that not every book, subject or author appeals to everyone, your book may not be chosen. Sometimes they’ve reviewed too much in that genre recently or even an0ther of your books. Sometimes, there are other reasons. Regardless, getting it into their hands and getting their attention is your job. What happens after that is not.
Printing these double sided is a good idea, but stapled double pages is also common. Regardless, they are easy to make and cheap to print and they will make even your self-published or micropress book look professional alongside the books from the majors. Provided your cover design and layout can compete, that is. But that’s a different post.
So that’s how to make your own professional Release Cover Letters For Review Copies of your books. I hope it’s useful. For what it’s worth…
In yesterday’s recap, part 1, I talked about the things I did during WorldCon. Today’s post may interest no one but myself, yet since I found WorldCon to be profoundly moving on several levels as an experience, I still want to talk about that aspect as well. In many ways, for me, ChiCon 7 fell somewhere between a coming of age and a family reunion. It was a business trip, too, yes, but felt instead more like a gathering of family and old friends, reunited to celebrate their commonalities and enjoy their common passions, and, in my view, that’s exactly what a good con should be.
Part of this was the result of having peers who are up and coming alongside me or just a step ahead nominated for Hugos. It’s hard to measure who’s at what level, I suppose, and these are people with whom I have struck up close friendships. But watching guys like John DeNardo and Brad R. Torgersen and Patrick Hester be nominated for awards was personally moving. Regardless of that fact that one won and two lost, it was like an endorsement that our generation is welcome to the party, and I shared a sense of pride with them and achievement in that, though I had little to with Brad and Patrick’s work (I do regularly contribute to SFSignal).
Another part was having writers whose names I recognized but whom I’d never interacted with telling me they recognized my name and knew of my chat, etc. It was affirming to know that I’m more established than I realized and the respect given made me feel like I’d transitioned to one of the gang rather than a fandboy/wannabe/outside looking over the windowsill. Oh sure, standing next to Robert J. Sawyer and Robert Silverberg and such was a bit fanboy-inducing and probably always will be. Both have suggested I call them by their first names now and my internal voice keeps saying: “I don’t know if I can.” But they were both incredibly friendly and kind and it’s an honor to count them peers and friends.
It was also really exciting to be treated as an equal on panels with the likes of Charles Stross, Jay Lake, and Nancy Kress. For newcomers Lissa Price and myself, it could have been intimidating to share a panel with them, but I was assigned to moderate and all three treated me as if I were an equal. Nancy and Jay even went out of their way to compliment my efforts, which was quite kind. Full disclosure, Jay and I had lunch before the panel and have struck up a friendship over several years despite this being our first face-to-face encounter. And I have bought a story tentatively from Nancy for an anthology. But the next panel with Kay Kenyon and Carol Berg went much the same. And it was a feeling extended throughout encounters with numerous luminaries in the field.
There’s a voice inside most authors, I think, that constantly suggest we’re not good enough, not worthy. That calling ourselves an author alongside those greats we admire is far too presumptuous, perhaps, or that we have to earn our way a bit more first. For me, while I consider humility both healthy, advisable and a sign of maturity, it still is nice to feel accepted as a peer by such people. And it’s an honor I hope to live up to so they never come to regret it, if that makes any sense. It felt like I came of age from fan/wannabe to full on member of the club, as a result, and that was emotionally rewarding after some very hard months and years on a personal and professional level.
I was also honored and quite pleased when artist and ASFA president Mitchell Bentley won one of eight Judge’s Choice Awards at the World Con Art Show from judges including Irene Gallo for his cover of “Rivalry On A Sky Course,” my Davi Rhii prequel story. I commissioned it on a very thin budget and gave him a percentage of books sold in exchange. He’d done beautiful covers for the books, and I wanted to maintain the look of the series. Plus, I enjoy collaborating with Mitch a lot. I am so pleased for him at the recognition for his fine work and, on top of that, for the fact that the Judges recognized its quality and the Con Chair bought the piece, rewarding him in yet another way. Congrats to Mitch! And gratitude!
Were there disappointments at WorldCon? Being ignored by a couple of people I once called friends for some unknown offense was a bit offputting, yes. So was missing connections with some people I really wanted to meet and never seem to encounter at Cons. The Hugo after parties shutting out of friends from the celebration annoyed me. And there were some lines and priceyness issues from time to time. I also wish my book sales had been a bit better. Three books out of 60 was a smaller ratio than I would have liked.
But those complaints are overshadowed by the magic I experienced with all the wonderful people I met. Truly it was like Schmidt Family Reunions we hold every three years that I’ve attended in that past. Meeting online friends like Jamie Todd Rubin, Howard Andrew Jones, James Enge, Madison Woods, Tim Ward, Brad Torgersen, Annie Bellett, Jay Lake, Cat Rambo, Barb Galler-Smith, Matt Forbeck and more for the first time and reuniting with old friends I hadn’t seen in a while like Saladin Ahmed, Mike Resnick, John O’Neill, Chris Kastenschmidt, and more. Add to that meeting so many past #sffwrtcht guests, including luminaries like Silverberg and Sawyer, and it was a really good experience for networking and family building. Howard Andrew Jones and I commiserated tonight on FB about how much we’d bonded with people online, making face-to-face encounters rather natural and not awkward. It’s amazing what social media has created for networking and relationship building.
And then I arrived home riding the waves of these emotions and highs and found these waiting for me:
Yeah, I know, “you got mail”– big deal, right? BUT the Locus contains a mention and my name’s on the cover of Talisman. Because Locus mentions my new book, The Returning, and my 3rd short story ever, written in 2009-10 then revised and sold in 2011, finally made it to print in Tales Of The Talisman, becoming my first print magazine appearance as a fiction author. It also is my first illustrated short story, not counting the cover for “Rivalry On A Sky Course’s” ebook, of course. “LaMigra’s” alien monster comes to life. Based on my time in El Paso, it’s the story of a culture clash that happens when two Mexican illegals get taken by aliens they mistake for Border Patrol. As each side reacts differently than expected, it’s a fun examination of setting and culture on the border. But I’m biased as the writer, of course.
It’s a good feeling to achieve yet two more successes on the heels of a great Con. How was your World Con?
Bryan Thomas Schmidt is an author and editor of adult and children’s speculative fiction. His debut novel, The Worker Prince(2011) received Honorable Mention on Barnes & Noble Book Club’s Year’s Best Science Fiction Releases for 2011. A sequel The Returning followed in 2012 and The Exodus will appear in 2013, completing the space opera Saga Of Davi Rhii. His first children’s books, 102 More Hilarious Dinosaur Books For Kids (ebook only) and Abraham Lincoln: Dinosaur Hunter- Lost In A Land Of Legends (forthcoming) appeared from Delabarre Publishing in 2012. His short stories have appeared in magazines, anthologies and online. He edited the anthology Space Battles: Full Throttle Space Tales #6 (2012) and is working on World Encounters and Space & Shadows: SpecNoir with coeditor John Helfers, both forthcoming. Beyond The Sun and Spec Sports anthologies are also in the works. He hosts #sffwrtcht (Science Fiction & Fantasy Writer’s Chat) Wednesdays at 9 pm ET on Twitter and is an affiliate member of the SFWA.
The novelist China Miéville said self-censorship was both inevitable and desirable. “There are millions of things we shouldn’t say. We self-censor all the time, and a bloody good thing too. Our minds are washing machines full of crap that we pick up over our years on this earth.
“One of the problems [in this debate] is the elision between having the legal right to say something (and I don’t trust the state to tell me when I can and can’t say something) and having the moral right not to be told off for saying something objectionable.
“This is why the free speech warrior who thinks they have the right to say what they like and then complain when someone complains – that’s not censorship. Censorship is when the police come round.”
This ties into something I’ve been saying about social media and Facebook for a while now. I learned a long time ago to use discretion. In part, because as an ADHD person, I tend to be blunt and just blurt things out. But I also have learned that picking one’s battles is important. Even the most seemingly innocuous comment these days can be taken out of context and blown into major drama, but comment about politics and religion and forget about it!
For writers, being creative people of passion, it can be hard to exercise this important tool. Discretion can feel like censorship but it really isn’t. Discretion, like many rules and laws, is a tool to enable people to live civilly side by side despite their differences. Some people have good judgement, some don’t. So some need these tools more than others.
I don’t subscribe to the school of “say whatever the hell you want, damn the consequences!” and most authors can’t afford to either. For widespread success, at least, one’s writings need to cross boundaries, which means appealing to a lot of different people of varied backgrounds, beliefs, cultures and understandings. It’s hard to do that if you’re constantly throwing out there shocking statements, bold statements, etc. Yes, there are times to rock the boat. There are some issues one pursues with passion because it has to be done. But even then, choosing how you say what you say is an important consideration not to be taken lightly. Few of us have the audience of Stephen King, Orson Scott Card, John Scalzi, Charlaine Harris, etc. Those are authors who can (and sometimes do) get away with saying things most of us could not. But even they exercise discretion, I’m sure.
1. the power or right to decide or act according to one’s own judgment; freedom of judgment or choice.
2. the quality of being discreet, especially with reference to one’s own actions or speech; prudence or decorum.
Compare that with:
cen·sor
5. to ban or cut portions of (a publication, film, letter, etc.)
6. to act as a censor of (behaviour, etc.)
I think it’s clear they are not exactly the same thing. One involves a decision to act in a certain way out of wisdom and a desire to be appropriate i.e. prudent. The other is a decision to conceal, ban, etc.
Why is discretion both necessary and valuable for writers? In part, I suppose it depends upon how sensitive you are to negative energy. I find it both very distracting and very discouraging. So much so that I converted my old, longstanding Facebook profile to an author page and selectively re-added “friends” to a new private profile, organized in groups I can use for sorting my wall when I need to. That may seem extreme but a side advantage of it was to give me a huge author page following right off the bat. If saying whatever you want whenever you want is going to lead you to feel irritated, distracted, depressed, etc., then you should carefully consider discretion as a change of course. At the same time, if watching other people say whatever, whenever is causing you to feel those things, you have to consider the value of “friending” and “following.”
For me, I learned my lesson when I was told by a few friends whom I considered real world friends, not just online friends, told me I was too political and open and that it was making them uncomfortable. I started looking at what I was saying and why and realized there were ways to say what I wanted without being as snarky or blunt. I also realized I could choose the best times to comment publicly and leave others for private discussion. So I exercised discretion. The irony is one of the “friends” unfollowed anyway and never made any effort at discretion herself. But you can’t control what other people do, only what you do. And, for me, as one who is kindhearted and focuses on helping and encouraging others, I don’t think the value of saying those things outweighs the value of having those friends to support and encourage. And so I use more discretion. And I don’t feel censored or oppressed because it’s my choice.
It’s similar to how we often deal with loved ones. If you want to stay married, you have to learn not to just blurt out whatever you’re thinking or feeling whenever you want t. You have to learn to control that impulse. The same with raising kids, dealing with siblings, parents, etc. It’s necessary to be discreet sometimes in order to live with others. If you aren’t, you set yourself up for a ton of distracting drama.
So for writers, I believe discretion is both valuable and powerful. It can be empowering. For one, by using discretion, you allow your voice a larger audience and build up a great opportunity to truly have impact by what you write and say. One of the great tools of writing is letting characters speak for you. Let the characters be outrageous and say those things that you don’t. After all, they’re just characters. They’re fictional. It’s a tool used by Aaron Sorkin all the time in his successful movies and TV shows. And he’s not alone. Novelists do it, too. And so can the rest of us. There’s something far more threatening about a real person voicing something than a character or actor playing a part.
It’s valuable to maintain the opportunity and audience to be heard and to sell your work. And it’s valuable to use discretion as a part of cultivating that audience. It’s not about banning your values or thoughts or ideas. It’s not about changing how you think, believe or feel. It’s about finding ways to do all of that productively. And productivity is a key to success.
In our modern world, so is discretion.
I welcome your thoughts in comments. For what it’s worth…
Bryan Thomas Schmidt is an author and editor of adult and children’s speculative fiction. His debut novel, The Worker Prince(2011) received Honorable Mention on Barnes & Noble Book Club’s Year’s Best Science Fiction Releases for 2011. A sequel The Returning followed in 2012 and The Exodus will appear in 2013, completing the space opera Saga Of Davi Rhii. His first children’s books, 102 More Hilarious Dinosaur Books For Kids (ebook only) and Abraham Lincoln: Dinosaur Hunter- Lost In A Land Of Legends (forthcoming) appeared from Delabarre Publishing in 2012. His short stories have appeared in magazines, anthologies and online. He edited the anthology Space Battles: Full Throttle Space Tales #6 (2012) and is working on World Encounters and Space & Shadows: SpecNoir with coeditor John Helfers, both forthcoming. He hosts #sffwrtcht (Science Fiction & Fantasy Writer’s Chat) Wednesdays at 9 pm ET on Twitter and is an affiliate member of the SFWA.
Love it or hate it, for the modern author Conventions and Appearances come with the job. These can be a great deal of fun or a great deal of stress or both. I’ve done 9 Cons since 2010, 5 since March 2012. (You can check out my appearances here.) I’ve enjoyed them all for different reasons and yet some were better than others. Still, overall, the contact with fellow creatives and the public is a stimulant to creativity even if it drains time away from writing while I’m there. The biggest strain, of course, is budget. Cons are not cheap. But still, if you take the time to learn how to maximize them, there can be great benefits. Here are Ten Lessons I’ve learned from Cons and Appearances so far:
1) Selling Books Is Hard. A good signing/appearance tends to be around 12-13 books for me so far. As a new, relatively unknown author, it’s really hard to get people to try out your stuff. You do readings at which 4 attendees is a good turnout. You do bookstore appearances/signings and are happy if three people an hour actually stop to talk. At Cons, you do tons of panels and hand out info cards and are happy if people take them with any enthusiasm. In dealer’s rooms, if 5% of those who stop to look buy your book, you’ve done well. If you are a writer thinking selling the book is the easy part, think again. It’s hard. I don’t know how this compares with those whose publishers have thousands to spend promoting their books, but for micropress writers like me with promotion coming from my own time and money, selling books is hard.
2) Face-To-Face Matters. I realize many authors are socially awkward. We spend so much time alone by ourselves writing that social skills are not being developed. And many of us started out socially awkward in the first place. Thus, public appearances can be nerve-wracking and stressful. Still, nothing gets people’s interest like a face-to-face encounter. If you’re nice, funny, interesting, etc., people take notice. They realize you might be someone whose voice they’d like to spend time with listening. And this leads to sales and word of mouth. It’s a slow process, in my experience, but I’ve definitely seen it enough to know it’s true.
3) Most of Your Sales Come After Cons Online Or In Stores. No matter how few or many books sell at a Con or appearance, I always know more a week or two later by looking at online sales and Author Central. Almost always we see numbers increase from people who met me or saw me at a distance and went to buy my books. I don’t know if this is because they don’t trust buying from you, worry about pressure sales if they approach or what. PayPal is secure, people. Whatever the reasons, I do see most sales coming from online or stores, even when I offer discounts through my website store, which I still can’t figure out.
4) Partnering With Dealers Has Advantages And Disadvantages. If you’re going to a Con, it’s always good to check out the dealers and see if you can find someone to either order copies of your book to sell or accept them from you on consignment. You will be expected to offer 25-40% of the price to the vendor, but I have still been able to sell books at a slight discount off retail when doing this. The bigger issues come from expectations. One, you should expect the vendor to display your books in a way that customers will see them, but not necessarily center stage and upstaging the vendor’s own wares. Two, pairing with a bookseller for books is better than pairing with another type of vendor. Vendors selling gadgets and toys will get customers who are easily distracted from books by their other wares. Clothing vendors have customers who aren’t looking for books. And so on. Booksellers are the best bet, but regardless of the vendor’s product, all of them expect you to get people to the table and come by to help sell your book. Working with booksellers makes this easier because they know how books sell, even those by unknown authors. Their expectations will therefore be appropriate. A toy vendor I worked with complained that I didn’t jump up and run out to pitch every customer who touched my book. My experience is that having a table between you is less intimidating than standing next to them on the sales side of the table and that being pushy is less effective than being casual and nice. Offer to answer questions, tell them a little about it, and even offer to sign it, yes, but being pushy is something to do at your own risk. Vendors don’t always understand because you are taking table space from their wares and sometimes the stuff they sell is sold well with a bit of push.
5) Plan Time To Be In The Dealer Room. If you have product for sale, it’s a really good idea to plan time to be at the dealer table greeting customers, signing, etc. Not just because of what I said in item 4 but because not everyone will see you at panels, readings, etc., and sometimes knowing the author is there makes buying a book more enticing. So check out the dealer room hours, compare it to your schedule for panels, etc., and plan some time. Remember: dealer rooms keep daytime hours. They will close at night, even when panels are still ongoing, so if you can, use the gaps during dealer room hours to be present and save your alone time, etc. at night for the much needed breaks. One good way to do this is to plan to bring carryout food to eat in the Dealer’s Room and eat behind the table so you can jump up and greet, etc. when customers stop by. Also, be sure and help sell the vendor’s other items, too. It shows a commitment to team and partnership that vendors will really appreciate.
6) Learn To Set Limits. Cons and appearances are tiring. You can only do so much. Overcommit at your own peril.I’d say 2-3 panels a day is a pretty good chunk, especially if you have readings and signings on top of that. It doesn’t seem like a big deal, but when you wind up doing two morning panels and then two late a night, you will realize your day has gotten really long quick. Also, being on panels requires a lot of focus. You have to be cheerful and nice and smiling, and you also have to try and give intelligent output, which also requires energy. Plus, banter with fellow panelists is also important. I did 4 programming items a day at the last Con and after the first day felt like I’d done the whole Con already. I was so tired. And I still had another day and a half to go. Some have more energy than others. But this applies especially if you are staying at a cheaper off-site hotel and you don’t have a room to run back to for a nap or recharge. Big Cons, especially, have no quiet corners for that much needed Introvert recharge either. So you can find yourself stuck in crowded, noisy areas for whole days with no real breaks and it wears you out. Also, if you actually plan to attend panels, parties, etc., the more tired and overcommitted you are, the less able you will be to not only participate in those activities but enjoy them.
7) Preparation Saves Stress. Think up questions which you might ask on a panel or might be asked and practice answers. They won’t come out exactly the same way at the time, but at least you’ll have some coordinated, coherent thoughts already floating in your head to pull out and use. If you do get asked to moderate, you’ll have some idea how to approach it. With readings, you need to practice reading slow, at a good pace. If you can read with some character voice changes, it makes it far more interesting than reading with the Ben Stein-drone. At least know which passages you plan to read and how long it takes to read them. And have an idea what you’ll say to introduce the scenes and your book as well as yourself for panels and readings. Keep it short but don’t be afraid to highlight your credentials. And if you’re new, holding up a copy of a book or two is perfectly fine. It creates a visual memory for panel attendees who might later see it in the dealer room and consider buying it.
8 ) Spread Them Out. Doing a Con every weekend may sound fun in theory if you like Cons, but in practical fact, besides being expensive, it’s quite tiring and stressful. Sometimes it will be unavoidable. But most of the time, you can alternate Cons with local signings, readings, etc. in such a way to give yourself time to rest and recover in between. I also think you benefit from geographically spreading out appearances. I blocked out a number of driving distance cons this year and prioritized based on location, cost, guest list, expected attendance, etc. to determine which I should aim for and which I could skip or leave for “if I have time.” If you have books to promote, you can’t really show up last minute and expect to do signings, readings or panels. But if you’re well known or just going to network and participate as a fan, you can definitely just make last minute choices. I like to vary Cons in size a bit but generally Cons of large attendance numbers are easier to get lost and forgotten in than smaller Cons. You also have better chances to do panels at smaller cons, although there are exceptions.
9) Take Pictures.If you have publicists you work with, they will constantly nag you about this. My publicist friend does. If you don’t have that, you should remember and find people to take pictures for you. In every panel, if you get there before hand, you can find a fan who’d be willing to take a few pics. Remember, you get what you get. If you’re anal about pictures and how they’re framed, etc., it’s better to bring your personal photographer along. Otherwise, ask them to shoot several and hope you get something you can use. But pictures are helpful for blogs, PR, websites, and more, so having them is really helpful and if you’re by yourself, you want to be in them, so you’ll need help.
Here Dana, Michael and Doug demonstrate how tired we all feel, while Kelly and I fake alertness as we answer a question. Beware overcommitment–10 p.m. Panel Friday night, 12 hours after Dana, Michael & I started our day at a signing
10) Take Handouts. Have business cards, info postcards, book sell sheets, etc. and make use of the free literature tables scattered throughout Cons. Some have one, most have several. Put your stuff out and stop by from time to time to see if anyone’s taking them or to replenish the stack. Be sure and pick up extras before you leave, although I always leave a few behind for last minute people to take in case. Business cards will be helpful for fellow authors, editors, artists, etc. Postcards with book cover info, your website, a few blurbs, a small bio, etc. are good to hand to fans at panels, signings, etc. I use sell sheets at my book tables for people to take even if they don’t buy the book on the spot. Many people come back Sunday to make their purchases, browsing first to decide where they want their limited funds to go. So don’t miss the chance to give them something which might bump your book up on the list.
I’m sure I’ll do plenty more Cons and appearances this year and beyond, as my career is only just beginning (I hope). So there’ll be more lessons learned by this time next year, but for now, I hope these are helpful. Love to hear your thoughts and lessons learned in comments, too. For what it’s worth…
Bryan Thomas Schmidt is the author of the space opera novels The Worker Prince, a Barnes & Noble Book Clubs Year’s Best SF Releases of 2011 Honorable Mention, and The Returning, the collection The North Star Serial, Part 1, and several short stories featured in anthologies and magazines. He edited the anthology Space Battles: Full Throttle Space Tales #6 for Flying Pen Press, headlined by Mike Resnick. As a freelance editor, he’s edited a novels and nonfiction. He’s also the host of Science Fiction and Fantasy Writer’s Chatevery Wednesday at 9 pm EST on Twitter under the hashtag #sffwrtcht. A frequent contributor to Adventures In SF Publishing, Grasping For The Wind and SFSignal, he can be found online as @BryanThomasS on Twitter or via his website. Bryan is an affiliate member of the SFWA.
Well, after a brief break for the July 4th, holiday, the blog tour for my second novel, The Returning, has resumed and I’m late posting links to it but here they are:
The tour will run through July 31st and also have another interview at Adventures In SciFi Publishing podcast amongst others. Links will be added to this post as things develop. My heartfelt gratitude to all who have hosted and helped make this tour a success.
And in case you missed it, here’s the posts we did in Part 1 of THE RETURNING Blog Tour:
Also, you can still get The Returning at 33% off for a limited time from me in either print or ebook (both signed) here.
Bryan Thomas Schmidt is the author of the space opera novels The Worker Prince, a Barnes & Noble Book Clubs Year’s Best SF Releases of 2011 Honorable Mention, and The Returning, the collection The North Star Serial, Part 1, and several short stories featured in anthologies and magazines. He edited the anthology Space Battles: Full Throttle Space Tales #6 for Flying Pen Press, headlined by Mike Resnick. As a freelance editor, he’s edited a novels and nonfiction. He’s also the host of Science Fiction and Fantasy Writer’s Chatevery Wednesday at 9 pm EST on Twitter under the hashtag #sffwrtcht. A frequent contributor to Adventures In SF Publishing, Grasping For The Wind and SFSignal, he can be found online as @BryanThomasS on Twitter or via his website. Bryan is an affiliate member of the SFWA.
It’s hard to believe it’s here. I get all emotional because of all the behind the scenes chaos I went through while writing it, but I’m about to be the author of two published novels and I’m thrilled and humbled at the same time. So you know what that means: another blog tour. Just last October, I was off promoting the novel I’d longed to write for 27 years, The Worker Prince. Now, it finally has a sequel, The Returning. It’s got another brilliant Mitch Bentley cover. More of the action and multi-layered plotting, larger-than-life characters and humor mixed with drama. It’s even got blurbs by three of my favorite writers, now also my friends.
It has everything, and you can find out for yourselves on June 19th! But right now, here’s the scoop on the tour and how you can preorder signed paperbacks or ebooks at 25% off on my store or at Barnes & Noble here.
The Vertullians are free and have full citizenship but that doesn’t mean they’re accepted. Someone is sending assassins to kill and terrorize them, riling up the old enmity all over again, while Xalivar is back seeking revenge on Davi and all those who defied him. Davi, Farien and Yao reunite to investigate the murders, finding their lives and friendships threatened by what they discover. Meanwhile, the new High Lord Councilor, Tarkanius, Lord Aron, and Davi find themselves fighting all over again to preserve the unity of the Borali Alliance, while even many of their allies and friends work against them to tear it apart. Davi and Tela find their future together threatened by difficulties with their relationship, and Miri’s adjusting to her new status as a non-royal. The action packed, emotional, exciting Davi Rhii story continues.
370 pp · ISBN 978-0-9840209-4-2 ·Trade Paperback · $14.99 tpb $5.99 Ebook · Publication: June 19, 2012
“The Returning has romance, assassins, tension, both modern and classic science fiction notions, and very smooth writing. What more could you want? Bryan Thomas Schmidt keeps improving. As good as THE WORKER PRINCE WAS, THE RETURNING is better.” – Mike Resnick, Author, Starship, Ivory
“The Returning blends themes of faith with classic space opera tropes and the result is a page-turning story that takes off like a rocket.” – Paul S. Kemp, Author, Star Wars: Riptide, Star Wars: Deceived
“A fun space opera romp, complete with intrigues, treachery, dastardly villains, and flawed but moral heroes.” Howard Andrew Jones (Pathfinder: Plague Of Shadows, The Desert Of Souls) on THE RETURNING
To preorder your signed paperback for $11 + shipping, click here:
To preorder the ebook in whichever format you prefer, click here: (be sure and enter format desired in the box)
And please visit these awesome blogs for more information including excerpts, interviews, guest posts and more all through June and July 2012! I’ll insert links as they become available as well as updating specific content which is still being determined.
To order my debut novel, THE WORKER PRINCE, Book 1 in the Saga Of Davi Rhii, use the links at the bottom:
What if everything you thought you knew about yourself and the world turned out to be wrong? For Davi Rhii, Prince of the Boralian people, that nightmare has become a reality. Freshly graduated from the prestigious Borali Military Academy, now he’s discovered he was secretly adopted and born a worker. Ancient enemies of the Boralians, enslaved now for generations, the workers of Vertullis live lives harder than Davi had ever imagined. To make matters worse, Davi’s discovered that the High Lord Councillor of the Alliance, his uncle Xalivar, is responsible for years of abuse and suppression against the workers Davi now knows as his own people.
His quest to rediscover himself brings him into conflict with Xalivar and his friends and family, calling into question his cultural values and assumptions, and putting in jeopardy all he’s worked for his whole life. Davi’s never felt more confused and alone. Will he stand and watch the workers face continued mistreatment or turn his back on his loved ones andfight for what’s right? Whatever he decides is sure to change his life forever.
326 pp · ISBN 978‐0‐9840209‐0‐4 ·Trade Paperback · $14.95 tpb $4.99 Ebook · Publication: October 4, 2011
Bryan Thomas Schmidt is the author of the space opera novels The Worker Prince, a Barnes & Noble Book Clubs Year’s Best SF Releases of 2011 Honorable Mention, andThe Returning, the collection The North Star Serial, Part 1, and has several short stories featured in anthologies and magazines. He edited the new anthology Space Battles: Full Throttle Space Tales #6 for Flying Pen Press, headlined by Mike Resnick. His children’s book 102 More Hilarious Dinosaur Jokes For Kids from Delabarre Publishing. As a freelance editor, he’s edited a novels and nonfiction. He’s also the host of Science Fiction and Fantasy Writer’s Chatevery Wednesday at 9 pm EST on Twitter, where he interviews people like Mike Resnick, AC Crispin, Kevin J. Anderson and Kristine Kathryn Rusch. A frequent contributor to Adventures In SF Publishing, Grasping For The Wind and SFSignal, he can be found online as @BryanThomasS on Twitter or via his website. Bryan is an affiliate member of the SFWA.
I respect interviewers. In case you don’t realize, I am one. I have a lot of experience with it. Weekly. Sometimes daily, as an interviewer, not just interviewee. But there’s a practice that’s becoming more and more prevalent these days and which I really abhor of people preying on hopeful authors’ dreams and offering big exposure if they’ll just pay a fee for the privilege. And often this takes the form of interviews. And I find that pretty insulting. Exceptions might be a few cases where you’re guaranteed exposure like national television or radio, but even then, you shouldn’t have to pay and here’s why: They need content.
That’s right. You’re providing them content they need. Why else would they be out following random people on Twitter, commenting on your blog or advertising for authors to use their “great interview services?” One guy is so foolish about it, he follows you, then when you follow back, he unfollows. Uh, yeah, right. He’s preparing to interview me and he’s not doing research? There’s a clue right there.
Blogs and media need content. And the reason authors get interviewed is that people are interested. They want to find new books. They want to learn about celebrities and people doing something significant they admire. That’s why authors are getting invited to interviews and it’s why you don’t need to pay to do them.
I have another secret for you to. Listen carefully. There is no short cut to a large audience. Nope. Sorry. Even seeming overnight bestsellers are not overnight. It took them years to get there. And with the marketing muscle of a major New York corporation behind you, it’s easier to get boosts in exposure more quickly, but that takes thousands of dollars, even millions sometimes, and multiple outlets in a constant stream several times a day for weeks or months. If you can’t afford that, you’re paid interviews may give you a slight momentary splash, but I promise it’ll fade within a few hours or minutes and you’ll be back where you started. Even worse, the sales generated won’t make up for it. If I sell it myself, I make $3 per book sold roughly. At least until publisher’s advance and costs are recouped. If I paid $50 for an interview, that would mean I had to sell 17 books to just break even. I’d be losing my $3 on each book because I already spent it. So that’s like giving 17 books out for free. If you pay more for an interview, well, you do the math.
There’s a reason some sites charge for interviews and others don’t. Greed. Yep. They know people are desperate and hungry and they’re taking advantage. They have so many people wanting in, they have people pounding down their doors. And as long as authors continue this foolish rush, they will continue to get used by these people. The authors are not getting rich. The interviewers might be.
I maintain three websites. I spend $300 a year in hosting. That’s $25 per month. I spend 10-12 hours a week in responding to comments and writing posts. If I were paid for that, I’d charge at least $20 an hour. But to keep traffic growing and steady, I need regular posts, and I post not just on my blog but other places where I can link and keep visibility, so I write 4-6 posts a week. At an hour a post, that’s about $120 a week. Forget the comments, let’s call that part free. Most interviewers don’t bother responding to those. So that’s $505 a month right now for my three blogs and time and effort. But these sites post daily. And they post interviews two or three times a week. At three a week, $50 each, they are making $150 or $600 a month. If they have only one blog, they are probably paying $100 or so for hosting. Prep time on interviews is maybe an hour per post. $20 per hour. Plus social media marketing. I spend 3 hours a week probably on that. So $60. So add social media to mine at I am at $565. If you add the time it takes to do interview questions, let’s be generous and say an hour each, that’s $60. So their expenses are $120+$8.40 for hosting each month. $130. They have made $20 off those three interviews. And if you consider they probably don’t account for blogging time, they’ve actually made $70. You’ve lost $50. Who’s getting the better deal?
Interviews are invaluable for lots of reasons. The more the better. The more sites the better. Why do you see celebrities all over the place saying the same things over and over? Because they reach a different audience at each place. It has value for them. And that’s great. But they don’t pay for it. They get it free, because the interviewer uses their name in promotion and gets a lot of audience which is ad revenue. You may be an emerging or unknown author, like myself, but you are still bringing value. Someone interesting people can discover offering possible book of interest. In fact, the fact that you’re not on every channel is to your advantage. They’re less likely to flip through because you’re something new.
And I’ll tell you another thing. Since you don’t have access to their blog stats, you can’t verify the audience they guarantee exposure, too–not for your post, not for other posts. Those visitor counters can be faked. You can get ones that ask you which number you want to start the count on. (Oh wow, day one and I already have 150k hits, I’m awesome!) It varies day to day for them as much as it does for anyone else. AND there are tons of other sites you don’t have to pay for–bloggers, fellow authors, etc. who’d gladly welcome you. You just have to network and ask around. When I tweet that I’m looking for host sites, I always get one or two responses from places I didn’t think of or know about. Free.
If you get a big publishing contract and your publisher wants to spend money that way, let them. Who cares as long as it’s not coming out of your pocket. But when it does come out of your pocket, you should be careful to make sure it really delivers the return you want and need. Don’t buy these interviewers’ story about how they’re just trying to help you succeed. They just care about authors and want to help them live their dreams. My initials. (Drop the middle one.) I’m pretty confident that’s NOT their main motive. Instead, they are like all the other Writing Scams, and they are numerous, read http://www.sfwa.org/for-authors/writer-beware/ sometime if you don’t believe me. You are not alone in your dream of writing success. But don’t let greedy people take advantage. This is just one more way to victimize writers, and you deserve better because writing a book is a big accomplishment. It’s worth celebrating. And you shouldn’t have to pay for that.
For what it’s worth…
Bryan Thomas Schmidt is the author of the space opera novels The Worker Prince, a Barnes & Noble Book Clubs Year’s Best SF Releases of 2011 Honorable Mention, and The Returning, the collection The North Star Serial, Part 1, and has several short stories featured in anthologies and magazines. He edited the new anthology Space Battles: Full Throttle Space Tales #6 for Flying Pen Press, headlined by Mike Resnick. His children’s book 102 More Hilarious Dinosaur Jokes For Kids from Delabarre Publishing. As a freelance editor, he’s edited a novels and nonfiction. He’s also the host of Science Fiction and Fantasy Writer’s Chatevery Wednesday at 9 pm EST on Twitter, where he interviews people like Mike Resnick, AC Crispin, Kevin J. Anderson and Kristine Kathryn Rusch. A frequent contributor to Adventures In SF Publishing, Grasping For The Wind and SFSignal, he can be found online as @BryanThomasS on Twitter or via his website. Bryan is an affiliate member of the SFWA.
For most writers, Conventions and Author Appearances are of huge importance for both selling books and networking with industry professionals. Although Conventions and events can occur year round, you may not be able or willing to travel the entire year. Whatever the case, it’s never too early to start identifying Cons and planning for the coming year. If you’ve never done it, approaching and identifying potential Cons for author appearances might be daunting. Here’s some tips I’ve used which have helped me succeed at planning a Con schedule:
1) Identify The Priority Cons First– Con lists are everywhere. You can find them in the backs of zines like Asimov’s and Analog. You can search the web for places like upcomingcons.com/science–fiction–conventions or en.wikipedia.org/wiki/List_of_science_fiction_conventions or by city and state or region. Once you have a list though, the first step is to identify the Cons you want to hit and the Cons you need to hit. What determines your need? Why are you going? If you’re going to promote yourself and your work, you should look at the themes of the Cons, the past locations, and past attendance. Since many conventions cater to returning fans, try and identify cons which cater to those sharing interest in the types of genres and books you write. Are authors similar to yourself going? How many? You don’t want to many, but there can also be advantages to not being the only one. Do they focus on media guests? Literature guests? or a combination? Is the theme something you can speak to on panels or at your reading? Is the Con well attended? Unless you’re just trying to get your feet wet and need a low profile place to do your first reading and panel, you want Cons large enough to expose you to lots of people. Not too big, if you’re small. You don’t want to be lost in the shuffle, but big enough that you can get the word out to a decent spectrum.
Once you’ve identified the Cons you want to prioritize, check the locations. Look at things like the cost, who’s coming, the hotel, travel arrangements, dealers, etc. Then decide if the expenses and difficulties getting there are worth it or not. I always google the Con hotel and search for nearby hotels to see if there are cheaper options. After all, Cons are expensive and often thrown in the most expensive hotels. Yes, it’s fun to stay in those hotels, but unless your publisher is paying for it, consider whether you can reasonably hope to recoup your costs. If you pay for a membership, which many Cons require, housing, food, and travel, it can add up to several hundred dollars quick. Will you sell enough product to pay for that? I doubt it. There’s also product cost, too.
2) Contact Programming–Panels are a key opportunity to see and be seen as well as prove your value to readers and fellow professionals in a way that doesn’t involve self-praise or pushy sales tactics. I usually consider programming as I determine which Cons to put on my list for the following year. Contact Programming early on and find out if they would promote you as a guest. Do they offer discounts for participants? Can you be on panels or do a reading? Is there any interest? Knowing this may help you narrow down your list to the final choices.
Once you’ve identified the Cons you want to attend, be sure and contact programming. There’s usually a link or email address on the website. Send your bio and tell them which books/products you’d promote. Offer panel suggestions and ask to do a reading. Be sure and consider their theme when suggesting panels. I have never had anyone turn me away. Most are very happy to have another creative professional headed their way. And they are more than happy to have volunteers to up the value of programming. [NOTE: If you’re nervous about panels, here’s 12 Tips For Preparing For Author Panels. I really find them quite fun, especially when other authors participate.]
3) Find A Dealer–If the Con’s website lists dealer attendees, try and find one to carry your books if you come. Paying for your own dealer table can be expensive and, more than that, can keep you from promoting yourself by locking you down at a table for the whole Con. Unless you’re an expert salesman, you’ll want to promote yourself in subtler ways: doing panels, doing a reading, schmoozing and hanging with fans. Standing by a table trying to start a conversation with anyone who passes can make for a long weekend. Especially if you want to enjoy the Con while you’re there, this is not always the best option. Unless you have someone who can go along to man the table when you’re out, and especially if you have only a few books or items to sell, finding another dealer who will take a cut to sell your stuff on consignment is really the best way to get product out there. You can help bring people to their table and they get attention from having attendee’s books on their table. It’s often a win-win. I usually encourage people to buy from the dealer even at my readings, etc. And if I do sell books elsewhere in the Con, I give the dealer a cut. Unless they’ve already sold enough of my product that they’ll feel justified in helping me out. Fair is fair. You are taking space they could have used for other merchandise so be sure and do your best to make it worth their while by not just verbal thanks but letting them show some profit from the enterprise.
If the Con site does not list dealers, you can track them down. Some Con dealer reps will offer to put you in touch, but some won’t. You can search dealers and their appearance calendars, or, better yet, contact people you know who have attended the Con and might remember who was there.
4) Cutting Down Expenses– Many Cons offer discounts for members of professional groups like SFWA. Be sure and ask. Discounts can be given for those who participate in a certain number of panels or do readings. You can also get discounts if you’re a dealer, etc. It’s good and perfectly acceptable to ask questions and explore all the options. Some Cons will pay for your housing and meals, but usually that only applies to those on the invited guest lists or billed as headliners. There are other ways to cut costs: hotels usually occur in clusters. Check neighboring hotels for cheaper rates. You can often get a deal and still be near enough to stay up late and party withotu needing to drive or pay a cabbie. Visit the Con’s site and FB page and post about needing a roommate. Sharing a room is a great way to cut costs. I even offered to guard the dealer room at a Con and was invited to sleep in that room for free. You can also map out restaurant options. Does the hotel have in-room fridges or kitchens? Microwaves? This can help with cost savings too. You can pack cereal, snacks, popcorn, etc. to use as fillers between meals and cut down on your appetite. You can also find nearby places with much better prices than an in-hotel restaurant. Explore your options.
Another option is car pooling. With airfares on the increase, finding Cons within driving distance can be a real advantage, particularly if you plan to stay offsite for cheaper lodging. No need to worry about transportation when you’re there, and no need for luggage fees or concerns when hauling product. You can also bring a microwave and food or a mini-fridge if you want. In the end, since it’s a business write off on taxes, paying for gas can wind up being a cheaper, more practical option. Even better, if other people want to go, you can ride together. Sharing driving time and expenses can make it even more affordable. Lots of people like to hit as many local Cons as they can. Often they need a ride or prefer to carpool for the same reason. It may even be you catching a ride with someone else.
5) List Your Appearances On Your Website–My Con schedule is listed on the Appearances page on my website. I list the date, time, location, Con name and link to the website. I also list if I am going to be a pro guest or just showing up on my own. That way people know whether to look for me on panels, etc. As I get a schedule for the Con, I do blog entries listing my schedule, panels and outlining my plans. I mention other guests and link to their websites if I can and I encourage people to come. If I know of discounts, cheaper hotels, etc., I mention that, too. The more people who come out to see you, the more value you are to the Con and the more product you move. It’s better for everyone.
Anyway, that’s how go about planning my author Con schedule. I try and vary the locations of Cons when I can to try out Cons I’m unfamiliar with and meet new people. Once I’ve been at this a few more years, I’ll likely identify a few Cons I want to attend regularly while switching up others. But in any case, I hope these tips give you ideas and assist in making the process simpler and more pleasant for you. How do you plan your Con schedule? If you have tips I didn’t mention, we’d love to have you share in comments. For what it’s worth…
Bryan Thomas Schmidt is the author of the space opera novels The Worker Prince, a Barnes & Noble Book Clubs Year’s Best SF Releases of 2011 Honorable Mention, andThe Returning, the collection The North Star Serial, Part 1, and has several short stories featured in anthologies and magazines. His children’s book 102 More Hilarious Dinosaur Jokes For Kids from Delabarre Publishing along with the anthology Space Battles: Full Throttle Space Tales #6 which he edited for Flying Pen Press, headlined by Mike Resnick. As a freelance editor, he’s edited a novels and nonfiction. He’s also the host of Science Fiction and Fantasy Writer’s Chatevery Wednesday at 9 pm EST on Twitter, where he interviews people like Mike Resnick, AC Crispin, Kevin J. Anderson and Kristine Kathryn Rusch. A frequent contributor to Adventures In SF Publishing, Grasping For The Wind and SFSignal, he can be found online as @BryanThomasS on Twitter or via his website. Bryan is an affiliate member of the SFWA.
Just in from my friend/mentor and one of my favorite authors, a blurb for my second novel: “THE RETURNING has romance, assassins, tension, both modern and classic science fiction notions, and very smooth writing. What more could you want? Bryan Thomas Schmidt keeps improving. As good as THE WORKER PRINCE WAS, THE RETURNING is better.” – Mike Resnick
Sequel to The Worker Prince, The Returning is forthcoming this June. Book 2 in the Saga Of Davi Rhii, the back cover copy reads as follows:
The Vertullians are free and have full citizenship but that doesn’t mean they’re accepted. Now someone is sending assassins to kill and terrorize them and it’s riling up old enmity all over again. The new High Lord Councilor, Tarkanius, Lord Aron, and Captain Davi Rhii find themselves fighting all over again to preserve the unity of the Borali Alliance, while forces from within and without work against them in an attempt to tear it apart.
Meanwhile, Davi and Tela are struggling to keep their romance alive in the midst of busy lives filled with drama and stress and Miri’s adjusting to her new status as a non-royal. The action packed, emotional, exciting Davi Rhii story continues.
Although it’s not out until June, you can preorder The Returning today for $10.11 at Barnes & Noble (30% off the cover price).
Our recent Write Tip on 9 Free Ways To Market Your Book has been popular but people have asked me how NOT to use those techniques, so I thought it appropriate to do a follow up post. First, here’s a refresher on the 9 Free Ways which are:
The previous post goes over how to use those, so I won’t cover that here. Here’s how not to use them:
1 ) Author Site/Blogs — The goal is to create a relationship with readers and other interested parties, but primarily readers. Don’t use your blog and author site to self-aggrandize and totally for sales. Use it instead to reveal yourself. You don’t have to just lay it all out there transparently. In fact, that, in and of itself, may be a big mistake. You have a right and need for privacy. Determine up front where the lines must be drawn and stick to them. A couple areas you might avoid are religion and politics. I rarely blog on these. They only lead people to be offended and possibly lose interest who might otherwise enjoy your books. Unless your books promote your political and religious views, you don’t really need to go there and you’re better off if you don’t. You also don’t want to lambast people. Flame wars may draw traffic but they don’t do it because you’re winning fans. People stare at car wrecks not because they envy those involved but because it’s just hard not to stare. The same is true of flame wars. Don’t get in nasty arguments and back and forth with people. Avoiding controversial topics can help avoid drawing those kinds of comments in the first place.
2 ) Author Profiles/Blog Interviews–Don’t reveal spoilers in your interviews or profiles, unless the book has been out a very long time and you are discussing aspects of craft where it’s relevant. And try and stick to authors and topics where an audience who’d be interested in your book and its genre/topic might find you. It’s okay to reach out to new readers but, seriously, you shouldn’t be on a Christian romance authors blog promoting your paranormal erotic romance, okay? It’s just a waste of time. And don’t lie either. Be honest. At the same time, try and hold back some in interviews. Don’t tell everything to everyone. And find a new way to answer the same old questions. Keep it fresh if you can. You’ll be answering a lot of the same questions again and again at various places. It’s boring for you but it’s all the more so for fans, so try and find new ways to say the same thing and reveal new tidbits with each interview if you can. It’s hard, so hold some things back and give a little each time.
3 ) Goodreads/Library Thing–Great for giveaways and networking with book lovers and fellow authors but these communities tend to give back what you put into them, much like Twitter. They are the most successful giveaway sites, in my experience, for spreading interest and generating reviews. Not so successful, in my experience, for their ads or for generating huge sales numbers. They are a tool to be used with lots of others for spreading the word. It’s important to remember they are about “community.” Door to door salesman are as welcome on Goodreads and Library Thing as anywhere else. Goodreads has the easier interface but both are popular. Approach them as opportunities to share yourself, your love of books, and review and discuss books, genres, trends. Author interviews so far don’t generate a lot of interest in my experience. It’s more about communicating through observing what people do and their observing what you do and say about what you read. Approach them accordingly in both time dedicated to them and how you use them.
4 ) Press Releases–Don’t just copy someone else’s and don’t write blind. There’s an art to this and the goal is give them a ready to print article about you, your book, etc. You want to minimize the work for them so they’ll jump on the opportunity for an easy to prep story. And that takes practice and careful thought and editing. If you can afford it, write the first few drafts, then pay a publicist to fine tune it. There are plenty of independent publicists, like Matt Staggs or Adonna Pruette, who would be happy to assist and charge reasonable fees. Once you’ve done several and get the format and style down, you may be able to work on your own but I know from experience, your first several press releases will not get the results you need without a professional touch. The difference is startling.
5 ) PSAs–Public Service Announcements are a funny thing. They aren’t as common as they once were but they are indeed true to their name: Public Service. It’s not about sales. It’s about making the public aware of an event which might be of interest/benefit. Stations can be very selective about the kinds of events which qualify. They make income from selling ads, after all. Library and school events, for example, are far more likely than bookstore events to be accepted. After all, both imply educational content. And both libraries and schools are publicly funded to serve the public. Still, it’s worth checking these out but you will have to write and time the text yourself and be very careful with wording. Again, don’t self-aggrandize and don’t sell. Just inform. If the radio or tv station does you a favor, you need to make it easy and worth their time. If you make them mad or offend, you’ll alienate them from not only PSAs but also other potential opportunities for you.
6 ) Signings–Don’t expect to sell hundreds of books. The average signing is 4-6 from everyone I talk to, unless you’re a bestseller with multiple books. Signings are as much about letting people know you exist and cultivating valuable relationships with bookstores as they are about actually signing and selling books. I’m sure it varies from author to author but especially new and unknown authors need to approach Signings as opportunities to put their best foot forward and network more than selling books. The signings I have done so far have all sold at least 4 books. The most I sold was 11. All of them brought stores who carry and promote my book for me. And all of them brought publicity opportunities in the community I wouldn’t have gotten otherwise. I also sell other people’s books. My goal at signings is for people to buy something from that store and to make customers feel welcome. Hopefully they buy my book or at least talk to me. But if not, at least I helped the store and the store will want to help me in return.
7 ) Appearances–Appearances are hand-in-hand with signings as networking opportunities. Especially when you get the chance to read or be on a panel, you get the opportunity for people who didn’t know your name or the titles of your book to remember you and learn of your expertise (or at least ability to b.s. really well in public). The goal is to make a good impression on as many people as you can. You don’t do that by aggressively selling. You do it by being personable, knowledgeable and respectful. You do it by smiling a lot and being warm and friendly. If you can do that while waving a copy of your book subtly in front of yourself, all the better. But high pressure pushy tactics will not bode well for you.
8 ) Book Clubs–These are groups of book lovers who offer two advantages: 1. They go through a lot of books. 2. If they love it, they’ll buy more, recommend it to people and otherwise spread the word. The disadvantage is that some are quite picky and blunt in their response. Do offer to visit or otherwise interact with the group. Do offer group discounts if you can. Free books to group leaders are a good idea if you can afford it, but these are book buyers, so free books aren’t essential to win both interest and loyalty. The most important thing here is to write a good book. If they enjoy it, they’ll take it from there with very little effort on your part. Again, selling is less important than personal connection. Cultivate this as networking for word of mouth, more than an opportunity to sell multiple copies. If it works out, you’ll get both.
9 ) Reading Group Guides–Do not SPOIL. Do not SPOIL. Repeat after me. Reading Group Guides are for Book Clubs and others to stimulate thought and conversation, PERIOD. You do not repeat your story in intimate detail. Do not preach on your themes or message. Your goal is to get them to read thoughtfully and interact on what they’ve read. Help them enjoy the reading experience in a way which will likely result in their wanting to read more and spreading the word.
Well, those are some tips on how NOT to use the 9 Free Ways To Market Your Book, I’d love to hear your thoughts on other cautions, etc. as well as your successes. For what it’s worth…
Bryan Thomas Schmidt is the author of the space opera novelThe Worker Prince, a Barnes & Noble Best SF Releases of 2011 Honorable Mention, the collection The North Star Serial, Part 1, and has several short stories forthcoming in anthologies and magazines. His second novel, The Returning, is forthcoming from Diminished Media Group in 2012. He’s also the host of Science Fiction and Fantasy Writer’s Chatevery Wednesday at 9 pm EST on Twitter, where he interviews people like Mike Resnick, AC Crispin, Kevin J. Anderson and Kristine Kathryn Rusch. A frequent contributor to Adventures In SF Publishing, Grasping For The Wind and SF Signal, he can be found online as @BryanThomasS on Twitter or via his website. Excerpts from The Worker Prince can be found on his blog. Bryan is an affiliate member of the SFWA.
Bryan Thomas Schmidt is an author and editor of adult and children’s speculative fiction including the novels The Worker Prince and The Returning, and the children’s books 102 More Hilarious Dinosaur Jokes For Kids (ebook only) and Abraham Lincoln: Dinosaur Hunter- Land Of Legends. His debut novel, The Worker Prince (2011) received Honorable Mention on Barnes & Noble Book Club’s Year’s Best Science Fiction Releases for 2011. His short stories have appeared in magazines, anthologies and online. He edited the anthologies Space Battles: Full Throttle Space Tales #6 (Flying Pen Press, 2012), Beyond The Sun (Fairwood, July 2013), and Raygun Chronicles: Space Opera For a New Age (Every Day Publishing, November 2013) and is working on Shattered Shields with co-editor Jennifer Brozek (Baen, 2014). He also hosts #sffwrtcht (Science Fiction & Fantasy Writer’s Chat) Wednesdays at 9 pm ET on Twitter and can be found via Twitter as @BryanThomasS, on his website atwww.bryanthomasschmidt.net or Facebook.
