Category: Write Tips

Write Tip: 9 Free Ways To Market Your Book

Published on by Bryan12 Comments

By now most writers are realizing that in the face of the changes in the publishing business, marketing is an area which falls more and more on their shoulders. For newer writers with untested track records, this is especially true. I’ve had writers tell me they don’t believe in self-promotion. Not only is this foolish (sorry but it is denial of reality) but it’s often based on being overwhelmed and not knowing where to begin or how to promote one’s self without being obnoxious or coming off arrogant. I could speak volumes on those topics and probably will sometime but first, let me demonstrate some easy ways to promote which don’t cost anything and are abundant. All you have to do is pay attention to what other writers are doing and do a few simple web searches to find them. Then just follow simple instructions, send a few emails, and you’re good to go.

1 ) Author Site/Blogs — I’ve already blogged about how important these are in previous Write Tips, but for the modern author your website is your number one most important marketing tool. No one can keep readers up to date like you can and readers want to connect and get to know the author behind the books. Blogs are often free on sites like Blogger and WordPress. Websites may cost more, although mine is set up using WordPress with the help of a friend. I pay for hosting and domain names, something I also suggest in my prior post, but if you can’t afford that just yet, you can probably do it simple on your own. Check my article for the essentials but the most important is to offer insight into yourself, your books and regular updates. Even if it’s once a month, giving them something new to keep them coming back is so important.

2 ) Author Profiles/Blog Interviews — There are tons of bloggers looking for authors to profile and interview. Some are authors themselves, some are not. Some interview specific genres and some cover anyone and everyone of interest. To find them, see where authors you admire are being interviewed. Look at what authors you know from Twitter and Facebook post. Do web searches on terms like “author profiles, author interviews, blog profiles, writing blogs, etc.” You’ll find more than you know what to do with. Many/most have guidelines posted. Read them. Follow the instructions. They’re usually fairly simple. Most provide a list of questions to answer in advance and an email to send them to. Fill them out, keep a list and do them one by one until you’re done. Then make a new list. Don’t get overwhelmed by doing them all at once. Try and change the wording in your answers a bit. Don’t just cut and paste. It makes each interview feel unique and keeps the bloggers feeling like they got an exclusive. I just answer them from scratch each time. I may say the same things but it always comes out differently.

3 ) Goodreads/Library Thing — There are other sites but these are arguably the biggies. Joining is free, so it becoming an author and building your profile. You can enter your own books and list them. Then you can join book clubs, interest groups, vote in polls, etc. You can review books you’ve read or are reading and you can interact with tons of readers and authors who love writing and books as much as you do. This is a no brainer and can take as little or much time as you’re willing to put into it. You can do giveaways, interviews, connect your blog, do Q&As, etc. The audience is already focused. It’s truly a nobrainer.

4 ) Press Releases — There may be an art to writing them but there are plenty of examples online and frankly, plenty of newspapers, magazines and sites which allow you to upload them for free. My latest is posted on the Kansas City Star, the biggest newspaper in my local region, and all I had to do was upload it on their webform. Within 48 hours, it was searchable for all to see. You used to have to work a lot harder and pay a lot more money for publicity like that. Asking around or simple web searches can find not only tons of examples but tons of outlets for them. Don’t miss this opportunity to let people know what you’re doing and when: every book release, every award, every signing or appearance, every new contract–put out a release and let people know. It builds your reputation, name recognition and audience. It might even get you interviews in newspapers on Tv, radio or blogs.

5 ) PSAs — Public Service Announcements are offered free by radio and TV stations to organizations and individuals and businesses announcing events of benefit to the community. Writers talking about writing should qualify, even if you’re paid. As long as you can convince them you’re running an event with public benefit and which doesn’t charge for tickets, PSAs should be available. You have to write them up yourself, per the station’s standards, and submit according to their deadlines. But they will announce several times on the air and get your event a lot more notice. Free advertising is priceless.

6 ) Signings — The average number of books sold at signings: four to seven for non-celebrities, according to a recent survey. The average number of books sold after signings? Immensely more due to word of mouth from bookstore employees and customers who attended the signing. In fact, the friendlier and more supportive of staff you are, the more you pay attention to other people, i.e. the more fun you are to have around, the more successful you’ll be, and they’ll invite you back again and again. The more signings before the same crowd means what? Increased sales and recognition. Recognition always builds word of mouth. See what I’m going for? They may sometimes seem a lot of effort for little return, but I think signings are very important. Anywhere and anytime you can appear in public is.

7 ) Appearances — So appearances: readings, book clubs, libraries, literary festivals, conventions, schools, you name it, are key to your success and marketing. If people like you, if you seem knowledgeable and like a friend they’d enjoy spending time with, they’ll want to read your book. They’ll want to know you better through your words. You can’t do enough appearances and most will not cost as much money as a con or fesitval. Most will be free. Be creative in coming up with ideas. Work with local nonprofits, schools, etc. There’s automatic prestige wo writing a book. Often you won’t have to work hard to convince people to invite you…as long as you’re not a jerk.

8 ) Book Clubs — Book Clubs, online and off, are a great resource. Offer them a discount for quantity, send them your sell sheets, send them arcs, send them press releases. Smooze them like old friends. You get in with them, you have a ready made word of mouth machine to sell a lot more books because Book Club people are book people and book people know other book people. And what do book people talk about with each other? Books. Books they like. And if they’ve met the author, all the cooler. Not everyone gets to do that. Built in free word of mouth sales.

9 ) Reading Group Guides — Yes, you can get a lot of sales and word of mouth by networking with Book Clubs and other Reading Groups. Not only can you use your Book Sell Sheet to get them interested but you can make reading guides to offer free as well all by yourself. Penguin Group has examples on their website here: http://booksellers.penguin.com/static/html/pop.html The basic idea is to assemble questions and examine themes which prompt discussion about your book, its characters, meaning, etc. Fairly simple to put together for most authors. After all, who knows your book better than you?

Well, there’s 9 free ways to get started with marketing your books. I’m sure there are more. Which can you suggest? Please add them in the comments so we all can learn from each other.

Bryan Thomas Schmidt is the author of the space opera novel The Worker Prince, a Barnes & Noble Best SF Releases of 2011 Honorable Mention, the collection The North Star Serial, Part 1, and has several short stories forthcoming in anthologies and magazines. His second novel, The Returning, is forthcoming from Diminished Media Group in 2012. He’s also the host of Science Fiction and Fantasy Writer’s Chatevery Wednesday at 9 pm EST on Twitter, where he interviews people like Mike Resnick, AC Crispin, Kevin J. Anderson and Kristine Kathryn Rusch. A frequent contributor to Adventures In SF Publishing, Grasping For The Wind and SF Signal, he can be found online as @BryanThomasS on Twitter or via his website. Excerpts from The Worker Prince can be found on his blog.‎ Bryan is an affiliate member of the SFWA.

4 5-star & 12 4-star reviews THE WORKER PRINCE $4.99 Kindle http://amzn.to/pnxaNm or Nook http://bit.ly/ni9OFh $14.99 tpb http://bit.ly/qIJCkS.

 

Write Tip: Five Tips For Social Media Promotion Success

Published on by Bryan5 Comments

This post originally ran as part of the blog tour for my debut novel, The Worker Prince,  at the blog of Patty Jansen.

Social Media has taken over the world, or at least parts of it. Its rise in popularity has been stunning. It’s literally changed the way most of us use the web forever. And that’s no exaggeration. Of course, along with it, Social Media has risen to be one of the most important tools for promotion, especially self-promotion. Yet a challenge remains: finding a delicate balance between self-promotion and alienation. How can you promote yourself well and still keep followers happy? How can you avoid being obnoxious? Here’s some suggestions from one who’s spent a lot of time and effort studying that very thing.

First, Social Media is called Social for a reason. Your focus needs to be on socializing not selling. The key to Social Media success, no matter what you do with it, is networking and relationships. When authors ask me when to start Social Media so they can promote their forthcoming book, my response is: you haven’t already? I started two years before my book came out. And I had almost no work to promote. Instead, I built friendships, learned who was out there, what people were doing, and supported and promoted them. My focus was not on me, it was on others. And that’s key to Social Media success. Making it all about you is the quickest route to obnoxious failure. Making it about community is the quickest route to success.

Second, Social Media sites are communities. Yep, I repeated myself. That’s okay, because this point is important. The key to Social Media success is providing useful content people will enjoy and value. The quickest route to that, before you’ve found your own niche, is to retweet the links and content of others. If you read it, and it’s valuable to you, share it. If someone’s doing something cool, let people know. Take the time to pass it on. People will remember. And they will reciprocate. And if you have established a history and reputation for supporting your community, your community will support you.

Third, support people with praise. If someone succeeds at something, congratulate them. It takes seconds to do it. It feels good. You’ve been on the receiving end, right? So I don’t have to tell you. Let people know you care what’s happening with them by responding with support. If they’re having a hard time, encourage them. If they’re succeeding, congratulate them. If they write something cool or send something useful, pass it on. It’s all about community.

Fourth, self-promote with care. I send out the same self-promotion tweet no more than twice a day. This may be supplemented by Retweeting or posting something someone else says, yes. But that’s them tooting my horn, not me. If I have several things to promote (I run more than one blog, for example), I will still only do two a day per item I am promoting. I do once in the morning and once at night to catch both crowds. I cross post from Twitter to Facebook, Google+ and LinkedIn and that’s it. The rest of my Social Media day is spent either encouraging, supporting or spreading the word as described in the points above. It’s not all about me. It’s not obnoxious. My friends know I have projects I am excited about. Many of them are in the same position and doing similar promotion. Being with a small press, they also know I may tweet a bit more about it than they do. It’s okay. Small measure is fine. Posting twelve or fifteen times a day about it, that’s obnoxious.

Fifth, wording matters. Use your sense of humor. Use humility. Don’t be pushy. When you do self-promote, do it in a way that’s not obnoxious in presentation. People don’t mind you letting them know your stuff exists. You have a right to be proud of your accomplishments. You have a right to want to share it. But if you’re obnoxious about it, they will mind. Most won’t even bother with it.

Okay, so there you have five tips for Social Media Self-Promotion success. Really, five tips for Social Media success, I hope. I wish you the greatest success in your Social Media endeavors. And hey, in case you’re interested, I wrote a book.

Bryan Thomas Schmidt is the author of the space opera novel The Worker Prince, a Barnes & Noble Best SF Releases of 2011 Honorable Mention, the collection The North Star Serial, Part 1, and has several short stories forthcoming in anthologies and magazines. His second novel, The Returning, is forthcoming from Diminished Media Group in 2012. He’s also the host of Science Fiction and Fantasy Writer’s Chatevery Wednesday at 9 pm EST on Twitter, where he interviews people like Mike Resnick, AC Crispin, Kevin J. Anderson and Kristine Kathryn Rusch. A frequent contributor to Adventures In SF Publishing, Grasping For The Wind and SF Signal, he can be found online as @BryanThomasS on Twitter or via his website. Excerpts from The Worker Prince can be found on his blog.‎ Bryan is an affiliate member of the SFWA.

4 5-star & 11 4-star reviews THE WORKER PRINCE $4.99 Kindle http://amzn.to/pnxaNm or Nook http://bit.ly/ni9OFh $14.99 tpb http://bit.ly/qIJCkS.

Write Tip: How To Get The Most Out Of Your Book Sell Sheets

Published on by Bryan

In our previous Write Tips post, we talked about Why Your Book Needs A Sell Sheet How To Make One. This time, let’s focus on how to use the Sell Sheets once you have one.

Right off the bat, here are some ways you can put Sell Sheets to work:

1) Market To Bookstores — When given to bookstores and libraries, Sell Sheets help get your books on their shelves. That’s their purpose. And by creating one for each book and describing the book in context of your qualifications and publishing experience, you are selling yourself along with your book. It’s about credibility. And professional marketing materials add a lot to credibility. Every bookstore that I approached with Sell Sheet in hand was willing to discuss ordering my books and doing signings. I have yet to encounter one who didn’t take me seriously after seeing my Sell Sheet for The Worker Prince. They knew I was professional and taking it seriously and those are the kind of authors they want to do business with.

Adonna spoke with a bookstore manager to get an opinion from the other side of the counter for us. “According to a large independent bookstore manager that I interviewed for this post, he felt that the sell sheet gave him something in hand to refer to later when he had the time to consider whether or not to carry the book. Remember, the employees can be busy doing any number of things when you walk in and may not have half an hour to discuss your title with you. *You*, however, came prepared because you have in hand the very thing they will need later when making their purchase decisions – all of the information about your title on a neat and handy little paper. The manager stated that the first two things he looks for are the book’s cover (attractive? appealing? sellable?) and if the book would be available through his current book distributors (Ingram, etc.). Overall, he felt that unknown books that had a sell sheet with all of the pertinent information on it received more consideration than ones that did not.”

2) Market To Libraries — As mentioned by Librarian John Klima in our write tip on How To Get Your Book Noticed By Librarians Or Not, getting a library to buy your books is tough. Sell Sheets are a great tool to make them aware of your books value for them and their community. They’re something you can give to them as you stop by to introduce yourself and offer to do events if they ever need local authors. And something you can leave behind to remind them when they’re thinking about making the next book order. Remember, don’t hand them the book itself. Don’t ask them to evaluate it on the spot. As John told us, if you make them aware of the reviews and other information in a non-pressure way, it’s much more effective. Your word isn’t enough. Your being nice isn’t either. And it’s even better if you can do it at a ALA meeting or outside the library. Because they get way too many authors walking in trying to get libraries to stock their books already and most of them are crap. Don’t throw on the sales pitch either. Talk to them like a person. Relate to them. Share their love of books. Find out what they like in books. Find out what they like in having authors visit the library. But be subtle. Not pushy.

3) Increase Author Appearances — You can use Sell Sheets to get more opportunities for readings, book signings, lectures and other author appearances. Sell Sheets can showcase your qualifications and experiences to conference planners, event organizers, stores and media and that gets you noticed when those people are looking for speakers and presenters. Make sure that if you are available for those that you explicitly say so on the sheet and remember to put your direct contact info.

According to Adonna, “Go ahead and ask the bookstore manager when you talk with them about your book (with sell sheets and a copy of the book in hand of course) if they currently allow book signings in their store. Find out what requirements they have for those and how far out they are booked up. If they do let you have a signing, expect to help promote it in within your community and on local event calendars and such. In any case, make sure that you leave a copy of your sell sheet behind with the employee that you spoke with.”

4) Sell More Books To Readers – Many authors attend fan cons, book conventions and author events every year but what do you do when the people that are passing by your table aren’t ready (for whatever reason) to buy your book at that time? Adonna suggests: “Hand them your sell sheet while you tell them about it. Flip it over and write something on it that relates to what they have discussed with you (perhaps another book or con that you’ve recommended, the name of a section on your website they may be interested in, etc..) People have a tendency to hang on to things that have human (that’s you) writing on them. See there? Your autograph is good for something important already!”

Note: Take the time to reformat your sell sheet beforehand to remove book distributors, etc. as this wouldn’t apply to marketing directly to readers.

5) Sell Products and Services — If you’re not just an author but an editor or teacher, etc., Sell Sheets are quite cost effective ways to get the word out. You can print them as you need them, customize them for specific markets/audiences, and you can distribute them across a broad base by carrying them with you wherever you go.

6) To Inform The Media — Adonna had some advice for us here. “If you do approach the media regarding your title, a copy of your sell sheet is a great thing to send to them along with a handwritten thank you note for taking the time to speak with you. It will help them to remember your title and more importantly – YOU – for the next time that you are in touch with them. Never underestimate the power of reaching out the old fashioned way, especially in the digital age.”

Additional Tips:

** Book Sell Sheets are best delivered by hand. YOU are part of what helps to sell a buyer on an unknown book: your very own sales force and book cheerleader.

** Try posting them on bulletin boards on college campuses. College students read a lot and if the book looks appealing, they might just pick one up, especially if you modify your Sell Sheet to let them know where to find it.

So get those Book Sell Sheets together and let people know about them. Good luck! We hope these tips were helpful. Big thanks to Adonna Pruette for her help and advice and be sure and remember to check out her special offer below.  And please post links to your finished Sell Sheets in the comments so we can all learn from you and see how you did, ok? For what it’s worth…

Exclusive Offer:

Adonna has agreed to a special offer exclusively for the visitors here.
PR Quick Check $35 – Adonna will check your current sell sheet offering general guidelines as well as give you tips for how to revise and improve it yourself to increase it’s marketing value for bookstores.
PR Sell Sheet Review – If your sheet needs more than just a few tips, she can fix it up for you for a range from $50 – $150 depending on how much work is needed. You will be given a quote before any work is completed.
Custom Book Sell Sheet – Created for your book from scratch for $200 (which is $100 off of the normal fee for this type of detailed service). Contact her at [email protected] to get started. From DIY help to full service PR, there’s something for everyone in there. You must mention this site in your email to her to get these discounts! Enjoy!

Bio:

Adonna Pruette is a freelance professional publicist that works with fiction authors and publishers to create digital PR as well as traditional media outreach. Her clients range from well known writers like urban fantasy author Faith Hunter (www.faithhunter.net) to debut authors such as Lillian Archer (Twitter: @LilliansBooks). Her online home at TheAuthorPro.com (http://www.TheAuthorPro.com) is her current WIP. You can contact her at adonna AT theauthorpro.com or connect with her on Twitter @PassionMuse.

Contact details:

Website:  http://www.theauthorpro.com

Facebook: http://www.facebook.com/authorpro

Twitter: @PassionMuse https://twitter.com/#!/passionmuse

Google +: http://bit.ly/Ar7hzi

Bryan Thomas Schmidt is the author of the space opera novel The Worker Prince, a Barnes & Noble Best SF Releases of 2011 Honorable Mention, the collection The North Star Serial, Part 1, and has several short stories forthcoming in anthologies and magazines. His second novel, The Returning, is forthcoming from Diminished Media Group in 2012. He’s also the host of Science Fiction and Fantasy Writer’s Chatevery Wednesday at 9 pm EST on Twitter, where he interviews people like Mike Resnick, AC Crispin, Kevin J. Anderson and Kristine Kathryn Rusch. A frequent contributor to Adventures In SF Publishing, Grasping For The Wind and SF Signal, he can be found online as @BryanThomasS on Twitter or via his website. Excerpts from The Worker Prince can be found on his blog.‎ Bryan is an affiliate member of the SFWA.

4 5-star & 11 4-star reviews THE WORKER PRINCE $3.99 Kindlehttp://amzn.to/pnxaNm or Nook http://bit.ly/ni9OFh $14.99 tpb http://bit.ly/qIJCkS.

 

Write Tip: Why Your Book Needs A Sell Sheet & How To Make One

Published on by Bryan5 Comments

Book sell sheets are a key component of publicity for books in traditional publishing. Having a professional sell sheet can help distinguish your book from thousands of others and really help it get noticed. It’s important that it stand out from the crowd, because a mid-size bookstore can receive a hundred or more sell sheets a year. For your book to get noticed, you need to distinguish yourself and your book from the crowd. A professional presentation, careful selection of items to include, and proper placement of wording can make all the difference in the hands of the bookstore’s buyer on the other end.

Although you can do one book sell sheet for whole series, typically a sell sheet exists for each book you release.

Professional book publicist Adonna Pruette explains: “When you are making efforts to promote your new novel, you want to walk into the bookstore with at least two things in hand – your books (buy some to take with you!) and your sell sheet. You want to be able to hand the manager, owner, or book buyer an attractive sheet that will act as an actual sales piece after you leave. It’s wise to spend some time reading up on the basic rules of effective sales copy to make sure that your sell sheet makes the grade. You want to present your book (and yourself) well on paper so that your book can get it’s foot in the door at that bookstore.

“Please remember while you are designing your sell sheet to try and make it as quickly scannable as possible. You aren’t trying to bog them down with a full page of paragraphs. Use color, lists, and boxes where possible and effective to make it a quick read with all of the info that the store needs. The person that you hand this sheet too will read it just as you would – they are going to quickly scan it from top to bottom with their eye stopping briefly on focal points on the way down.”

Let’s cover the basic information suggested or expected, look at some examples, and then talk about how to make your own, okay?

This is the sell sheet for my novel The Worker Prince.  It’s probably easier to just click on it and open a separate screen so you can view it as I go through the elements. I have marked them on the sheet for visual reference. But here’s a breakdown:

Book Sell Sheet Examples1. Book title. Make it big, use the font from the cover and put it at the top. The title of your book is the most important thing on the page. Try the squint test. Look at your sell sheet and squint. Can you see the title really well? Make sure the font is very readable. If not, try adding spacing between the letters o u t just a bit. If that still doesn’t help, then change the font to something similar but more readable than what is on the cover of your book.

2. Sub-title (if you have one). Not as large as the title though.

3. Next, a brief book teaser description. Two paragraphs max. Don’t tell the whole story.  Keep it open ended so they want to find out what happens. Leave them with questions they just have to get answered! Get a friend or fiction loving neighbor to read over your description and see if they want to know more about your book after reading it. Do they start to ask you questions about it? That’s a good tip off for you that it is “just right”.

4. Basic data: book categories, include the number of pages, ISBN (this is super important), all formats available, pricing per format, and publication info. (Stores will use this to look it up right away.)

5. Special honors, especially national ones come next, followed by blurbs or excerpts from reviews which demonstrate your book’s quality or appeal. Use the more well known reviewers or larger book blog review snippets toward the top of your reviews section. You will bold the reviewer’s name or site name to make it stand out more than the review itself usually. This practice will make your sell sheet a much more scannable read.

6. Which book distributors can your book be ordered from, if any? Two of the largest are Ingram Book Company (http://www.ingrambook.com ) and Baker & Taylor ( http://www.btol.com  ). Adonna says that the store will want to know if your book can be ordered along with the normal book order that they place to their suppliers. If not, make sure that complete ordering info is on your sell sheet: Publisher’s name, web address, phone number, and email.

In cases of nonfiction, you may wish to bullet point your platform and what you offer as a speaker and expert here. Why should you be chosen? What do you offer which no one else can? What distinguishes you?

7. CALL THEM TO ACTION: Ask them to order copies and give them the info to do it NOW!

8. Sell yourself, not just the book, with a brief bio and contact info, including 1 or 2 (max) social media accounts.  Make it easy to go directly to you. You’re the one with whom they want a personal relationship. Not just an order desk.

9. If you can’t give them an ARC (they cost money, of course), then tell them how to get a peek inside right now. Tell them where they can read an excerpt in big, bold, colored letters that say FREE.  This also gives them a good reason to hold on to the sell sheet. If they’re intrigued by all of the rest, they’ll look into it.

10. Always include the publisher’s logo, if you have one, and the book cover shot and your photo. Be professional. If your book is traditionally published, even by a small press, this helps it to stand out as gatekeepers have approved it.

Here are links to sample sell sheets. One covers a series, the others individual books.

http://www.iuniverse.com/uploadedFiles/iUniverse/Expert_Advice/Selling_Your_Book/Make_a_Sell_Sheet/iU_LoveWhatYouDo_Sell%20Sheet%208%2028%202009.pdf — Here’s one for a Nonfiction book from iUniverse.

http://www.captainwrite.com/SalesSheet.pdf — This series one was created by my friend, graphic designer Jeana Clark (@jeana_with_a_j on Twitter.)

http://www.beaverspondpress.com/assets/files/Johnson_Sellsheet.pdf — another nonfiction example

http://www.beaverspondpress.com/assets/files/sickbug_sellsheet.pdf — this is fiction

You can create these Sell Sheets in Microsoft Word or Microsoft Publisher fairly easily. Having a publicist create your sell sheet isn’t a necessity but it can be helpful if you still feel lost or unsure about your sell sheet. In my case, publicist Adonna Pruette looked mine over for tweaks after the fact. She also suggested this alternate layout as yet another option:

Book Sell Sheet ExamplesMy version was created using Publisher and Adonna’s using Word. Either way, text and photo boxes and other tools, it’s fairly easy to create one.

Adonna has some final thoughts:

“Your sell sheet is an actual marketing piece. It’s not just a piece of paper that you should throw together haphazardly. After you’re gone, a store employee may see it on the counter three hours later, check out your book info, read it, and then ask the manager to order in a few. This is marketing material will be used over and over again to sell your book to the book buyers. Take your time pulling your sheet together. Make sure it looks really nice. No typos! Color printed (if color adds to your layout). Attention to detail matters here and it just may sell you quite a few books.”

Ok, once you have a Sell Sheet, what do you do with it? Well, that’s what we’ll talk about Monday in Part 2: How To Get The Most Out Of Your Book Sell Sheets. So meantime, get to work on those Sell Sheets. OMG Blogging guy just gave me homework! Why yes, yes, I did.

For what it’s worth…

Additional Resources:

Here’s what Absolute Write says about Sell Sheets: http://absolutewrite.com/novels/sell_sheets.htm.  Independent Book Publisher’s Association offers another resource: http://www.ibpa-online.org/publishers/flyer.aspx. Check http://www.fedex.com/us/office/templates/sellsheets.html for templates.

Exclusive Offer:

Adonna has agreed to a special offer exclusively for the visitors here.
PR Quick Check $35 – Adonna will check your current sell sheet offering general guidelines as well as give you tips for how to revise and improve it yourself to increase it’s marketing value for bookstores.
PR Sell Sheet Review – If your sheet needs more than just a few tips, she can fix it up for you for a range from $50 – $150 depending on how much work is needed. You will be given a quote before any work is completed.
Custom Book Sell Sheet – Created for your book from scratch for $200 (which is $100 off of the normal fee for this type of detailed service). Contact her at [email protected] to get started. From DIY help to full service PR, there’s something for everyone in there. You must mention this site in your email to her to get these discounts! Enjoy!

Raygun-Chronicles-Make-This-Happen-Banner
My latest project:

Bio:

Adonna Pruette is a freelance professional publicist that works with fiction authors and publishers to create digital PR as well as traditional media outreach. Her clients range from well known writers like urban fantasy author Faith Hunter (www.faithhunter.net) to debut authors such as Lillian Archer (Twitter: @LilliansBooks). Her online home at TheAuthorPro.com (http://www.TheAuthorPro.com) is her current WIP. You can contact her at adonna AT theauthorpro.com or connect with her on Twitter @PassionMuse.

Contact details:

Website:  http://www.theauthorpro.com

Facebook: http://www.facebook.com/authorpro

Twitter: @PassionMuse https://twitter.com/#!/passionmuse

Google +: http://bit.ly/Ar7hzi

Bryan Thomas Schmidt is the author of the space opera novel The Worker Prince, a Barnes & Noble Best SF Releases of 2011 Honorable Mention, the collection The North Star Serial, Part 1, and has several short stories forthcoming in anthologies and magazines. His second novel, The Returning, is forthcoming from Diminished Media Group in 2012. He’s also the host of Science Fiction and Fantasy Writer’s Chatevery Wednesday at 9 pm EST on Twitter, where he interviews people like Mike Resnick, AC Crispin, Kevin J. Anderson and Kristine Kathryn Rusch. A frequent contributor to Adventures In SF Publishing, Grasping For The Wind and SF Signal, he can be found online as @BryanThomasS on Twitter or via his website. Excerpts from The Worker Prince can be found on his blog.‎ Bryan is an affiliate member of the SFWA.

4 5-star & 11 4-star reviews THE WORKER PRINCE $3.99 Kindlehttp://amzn.to/pnxaNm or Nook http://bit.ly/ni9OFh $14.99 tpb http://bit.ly/qIJCkS.

For further help, please see https://bryanthomasschmidt.net/write-tip-how-to-get-the-most-out-of-your-book-sell-sheets/How To Get The Most Out of Your Sell Sheets.

Write Tip: Thoughts On Choosing Point Of View

Published on by Bryan1 Comment

There are many decisions one makes when writing fiction. One of the most important is the choice of POV character and whether it’s first person or third. Often, when dealing with multiple POV characters, the choice is based on who has the most to lose or gain in a particular scene. But sometimes other factors can be useful.  

In The Returning, my forthcoming sequel to The Worker Prince, I found it advantageous to tell a scene from the POV of an antagonist despite the fact the focus of the scene was a subplot of the romance between the protagonist and another character. In doing so, I was able to up the tension beyond the drama of the moment. While Davi and Tela are having a fight and their relationship is jeopardized, the scene becomes more powerful because Davi’s rival, bent on killing him in revenge for past slights, is stalking them during the scene. Thus, not only is their relationship in danger, but their very lives. It wound up becoming one of my favorite scenes because of that.

A further advantage was that several subplots are advanced in the process–the Davi-Tela love story, the Bordox revenge plot, and the main story about attacks on Davi’s Vertullian people are all advanced in this scene. Having Davi’s rival, whose hatred for Davi seethes throughout the book, see Davi in a humiliating fight with his girlfriend also serves to make Davi’s situation more sympathetic. It’s bad enough he’s messing up his relationship, it’s bad enough some of that conflict is based on misunderstanding each other, but now his life’s in danger and he’s been humiliated in front of Bordox. It just adds layers of dynamics to the scene which up the pace, the tension, and the stakes all at the same time. When you add to that the fact that this encounter was coincidence–Bordox was there for other reasons and just stumbles upon them–it’s all the more dramatic.

Below is the scene from my third draft so you can see how it plays out. Remember: Bordox is working for a group trying to unseat the government and reenslave the Vertullians, ancient enemies. He’s Davi’s Academy rival and his family are the rivals of Davi’s for the leadership of the Borali Alliance. Tela is Davi’s former trainee, fiancee and a fellow Vertullian pilot. The romance that started in The Worker Prince is facing new pressures and their relationship is strained because of it. 

As you read, consider the POV choice. How does it work for you? Would you have chosen differently? What are the questions you ask when deciding which POV to use in scenes? Feel free to discuss it in the comments. I’d love to hear your thoughts on choosing POV.

***

Bordox fought his every instinct as he stepped off the shuttle into the starport landing bay on Legon. His mission required stealth yet he stiffened at having to sneak around a place he’d once walked freely—admired and respected. Here he was, less than a year later, hiding in shadows like a wanted man. And there was only one person to blame: Davi Rhii!

He made his way through the pedestrian corridors and deliberately avoided areas frequented by pilots and maintenance crews with the hopes he’d be less likely to be recognized. The datacard in his pocket pressed against his leg with every step. He just needed to get to the flight data booths and insert it. The program it contained would do the rest, drawing out the desired intel from the systems, and he’d be on his way again.

“What’s keeping you so quiet?”

He knew that voice, stopping to listen as it came from around the corner ahead of him.

“Nothing. I’m fine.” A woman’s voice answered. One he didn’t recognize. He heard footsteps approaching and shrunk back into a shadowed doorway. “Just let me check the shuttle maintenance records for Aron and we’ll be on our way.”

“I know you, Tela. Something’s upsetting you.”

Rhii! Bordox gritted his teeth. His old enemy, the idiot who’d ruined his life, was coming toward him. What was he doing here this time of night? Last he’d heard Davi was a squadron commander. Military pilots didn’t casually walk around this side of the starport.

Davi and the woman appeared around the corner and stopped as Davi jumped into her path so they were face to face. The woman was medium height, shorter than Davi, with long brown hair and sparkling blue eyes. Her pleasing curves stiffened in anger as Davi blocked her way. Both wore Borali Alliance flight uniforms with rank insignia on their shoulders and blasters holstered at their sides. Seeing Davi in uniform just launched him into a rage. Rhii had the career Bordox deserved.

“I know you, Tela,” Davi said. “Why won’t you talk to me about it?”

“Because it won’t make any difference. We’ve tried before.”

She stepped around him and continued down the corridor as he hurried after her.

“So it’s about me then? What did I do?”

The woman, Tela, sighed. “I am not some delicate damsel in distress, Davi Rhii. I’m a fully qualified Borali officer, just like you.”

Davi looked confused. “Of course you are. What are you talking about?”

She stopped and whirled to face him, arms on her hips. Her eyes narrowed with annoyance. “You had me taken out of your squadron rotation. You got me in a lighter flight duty assignment. I keep finding myself not chosen for any risky missions—”

“There haven’t exactly been a lot of risky missions lately, and your reassignment was required by military rules. Couples can’t fly together.”

Tela growled. “A convenient excuse.”

“It’s true. I can show you the memo the commander sent asking me to sign the transfer paperwork.”

“You don’t get it! I am not going to be the girl who sits at home and pines after you. I want to do my duty like anyone else. I don’t want to be protected.”

“I’m not protecting you.”

“Yes you are!”

She whirled and started up the corridor toward Bordox again. He slipped further back into the shadows, sliding his hood up over his head as he enjoyed the show. They were so distracted with each other he doubted they’d even notice him. Bordox began to relax from his rage a bit as he watched Davi Rhii get put in his place by a woman. The only thing better would be the day he did it himself. Like instinct, his hand felt for the blaster at his hip, closing around the handle, he squeezed it. All he had to do was draw and shoot and Rhii would be dead. They would never see it coming, totally taken by surprise. His fist clenched and unclenched around the handle as he fought the urge. He’d blow his mission. But he might never get a chance like this. The feel of the cold steel of the blaster against his palm got his adrenaline pumping.

“Okay, maybe I didn’t argue.” Davi smiled as if that alone would charm her. Bordox wanted to step out and wipe that smarmy grin off his face with a fist but he swallowed, silent and hard, and stayed frozen in place. Or maybe I should blast it off. “Look, I love you, okay? Guilty! It’s my instinct to want to protect you.”

“We fought side by side in the Resistance. Why can’t we do that now?”

“Well, there’s not really any enemies at the moment for one. And we were just getting into things then. Now we’re together.”

“So I’m supposed to sit at home and worry about you while you get to relax and know I’m safe? That’s fair.”

Davi grinned and shrugged. “I’d feel good about it.”

Tela groaned and punched him hard in the arm. “Well, I don’t.” She turned and marched on down and through the door into the landing bay as Davi raced to catch her.

Bordox paused a moment, tempted to follow, but shook it off, remembering his mission and slid on down the corridor the way they’d come. There was more at stake. He had to remember that. Rhii’s day would come. Just not today. In less than two minutes, he’d stepped into the data center and selected a private booth. He slipped the datacard from his pocket and inserted it into the terminal then watched as the screen exploded in thousands of numbers moving and changing at a pace so fast his eyes could barely recognize them. After another minute, the terminal beeped and the datacard ejected. He returned it to his pocket then slipped out and headed back the way he’d come.

Bryan Thomas Schmidt is the author of the space opera novel The Worker Prince, a Barnes & Noble Best SF Releases of 2011 Honorable Mention, the collection The North Star Serial, Part 1, and has several short stories forthcoming in anthologies and magazines. His second novel, The Returning, is forthcoming from Diminished Media Group in 2012. He’s also the host of Science Fiction and Fantasy Writer’s Chatevery Wednesday at 9 pm EST on Twitter, where he interviews people like Mike Resnick, AC Crispin, Kevin J. Anderson and Kristine Kathryn Rusch. He can be found online as @BryanThomasS on Twitter or via his website. Excerpts from The Worker Prince can be found on his blog.‎ Bryan is an affiliate member of the SFWA.

4 5-star & 11 4-star reviews THE WORKER PRINCE $3.99 Kindlehttp://amzn.to/pnxaNm or Nook http://bit.ly/ni9OFh $14.99 tpb http://bit.ly/qIJCkS.

Blog Roundup: 2011 Posting Highlights

Published on by Bryan

The switch to WordPress in late May has really seen the blog grow. We have had 13205 hits since then (as of 11 pm 12/30/11 that is) and average over 2000 a month, or 70 hits a day. Thanks for that support and interest. I wanted to take a look back at the highlights of the blog this past six months since the move. Several posts have gonna pretty viral by my standards so perhaps people would like to visit them who haven’t or even revisit them again. Here’s the top 20 posts. Please feel free to revisit this stories but also please consider leaving comments about what you like about this website and suggestions for how we can improve. We’re doing our best to serve you well and anything you can offer us as feedback just helps us do it better.

Thanks again for your support of me and this site!

Bryan

10 Mistakes SFF Writers Make With Research –  670

12 Essentials For A Successful Author Website – 557

9 Tools For Character Development – 470

18 Holiday Themed Science Fiction And Fantasy Stories – 454

To The Woman I Fell In Love With – 341

The Worker Prince – 341

Top 10 Reasons You Should Go To SFF Conventions – 296

Why I’m Not A Fan of FanFic – 291

70 Most Memorable Science Fiction & Fantasy Books I’ve Read (to date) – 275

7 Tips For Being A Good Beta Reader – 264

10 Tips For Writing Good Action Scenes – 258

Guest Post: Space Opera The Junction Between Worlds by John H. Stevens – 192

Guest Post: Can You Really Tell Within A Few Paragraphs If Something Is Good? by Patty Jansen – 191

Guest Post: Defining Sword & Sorcery by Howard Andrew Jones – 190

10 Tips For Doing A Good Interview–As Both Interviewer and Subject – 190

10 Tips For Planning A Blog Tour – 183

Write Tip: Get In Late, Get Out Early – 182

A Letter To Bipolar Disorder – 181

How To Get Your Book Noticed By Librarians Or Not by John Klima – 178

Write Tip: Making Perfect Bound ARCS With Create Space – 167

 

Sadly but unsurprisingly, the least popular were some passion posts about things I really care about but not really writing focused, and the Links of the Week posts, generally, just didn’t excite anyone, so I stopped bothering to compile the links I tweeted each week but if anyone’s curious, you can click the links below.

Tribute to my Beloved Cat: Lucy, 18.5 years old, died Feb. 2010 More stats 11
Links Of The Week, Vol. 2 Issue 10 More stats 10
I Celebrate Our Differences and Commonalities In Calling You Friend More stats 10
Dialogue: How Golden Age SF Influenced The Worker Prince More stats 10

 

Bryan Thomas Schmidt is the author of the space opera novel The Worker Prince, a Barnes & Noble Best SF Releases of 2011 Honorable Mention, the collection The North Star Serial, Part 1, and has several short stories forthcoming in anthologies and magazines. His second novel, The Returning, is forthcoming from Diminished Media Group in 2012. He’s also the host of Science Fiction and Fantasy Writer’s Chatevery Wednesday at 9 pm EST on Twitter, where he interviews people like Mike Resnick, AC Crispin, Kevin J. Anderson and Kristine Kathryn Rusch. He can be found online as @BryanThomasS on Twitter or via his website. Excerpts from The Worker Prince can be found on his blog.‎

4 5-star & 11 4-star reviews THE WORKER PRINCE $3.99 Kindlehttp://amzn.to/pnxaNm or Nook http://bit.ly/ni9OFh $14.99 tpb http://bit.ly/qIJCkS.

Write Tip: 15 Top New Year’s Reads For Writers

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As my Holiday gift to fellow writers, who have been so supportive of the tips offered on this blog, I’ve compiled a list and brief descriptions of 15 really top writing resources to help you move forward in your growth as a writer. Links to either Amazon or Barnes & Noble are included for those who want to purchase the books or just read reviews. With the exception of one series, they’re individual books, organized by category. All on my shelf and well worth your time and money. Thanks again for the support you’ve shown me and this blog in 2011!

Standards:

On Writing by Stephen King — a go to book by a master storyteller. Part autobiography, part examination of craft and writing process. Widely recommended for all writers with good reason.

On Writing Well by William Zinsser — Yes, I know, the subtitle is about writing nonfiction. Don’t let that put you off. An amazing classic on how to write well which every writer of all genres and stripes should have on his or her shelf. Period.

Imaginative Writing: The Elements Of Craft by Janet Burroway — a standard textbook for MFA programs, very useful for any fiction writer. Really in depth examination of the elements of craft with exercises, tips and more.

 

Marketing:

Guerilla Marketing For Writers by Jay Conrad Levinson, Rick Frishman, Michael Larsen and David L. Hancock — Great tool to learn marketing on a budget. Walks you through all kinds of promotional resources you didn’t even know you had as well as breaking down the ones the pros use and how to plan your PR campaign like a pro. Very useful tool with great resources in the appendices as well.

Crossing The Chasm by Geoffrey A. Moore — great marketing book on the psychology of successful marketing and pushing through to the next level. A standard in marketing.

Getting Known Before The Book Deal by Christina Katz — A new standard for how to build your platform and audience well before your book’s release. A must read for writers of all levels.

 

Craft:

Screenplay by Syd Field — One of the all time most important books on story structure, often used at film schools, of great use to novelists as well. Learn how to follow the three act structure and develop your plot in a solid, powerful way.

Writing The Breakout Novel by Donald Maass — written by a leading literary agent with years’ experience selling books and writing them. Agent to many big name authors. A really powerful book for any author on how to make your novel top notch.

Revising Fiction by David Madden — a great book full of tips on how to revise your novel to the minutest detail. Covers anything and everything with good organizational suggests for how to approach it and think through later drafts. Out of print but well worth tracking down used and easy to find.

Writer’s Digest Elements Of Fiction Writing series — a series of books by successful authors like Orson Scott Card, Monica Wood, Nancy Kress and more covering specific elements in each book: Plot, Description, Setting, etc. Very useful tools. Like a classroom in your bookcase.

The 10% Solution: Self-Editing For The Modern Writer by Ken Rand — life changing, hands down. A great, short, concise editing methodology which will improve your writing over night. A must have for writers. The one writing resources I seared in my brain and use daily.

 

Resources:

The Writer’s Guide To Creating A Science Fiction Universe by George Ochoa and Jeffrey Osier — useful for any writer needing to learn worldbuilding. Although it’s specific to science fiction, the reasoning and tools apply to any genre. Very useful. Also out of print but easy to find used online.

Negotiating a Book Contract: A Guide For Authors, Agents and Lawyers by Mark L. Levine — Step by step guide to book contracts covers standard clauses, negotiation, and how to identify what you want and get it. A must read for anyone involved with book contracts by an author who also happens to be an attorney.

English Through The Ages by William Brohaugh — Another out of print gem which covers the origination of English words through history. Helps authenticate your language usage in writing novels set in particular periods, especially historical or fantasy ones. Easy to find used.

I Have This Nifty Idea…Now What Do I Do With It? by Mike Resnick — A collection of book proposals for best selling novels compiled and edited with commentary by Mike Resnick. If you hate writing outlines, proposals, synopses, etc., this is the book for you. How the pros did it. You can emulate it. Can be hard to find. Small press. But well worth the hunt.

Bryan Thomas Schmidt is the author of the space opera novel The Worker Prince, a Barnes & Noble Best SF Releases of 2011 Honorable Mention, the collection The North Star Serial, Part 1, and has several short stories forthcoming in anthologies and magazines. His second novel, The Returning, is forthcoming from Diminished Media Group in 2012. He’s also the host of Science Fiction and Fantasy Writer’s Chatevery Wednesday at 9 pm EST on Twitter, where he interviews people like Mike Resnick, AC Crispin, Kevin J. Anderson and Kristine Kathryn Rusch. He can be found online as @BryanThomasS on Twitter or via his website. Excerpts from The Worker Prince can be found on his blog.‎

4 5-star & 9 4-star reviews THE WORKER PRINCE $3.99 Kindlehttp://amzn.to/pnxaNm or Nook http://bit.ly/ni9OFh $14.99 tpb http://bit.ly/qIJCkS.

 

Write Tip: 3 Steps To Cost Effective Homemade Bookplates

Published on by Bryan

You never know when you’ll run into someone who wants an autograph or knows someone else who would like one. Signing books is a matter of spreading good will and showing gratitude to readers. As SFWA Vice President Mary Robinette Kowal recommends in her great post on signing books, they should be on hand for when you need them. But bookplates can get expensive. So I decided to make my own, using my years of computer and office support staff experience. Here’s how I did it.

Supplies: Things You’ll Need
1) Avery Labels 8164 or compatible (you can easily replace this with heavier duty labels but these work find with caveat below*)
2) An image with license to use
3) Microsoft Word or Open Office

3 Steps To Making Your Own Bookplates

1) Create a full page template of labels with Avery 8164 in Word. Here are the buttons to click:

a) Click Mailings. (It’s in the top menu bar for MSWord 2077 and 2010. Earlier versions vary.)

b) Click labels on the box that opens up.
c) Click the  button then select Avery 8164 from the list that pops up.

e) Click .

f) Click .

A sheet filled with the labels will appear in MSWord.

2) Create Your Bookplate Template

a) Create a Text box and insert Ex-Libris, standard Latin used on bookplates or some other phrase.
b)Insert the image centered on the page below the Ex-Libris (leave blank space at the bottom for your signature)

c) Once you have the image and text where you want them, then copy and paste to the other labels to make a page and save.

3) Print your bookplates

a) I suggest that you print first on the back of a label page OR a blank 8 1/2 x 11 sheet and hold on top of labels up to light to see if the borders work.
b) Once borders are verified and any adjustments made, print your bookplates on the labels themselves.

Cost: $10.99 for labels (25 sheets of 6 each) + partial print cartridge and your time.

My bookplates look like this: 

 *Caveat: Label adhesive, like tape, can lose strength over time. For best results, I suggest adhering these to the inside of a book page rather than the inside of a cover and be sure and rub it down good so it adheres well.

Bryan Thomas Schmidt is the author of the space opera novel The Worker Prince, an honorable mention on Barnes & Noble’s Best SF Releases of 2011, the collection The North Star Serial, Part 1, and has several short stories forthcoming in anthologies and magazines. His second novel, The Returning, is forthcoming from Diminished Media Group in 2012. He’s also the host of Science Fiction and Fantasy Writer’s Chatevery Wednesday at 9 pm EST on Twitter, where he interviews people like Mike Resnick, AC Crispin, Kevin J. Anderson and Kristine Kathryn Rusch. He can be found online as @BryanThomasS on Twitter or via his website. Excerpts from The Worker Prince can be found on his blog.

‎4 5-star & 8 4-star reviews THE WORKER PRINCE $3.99 Kindlehttp://amzn.to/pnxaNm or Nook http://bit.ly/ni9OFh $14.99 tpb http://bit.ly/qIJCkS.

 

Write Tip: The Importance of Heroines

Published on by Bryan2 Comments

A modified version of this post first appeared on the blog of author Jeremy Ship on October 27th. A companion piece on heroes appeared around the same time on Adventures In SF Publishing’s blog.

One of the traditional tropes of much science fiction and fantasy has long been the damsel in distress. Naturally, modern women often find such characters hard to relate to. They certainly find them hard to admire. So in revisiting the Golden Age style for my debut science fiction novel, The Worker Prince, one trope I was determined to avoid was the damsel in distress. In the end, I wound up with four strong female characters in major supporting roles. Here’s a break down:

Tela—pilot, slave rebellion leader, young but very smart and very independent.

Miri—Boralian princess, spoiled but yet independent. Refuses to accept the history and philosophy officially espoused by her ruling family, instead educating herself and her son, Davi, with exposure to diverse sources. Unafraid to question. Unafraid to confront her brother, who rules the Boralian Alliance, when necessary.

Lura—slave woman long separated from her husband who disappeared along with their only son, Davi, twenty years before. Nonetheless, she takes care of her sister’s family and stands firm in her faith and conviction and hope for the future.

Kray—sole female member of the ruling Boralian Council, life-long friend of Miri, independent, strong-willed, not intimidated by the powerful men around her.

One advantage in writing strong women characters is that I grew up in a family of strong women. From my mother to my grandmothers to my twin sister, the women in my family were taking no guff, and believe me when I say I tested those boundaries. But you quickly learn to respect women who are not pushovers. It’s amazing to be both loved well and scolded well by the same people. Yet you learn that their passions for both run deep, and it makes you a better man.

To me, the importance of strong heroines is twofold. First, for inspiring young women to grow up to be proud and comfortable and secure in their identities. And second, to raise young men who will respect and appreciate those women for all they have to offer.

Literature is influential. It teaches even as it entertains. If all we provide for young readers are examples of weak heroines, they will, in some way, grow up expecting that’s all they should find in the real world. All human beings have their weaknesses, of course. No two humans are exactly alike, we are all individuals. So writing characters as individuals is vital. And offering examples of the infinite possibilities available to our young people, I believe, is an author’s responsibility. A part of this is modeling behaviors which such strong individuals might exhibit. Being strong women does not automatically mean bitches. That is one old stereotype we can all do without. At the same time, strong women can cry and express a variety of emotions. Showing emotion is not a weakness. It’s just something women in society have learned to do better than men. In many ways, they are fortunate in that opportunity.

For me, the trick to writing strong women is to write them like men. But remember key things. Women are all about communication, especially emotional communication. Whereas men tend to prefer action to show their emotions and don’t tend toward long emotional discussions, those things are the opposite with most women. Of course, women also have different priorities and often different concerns. From child birth to homemaking, etc., women do have different societal expectations to wrestle with than men. Whether your characters go the traditional route or buck the trend, the questions must be asked and answered and can be used in building their characters.

One important clarification point: when I say I write them like men, what I am saying is that if I treat women characters like men in initial approach it’s easier to make them stronger and write them with the same considerations I give male characters. Because I, like many male writers, never claim to understand women, there is a tendency to write weaker women and feel uncomfortable with approach but if I approach them the same as male characters, it becomes easier. Then I apply the key things mentioned to focus on aspects which address femininity and differences like the importance of emotional express and communication and it works well for me. Female readers, at least, respond to it.

There’s also certainly nothing wrong with male heroes rescuing or helping their women. Some women in real life even fantasize a bit about this. But you can have a woman in jeopardy without her being weak and defenseless. Especially in larger than life space opera settings, such as mine, the odds against characters are often larger than life themselves and require teamwork to overcome. A male hero leading the way is not all bad if that character has knowledge the female character would rely on to help get them out of the trouble they’re in. The woman can use her skills as well to contribute and work with the man to extract themselves to safety.

I think the key to keeping heroines strong while still building dramatic situations with real jeopardy and challenges for the characters is to emphasize the individual strengths of the characters and think about how those can be used for each character to react differently to the various circumstances you put them through. It’s also not wrong to have the woman rescue the man sometimes. In my case, having a woman partner who can do that is a big turn on. I like to be taken care of, too. Don’t you?

It doesn’t make me feel week to rely on someone else’s strengths. It make me feel loved and safe, and that’s a good feeling. So employing these things in your story just makes it more relatable for readers. It also makes it more fun and connected to their contemporary reality, and that, when writing in the speculative realms, can only make your stories more accessible and successful.

There are many ways to approach this, of course, but here’s one technique you may find helpful:

Make three lists:

1) Traits typically associated as typically associated with men

2) Traits typically considered associated with women

3) Traits your story will require characters to have

Be sure and write these lists in context of the world you are creating. In other words, if it’s not set in the contemporary world, think through how things might be different in the period/place in which you are writing from the contemporary world in which you live and employ those ponderings in making lists of traits which would exist in that world.

Then pull items from the first two lists to create characters which meet the needs of the third. Consider specifically how these traits can be used to surprise readers, not in a “that’s unbelievable” way but in a “I didn’t expect that way.” Remember, they still have to believe the character could exist. Part of that depends on setting, situation, etc. of course, but don’t overshoot the mark either. You can use traits appropriate to a made up world which might seem different from the contemporary one. You just have to set them up properly through world building. The key here is to be aware of what you are doing and work deliberately to sell it in the context of the story.

So don’t forget about the need for strong heroines. What are some ways you can employ them to make your stories rise above the rest?

Bryan Thomas Schmidt is the author of the space opera novel The Worker Prince, the collection The North Star Serial, and has several short stories forthcoming in anthologies and magazines. The sequel to The Worker Prince is forthcoming in 2012, The Returning. He’s also the host of Science Fiction and Fantasy Writer’s Chat every Wednesday at 9 pm EST on Twitter, where he interviews people like Mike Resnick, AC Crispin, Kevin J. Anderson and Kristine Kathryn Rusch. He can be found online as @BryanThomasS on Twitter or via his website. Excerpts from The Worker Prince can be found on his blog.

The Worker Prince is the story of a prince who discovers he was born a slave. When he raises objections about the abusive treatment of slaves, he finds himself in conflict with both friends and families. After a tragic accident, involving the death of a fellow soldier, Davi Rhii winds up on the run. He then joins the worker’s fight for freedom and finds a new identity and new love. Capturing the feel of the original Star Wars, packed with action, intrigue and interweaving storylines, The Worker Prince is a space opera with a Golden Aged Feel. 

4 5-star & 8 4-star reviews THE WORKER PRINCE $3.99 Kindlehttp://amzn.to/pnxaNm or Nook http://bit.ly/ni9OFh $14.99 tpb http://bit.ly/qIJCkS.

Write Tip: The Dichotomy Of Writing Life-Dealing With Criticism

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Two of the most valuable skills one must cultivate as a writer are being hypersensitive to write passionate, powerful, emotion-filled prose, and having a thick skin to handle criticism. Ironically, these two skills are often diametrically opposed. How can you be thick skinned and sensitive at the same time? In truth, I don’t know anyone who can.

Criticism hurts, no matter who’s giving it or what it says. No one who puts themselves out there, especially artistically–pouring their emotions, thoughts, ideas, and heart into their work–enjoys it when people criticize that work. It’s just hard to hear. Some may claim to be immune, but being used to it and being immune are not the same thing. One can certainly learn to accept that criticism is often a daily, or at least weekly, part of the life of an artist, especially when work is newly released. But I don’t honestly know how one can ever totally get to the point where it doesn’t sting. After all, any serious artist, of whatever medium, works hard to do their best at what they do. From studying craft, learning tools, and experimenting to long hours conceptualizing and planning, serious art takes work.

Having my first novel out there for seven weeks, it’s been hard to hear that I didn’t do it perfectly. The human side of me, which knows all of us are imperfect and that I still have lots of room to grow as a writer (always will), knows that people will find fault with my work. But the artist side of me cringes and feels a jab in the heart region every time they do. Mostly I have learned to bite my tongue and just keep it to myself. Occasionally my publisher and I discuss it. It’s hard sometimes to keep your mouth shut when you feel the criticisms are unfair (which is not every time). I’ve made a mistake a time or two but, in every case, I made sure to learn anything I could to apply in future novels so I won’t have to hear the same criticisms again. My goal is to make them work hard to find faults. It may be difficult to reach that point, but that’s what I’m shooting for.

I think it was especially hard with the first novel because it was, for me, my legitimization as a serious professional writer. Not self-published, not a free zine, this was someone paying me an advance against earnings for something I wrote, spending money on editing, printing, cover art, etc. Serious professional writers were writing blurbs and reading it to do so. For me, this book sent a message: Bryan Thomas Schmidt is for real about being a professional writer. He’s a peer.

It’s hard to explain that feeling to someone who hasn’t gone through it or isn’t preparing to, but, in part, it’s a sense of not wanting to let anyone down. People have supported and helped and encouraged me, and I wanted those efforts to have been worthy of the work I put out in the world. Of course, even name writers like Stephen King and Orson Scott Card and Mike Resnick get bad reviews. We all get criticized but if my book is sharing the shelf space, I just want to feel like I belong there. Do you know what I mean? Shelf space in bookstores and on bookseller tables is in high demand and all the more so as stores like Borders go bankrupt. It’s a competition just to get your book on the shelves, so if I ask someone to carry my book, I want them to get some income to make it worth their while. If not, why should they ever support me again?

Also, publishing a book feels so permanent. This is something which may one day make it into collections or library shelves. People may hold on to it and pass it down to kids, grandkids, pass it to friends, etc. My name and my picture will forever be associated with it. So I want that association to be a good thing, not one I or anyone else regrets. No frowns. Smiles. That’s what I want when people think of Bryan Thomas Schmidt and fiction. And when they criticize it for faults, I feel like I failed in that.

It’s best, of course, to remember that opinions are subjective. What’s the old saying? “Opinions are like buttholes. Everyone has one.” That’s crass, yes, but it’s true. And the reality is not everyone is going to like your work. Taste is a huge factor. Some people just don’t get science fiction or fantasy. Some people won’t like anything without serious, hard researched science involved. Some people won’t like your book because the characters aren’t like them. Some won’t like it because you had a male antagonist and not a female. The list of reasons can go on eternally. But in the end, those are just opinions. Your target audience will rarely be “everyone.” There are always specifics. So if you aim to please those people and yourself, I think you can find satisfaction.

For example, I knew when it went out that my book wasn’t perfect. I knew that from the first agent query rejection and publisher rejection. Not everyone liked my book or thought it was perfect. Okay. But I knew that would never be the case. I could never please everyone. It’s that way with everything in life. Instead, I focused my attention on how to make the book the best it could possibly be right up until the final deadline. If I wrote The Worker Prince today, I’d do things differently. In many cases, I’d do things better. Writing book 2, The Returning, was so much easier for a reason: I learned craft in the past two years I didn’t have when I wrote book 1. Every book has lessons learned which you automatically apply to future works, so every book should be easier and better, in theory. So my goal was to release the best book I could at that point in my writer’s journey and to know I had to be satisfied that I did my best. It’s all I can ask of myself.

How do you be sensitive enough to write characters who come alive with emotion and touch readers and still have a thick skin for criticism? I don’t have the answer. The best advice I have is to focus on what you can change and let the rest go. If you can find tips to improve your writing in the criticisms, use it. If you can’t, let it go. If you can do that, you can’t ask much  more of yourself. Sorry if you were looking for easy answers. I don’t have them. But as long as you remember that writing is a journey and a process that  never ends and stay on the road of discovery, I think you can recognize you’re growing and so will your works and that makes it easier to accept the bad with the good in critics. At least, that’s my approach.

For what it’s worth…

Bryan Thomas Schmidt is the author of the space opera novel The Worker Prince, the collection The North Star Serial, and has several short stories forthcoming in anthologies and magazines. His second novel, The Returning, is forthcoming from Diminished Media Group in 2012. He’s also the host of Science Fiction and Fantasy Writer’s Chatevery Wednesday at 9 pm EST on Twitter, where he interviews people like Mike Resnick, AC Crispin, Kevin J. Anderson and Kristine Kathryn Rusch. He can be found online as @BryanThomasS on Twitter or via his website. Excerpts from The Worker Prince can be found on his blog.

‎3 5-star & 8 4-star reviews THE WORKER PRINCE $3.99 Kindlehttp://amzn.to/pnxaNm or Nook http://bit.ly/ni9OFh $14.99 tpb http://bit.ly/qIJCkS.