Tag: publicity

Write Tip: 9 Free Ways To Market Your Book

Published on by Bryan12 Comments

By now most writers are realizing that in the face of the changes in the publishing business, marketing is an area which falls more and more on their shoulders. For newer writers with untested track records, this is especially true. I’ve had writers tell me they don’t believe in self-promotion. Not only is this foolish (sorry but it is denial of reality) but it’s often based on being overwhelmed and not knowing where to begin or how to promote one’s self without being obnoxious or coming off arrogant. I could speak volumes on those topics and probably will sometime but first, let me demonstrate some easy ways to promote which don’t cost anything and are abundant. All you have to do is pay attention to what other writers are doing and do a few simple web searches to find them. Then just follow simple instructions, send a few emails, and you’re good to go.

1 ) Author Site/Blogs — I’ve already blogged about how important these are in previous Write Tips, but for the modern author your website is your number one most important marketing tool. No one can keep readers up to date like you can and readers want to connect and get to know the author behind the books. Blogs are often free on sites like Blogger and WordPress. Websites may cost more, although mine is set up using WordPress with the help of a friend. I pay for hosting and domain names, something I also suggest in my prior post, but if you can’t afford that just yet, you can probably do it simple on your own. Check my article for the essentials but the most important is to offer insight into yourself, your books and regular updates. Even if it’s once a month, giving them something new to keep them coming back is so important.

2 ) Author Profiles/Blog Interviews — There are tons of bloggers looking for authors to profile and interview. Some are authors themselves, some are not. Some interview specific genres and some cover anyone and everyone of interest. To find them, see where authors you admire are being interviewed. Look at what authors you know from Twitter and Facebook post. Do web searches on terms like “author profiles, author interviews, blog profiles, writing blogs, etc.” You’ll find more than you know what to do with. Many/most have guidelines posted. Read them. Follow the instructions. They’re usually fairly simple. Most provide a list of questions to answer in advance and an email to send them to. Fill them out, keep a list and do them one by one until you’re done. Then make a new list. Don’t get overwhelmed by doing them all at once. Try and change the wording in your answers a bit. Don’t just cut and paste. It makes each interview feel unique and keeps the bloggers feeling like they got an exclusive. I just answer them from scratch each time. I may say the same things but it always comes out differently.

3 ) Goodreads/Library Thing — There are other sites but these are arguably the biggies. Joining is free, so it becoming an author and building your profile. You can enter your own books and list them. Then you can join book clubs, interest groups, vote in polls, etc. You can review books you’ve read or are reading and you can interact with tons of readers and authors who love writing and books as much as you do. This is a no brainer and can take as little or much time as you’re willing to put into it. You can do giveaways, interviews, connect your blog, do Q&As, etc. The audience is already focused. It’s truly a nobrainer.

4 ) Press Releases — There may be an art to writing them but there are plenty of examples online and frankly, plenty of newspapers, magazines and sites which allow you to upload them for free. My latest is posted on the Kansas City Star, the biggest newspaper in my local region, and all I had to do was upload it on their webform. Within 48 hours, it was searchable for all to see. You used to have to work a lot harder and pay a lot more money for publicity like that. Asking around or simple web searches can find not only tons of examples but tons of outlets for them. Don’t miss this opportunity to let people know what you’re doing and when: every book release, every award, every signing or appearance, every new contract–put out a release and let people know. It builds your reputation, name recognition and audience. It might even get you interviews in newspapers on Tv, radio or blogs.

5 ) PSAs — Public Service Announcements are offered free by radio and TV stations to organizations and individuals and businesses announcing events of benefit to the community. Writers talking about writing should qualify, even if you’re paid. As long as you can convince them you’re running an event with public benefit and which doesn’t charge for tickets, PSAs should be available. You have to write them up yourself, per the station’s standards, and submit according to their deadlines. But they will announce several times on the air and get your event a lot more notice. Free advertising is priceless.

6 ) Signings — The average number of books sold at signings: four to seven for non-celebrities, according to a recent survey. The average number of books sold after signings? Immensely more due to word of mouth from bookstore employees and customers who attended the signing. In fact, the friendlier and more supportive of staff you are, the more you pay attention to other people, i.e. the more fun you are to have around, the more successful you’ll be, and they’ll invite you back again and again. The more signings before the same crowd means what? Increased sales and recognition. Recognition always builds word of mouth. See what I’m going for? They may sometimes seem a lot of effort for little return, but I think signings are very important. Anywhere and anytime you can appear in public is.

7 ) Appearances — So appearances: readings, book clubs, libraries, literary festivals, conventions, schools, you name it, are key to your success and marketing. If people like you, if you seem knowledgeable and like a friend they’d enjoy spending time with, they’ll want to read your book. They’ll want to know you better through your words. You can’t do enough appearances and most will not cost as much money as a con or fesitval. Most will be free. Be creative in coming up with ideas. Work with local nonprofits, schools, etc. There’s automatic prestige wo writing a book. Often you won’t have to work hard to convince people to invite you…as long as you’re not a jerk.

8 ) Book Clubs — Book Clubs, online and off, are a great resource. Offer them a discount for quantity, send them your sell sheets, send them arcs, send them press releases. Smooze them like old friends. You get in with them, you have a ready made word of mouth machine to sell a lot more books because Book Club people are book people and book people know other book people. And what do book people talk about with each other? Books. Books they like. And if they’ve met the author, all the cooler. Not everyone gets to do that. Built in free word of mouth sales.

9 ) Reading Group Guides — Yes, you can get a lot of sales and word of mouth by networking with Book Clubs and other Reading Groups. Not only can you use your Book Sell Sheet to get them interested but you can make reading guides to offer free as well all by yourself. Penguin Group has examples on their website here: http://booksellers.penguin.com/static/html/pop.html The basic idea is to assemble questions and examine themes which prompt discussion about your book, its characters, meaning, etc. Fairly simple to put together for most authors. After all, who knows your book better than you?

Well, there’s 9 free ways to get started with marketing your books. I’m sure there are more. Which can you suggest? Please add them in the comments so we all can learn from each other.

Bryan Thomas Schmidt is the author of the space opera novel The Worker Prince, a Barnes & Noble Best SF Releases of 2011 Honorable Mention, the collection The North Star Serial, Part 1, and has several short stories forthcoming in anthologies and magazines. His second novel, The Returning, is forthcoming from Diminished Media Group in 2012. He’s also the host of Science Fiction and Fantasy Writer’s Chatevery Wednesday at 9 pm EST on Twitter, where he interviews people like Mike Resnick, AC Crispin, Kevin J. Anderson and Kristine Kathryn Rusch. A frequent contributor to Adventures In SF Publishing, Grasping For The Wind and SF Signal, he can be found online as @BryanThomasS on Twitter or via his website. Excerpts from The Worker Prince can be found on his blog.‎ Bryan is an affiliate member of the SFWA.

4 5-star & 12 4-star reviews THE WORKER PRINCE $4.99 Kindle http://amzn.to/pnxaNm or Nook http://bit.ly/ni9OFh $14.99 tpb http://bit.ly/qIJCkS.

 

Write Tip: Five Tips For Social Media Promotion Success

Published on by Bryan5 Comments

This post originally ran as part of the blog tour for my debut novel, The Worker Prince,  at the blog of Patty Jansen.

Social Media has taken over the world, or at least parts of it. Its rise in popularity has been stunning. It’s literally changed the way most of us use the web forever. And that’s no exaggeration. Of course, along with it, Social Media has risen to be one of the most important tools for promotion, especially self-promotion. Yet a challenge remains: finding a delicate balance between self-promotion and alienation. How can you promote yourself well and still keep followers happy? How can you avoid being obnoxious? Here’s some suggestions from one who’s spent a lot of time and effort studying that very thing.

First, Social Media is called Social for a reason. Your focus needs to be on socializing not selling. The key to Social Media success, no matter what you do with it, is networking and relationships. When authors ask me when to start Social Media so they can promote their forthcoming book, my response is: you haven’t already? I started two years before my book came out. And I had almost no work to promote. Instead, I built friendships, learned who was out there, what people were doing, and supported and promoted them. My focus was not on me, it was on others. And that’s key to Social Media success. Making it all about you is the quickest route to obnoxious failure. Making it about community is the quickest route to success.

Second, Social Media sites are communities. Yep, I repeated myself. That’s okay, because this point is important. The key to Social Media success is providing useful content people will enjoy and value. The quickest route to that, before you’ve found your own niche, is to retweet the links and content of others. If you read it, and it’s valuable to you, share it. If someone’s doing something cool, let people know. Take the time to pass it on. People will remember. And they will reciprocate. And if you have established a history and reputation for supporting your community, your community will support you.

Third, support people with praise. If someone succeeds at something, congratulate them. It takes seconds to do it. It feels good. You’ve been on the receiving end, right? So I don’t have to tell you. Let people know you care what’s happening with them by responding with support. If they’re having a hard time, encourage them. If they’re succeeding, congratulate them. If they write something cool or send something useful, pass it on. It’s all about community.

Fourth, self-promote with care. I send out the same self-promotion tweet no more than twice a day. This may be supplemented by Retweeting or posting something someone else says, yes. But that’s them tooting my horn, not me. If I have several things to promote (I run more than one blog, for example), I will still only do two a day per item I am promoting. I do once in the morning and once at night to catch both crowds. I cross post from Twitter to Facebook, Google+ and LinkedIn and that’s it. The rest of my Social Media day is spent either encouraging, supporting or spreading the word as described in the points above. It’s not all about me. It’s not obnoxious. My friends know I have projects I am excited about. Many of them are in the same position and doing similar promotion. Being with a small press, they also know I may tweet a bit more about it than they do. It’s okay. Small measure is fine. Posting twelve or fifteen times a day about it, that’s obnoxious.

Fifth, wording matters. Use your sense of humor. Use humility. Don’t be pushy. When you do self-promote, do it in a way that’s not obnoxious in presentation. People don’t mind you letting them know your stuff exists. You have a right to be proud of your accomplishments. You have a right to want to share it. But if you’re obnoxious about it, they will mind. Most won’t even bother with it.

Okay, so there you have five tips for Social Media Self-Promotion success. Really, five tips for Social Media success, I hope. I wish you the greatest success in your Social Media endeavors. And hey, in case you’re interested, I wrote a book.

Bryan Thomas Schmidt is the author of the space opera novel The Worker Prince, a Barnes & Noble Best SF Releases of 2011 Honorable Mention, the collection The North Star Serial, Part 1, and has several short stories forthcoming in anthologies and magazines. His second novel, The Returning, is forthcoming from Diminished Media Group in 2012. He’s also the host of Science Fiction and Fantasy Writer’s Chatevery Wednesday at 9 pm EST on Twitter, where he interviews people like Mike Resnick, AC Crispin, Kevin J. Anderson and Kristine Kathryn Rusch. A frequent contributor to Adventures In SF Publishing, Grasping For The Wind and SF Signal, he can be found online as @BryanThomasS on Twitter or via his website. Excerpts from The Worker Prince can be found on his blog.‎ Bryan is an affiliate member of the SFWA.

4 5-star & 11 4-star reviews THE WORKER PRINCE $4.99 Kindle http://amzn.to/pnxaNm or Nook http://bit.ly/ni9OFh $14.99 tpb http://bit.ly/qIJCkS.

Write Tip: How To Get The Most Out Of Your Book Sell Sheets

Published on by Bryan

In our previous Write Tips post, we talked about Why Your Book Needs A Sell Sheet How To Make One. This time, let’s focus on how to use the Sell Sheets once you have one.

Right off the bat, here are some ways you can put Sell Sheets to work:

1) Market To Bookstores — When given to bookstores and libraries, Sell Sheets help get your books on their shelves. That’s their purpose. And by creating one for each book and describing the book in context of your qualifications and publishing experience, you are selling yourself along with your book. It’s about credibility. And professional marketing materials add a lot to credibility. Every bookstore that I approached with Sell Sheet in hand was willing to discuss ordering my books and doing signings. I have yet to encounter one who didn’t take me seriously after seeing my Sell Sheet for The Worker Prince. They knew I was professional and taking it seriously and those are the kind of authors they want to do business with.

Adonna spoke with a bookstore manager to get an opinion from the other side of the counter for us. “According to a large independent bookstore manager that I interviewed for this post, he felt that the sell sheet gave him something in hand to refer to later when he had the time to consider whether or not to carry the book. Remember, the employees can be busy doing any number of things when you walk in and may not have half an hour to discuss your title with you. *You*, however, came prepared because you have in hand the very thing they will need later when making their purchase decisions – all of the information about your title on a neat and handy little paper. The manager stated that the first two things he looks for are the book’s cover (attractive? appealing? sellable?) and if the book would be available through his current book distributors (Ingram, etc.). Overall, he felt that unknown books that had a sell sheet with all of the pertinent information on it received more consideration than ones that did not.”

2) Market To Libraries — As mentioned by Librarian John Klima in our write tip on How To Get Your Book Noticed By Librarians Or Not, getting a library to buy your books is tough. Sell Sheets are a great tool to make them aware of your books value for them and their community. They’re something you can give to them as you stop by to introduce yourself and offer to do events if they ever need local authors. And something you can leave behind to remind them when they’re thinking about making the next book order. Remember, don’t hand them the book itself. Don’t ask them to evaluate it on the spot. As John told us, if you make them aware of the reviews and other information in a non-pressure way, it’s much more effective. Your word isn’t enough. Your being nice isn’t either. And it’s even better if you can do it at a ALA meeting or outside the library. Because they get way too many authors walking in trying to get libraries to stock their books already and most of them are crap. Don’t throw on the sales pitch either. Talk to them like a person. Relate to them. Share their love of books. Find out what they like in books. Find out what they like in having authors visit the library. But be subtle. Not pushy.

3) Increase Author Appearances — You can use Sell Sheets to get more opportunities for readings, book signings, lectures and other author appearances. Sell Sheets can showcase your qualifications and experiences to conference planners, event organizers, stores and media and that gets you noticed when those people are looking for speakers and presenters. Make sure that if you are available for those that you explicitly say so on the sheet and remember to put your direct contact info.

According to Adonna, “Go ahead and ask the bookstore manager when you talk with them about your book (with sell sheets and a copy of the book in hand of course) if they currently allow book signings in their store. Find out what requirements they have for those and how far out they are booked up. If they do let you have a signing, expect to help promote it in within your community and on local event calendars and such. In any case, make sure that you leave a copy of your sell sheet behind with the employee that you spoke with.”

4) Sell More Books To Readers – Many authors attend fan cons, book conventions and author events every year but what do you do when the people that are passing by your table aren’t ready (for whatever reason) to buy your book at that time? Adonna suggests: “Hand them your sell sheet while you tell them about it. Flip it over and write something on it that relates to what they have discussed with you (perhaps another book or con that you’ve recommended, the name of a section on your website they may be interested in, etc..) People have a tendency to hang on to things that have human (that’s you) writing on them. See there? Your autograph is good for something important already!”

Note: Take the time to reformat your sell sheet beforehand to remove book distributors, etc. as this wouldn’t apply to marketing directly to readers.

5) Sell Products and Services — If you’re not just an author but an editor or teacher, etc., Sell Sheets are quite cost effective ways to get the word out. You can print them as you need them, customize them for specific markets/audiences, and you can distribute them across a broad base by carrying them with you wherever you go.

6) To Inform The Media — Adonna had some advice for us here. “If you do approach the media regarding your title, a copy of your sell sheet is a great thing to send to them along with a handwritten thank you note for taking the time to speak with you. It will help them to remember your title and more importantly – YOU – for the next time that you are in touch with them. Never underestimate the power of reaching out the old fashioned way, especially in the digital age.”

Additional Tips:

** Book Sell Sheets are best delivered by hand. YOU are part of what helps to sell a buyer on an unknown book: your very own sales force and book cheerleader.

** Try posting them on bulletin boards on college campuses. College students read a lot and if the book looks appealing, they might just pick one up, especially if you modify your Sell Sheet to let them know where to find it.

So get those Book Sell Sheets together and let people know about them. Good luck! We hope these tips were helpful. Big thanks to Adonna Pruette for her help and advice and be sure and remember to check out her special offer below.  And please post links to your finished Sell Sheets in the comments so we can all learn from you and see how you did, ok? For what it’s worth…

Exclusive Offer:

Adonna has agreed to a special offer exclusively for the visitors here.
PR Quick Check $35 – Adonna will check your current sell sheet offering general guidelines as well as give you tips for how to revise and improve it yourself to increase it’s marketing value for bookstores.
PR Sell Sheet Review – If your sheet needs more than just a few tips, she can fix it up for you for a range from $50 – $150 depending on how much work is needed. You will be given a quote before any work is completed.
Custom Book Sell Sheet – Created for your book from scratch for $200 (which is $100 off of the normal fee for this type of detailed service). Contact her at [email protected] to get started. From DIY help to full service PR, there’s something for everyone in there. You must mention this site in your email to her to get these discounts! Enjoy!

Bio:

Adonna Pruette is a freelance professional publicist that works with fiction authors and publishers to create digital PR as well as traditional media outreach. Her clients range from well known writers like urban fantasy author Faith Hunter (www.faithhunter.net) to debut authors such as Lillian Archer (Twitter: @LilliansBooks). Her online home at TheAuthorPro.com (http://www.TheAuthorPro.com) is her current WIP. You can contact her at adonna AT theauthorpro.com or connect with her on Twitter @PassionMuse.

Contact details:

Website:  http://www.theauthorpro.com

Facebook: http://www.facebook.com/authorpro

Twitter: @PassionMuse https://twitter.com/#!/passionmuse

Google +: http://bit.ly/Ar7hzi

Bryan Thomas Schmidt is the author of the space opera novel The Worker Prince, a Barnes & Noble Best SF Releases of 2011 Honorable Mention, the collection The North Star Serial, Part 1, and has several short stories forthcoming in anthologies and magazines. His second novel, The Returning, is forthcoming from Diminished Media Group in 2012. He’s also the host of Science Fiction and Fantasy Writer’s Chatevery Wednesday at 9 pm EST on Twitter, where he interviews people like Mike Resnick, AC Crispin, Kevin J. Anderson and Kristine Kathryn Rusch. A frequent contributor to Adventures In SF Publishing, Grasping For The Wind and SF Signal, he can be found online as @BryanThomasS on Twitter or via his website. Excerpts from The Worker Prince can be found on his blog.‎ Bryan is an affiliate member of the SFWA.

4 5-star & 11 4-star reviews THE WORKER PRINCE $3.99 Kindlehttp://amzn.to/pnxaNm or Nook http://bit.ly/ni9OFh $14.99 tpb http://bit.ly/qIJCkS.

 

Write Tip: Why Your Book Needs A Sell Sheet & How To Make One

Published on by Bryan5 Comments

Book sell sheets are a key component of publicity for books in traditional publishing. Having a professional sell sheet can help distinguish your book from thousands of others and really help it get noticed. It’s important that it stand out from the crowd, because a mid-size bookstore can receive a hundred or more sell sheets a year. For your book to get noticed, you need to distinguish yourself and your book from the crowd. A professional presentation, careful selection of items to include, and proper placement of wording can make all the difference in the hands of the bookstore’s buyer on the other end.

Although you can do one book sell sheet for whole series, typically a sell sheet exists for each book you release.

Professional book publicist Adonna Pruette explains: “When you are making efforts to promote your new novel, you want to walk into the bookstore with at least two things in hand – your books (buy some to take with you!) and your sell sheet. You want to be able to hand the manager, owner, or book buyer an attractive sheet that will act as an actual sales piece after you leave. It’s wise to spend some time reading up on the basic rules of effective sales copy to make sure that your sell sheet makes the grade. You want to present your book (and yourself) well on paper so that your book can get it’s foot in the door at that bookstore.

“Please remember while you are designing your sell sheet to try and make it as quickly scannable as possible. You aren’t trying to bog them down with a full page of paragraphs. Use color, lists, and boxes where possible and effective to make it a quick read with all of the info that the store needs. The person that you hand this sheet too will read it just as you would – they are going to quickly scan it from top to bottom with their eye stopping briefly on focal points on the way down.”

Let’s cover the basic information suggested or expected, look at some examples, and then talk about how to make your own, okay?

This is the sell sheet for my novel The Worker Prince.  It’s probably easier to just click on it and open a separate screen so you can view it as I go through the elements. I have marked them on the sheet for visual reference. But here’s a breakdown:

Book Sell Sheet Examples1. Book title. Make it big, use the font from the cover and put it at the top. The title of your book is the most important thing on the page. Try the squint test. Look at your sell sheet and squint. Can you see the title really well? Make sure the font is very readable. If not, try adding spacing between the letters o u t just a bit. If that still doesn’t help, then change the font to something similar but more readable than what is on the cover of your book.

2. Sub-title (if you have one). Not as large as the title though.

3. Next, a brief book teaser description. Two paragraphs max. Don’t tell the whole story.  Keep it open ended so they want to find out what happens. Leave them with questions they just have to get answered! Get a friend or fiction loving neighbor to read over your description and see if they want to know more about your book after reading it. Do they start to ask you questions about it? That’s a good tip off for you that it is “just right”.

4. Basic data: book categories, include the number of pages, ISBN (this is super important), all formats available, pricing per format, and publication info. (Stores will use this to look it up right away.)

5. Special honors, especially national ones come next, followed by blurbs or excerpts from reviews which demonstrate your book’s quality or appeal. Use the more well known reviewers or larger book blog review snippets toward the top of your reviews section. You will bold the reviewer’s name or site name to make it stand out more than the review itself usually. This practice will make your sell sheet a much more scannable read.

6. Which book distributors can your book be ordered from, if any? Two of the largest are Ingram Book Company (http://www.ingrambook.com ) and Baker & Taylor ( http://www.btol.com  ). Adonna says that the store will want to know if your book can be ordered along with the normal book order that they place to their suppliers. If not, make sure that complete ordering info is on your sell sheet: Publisher’s name, web address, phone number, and email.

In cases of nonfiction, you may wish to bullet point your platform and what you offer as a speaker and expert here. Why should you be chosen? What do you offer which no one else can? What distinguishes you?

7. CALL THEM TO ACTION: Ask them to order copies and give them the info to do it NOW!

8. Sell yourself, not just the book, with a brief bio and contact info, including 1 or 2 (max) social media accounts.  Make it easy to go directly to you. You’re the one with whom they want a personal relationship. Not just an order desk.

9. If you can’t give them an ARC (they cost money, of course), then tell them how to get a peek inside right now. Tell them where they can read an excerpt in big, bold, colored letters that say FREE.  This also gives them a good reason to hold on to the sell sheet. If they’re intrigued by all of the rest, they’ll look into it.

10. Always include the publisher’s logo, if you have one, and the book cover shot and your photo. Be professional. If your book is traditionally published, even by a small press, this helps it to stand out as gatekeepers have approved it.

Here are links to sample sell sheets. One covers a series, the others individual books.

http://www.iuniverse.com/uploadedFiles/iUniverse/Expert_Advice/Selling_Your_Book/Make_a_Sell_Sheet/iU_LoveWhatYouDo_Sell%20Sheet%208%2028%202009.pdf — Here’s one for a Nonfiction book from iUniverse.

http://www.captainwrite.com/SalesSheet.pdf — This series one was created by my friend, graphic designer Jeana Clark (@jeana_with_a_j on Twitter.)

http://www.beaverspondpress.com/assets/files/Johnson_Sellsheet.pdf — another nonfiction example

http://www.beaverspondpress.com/assets/files/sickbug_sellsheet.pdf — this is fiction

You can create these Sell Sheets in Microsoft Word or Microsoft Publisher fairly easily. Having a publicist create your sell sheet isn’t a necessity but it can be helpful if you still feel lost or unsure about your sell sheet. In my case, publicist Adonna Pruette looked mine over for tweaks after the fact. She also suggested this alternate layout as yet another option:

Book Sell Sheet ExamplesMy version was created using Publisher and Adonna’s using Word. Either way, text and photo boxes and other tools, it’s fairly easy to create one.

Adonna has some final thoughts:

“Your sell sheet is an actual marketing piece. It’s not just a piece of paper that you should throw together haphazardly. After you’re gone, a store employee may see it on the counter three hours later, check out your book info, read it, and then ask the manager to order in a few. This is marketing material will be used over and over again to sell your book to the book buyers. Take your time pulling your sheet together. Make sure it looks really nice. No typos! Color printed (if color adds to your layout). Attention to detail matters here and it just may sell you quite a few books.”

Ok, once you have a Sell Sheet, what do you do with it? Well, that’s what we’ll talk about Monday in Part 2: How To Get The Most Out Of Your Book Sell Sheets. So meantime, get to work on those Sell Sheets. OMG Blogging guy just gave me homework! Why yes, yes, I did.

For what it’s worth…

Additional Resources:

Here’s what Absolute Write says about Sell Sheets: http://absolutewrite.com/novels/sell_sheets.htm.  Independent Book Publisher’s Association offers another resource: http://www.ibpa-online.org/publishers/flyer.aspx. Check http://www.fedex.com/us/office/templates/sellsheets.html for templates.

Exclusive Offer:

Adonna has agreed to a special offer exclusively for the visitors here.
PR Quick Check $35 – Adonna will check your current sell sheet offering general guidelines as well as give you tips for how to revise and improve it yourself to increase it’s marketing value for bookstores.
PR Sell Sheet Review – If your sheet needs more than just a few tips, she can fix it up for you for a range from $50 – $150 depending on how much work is needed. You will be given a quote before any work is completed.
Custom Book Sell Sheet – Created for your book from scratch for $200 (which is $100 off of the normal fee for this type of detailed service). Contact her at [email protected] to get started. From DIY help to full service PR, there’s something for everyone in there. You must mention this site in your email to her to get these discounts! Enjoy!

Raygun-Chronicles-Make-This-Happen-Banner
My latest project:

Bio:

Adonna Pruette is a freelance professional publicist that works with fiction authors and publishers to create digital PR as well as traditional media outreach. Her clients range from well known writers like urban fantasy author Faith Hunter (www.faithhunter.net) to debut authors such as Lillian Archer (Twitter: @LilliansBooks). Her online home at TheAuthorPro.com (http://www.TheAuthorPro.com) is her current WIP. You can contact her at adonna AT theauthorpro.com or connect with her on Twitter @PassionMuse.

Contact details:

Website:  http://www.theauthorpro.com

Facebook: http://www.facebook.com/authorpro

Twitter: @PassionMuse https://twitter.com/#!/passionmuse

Google +: http://bit.ly/Ar7hzi

Bryan Thomas Schmidt is the author of the space opera novel The Worker Prince, a Barnes & Noble Best SF Releases of 2011 Honorable Mention, the collection The North Star Serial, Part 1, and has several short stories forthcoming in anthologies and magazines. His second novel, The Returning, is forthcoming from Diminished Media Group in 2012. He’s also the host of Science Fiction and Fantasy Writer’s Chatevery Wednesday at 9 pm EST on Twitter, where he interviews people like Mike Resnick, AC Crispin, Kevin J. Anderson and Kristine Kathryn Rusch. A frequent contributor to Adventures In SF Publishing, Grasping For The Wind and SF Signal, he can be found online as @BryanThomasS on Twitter or via his website. Excerpts from The Worker Prince can be found on his blog.‎ Bryan is an affiliate member of the SFWA.

4 5-star & 11 4-star reviews THE WORKER PRINCE $3.99 Kindlehttp://amzn.to/pnxaNm or Nook http://bit.ly/ni9OFh $14.99 tpb http://bit.ly/qIJCkS.

For further help, please see https://bryanthomasschmidt.net/write-tip-how-to-get-the-most-out-of-your-book-sell-sheets/How To Get The Most Out of Your Sell Sheets.

Write Tip: Preparing For Book Blog Tour As You Write Your Book

Published on by Bryan4 Comments

Okay, I know. It sounds crazy to some of you already. Preparing for a book blog tour when my book’s not even done? Insane! Arrogant! A distraction I don’t need! But wait. Let me explain please.

Book Blog Tours are a great way to promote your book. I had 32 stops on my book blog tour, stretching from interviews to podcasts, to short story prequels, to dialogues, to excerpts, and more, and I can tell you it’s hard work. It takes a lot of time to prepare so many posts, even if all you’re doing is answering someone’s interview questions. And here’s the thing. Your blog tour posts are supposed to be unique, interesting and keep people coming back daily for the next one. And they should relate to you and your book in some way.

Do I have to tell you it’s easy to run out of ideas?

When you’re writing your book, however, there’s often nothing you’re thinking about more. You’re always analyzing what you’re writing, why, how, etc. It’s the perfect time to capture this process in little snippets you can use later for those book tour blog posts. I am not talking about writing whole blog posts necessarily, although let the muse lead where he/she will, okay? But what if you jot down a paragraph or two of the various craft processes you’re going through as you go through them to give you something to build a blog post around later?

Seriously.

I do 18-20 blog posts a month. Two a week for this blog, at a minimum, and 1-2 for sffwrtcht’s blog. Then I do the other 10 for guest posts on other blogs. I have 4 a month for Grasping For The Wind as a column. I do one a month for SFSignal. That makes 15. So I do 4-5 others for other blogs. Yes, it’s time consuming. Yes, it’s a lot of work. Yes, it’s worth it. The result is that my name and my book’s name are never far from people’s minds. I may not reach the same audience every week, but I’m out there and name recognition of me and my book is growing daily. It’s so important to book sales, not just of the present book but future ones, too.

Doing all of this, as I think about my next blog tours which will be next Spring and Summer, I get overwhelmed. How in the world will I continue all this posting and write 31 more blog posts?

And here you are thinking, I’m fine. I don’t have all those commitments, Bryan. So I don’t need to worry about it.

But the catch is, since most books are written a year or even longer before they actually hit shelves, your blog tour posts will be written 12-18 months after you’re done writing the book. You will have moved on to something else. Your thought processes on writing THAT book will be dominant and remembering what you thought when writing the PRIOR book will be frustrating and difficult at times.

But not if you have little thoughtful notes written during the writing of the book to capture your frame of thought at the time, jolt your memory and help you frame blog posts.

Do you see what I’m getting at? And we’re talking something that takes less than 5 minutes for most of us. It doesn’t have to be polished or even formal. Just stream of thought and you’re done. You fix it later when you make the post.

Does anyone not see how helpful this could be?

As the world of publishing continues to change, writers become more and more responsible for our own publicity and marketing. And PR/marketing is something people do for a living. That means it’ll be almost a full time job for authors as well. If you’re not a full time author, or even if you are, you have a lot going on already. Making time for all this marketing is a push. Some people can’t do it well. Some don’t even try. And they’re missing out on a great opportunity as a result.

My suggestion is to help yourself by setting yourself up with some possible prompts as you go. It will not only make things easier, your blog posts will be richer. You’ll capture the feeling and thoughts behind your book and readers will be fascinated. The result will be a better blog tour and more interest for everyone, including you. Writing a book is a big accomplishment. Going back to it can be very encouraging for you, not only in reliving the experience as an accomplishment but in seeing how far you’ve come.

Readers always want insight on their favorite author’s writing processes and lives as books come out. So do fellow writers. And the more personally meaningful and detailed a blog post is, as far as giving real insight, the better it tends to be received. So preparing for your book blog tour as you write the book itself can make a lot of sense and save a lot of later stress. It shouldn’t get in the way of the writing itself, of course. But it can be a valuable part of the analysis you’re already doing as you write. It isn’t a distraction if you are just documenting what’s already going on in your head.

And it’s not arrogant. You’re not blowing your own horn. You’re explaining why you do what you do. Leave it up to others to decide if you did it all wrong or if it’s of any quality or other value. Those are not things you can worry about. You can only do the best you can.

So there’s a write tip I hope gives you something to think about. You can prepare for marketing your book even as you write it. And that can be a real blessing. For what it’s worth…

Bryan Thomas Schmidt is the author of the space opera novel The Worker Prince, the collection The North Star Serial, and has several short stories forthcoming in anthologies and magazines. His second novel, The Returning, is forthcoming from Diminished Media Group in 2012. He’s also the host of Science Fiction and Fantasy Writer’s Chatevery Wednesday at 9 pm EST on Twitter, where he interviews people like Mike Resnick, AC Crispin, Kevin J. Anderson and Kristine Kathryn Rusch. He can be found online as @BryanThomasS on Twitter or via his website. Excerpts from The Worker Prince can be found on his blog.

‎4 5-star & 8 4-star reviews THE WORKER PRINCE $3.99 Kindlehttp://amzn.to/pnxaNm or Nook http://bit.ly/ni9OFh $14.99 tpb http://bit.ly/qIJCkS.

Kansas City Area Book Signing: The Worker Prince

Published on by Bryan

KC. area people, I’m doing a book signing at Prospero’s Blue Springs Saturday Dec. 17 12-3 (week from tomorrow) if anyone’s interested. I’ll also be doing a reading or two if enough show up who are interested in hearing it. This is the store on MO-7 Highway off 70 about 2 miles south on the East side. (see maps)

I will happily sign any of the books I’ve been involved in or other items related to me, including my CDs. I don’t sign other people’s books. It’s not appropriate to my way of thinking. Books will be on sale on site and I’ll be there ready to chat and even help you find books if I’m free. Hope to meet many of you!

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Bryan Thomas Schmidt is the author of the space opera novel The Worker Prince, the collection The North Star Serial, and has several short stories forthcoming in anthologies and magazines. His second novel, The Returning, is forthcoming from Diminished Media Group in 2012. He’s also the host of Science Fiction and Fantasy Writer’s Chatevery Wednesday at 9 pm EST on Twitter, where he interviews people like Mike Resnick, AC Crispin, Kevin J. Anderson and Kristine Kathryn Rusch. He can be found online as @BryanThomasS on Twitter or via his website. Excerpts from The Worker Prince can be found on his blog.

‎4 5-star & 8 4-star reviews THE WORKER PRINCE $3.99 Kindlehttp://amzn.to/pnxaNm or Nook http://bit.ly/ni9OFh $14.99 tpb http://bit.ly/qIJCkS.

Blog Tour Roundup: The Worker Prince

Published on by Bryan1 Comment

Well, my first book tour and first ever blog tour was a lot of fun. Truly a blast. And I think all the bloggers and readers who participated. The comments were encouraging and helpful. The posts were fun to write and participate in. Timing was fairly smooth in most cases. And I think we provided worthwhile and diverse content for everyone. So thank you. I look forward to the next one and I look forward to hosting blog tours as well.

Here’s a list of all the posts broken down by category/type for easy access. I hope you continue to enjoy them and, please check out The Worker Prince. You can purchase it here: 1 5-star & 6 4-star reviews THE WORKER PRINCE $3.99 Kindlehttp://amzn.to/pnxaNm or Nook http://bit.ly/ni9OFh $14.99 tpb http://bit.ly/qIJCkS. If you do, please review it on Amazon and Barnes & Noble.com and send us a link. You can get a free chapter from the sequel before it releases next year.

 

Guest Posts: (Blog/post title)

SFSignal: 15 Science Fiction Classics With Religious Themes

Juliette Wade: The Worker Prince, Worldbuilding & The Clashes of Culture

Mary Pax: Coming Of Age & The Quest To Belong

Bibliophile Stalker/Charles Tan: 7 Tips For Being A Good Beta Reader

Functional Nerds: Working With A Small Press For Authors

Matthew Sanborn Smith:  My Approach To Storytelling

Jeremy C. Shipp:  The Importance of Strong Heroines

AISFP: Why I Like Old Fashioned Heroes

Patty Jansen: How To Promote With Social Media Without Offense

Moses Siregar: Relatable Characters

Livia Blackburne: SFFWRTCHT & How To Run A Social Media Event

 

Dialogues:

Jamie Todd Rubin: Dialogue: Golden Age SF’s Influence on The Worker Prince

Laura Kreitzer: Laura & Bryan Talk Writing

 

Worker Prince Novel Excerpts:

Anthony Cardno:  Exclusive Excerpt From Chapter 10

Grasping For The Wind: Exclusive Excerpt of Chapter 3

Mae Empson: Interview & Excerpt: Chapter 7

Andrew Reeves: Author Spotlight/Excerpt from Chapter 5

Simon C. Larter: Excerpt

 

Reviews:

Jaleta Clegg: Review: The Worker Prince

Apex Reviews: Review: The Worker Prince

Grace Bridges: Review: The Worker Prince

Rick Copple: Review: The Worker Prince

Raymond Masters: Review: The Worker Prince

Jenn Baker/Pony Tails Book Reviews: Review: The Worker Prince

Lyn Perry: Review: The Worker Prince

 

 

Interviews:

Anthony Cardno: Author Interview

Brian Knight: Interview with me & Davi Rhii/Author Bio/Blurb

Travis Perry: http://travissbigidea.blogspot.com/ – Author Interview

Nicole Peeler: Interview with Lord Xalivar (antagonist, The Worker Prince)

Grasping For The Wind: Author Interview

Gene Doucette: Author Interview

Sarah Hendrix: Author Interview

Mae Empson: Interview & Excerpt: Chapter 7

William J. Corbin/Silverthorn Press: Author Interview

L.M. Stull: Interview

Andrew Reeves: Author Spotlight/Excerpt from Chapter 5

 

Other:

Podcast: Functional Nerds Episode #78 with Bryan Thomas Schmidt (hey, that’s me!)

Residential Aliens: Rivalry On A Sky Course (Davi Rhii prequel story)

Grasping For The Wind: Mediation Between Xalivar and Davi Rhii

 

Bryan Thomas Schmidt is the author of the space opera novel The Worker Prince, the collection The North Star Serial, and has several short stories forthcoming in anthologies and magazines. He’s also the host ofScience Fiction and Fantasy Writer’s Chat every Wednesday at 9 pm EST on Twitter, where he interviews people like Mike Resnick, AC Crispin, Kevin J. Anderson and Kristine Kathryn Rusch. He can be found online as @BryanThomasS on Twitter or via his website. Excerpts from The Worker Prince can be found on his blog.

The Worker Prince Blog Tour–Schedule & Introduction

Published on by Bryan2 Comments

WP Blog Tour stops:

Being a small press, Diminished Media Group can’t afford to send me to big cities on a book tour. Instead, I am doing the tour online. Thanks to generous friends, I will be appearing on 29 blogs and 1 podcast as part of this tour. Here are the dates, links and a description of what you can expect to find. I hope you’ll check it out. For general information on the novel itself, click here. NOTE: Since the links don’t go live until the date scheduled, clicking links early will not find the specific links. Please keep that in mind.

Oct. 1 www.bryanthomasschmidt.net – intro and schedule/ Residential Aliens: Rivalry On A Sky Course (Davi Rhii prequel story)
Oct. 2 Anthony Cardno –  Exclusive Excerpt From Chapter 10/Author Interview
Oct. 3 SF Signal – Guest Post: 15 Science Fiction Classics With Religious Themes
Oct. 4 Brian Knight –Interview with me & Davi Rhii/Author Bio/Blurb
Oct. 5 Juliette Wade – Guest Post: The Worker Prince, Worldbuilding & The Clashes of Culture
Oct. 6 Jaleta Clegg – Review: The Worker Prince
Oct. 7 Travis Perry http://travissbigidea.blogspot.com/ – Author Interview
Oct. 8 Grace Bridges – Review: The Worker Prince
Oct. 9 Nicole Peeler – Interview with Lord Xalivar (antagonist, The Worker Prince)
Oct. 10 Grasping For The Wind www.graspingforthewind.com – Exclusive Excerpt of Chapter 3/Author Interview/Mediation Between Xalivar and Davi Rhii
Oct. 11 Rick Copple – Review: The Worker Prince
Oct. 12 Mary Pax – Guest Post: Coming Of Age & The Quest To Belong/Book Blurb
Oct. 13 Gene Doucette – Author Interview
Oct. 14 Sarah Hendrix – Author Interview
Oct. 15 William J. Corbin/Silverthorn Press  – Author Interview
Oct. 16 Mae Empson  – Interview & Excerpt: Chapter 7
Oct. 17 L.M. Stull – Interview
Oct. 18 Jamie Todd Rubin – Dialogue: Golden Age SF’s Influence on The Worker Prince
Oct. 19 Bibliophile Stalker/Charles Tan – Guest Post: 7 Tips For Being A Good Beta Reader
Oct. 20 Andrew Reeves – Author Spotlight/Excerpt from Chapter 5
Oct. 21 Raymond Masters – Review: The Worker Prince
Oct. 22 Laura Kreitzer http://laurakreitzer.com/ – Laura & Bryan Talk Writing
Oct. 23 Jenn Baker/Pony Tails Book Reviews – Review: The Worker Prince
Oct. 24 Functional Nerds  – Guest Post: Working With A Small Press For Authors
Oct. 25 Simon C. Larter – Excerpt
Oct. 26 Matthew Sanborn Smith – Guest Post: My Approach To Storytelling
Oct. 27 Jeremy C. Shipp – Guest Post: The Importance of Strong Heroines
Oct. 28 AISFP  – Guest Post: Why I Like Old Fashioned Heroes
Oct. 29 Patty Jansen – Guest Post: How To Promote With Social Media Without Offense
Oct. 30 Moses Siregar – Guest Post: Relatable Characters
Oct. 31 Livia Blackburne – Guest Post: SFFWRTCHT & How To Run A Social Media Event
Nov. 1 Functional Nerds Podcast #78 – Bryan Thomas Schmidt

These bloggers and I have worked hard to give you quality, unique content every day. Even the interviews are different. So I hope you’ll take the time to visit their sites and poke around a bit to see what they’re all about. They’re good people all and I’m honored by their friendship and support!

Bryan Thomas Schmidt is the author of the space opera novel The Worker Prince, the collection The North Star Serial, and has several short stories forthcoming in anthologies and magazines. He’s also the host ofScience Fiction and Fantasy Writer’s Chat every Wednesday at 9 pm EST on Twitter, where he interviews people like Mike Resnick, AC Crispin, Kevin J. Anderson and Kristine Kathryn Rusch. He can be found online as @BryanThomasS on Twitter or via his website. Excerpts from The Worker Prince can be found on his blog.

Write Tip: Top 10 Tips For Using Social Media Well

Published on by Bryan

If you’re at all concerned with marketing yourself or your products, by now you’ve probably heard a million times how important Social Media has become for marketing yourself and connecting with/building an audience of customers. The challenge can be knowing exactly how to go about it without coming across as pushy or self-centered and alienating more people than you draw. Here’s ten tips from successful people who use social media on how you can approach it with greater success:

1) Be The Best You-– “But you can still be you. Uhh, unless “you” just so happen to be some kind of Nazi-sympathizing donkey-molester. In which case, please back slowly away from the social media.” – Chuck Wendig, Author He has a great sense of humor but mixed in is great advice. His point is that you should present yourself well but not whitewashed. Readers want to know YOU not the person you project yourself to be. Don’t be a jerk. Don’t be a salesman. Just be you, but a good, likable version. Warts are okay within reason, after all, the human you is the you people want to connect with, but put a little makeup over the warts so they appear their best. The human but attractive you is still the goal.

2) Have The Right Conversations— “Conversations among the members of your marketplace happen whether you like it or not. Good marketing encourages the right sort of conversations.” – Seth Godin It’s not just whom you talk to but how you talk to them. People are talking about your product already. Being a part of the conversation means learning how to talk to them. Don’t be pushy. Don’t sell. Just talk and listen. And listening may be the most important part. Whether you’re a writer or in another profession, finding the conversations you need to hear and engage in, listening first, then joining is the best way to discover the audience for what you sell.

 3) You’re Not In Control— “If you think you are in control, you’re fooling yourself. As soon as you start listening, you realize you’re not in control. And letting go will yield more and better results.” – Charlene Li, Author Whether you’re an introvert or extrovert, Type A or not, the tendency is to want to control everything about your marketing, sales, etc. You want to control how people respond. But in truth, you can’t. Of course we all want to sell books and build our audience as authors. We all want to build product awareness and desirability as sales people. Social Media is a great tool. But it’s also a tool you don’t produce. Instead, you use it by participating. And that means, you can’t be in control of anything but yourself. How you act, what you say, how active you are–you can control. But everything else is out of your hands.

4) It’s About Passion—  “Don’t worry; skills are cheap, passion is priceless. If you’re passionate about your content and you know it and do it better than anyone else, even with few formal business skills you have the potential to create a million-dollar business.” – Gary Vee, Author of Crush It It’s less about how skilled you are than how passionate you are. You can build skills, but you can’t build passion. So don’t worry about developing skills, worry about getting across your passion. That, in the end, is what will hook people’s interest in you and your words. There’s nothing more compelling than someone passionate about what they’re selling or discussing.

5) Learn About Them First— “On Twitter, Search is your friend. Are you writing a book about archaeology? See who’s talking about it. Looking for Buddhists? Oh, they’re there. Look for them. Start following them. Start seeing what they’re talking about.”  – Chris Brogan, Author/Speaker on Marketing This goes hand in hand with what I said above about how listening may be the most important part. How can you engage with people if you don’t understand what their interests are? Social Media is about conversation and networking and that involves give and take. It’s not about you. It’s about the community. Take the time to get to know the community. Who’s out there? What are they interested in? Why?

6) All Users Are Equal— “There aren’t very many things you can do as a marketer to attract a huge number of highly followed influencers to your content beyond the same tactics that you would use to attract a huge number of ‘normal’ users.”  – Dan Zarrella, Social Media Expert Don’t focus on attracting celebrities or people with big lists of followers, focus on attracting people period. All followers will be attracted the same way. There is no short cut to get the big users. All users become followers for the same reasons, in the same ways.

7) It’s About The Long Term— “’Build it, and they will come’ only works in the movies.  Social Media is a ‘build it, nurture it, engage them, and they may come and stay.'” – Seth Godin If you’re not in it for the long term, why should your followers be? It’s not about today, it’s about tomorrow. Like building a good marriage, a house, or a career, Social Media is a long term effort and strategy to be worked on daily. Don’t make it about today. Make it about the long term.

8 ) It’s Called Social NETWORKING— “The most successful marketer becomes part of the lives of their followers. They follow back.” – Marsha Collier, Author Do you remember me mentioning community? It’s called Social NETWORKING for a reason. It’s about interaction, two way. Hand in hand with listening, people will invest in you as much as you invest in them. Yes, celebrities don’t have time to engage with everyone. I get that. Neither do those with thousands of followers. But when you have something to say in response then respond. When you see a cool link someone passed around, share it and credit them. Find ways to encourage and thank your followers for their interest in you by taking an interest in them.

9) It’s Not About Numbers— “Quit counting fans, followers and blog subscribers like bottle caps. Think, instead, about what you’re hoping to achieve with and through the community that actually cares about what you’re doing.” – Amber Naslund, brasstackthinking.com It’s not about how may, it’s about what you say, how you say it and how they connect with it. People who feel that you care about them will care about you. So don’t worry about stats as much as content and interaction. And make every word count. Be real with people above all. They’ll respond to that more than anything.

10) Keep It Informal— “Informal conversation is probably the oldest mechanism by which opinions on products and brands are developed, expressed, and spread.” – Johan Arndt It’s not a website or marketing brochure. It’s not a commercial. It’s not a news feed. It’s your social media feed. Relax and be a real person. Of course you need to watch what you say. The internet, after all, is public. Things can come back to haunt you. But that doesn’t mean you have to be stiff and formal. Relax and enjoy yourself. If you don’t, you won’t fit in, because that, above all else, is what Social Media are about–relaxed conversation.

A few inspirational quotes which have inspired me from various sources. How do you use Social Media? What lessons have you learned? What great quotes do you have? Feel free to share below. I’d love to hear them.

For what it’s worth…

 

Write Tip: 10 Tips For Doing A Good Interview–As Both Interviewer and Subject

Published on by Bryan

Interviews are a fact of life for successful people–especially entertainment people like writers. At some point, you’ll be asked to do an interview about your work. How do you prepare? How do you stay calm and fight nerves? How do you overcome introversion or shyness? Interviews require different things from an interviewer and an interviewee. I do both, so here’s some suggestions to help you in whichever role you find yourself.

As INTERVIEWEE:

1) Be Yourself. The interview was requested because of a desire by readers and the interviewer to know the person behind the stories. So don’t let them down. Be you. Yes, you should try not to be you at your most obnoxious, but don’t overdo it either. Relax, take a deep breath, and be honest.

2) Ask To See The Questions In Advance. Most interviewers will happily supply a list of potential questions in advance. If they don’t, don’t assume they’re out to trip you up or embarrass you. They may just be unorganized. But if they do, go over them, think through and practice potential answers, trying to smooth out the rough edges so you can give them good soundbytes. Public speaking takes practice and even if the interview takes place in private or by email, it will be published in a public foreign so practice makes perfect.

3) Practice. As I started to say above, practice is a vital part of your preparations. Ask someone you trust–your agent or a friend or spouse–to interview you. Sit down like you would in a real interview and field questions. When you stumble, stop, and do it again. Get used to talking about yourself. It’s something many of us are not good at and never comfortable with. That’s okay but you should at least be able to exude confidence and calmness. And that may take practice.

4) Be Prepared To Say No.  You don’t have to talk about anything that makes you uncomfortable. Sort out in advance where your boundaries are and stick to them. Personal and professional can and should be separated for your own mental health. Some people are more comfortable sharing things than you might be. That’s fine. Being yourself means knowing where to draw line and not being afraid to do so.

5) Have Fun. Interviews are more fun both to participate in and read if you have a sense of humor. Don’t be afraid to use it. Figure out the things you like about what you do and share them with a healthy dose of humility. People like those who can laugh at themselves. And your attitude goes a long way in helping you fight off nervousness and relax.

6) Keep It Short. Don’t ramble on and on. Be as concise as you can in answering questions. It’s the interviewer’s job to ask follow up questions if he or she needs or wants to know more. Besides, holding back leaves you with more to talk about later in the interview. Don’t use all you’ve got on the first few questions.

7) Know The Audience. Who’s the interview for? Fellow writers? Talk about how you write, why you write, what your writing day and approach to craft are like. Readers? Where’d the ideas come from? What are the themes and how did you develop them? Who are these characters and why did you write them the way you did? Etc. Knowing who will be the target audience for the interview will help you comfortably shape your answers to  keep them interested.

8 ) Dress Comfortably.  It’s not a job interview. So don’t dress to impress. Dress to be comfortable so you can just relax. If you like wearing a tie, wear one, but if you don’t leave it at home. Don’t dress hot. Don’t dress cold. Be yourself but look presentable so neither you nor the interviewer are distracted by other issues. You’re there to relax and have a conversation. Make that easy on yourself.

9) Arrive Early. Don’t put the pressure on yourself of running late if you can help it. You don’t want to be disheveled or out of breath. You want to be able to relax. So arrive a few minutes early to give yourself a chance to get comfortable with the location and the interviewer before you get down to business.

10) Bring Bottled Water. Many interviewers will provide this for you. Sometimes your publicist will. Don’t be afraid to ask in advance and, if you forget, ask when you arrive. Have cool water to drink when your throat gets dry. Skip the soda or juice or other thick liquids which coat your throat or cause belching or otherwise inhibit smooth speech. Just have water so you can stay lubricated when you need to.

There’s 10 Tips to help you as subject of an interview. Now here’s 10 more for conducting one.

As INTERVIEWER:

1) Do Your Research. Research not just the subject, but read their books. Read past interviews they’ve done. Talk with people who have met them. Get to know how they talk, their speech cadence, typical vocabulary, hobbies, marital status and anything else which can help you. The more knowledgable you are, the more comfortable they’ll be. Know which subjects to avoid, too. Unless you’re working for a tabloid, your goal should be to make both yourself and the subject look good.

2) Prepare Your Question In Advance.  Don’t wing it. Follow-up questions can be done on the fly but your main questions should be written down and refined before you show up. Whether you memorize them or read them off a cue sheet is up to you but have them ready. Know what the intended audience wants to know so you can word your questions appropriately. Also know what the interview subject most wants to discuss so that you can be sure and ask about that. Be prepared.

3) Dress Appropriately. Like the subject of your interview, things will go better if you’re relaxed, but don’t show up looking like you just got out of bed. Be well groomed and well attired. It doesn’t require wearing a suit and tie, just not dirty or torn clothes and shoes. Look professional, even if it’s casual. So the interviewee feels respected and takes you seriously. A confident interviewee is a better interview.

4) Practice. Just like the interviewee needs practice so do you. Once your questions are prepared, run through them. Practice enunciating and talking slower than you might normally so that you articulate well and can be understood. Think up follow up questions which might need to be asked based on various answers the subject provides. Get comfortable with your wording so that you can avoid confusion and stay in control.

5) It’s Your Job To Set The Tone. If you’re relaxed, the subject will feel more relaxed. If you’re tense, so will the other person be. So be prepared to set the appropriate tone. People who are relaxed and comfortable talk more freely and longer.  Make it like a conversation between friends, not a police interrogation and you’ll have more success not only getting through interviews but scheduling the next one.

6) Choose A Good Location. You need a location where both of you can sit comfortable and relax with minimum distractions. If you’re interviewing a celebrity of any level, you don’t want fans interrupting for autographs every five seconds. You don’t want tons of friends hollering ‘hellos’ across the room at either of you. The best location would be somewhere quiet and out of the way, not public. Follow Hollywood’s example and scout the location, even if it’s an hour before. Give yourself time to adjust what needs adjusting, even the location itself.

7) Don’t Be Late. The Subject can be late but you can’t. Keeping somebody waiting whom you’ve scheduled for an interview is not just unprofessional, it’s rude. They are giving you their time out of a probably busy schedule. Any time you miss, will be time you lose, if they have somewhere else to be right after. Also, you’ll want time to relax and feel prepared so be on time. Early even.

8 ) Bring Liquids. Don’t let yourself or your subject suffer from dry throat. Have bottled water or a pitcher of water and cups ready to help lubricate your throats as needed. Don’t even let them ask. Just have it there where they can see it and help themselves. Your preparedness is part of setting the right tone to help them be comfortable as quickly as possible. And your consideration will go a long way in helping a stranger feel like you’re a friend.

9) Make Small Talk. Before you jump right in, make sure the person is comfortable with you. If you’ve met before, it may require only a few quick greetings, but if not, a bit of small talk goes a long way. Ask them about their day, offer water, make sure their happy with their chair, etc. Set a the relaxed tone with your attitude of treating them with respect and care and they’ll assume you’ll do that through the interview and feel much more at ease quickly.

10) Get It Right. Don’t put words in their mouths. If something’s missing or unclear as you review the interview notes or recording after, call or email to follow up. Clarify. Don’t assume. One of your goals is to capture their voice, so be sure it’s them, not you. On the other hand, take out any pauses or stutters or stumbles. Fix obvious bad grammar. Make them look and sound good. They’ll be pleased with you and both they, their publicist, and their friends will be more willing to interview with you in the future.

Well, those are 10 Tips For Conducting Interviews from a guy who has done a lot of them. I hope all 20 tips in this post are helpful. If nothing else, you can understand the responsibilities and concerns of both sides of the interview. Going in informed is always helpful. Have other tip? We’d love to hear them in the comments. Don’t be shy. We’re here to help each other.

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Bryan Thomas Schmidt is the author of the space opera novel The Worker Prince, the collection The North Star Serial, and has several short stories forthcoming in anthologies and magazines. He’s also the host ofScience Fiction and Fantasy Writer’s Chat every Wednesday at 9 pm EST on Twitter, where he interviews people like Mike Resnick, AC Crispin, Kevin J. Anderson and Kristine Kathryn Rusch. He can be found online as @BryanThomasS on Twitter or via his website. Excerpts from The Worker Prince can be found on his blog.