Update: SFFWRTCHT has always been a celebration of community: what unites us, not divides us. Although I can’t keep up with the weekly grind any more, given other obligations, we will continue with twice monthly chats beginning in early 2015 after a brief hiatus. More details to come.
160 shows, 165 guests, hundreds of thousands of hits–when I started SFFWRTCHT (Science Fiction and Fantasy Writer’s Chat), I did it for two reasons: 1) I wanted to network and learn from so many awesome writers and editors who were using twitter, and 2) I wanted to contribute to my new SFF community and family in a positive way. I never expected how successful it would become, not how time consuming it would be. But I don’t regret a minute.
However, after a lot of soul searching, I have decided the time has come to end the weekly live twitter chat that is SFFWRTCHT. Much of this is selfish, I admit. I spend 25 hours a week, including reading time, question and guest prep, booking guests and more per episode. And as I get busier professionally, that is coming to feel more like a chore than the delight it once was. It’s hard to find time to read for fun or to research for my own projects. I am locked to home or at least a place with good Wifi every Wednesday night. And trying to keep it fresh requires me to search for guests who are new, not just repeats, so that I am not asking the same stuff of the same people over and over. In the beginning, with my being out of work with plenty of free time, this was easy. And the industry embraced it which made booking guests easy. But as I’ve burned through the most active Twitter users, and become an almost full time editing professional, it’s more and more work to find time for SFFWRTCHT, a volunteer effort, which, while rewarding in its own way, requires a serious time commitment to do right.
When our original host site for the cleaned up interviews shut down for similar reasons to my own expressed here, SFSignal welcomed us. But I also find myself competing with their interviews with the same people, and that makes my interviews less useful and relevant, and less helpful as promotional tools for our guests. I don’t think repeating what someone else is doing is a compelling use of my time or our guests.I’ve toyed with recruiting help. But even my regulars, who are delightful and whom I adore, have their own lives and no one has jumped up to volunteer. I toyed with cutting back some, but then how would people know when to look for us or where?
So, in the end, it seems best to back off the weekly grind of live interviews and instead convert to regular email interviews. Whether this will be weekly or monthly, I don’t know. Where they will appear, I don’t know. But I have several month’s worth of past transcripts I can start with cleaning up and posting, and as I plan to continue to December in present format, I’ll have even more by then to give me time to sort all of this out.
In the meantime, I express my thanks for the kind support and regards of the Science Fiction, Fantasy and Horror writing and publishing industry and fandom. It’s a pleasure being a part of the family and I appreciate the opportunity to contribute positively to community building. I hope to do so in the future in new ways. I know many books have been purchased and many writers encouraged and even taught through SFFWRTCHT. I’m humbled an honored by that.
In the meantime, you can still find transcripts, links, reviews, etc. on our website, which I will be maintaining here. I look very much forward to what the future brings.
Kind regards,
Bryan
Bryan Thomas Schmidt is an author and editor of adult and children’s speculative fiction. His debut novel, The Worker Prince received Honorable Mention on Barnes & Noble Book Club’s Year’s Best Science Fiction Releases for 2011. His short stories have appeared in magazines, anthologies and online. His anthologies as editor include Shattered Shields with coeditor Jennifer Brozek for Baen, Mission Tomorrow: A New Century of Exploration, also for Baen, Space Battles: Full Throttle Space Tales #6, Beyond The Sun and Raygun Chronicles: Space Opera For a New Age. He hosts #sffwrtcht (Science Fiction & Fantasy Writer’s Chat) Wednesdays at 9 pm ET on Twitter as @SFFWRTCHT.
The second story in Space Battles: Full Throttle Space Tales #6 is by Gene Mederos. Born in Cuba and raised in Brooklyn, he wrote his first story in second grade. Mederos received a BFA in Theater from the University of Miami and has worked as an illustrator, graphic designer and various odd jobs including a seven year stretch at the The American Society for the Prevention of Cruelty to Animals in NewYork City. In 2007, he discovered filmmaking and currently teaches editing and filmmaking at the Santa Fe Community College. Most recent stories in print include the stories “Moons of Blood and Amber” in the Tangle XY anthology published by Blind Eye Press, and “A Touch of Frost” in the Space Horrors: Full-Throttle Space Tales #4 anthology published by Flying Pen Press. He can be found online at Facebook or via his website at http://lostsaints.com.
BTS: How did you find out about the Space Battles anthology and what made you decide to submit?
Gene Mederos: I was in the Space Horrors anthology and I like the imprint, it hearkens back to yesteryear.
BTS: Tell us a little about “The Thirteens.” What’s it about? Where’d this particular idea come from?
GM: At the core, the story is about tolerance for diversity, even toleration for the intolerant. It’s an old Sci-Fi trope, that the only thing that will unite warring parties is a bigger, badder alien or even the unknown. As for the inspiration, I have friends from the extreme left to the extreme right, politically, so it wasn’t hard to craft the mindsets for the characters.
BTS: You’ve contributed to multiple anthologies in the Full Throttle Space Tales series. Are they tied to this story in any way?
GM: They nominally take place in the same universe, one where physics is not as abridged as on Star Trek and Star Wars, but faster than light travel is available, and about two hundred years in the future.
BTS: How’d you come to be involved with this series?
GM: My friend Trent Zelazny put me in touch with David Lee Summers who was putting together the Space Horrors anthology. It’s all about who you know…
BTS: How’d you get started as a writer?
GM: I’ve always loved stories, and am always telling stories. It was a natural progression to start writing stories to share with others that way.
BTS: Where’d your interest in SFF come from?
GM: Comic books, the original Lost in Space and Star Trek, and the first musty hard cover edition of Dune I found at the local library.
BTS: Do you have plans to do any more with this universe?
GM: Yes, as a vehicle, or a common canvas, not necessarily with any of the characters already seen in print, but cameos are fun.
BTS: What other projects do you have in the works that we can look forward to?
GM: I have lots in the works, lol, most writers do. I’ve submitted a story to Bad Ass Fairies 4 which I hope they’ll publish, and am hunkering down to write an extreme planet story for another anthology, and I have the requisite novels. But I believe mastery of the short story form is a prerequisite to a good novel, so I consider myself still in training.
Here’s an excerpt from “The Thirteens,” Gene’s exciting story from Space Battles:
The Thirteens
Gene Mederos
Nestled deeply in the foam mattress of the semi-luxurious hotelsuite her rank afforded her, Captain Andromeda Sax was sound asleepwhen her com went off. The double pulse told her it was somethingimportant enough to warrant a secure connection. Even less than halfawake her hand automatically flew to the spot on her jaw below herright ear. She pressed the small stud embedded there under her skin.
“Go ahead.”
“Captain, a bogey has entered the system,” the officer of the watchon board her ship, La Espada de la Libertad, informed her. That could have been anywhere from four to six hours ago,depending on which of the outer system beacons had first detected the incoming ship and transmitted the alert. A bogey was a ship thatdid not, or could not, transmit a valid ID code. It could be a smuggler,a legitimate freighter with a screwy comp—or it could be theenemy. Sax allowed herself a small smile; after all, there was no one around to see it.
“Recall the crew, priority one.” That gave the crew ten minutes to get back aboard the ship. She spared one last glance at her room. Aquarii Station was on the frontier, but it still managed to offer most of the comforts of the more cosmopolitan stations of the home-worlds. Accommodations on La Espada were much more austere. She smiled again. Five minutes later she strode onto the bridge. She hadn’t really had time to dress, just comb her short-cropped jet-black hair and throw on her officer’s greatcoat, but the voluminous garment covered her from neck to ankles. And if anyone noticed she was wearing slippers instead of boots, they wouldn’t dare comment on it. The guards at the door snapped to attention. The crew on the bridge was all in uniform and seated at their stations. She always kept a full watch on duty while the rest of the crew took liberty.
“Inform the stationmaster we are launching to investigate,” she instructed the com officer, then requested the general hail. “Emergency separation from Aquarii station in T-minus four minutes.” That was sure to make the stragglers scramble, for anyone left behind would have to fend for themselves out of their own pocket. Stations were notorious for separating crew from their coin, and the community service often imposed to pay off a debt was the most odious of station maintenance work. Some of the crew would not return, for the ship had its own share of odious duties as well as providing a greater chance of getting killed. She’d deal with any of those persons when she returned. She never thought ‘if’.
“Release hook-ups,” she ordered on the mark.
“Hook-ups released,” the officer at conn replied. She heard the usual chorus of clicks as everyone strapped themselves in.
La Espada was now completely on its own power, air and water. Sax strapped herself into her chair.
“Cast off.”
The station’s magnetic clamps released the ship and she imagined the hiss of air as the powerful propellant tanks pushed them away from the station and felt the familiar tug as the gravity provided by the station’s rotation gave way to the gravity generated by the ship’s sudden acceleration. She felt the weight ease an instant before the conn announced they were standing clear of the station.
“Full sail,” she ordered. The most insane and courageous members of her crew were the riggers. At her command they jetted out in EVA suits along the masts and struts to unfurl the giant micro-thin solar sails. The riggers claimed watching the golden sails catch the rays of the sun was akin to a religious experience. She’d never seen the phenomenon herself, but figured it must be quite a sight if it could induce one to hurl oneself into the void to see it.
Acceleration under sail would increase slowly, but surely.
“Begin rotation,” she ordered.
“Beginning rotation,” the engineering deck replied on the ship-wide hail, the only warning the crew would get that up and down had to be taken into account again. The sound of the engines that rotated the cylindrical ship within its frame of struts and masts starting up did not need to be imagined. It reverberated and shook throughout the ship. Fortunately, once the ship began to spin at speed, inertia was maintained by magnetic induction and the engines would be almost silent.
The captain felt herself sink ever so slightly into the cushioning. A thought, via implant and wireless transmission, was all it took to make the chair turn slightly on its horizontal axis. She, like the crew, enjoyed the automated, computer guided functions on the ship while she could. During battle, with the comp taken offline, everything had to be done manually. The navigator’s station came into view and with it the senior nav officer, Poole. This was the one crewmember she would never leave behind. As she understood it, the ship ran on numbers, and this was the man who crunched them when the comp was down. Poole raised his head from his displays, as if he could feel her scrutiny like a sensorite. Like all the human beings from his planet, Cygni-I, his skin had a slight blue cast and his hair was colorless. These obvious and innocuous signs of the genetic modifications undertaken by his ancestors to survive on their relatively oxygenpoor world were all that the Purists needed to hate Poole’s kind. Sax thought them fools. If anything, the Cygni were far more dangerous for what they had done to their minds.
“Have you correlated a course, Mr. Poole?”
“Yes, captain.”
“Let’s have it then.”
Immediately, a heads up display appeared before her, La Espada’s course outlined against the current layout of the system in a bright certain blue. Lines shaded from yellow to green showed the most probable courses of the bogey, extrapolated second by second as more sensor data came in from the beacons arrayed throughout the system. She was pleased to see that the most probable vectors would intercept with her ship well above the plane of the ecliptic, where there would be plenty of fighting room, if necessary. She knew that the universe was more empty space than matter, but to her the Aquarii system had always seemed cluttered with asteroids, comets and other debris.
Debris that could damage her ship.
She willed La Espada to go faster, and closed her eyes to imagine the nonexistent creaking of the rigging and masts as light pushed the solar sails out against the star’s pull on the ship. She’d been on a sailing ship once, on the oceans of Maravilla, before the Associated Worlds lost the Lalande system to the Purists. Someday, she meant to win that world back. But since the faster than light engine could not be used anywhere near a star’s gravity well, the ship could go faster only as they got farther from the star. She could order a burn, and kick the ship up to her full speed of a hundred kilometers per second, roughly a third the speed of light. But if she were headed for battle, she would be wise to reserve all the fuel in the tanks for maneuvers.
It would take a little under thirty hours for the ships to meet, and there was much to be done. “Steady as she goes,” she ordered Poole as she turned her chair to line up with the exit from the bridge. This brought Augusto Lo into view. His bronze-brown skin was a few shades lighter than the captain’s, his eyes and tousled hair darker. He was actually earth-born, yet had rejected the Purist philosophy and immigrated to an Associate world as a youth. He was slouched at his usual station at the rear of the bridge, his eyes half closed, his head resting on his fist, his other hand fiddling idly with the buckles on his disheveled jumpsuit. To all appearances he was oblivious to what was going on around him. But it was all an act. The captain knew that the ‘State Liaison Officer’ never missed a thing that happened on the ship. So she wasn’t the least bit surprised when he came up behind her in the corridor as she waited for the lift. The guards wouldn’t stop him from coming after her like that, after all, they ultimately answered to him.
“Odd, isn’t it?”
She raised an eyebrow in reply.
“If I’m not mistaken, that bogey is following the same trajectory as the last Purist ship that attacked this system.”
The captain nodded. “Yes, I’d noticed that.”
“But that approach gives you, the defender, the weather gauge. The bogey has to expend fuel to fight the same solar wind that La Espada has at her back, filling our sails, leaving it less fuel to maneuver. These were decisive factors in our victory against the last incursion.” Again, the captain raised her brow.
“And your superior skill at command and tactics, of course,” he amended with a small grin. Sax smiled in return, more because of his use of the archaic term ‘weather gauge’ than his sardonic compliment. “Everything means something,” he said in return.
“Then figure it out,” she said, after pausing for a moment to visualize her deck number.
Lo nodded. “Nice slippers,” she heard him say as the lift doors closed.
An hour before intercept the captain was touring her ship as she was wont to do before a battle. And she had no doubt that there would be a battle—the bogey’s course was lining up exactly with the last Purist ship’s incursion. A statistical impossibility, Poole had assured her. So this ship was using the last ship’s comp data, possibly retrieved from the latter’s logs, which would have been downloaded into a locator beacon before the ship went into battle. It made no sense to her, but then, she thought the whole Purist agenda made little sense. She entered the rigger’s loft in the core of the ship. Since the ship rotated around the core, there was no gravity in the long, cold cylinder. It was the perfect place to store cargo, house the ship’s engines and, of course, the riggers.
A rigger spotted her and snapped to attention, his elongated prehensile toes grasping a length of cable to steady himself. He was blond and blue-eyed, not too bad looking, with a crooked nose and a wry twist to his mouth that suggested he was always smiling. He was tall and thin, his arms and legs of equal length, with all twenty digits being equally dexterous. His name was Jaller. He’d served on her ship for the past four years and she knew him to be brave, loyal, and kind. And even though the rigger’s section of the core was only partially heated, he was naked, as was their wont. Diversity. The idea and the reality that the Purists condemned as unnatural.
She drifted among the riggers, male and females both, for no few minutes, praising their courage, thanking them for their service and exhorting them to battle. Despite her duty uniform and her boots, she still managed to skillfully make her way in Zero G among the giant web of cables that the riggers called home. Their ancestors had destroyed their world in a paroxysm of industrialization that had seen the world laid waste in just six generations after colonization. The riggers had been forced to evacuate onto space stations and ships and had during the centuries of the sundering, when all of humanity’s worlds had lost contact with each other and faster than light travel had been abandoned, modified themselves to live in micro-gravity. Members of no fewer than five of the existing seven modified human races served on her ship and of the remaining two, the Aquarii had inadvertently made themselves highly susceptible to space sickness and the folk of Twobit were devout pacifist.
Her last stop on her tour was always the medical deck. Doctor Stures was a sensorite, his people hailed from the dust-cloaked planet of Gliese 876, Umbra. The world was metal poor and had erratic magnetic fields so technology had been difficult to maintain.
Without much artificial illumination, the people of that world had modified their other senses to compensate for the gloom. His skin was blue-black with raised oblong bumps that ran from his hairline to his jaw. She knew them to be receptors, allowing the doctor to feel minute changes in temperature, in air pressure and displacement, even vibrations. His eyes were hidden behind a band of dark glass, to protect them from the ship’s bright illumination. He greeted her in his usual way.
“Ah, Captain, in excellent health I see.” And by see he actually meant by smell, by feeling her body temperature and by hearing her heart beat in her chest. “All is in readiness for the coming battle.” She had expected no less. His people were sensitive by nature and design, but they were also pragmatists. He wasn’t one of those medical officers who questioned the need for battle.
“We don’t know that the bogey is hostile—” she began to say.
“Pshaw,” the doctor interjected. A liberty he could take here, on his deck. “From what I’ve heard, how could it be anything else?”
“Indeed,” the captain said, raising her brow. News travelled fast on a ship. She believed the ancient term was ‘scuttlebutt’. Satisfied that her ship was in order, she headed for the bridge.
As the captain stepped onto the bridge, the ship’s executive officer, Commander Ortencia, saluted and left. The XO’s station during battle was located close to the core, half the ship’s length from the bridge, a hopefully safe distance from anything that might happen to or on the bridge. The commander would monitor all activities on the bridge from there and issue orders in support of the captain’s activities during battle. In exchange, Major Drummond, the Captain of the Guard, took a station on the bridge. When ships sailed on oceans his troops would have been called marines.
“We are coming to transmission and targeting range,” Poole said.
“Furl sails, retract masts,” she ordered the riggers. “Advise the ship and begin viral transmission,” she ordered the com officer. She waited until all decks had acknowledged.
“Take the computer network offline, Mr. Poole.”
A few seconds later she saw the board at the Armscomp station light up.
“Bogey firing missiles!”
Continued in Space Battles: Full Throttle Space Tales #6 which you can purchase here starting now (preorders end April 17).
BTS: How did you find out about the Space Battles anthology and what made you decide to submit?
Anna Paradox: I’ve been following the Full Throttle Space Tales series from the beginning. It has had a remarkably high percentage of stories I enjoy reading. So when I heard about Space Battles, I thought, there’s a theme I can do something with, and I was glad to submit a story.
BTS: Tell us a little about “Between The Rocks.” What’s it about? Where’d this particular idea come from?
AP: I’ve been thinking a lot about how people will expand into the solar system. There’s a lot of room out there—room enough for a variety of different approaches to colonization. Like the immigrants to the U.S., some may go seeking freedom they can’t have at home. “Between the Rocks” tells of one group fighting to preserve their homes and families built by hard work on an asteroid from another group that sees what they have and decides to steal it.
BTS: You’ve contributed to several anthologies in the Full Throttle Space Tales series. Are they tied to this story in any way?
AP: My stories all loosely fit into a future where humans are expanding into space. None of them share any characters. In my Space Pirates story, we’ve colonized the Moon. In the Space Horrors story, we make regular trips to Mars. In “Between the Rocks,” we are starting to colonize the asteroids and outer moons. My story in Space Sirens is set in the furthest future, since we’ve reached other solar systems and established trade with other intelligent species.
BTS: How’d you come to be involved with this series?
AP: I had the good fortune to share a panel at Coppercon with David Lee Summers, and he told me about the first anthology, Space Pirates. I was pleased to submit a story, and even happier to have it accepted!
BTS: How’d you get started as a writer?
AP: I started writing stories in grade school. One early piece was a satire about the sad state of the food in the school cafeteria. I’ve continued to write short stories ever since. I wrote one novel after college, and another for Nanowrimo in 2002 or 2003. My first sales were poker articles. Then I sold a story to Julie Czerneda for her anthology Polaris. Science fiction is where my writer’s heart yearns to play. However, most of my working time goes to helping other people write and, for the moment, to graduate school.
BTS: Do you have plans to do any more with this universe?
AP: I have several novels outlined, and a couple of them belong in this universe. To me, this looks like the shape of the future I’d want to live in. The best long run goal I can think of for humanity is to play so that future generations can have more choices. That means giving us more places to live as well as taking care of this planet—to me it makes no more sense to foul our nest than to never leave it. So if I have no reason to make a different assumption, my stories tend to fit in this universe.
BTS: What other projects do you have in the works that we can look forward to?
AP: The novel that I’m most excited about now is called A Game of Christmas. Just when humanity has worked out how to stop violence against each other—including some fairly draconian laws against any depiction of using force against another human, such as most of our current movies and video games—we are attacked by aliens who have no such compunctions. That leaves our only defense in the hands of a loose coalition of underground gamers and weapon collectors. I hope to reorganize my time so that I can have it out in 2014. Goodness, how time flies!
Here’s an excerpt from Anna’s fast paced action story “Between The Rocks” which opens the Space Battles anthology:
Between the Rocks
Anna Paradox
“I can’t wait to get home,” Xiao said, taking off his helmet.
We were all thinking it. Home was Old Lumpy, an asteroid hauled into Jupiter orbit and refining fuel for passing ships. In a decade of habitation, we’d slowly built ourselves comforts like hot showers and hydroponics parks. With our hold full of ore from another, less welcoming rock, it would be good to go wash the grit off ourselves and cook a few hot meals.
“Give me a flight check, then, and we’ll be on our way,” I said.
“Yes, Ma’am,” said Xiao with a wide grin.
Four of us ran The Courtly Vizier. Despite the tony name, our ship was little more than a utility truck in space. We alternated scoop runs on Jupiter’s atmosphere with mineral runs to other local rocks, to supply the refinery on Old Lumpy. Faster, sleeker ships bought our fuel to venture farther out in the solar system. The Viz turned slowly and accelerated like a peashooter-propelled iceberg, and quarters were tight, but she’d been built to last. I gave her bulkhead an affectionate pat when we’d completed the flight check and lifted off for home. With Xiao handling the engines, and Jackson keeping his eyes on the monitor, I had time to revise my letter to Earth. It wasn’t going well. If I sounded too needy, we might get dregs, and if I didn’t make our case, we might get nothing at all—either could be a disaster. I’d just about decided to join Nogal where she was taking her sleep shift in the two-bunk closet we called the cabin when Jackson spoke up.
“That’s odd. Grandpa isn’t answering the hail.”
I glanced over to where he sat fiddling with the radio tuning. “Loose wire?”
He shook his head. “I can read the buoys fine. Although…” He flipped quickly through the frequencies. “Only the sunward buoys are responding. The leeward ones—I’m not getting anything from them.”
We had four buoys each leading and trailing the ore processing center in Jupiter orbit. They gave us early warning of storms below and visitors above. To have four go out at once—felt like more than chance.
“Xiao, ease her down. Let’s come in quietly. We’ll get a look when we come around Jupiter.”
I rose above my seat as Xiao cut the engines. The Courtly Vizier continued over the horizon of Jupiter on momentum. I strained forward against my restraining straps.
“Jackson, get me a magnified view of Old Lumpy.”
How many times had I returned home? This time, something had changed. The monitor view zoomed in on the asteroid that held our friends, our families, our food supply, and everything we needed to refine our fuel and water … a black streak crossed the rise where the communications tower should have gleamed.
“Helmets! Now!” I thumbed the intercom. “Stasia! Suit up! We have an emergency.”
“What is that?” asked Xiao.
I pulled my helmet to me, started buckling it on. “It looks like a burn. I can think of a handful of ways that could happen, and for all of them, I want your helmet on. Move it, Len!”
Jackson finished sealing his helmet to his suit first. He left monitor one on Old Lumpy, and on the other two began scans of the region. Once I was sealed up, I tapped into the suit-to-suit system. “Nogal, are you suited?”
“Getting there, Captain.” She sounded sleepy.
“Make it fast. Communications are down with home. We may have trouble.”
“Yes, Ma’am.”
“Jackson, do you see anything moving out there?”
“Nothing yet. Scanning.”
Xiao hovered his hands over the engine controls. “Captain, what happened? Was there a fuel explosion?”
“That … would be the most positive possibility. I don’t think it’s likely though. Jackson, check my thinking. What do you make of that black streak?”
“Like someone deliberately turned their engines on our communications tower.”
“And that would be the worst possibility.” The black mark tapered at each end. I could now make out the silvery slag that had been the comm tower—fortunately unmanned—right in the center of the mark.
“But I think that’s it.”
Between us and home lay a few dozen large rocks. Big enough to hide a ship? Would they know where we were coming from? Jackson studied war, played battle games. I’d watched him arranging the ships on the screen, maneuvering for position against a computer opponent. “Which way will they expect us to dodge?” He hesitated a moment. “New players tend to dodge straight right or left. Up has tactical advantages, since we’re in Jupiter’s gravity well. I’m not sure how much he’s thought about this.”
“Who would do this?” asked Xiao.
“Take us towards eight o’clock, full burn on my mark. Mark in thirty seconds.”
“Yes, ma’am.”
“Nogal, are you suited and strapped in back there?”
Her voice came back over the suit system, no longer sleepy. “Yes, all connected, Captain.”
“Good.” I watched the timer count down the seconds. “Mark, Xiao. Now!”
The Viz shuddered as the engines pumped directly to full. The acceleration pressed me into the seat, and I slid slightly to the right. Only a little. The Viz was born on Luna, and our max acceleration was three times Earth gravity. We could direct at most half of that laterally. The rest was forward motion only. Fortunately, we had plenty of fuel. We’d made it a habit since the refinery went live.
Xiao’s question still hung in the air. “Who? As far as I know, there’s only a handful of ships nearby, and none of them have a reason for this.”
“Right,” said Jackson. “The Feds have three cruisers—and they’d send a diplomat if they had a problem with us. Our last customer headed outward three weeks ago.”
“Aliens?” asked Xiao.
“This isn’t what I’d hope for first contact,” I said. “Keep your mind on your driving, Xiao, and we may know who soon.”
Jackson flipped a rotating series of images onto the monitors.
I watched them go by. Xiao held our course. I thought about our options. We had no guns. There were a couple small explosives we used to loosen ore from asteroids. Our drive glowed brightly behind us—and we could shift it thirty degrees to any side over the course of a few seconds. We had a cargo hold full of ore. Unless they’d stay put long enough for us to apply our jackhammer and shovels to their hull, that was it.
Another image flipped away from the monitor. Then it flipped back.
“Do you see that, Captain?” asked Jackson.
I stared at the image. “What do you see?”
“That glint, underneath the asteroid, to the right.”
Then I spotted it—something shiny and metallic revealed where the rough contours of the asteroid left a gap.
Continued in Space Battles: Full Throttle Space Tales #6 which you can purchase here starting now (preorders end April 17).
Our recent Write Tip on 9 Free Ways To Market Your Book has been popular but people have asked me how NOT to use those techniques, so I thought it appropriate to do a follow up post. First, here’s a refresher on the 9 Free Ways which are:
The previous post goes over how to use those, so I won’t cover that here. Here’s how not to use them:
1 ) Author Site/Blogs — The goal is to create a relationship with readers and other interested parties, but primarily readers. Don’t use your blog and author site to self-aggrandize and totally for sales. Use it instead to reveal yourself. You don’t have to just lay it all out there transparently. In fact, that, in and of itself, may be a big mistake. You have a right and need for privacy. Determine up front where the lines must be drawn and stick to them. A couple areas you might avoid are religion and politics. I rarely blog on these. They only lead people to be offended and possibly lose interest who might otherwise enjoy your books. Unless your books promote your political and religious views, you don’t really need to go there and you’re better off if you don’t. You also don’t want to lambast people. Flame wars may draw traffic but they don’t do it because you’re winning fans. People stare at car wrecks not because they envy those involved but because it’s just hard not to stare. The same is true of flame wars. Don’t get in nasty arguments and back and forth with people. Avoiding controversial topics can help avoid drawing those kinds of comments in the first place.
2 ) Author Profiles/Blog Interviews–Don’t reveal spoilers in your interviews or profiles, unless the book has been out a very long time and you are discussing aspects of craft where it’s relevant. And try and stick to authors and topics where an audience who’d be interested in your book and its genre/topic might find you. It’s okay to reach out to new readers but, seriously, you shouldn’t be on a Christian romance authors blog promoting your paranormal erotic romance, okay? It’s just a waste of time. And don’t lie either. Be honest. At the same time, try and hold back some in interviews. Don’t tell everything to everyone. And find a new way to answer the same old questions. Keep it fresh if you can. You’ll be answering a lot of the same questions again and again at various places. It’s boring for you but it’s all the more so for fans, so try and find new ways to say the same thing and reveal new tidbits with each interview if you can. It’s hard, so hold some things back and give a little each time.
3 ) Goodreads/Library Thing–Great for giveaways and networking with book lovers and fellow authors but these communities tend to give back what you put into them, much like Twitter. They are the most successful giveaway sites, in my experience, for spreading interest and generating reviews. Not so successful, in my experience, for their ads or for generating huge sales numbers. They are a tool to be used with lots of others for spreading the word. It’s important to remember they are about “community.” Door to door salesman are as welcome on Goodreads and Library Thing as anywhere else. Goodreads has the easier interface but both are popular. Approach them as opportunities to share yourself, your love of books, and review and discuss books, genres, trends. Author interviews so far don’t generate a lot of interest in my experience. It’s more about communicating through observing what people do and their observing what you do and say about what you read. Approach them accordingly in both time dedicated to them and how you use them.
4 ) Press Releases–Don’t just copy someone else’s and don’t write blind. There’s an art to this and the goal is give them a ready to print article about you, your book, etc. You want to minimize the work for them so they’ll jump on the opportunity for an easy to prep story. And that takes practice and careful thought and editing. If you can afford it, write the first few drafts, then pay a publicist to fine tune it. There are plenty of independent publicists, like Matt Staggs or Adonna Pruette, who would be happy to assist and charge reasonable fees. Once you’ve done several and get the format and style down, you may be able to work on your own but I know from experience, your first several press releases will not get the results you need without a professional touch. The difference is startling.
5 ) PSAs–Public Service Announcements are a funny thing. They aren’t as common as they once were but they are indeed true to their name: Public Service. It’s not about sales. It’s about making the public aware of an event which might be of interest/benefit. Stations can be very selective about the kinds of events which qualify. They make income from selling ads, after all. Library and school events, for example, are far more likely than bookstore events to be accepted. After all, both imply educational content. And both libraries and schools are publicly funded to serve the public. Still, it’s worth checking these out but you will have to write and time the text yourself and be very careful with wording. Again, don’t self-aggrandize and don’t sell. Just inform. If the radio or tv station does you a favor, you need to make it easy and worth their time. If you make them mad or offend, you’ll alienate them from not only PSAs but also other potential opportunities for you.
6 ) Signings–Don’t expect to sell hundreds of books. The average signing is 4-6 from everyone I talk to, unless you’re a bestseller with multiple books. Signings are as much about letting people know you exist and cultivating valuable relationships with bookstores as they are about actually signing and selling books. I’m sure it varies from author to author but especially new and unknown authors need to approach Signings as opportunities to put their best foot forward and network more than selling books. The signings I have done so far have all sold at least 4 books. The most I sold was 11. All of them brought stores who carry and promote my book for me. And all of them brought publicity opportunities in the community I wouldn’t have gotten otherwise. I also sell other people’s books. My goal at signings is for people to buy something from that store and to make customers feel welcome. Hopefully they buy my book or at least talk to me. But if not, at least I helped the store and the store will want to help me in return.
7 ) Appearances–Appearances are hand-in-hand with signings as networking opportunities. Especially when you get the chance to read or be on a panel, you get the opportunity for people who didn’t know your name or the titles of your book to remember you and learn of your expertise (or at least ability to b.s. really well in public). The goal is to make a good impression on as many people as you can. You don’t do that by aggressively selling. You do it by being personable, knowledgeable and respectful. You do it by smiling a lot and being warm and friendly. If you can do that while waving a copy of your book subtly in front of yourself, all the better. But high pressure pushy tactics will not bode well for you.
8 ) Book Clubs–These are groups of book lovers who offer two advantages: 1. They go through a lot of books. 2. If they love it, they’ll buy more, recommend it to people and otherwise spread the word. The disadvantage is that some are quite picky and blunt in their response. Do offer to visit or otherwise interact with the group. Do offer group discounts if you can. Free books to group leaders are a good idea if you can afford it, but these are book buyers, so free books aren’t essential to win both interest and loyalty. The most important thing here is to write a good book. If they enjoy it, they’ll take it from there with very little effort on your part. Again, selling is less important than personal connection. Cultivate this as networking for word of mouth, more than an opportunity to sell multiple copies. If it works out, you’ll get both.
9 ) Reading Group Guides–Do not SPOIL. Do not SPOIL. Repeat after me. Reading Group Guides are for Book Clubs and others to stimulate thought and conversation, PERIOD. You do not repeat your story in intimate detail. Do not preach on your themes or message. Your goal is to get them to read thoughtfully and interact on what they’ve read. Help them enjoy the reading experience in a way which will likely result in their wanting to read more and spreading the word.
Well, those are some tips on how NOT to use the 9 Free Ways To Market Your Book, I’d love to hear your thoughts on other cautions, etc. as well as your successes. For what it’s worth…
Bryan Thomas Schmidt is the author of the space opera novelThe Worker Prince, a Barnes & Noble Best SF Releases of 2011 Honorable Mention, the collection The North Star Serial, Part 1, and has several short stories forthcoming in anthologies and magazines. His second novel, The Returning, is forthcoming from Diminished Media Group in 2012. He’s also the host of Science Fiction and Fantasy Writer’s Chatevery Wednesday at 9 pm EST on Twitter, where he interviews people like Mike Resnick, AC Crispin, Kevin J. Anderson and Kristine Kathryn Rusch. A frequent contributor to Adventures In SF Publishing, Grasping For The Wind and SF Signal, he can be found online as @BryanThomasS on Twitter or via his website. Excerpts from The Worker Prince can be found on his blog. Bryan is an affiliate member of the SFWA.
By now most writers are realizing that in the face of the changes in the publishing business, marketing is an area which falls more and more on their shoulders. For newer writers with untested track records, this is especially true. I’ve had writers tell me they don’t believe in self-promotion. Not only is this foolish (sorry but it is denial of reality) but it’s often based on being overwhelmed and not knowing where to begin or how to promote one’s self without being obnoxious or coming off arrogant. I could speak volumes on those topics and probably will sometime but first, let me demonstrate some easy ways to promote which don’t cost anything and are abundant. All you have to do is pay attention to what other writers are doing and do a few simple web searches to find them. Then just follow simple instructions, send a few emails, and you’re good to go.
1 ) Author Site/Blogs — I’ve already blogged about how important these are in previous Write Tips, but for the modern author your website is your number one most important marketing tool. No one can keep readers up to date like you can and readers want to connect and get to know the author behind the books. Blogs are often free on sites like Blogger and WordPress. Websites may cost more, although mine is set up using WordPress with the help of a friend. I pay for hosting and domain names, something I also suggest in my prior post, but if you can’t afford that just yet, you can probably do it simple on your own. Check my article for the essentials but the most important is to offer insight into yourself, your books and regular updates. Even if it’s once a month, giving them something new to keep them coming back is so important.
2 ) Author Profiles/Blog Interviews — There are tons of bloggers looking for authors to profile and interview. Some are authors themselves, some are not. Some interview specific genres and some cover anyone and everyone of interest. To find them, see where authors you admire are being interviewed. Look at what authors you know from Twitter and Facebook post. Do web searches on terms like “author profiles, author interviews, blog profiles, writing blogs, etc.” You’ll find more than you know what to do with. Many/most have guidelines posted. Read them. Follow the instructions. They’re usually fairly simple. Most provide a list of questions to answer in advance and an email to send them to. Fill them out, keep a list and do them one by one until you’re done. Then make a new list. Don’t get overwhelmed by doing them all at once. Try and change the wording in your answers a bit. Don’t just cut and paste. It makes each interview feel unique and keeps the bloggers feeling like they got an exclusive. I just answer them from scratch each time. I may say the same things but it always comes out differently.
3 ) Goodreads/Library Thing — There are other sites but these are arguably the biggies. Joining is free, so it becoming an author and building your profile. You can enter your own books and list them. Then you can join book clubs, interest groups, vote in polls, etc. You can review books you’ve read or are reading and you can interact with tons of readers and authors who love writing and books as much as you do. This is a no brainer and can take as little or much time as you’re willing to put into it. You can do giveaways, interviews, connect your blog, do Q&As, etc. The audience is already focused. It’s truly a nobrainer.
4 ) Press Releases — There may be an art to writing them but there are plenty of examples online and frankly, plenty of newspapers, magazines and sites which allow you to upload them for free. My latest is posted on the Kansas City Star, the biggest newspaper in my local region, and all I had to do was upload it on their webform. Within 48 hours, it was searchable for all to see. You used to have to work a lot harder and pay a lot more money for publicity like that. Asking around or simple web searches can find not only tons of examples but tons of outlets for them. Don’t miss this opportunity to let people know what you’re doing and when: every book release, every award, every signing or appearance, every new contract–put out a release and let people know. It builds your reputation, name recognition and audience. It might even get you interviews in newspapers on Tv, radio or blogs.
5 ) PSAs — Public Service Announcements are offered free by radio and TV stations to organizations and individuals and businesses announcing events of benefit to the community. Writers talking about writing should qualify, even if you’re paid. As long as you can convince them you’re running an event with public benefit and which doesn’t charge for tickets, PSAs should be available. You have to write them up yourself, per the station’s standards, and submit according to their deadlines. But they will announce several times on the air and get your event a lot more notice. Free advertising is priceless.
6 ) Signings — The average number of books sold at signings: four to seven for non-celebrities, according to a recent survey. The average number of books sold after signings? Immensely more due to word of mouth from bookstore employees and customers who attended the signing. In fact, the friendlier and more supportive of staff you are, the more you pay attention to other people, i.e. the more fun you are to have around, the more successful you’ll be, and they’ll invite you back again and again. The more signings before the same crowd means what? Increased sales and recognition. Recognition always builds word of mouth. See what I’m going for? They may sometimes seem a lot of effort for little return, but I think signings are very important. Anywhere and anytime you can appear in public is.
7 ) Appearances — So appearances: readings, book clubs, libraries, literary festivals, conventions, schools, you name it, are key to your success and marketing. If people like you, if you seem knowledgeable and like a friend they’d enjoy spending time with, they’ll want to read your book. They’ll want to know you better through your words. You can’t do enough appearances and most will not cost as much money as a con or fesitval. Most will be free. Be creative in coming up with ideas. Work with local nonprofits, schools, etc. There’s automatic prestige wo writing a book. Often you won’t have to work hard to convince people to invite you…as long as you’re not a jerk.
8 ) Book Clubs — Book Clubs, online and off, are a great resource. Offer them a discount for quantity, send them your sell sheets, send them arcs, send them press releases. Smooze them like old friends. You get in with them, you have a ready made word of mouth machine to sell a lot more books because Book Club people are book people and book people know other book people. And what do book people talk about with each other? Books. Books they like. And if they’ve met the author, all the cooler. Not everyone gets to do that. Built in free word of mouth sales.
9 ) Reading Group Guides — Yes, you can get a lot of sales and word of mouth by networking with Book Clubs and other Reading Groups. Not only can you use your Book Sell Sheet to get them interested but you can make reading guides to offer free as well all by yourself. Penguin Group has examples on their website here: http://booksellers.penguin.com/static/html/pop.html The basic idea is to assemble questions and examine themes which prompt discussion about your book, its characters, meaning, etc. Fairly simple to put together for most authors. After all, who knows your book better than you?
Well, there’s 9 free ways to get started with marketing your books. I’m sure there are more. Which can you suggest? Please add them in the comments so we all can learn from each other.
Bryan Thomas Schmidt is the author of the space opera novelThe Worker Prince, a Barnes & Noble Best SF Releases of 2011 Honorable Mention, the collection The North Star Serial, Part 1, and has several short stories forthcoming in anthologies and magazines. His second novel, The Returning, is forthcoming from Diminished Media Group in 2012. He’s also the host of Science Fiction and Fantasy Writer’s Chatevery Wednesday at 9 pm EST on Twitter, where he interviews people like Mike Resnick, AC Crispin, Kevin J. Anderson and Kristine Kathryn Rusch. A frequent contributor to Adventures In SF Publishing, Grasping For The Wind and SF Signal, he can be found online as @BryanThomasS on Twitter or via his website. Excerpts from The Worker Prince can be found on his blog. Bryan is an affiliate member of the SFWA.
Well, my first book tour and first ever blog tour was a lot of fun. Truly a blast. And I think all the bloggers and readers who participated. The comments were encouraging and helpful. The posts were fun to write and participate in. Timing was fairly smooth in most cases. And I think we provided worthwhile and diverse content for everyone. So thank you. I look forward to the next one and I look forward to hosting blog tours as well.
Here’s a list of all the posts broken down by category/type for easy access. I hope you continue to enjoy them and, please check out The Worker Prince. You can purchase it here: 1 5-star & 6 4-star reviews THE WORKER PRINCE $3.99 Kindlehttp://amzn.to/pnxaNm or Nook http://bit.ly/ni9OFh $14.99 tpb http://bit.ly/qIJCkS. If you do, please review it on Amazon and Barnes & Noble.com and send us a link. You can get a free chapter from the sequel before it releases next year.
Bryan Thomas Schmidt is the author of the space opera novelThe Worker Prince, the collection The North Star Serial, and has several short stories forthcoming in anthologies and magazines. He’s also the host ofScience Fiction and Fantasy Writer’s Chat every Wednesday at 9 pm EST on Twitter, where he interviews people like Mike Resnick, AC Crispin, Kevin J. Anderson and Kristine Kathryn Rusch. He can be found online as @BryanThomasS on Twitter or via his website. Excerpts from The Worker Prince can be found on his blog.