1. Networking is a long haul game. Networking doesn’t happen instantly. It takes an investment. So don’t plan to go to one event or convention and meet all your networking needs with one encounter. Each encounter/event is about laying groundwork that will pay off down the road, and you should approach them accordingly.
2. Networking is not all about you. Don’t approach networking as if it’s like handing out your resume. Networking is far more about other people. What you want to do is be friendly, fun, and interesting as you ask others about themselves and interact. Talk about their work, if you know it, or the latest movie or TV show, and so on. Find out what they do, what they like, where they live, and show genuine interest. Once the ice is broken and they are comfortable with you, they will eventually ask about you. That’s your chance to talk about yourself. And it may not happen in the first meeting but that’s okay. Networking is a long haul game, remember?
3. Networking is easiest if you avoid controversy. Artists are passionate people, and we tend to have strong opinions. But take it from someone who’s learned the hard way, there is nothing to be gained from engaging in controversial conversations with potential contacts. Politics, religion—anything prone to divisiveness—are not your friend and should be avoided. Save those conversations for private scenarios with people you know well and trust. There is a whole lot to be lost here, including not just potential relationships but reputation and so much more in the cancel culture environment. You lose nothing by staying away from those topics.
4. Networking requires taking chances. It’s intimidating to meet new people, especially for introverts. But that’s why you want to focus on what you have in common. Ask yourself “where are we and why are we here?” The answer already points to something you have in common. Build on that. Introduce yourself and ask about them, then take it from there. Let the conversation develop and flow naturally. It’s okay if it takes place in a circle of people or more than one-on-one, too. You are laying the groundwork for what pays off later, remember?
5. Networking can be a lot of fun. Don’t assume that every person you network with is the one who can buy your story or hire you. That’s usually not the case. But networking is all about who you know. Some of the best friends I have I met networking at various conventions or events. We discovered what we have in common, hit it off, and stayed in touch. And since networking is all about who you know, sometimes those people introduced me to people who bought my stories or hired me, and sometimes I introduced them. Or sometimes they just tipped me off to opportunities that I could explore and those turned into work. Networking is about building a network far beyond the “yes men” and power brokers so that you position yourself in the right place at the right time with the right avenue to reach out.
So hopefully this post has helped you rethink the process of networking and devise a new approach. Now you just have to put it into practice. Good luck! For what it’s worth…