Like it or not, networking is a necessity for anyone who wants to succeed in the arts. And given so many creatives are introverts that makes networking a big challenge. But as someone who considers networking a key element in my career success so far, I have learned a few tricks I can pass on to make networking easier.
1. Networking is a long haul game. Networking doesn’t happen instantly. It takes an investment. So don’t plan to go to one event or convention and meet all your networking needs with one encounter. Each encounter/event is about laying groundwork that will pay off down the road, and you should approach them accordingly.
2. Networking is not all about you. Don’t approach networking as if it’s like handing out your resume. Networking is far more about other people. What you want to do is be friendly, fun, and interesting as you ask others about themselves and interact. Talk about their work, if you know it, or the latest movie or TV show, and so on. Find out what they do, what they like, where they live, and show genuine interest. Once the ice is broken and they are comfortable with you, they will eventually ask about you. That’s your chance to talk about yourself. And it may not happen in the first meeting but that’s okay. Networking is a long haul game, remember?
3. Networking is easiest if you avoid controversy. Artists are passionate people, and we tend to have strong opinions. But take it from someone who’s learned the hard way, there is nothing to be gained from engaging in controversial conversations with potential contacts. Politics, religion—anything prone to divisiveness—are not your friend and should be avoided. Save those conversations for private scenarios with people you know well and trust. There is a whole lot to be lost here, including not just potential relationships but reputation and so much more in the cancel culture environment. You lose nothing by staying away from those topics.
4. Networking requires taking chances. It’s intimidating to meet new people, especially for introverts. But that’s why you want to focus on what you have in common. Ask yourself “where are we and why are we here?” The answer already points to something you have in common. Build on that. Introduce yourself and ask about them, then take it from there. Let the conversation develop and flow naturally. It’s okay if it takes place in a circle of people or more than one-on-one, too. You are laying the groundwork for what pays off later, remember?
5. Networking can be a lot of fun. Don’t assume that every person you network with is the one who can buy your story or hire you. That’s usually not the case. But networking is all about who you know. Some of the best friends I have I met networking at various conventions or events. We discovered what we have in common, hit it off, and stayed in touch. And since networking is all about who you know, sometimes those people introduced me to people who bought my stories or hired me, and sometimes I introduced them. Or sometimes they just tipped me off to opportunities that I could explore and those turned into work. Networking is about building a network far beyond the “yes men” and power brokers so that you position yourself in the right place at the right time with the right avenue to reach out.
So hopefully this post has helped you rethink the process of networking and devise a new approach. Now you just have to put it into practice. Good luck! For what it’s worth…
“Bryan is an absolute genius at using his network to obtain blurbs and anthology participation from pro authors. I’m super impressed at the connections he’s built and how he makes things happen.” — Camille Gooderham Campbell, Editor/Publisher, Every Day Fiction
Publishing like every sector of the entertainment business is highly dependent on who you know and how you present yourself. This class will cover the basics of building a network, how to network, and how to leverage those relationships and manage them well. It will also cover the author platform. Tools you’ll need. How to get started, what it is and why it matters.
Since starting to pursue an SFF writing career in 2009, I have used my networking and platform building skills to land contracts with publishers like Baen Books and create opportunities to work with the likes of Robert Silverberg, Glen Cook, Mike Resnick, Elizabeth Moon, Larry Correia, Kristine Kathryn Rusch, Nancy Kress, Dean Wesley Smith, Seanan McGuire, David Farland and more. Let me show you how to do the same.
Cost: $60 (discounted from $75 as a special launch deal)
Time: 2 two hour sessions a week apart
Date: 10 a.m. ET two Saturdays in a row. Dates specified when class full.
Students per classses: 9
Location: Google Hangout or Skype (based on students’ preferences)
To sign up, email me at bryan at bryanthomasschmidt dot net
Well, I’ve dreamed for years of full time writing and creative work, and at least for the past two months, I’ve been living that nicely. I’m grateful for this development. I had not had full time work since May 2010, when I was laid off. I have been on unemployment and food stamps and looking for work has been my job, but instead of letting it get me down, I also spent a lot of time writing and editing and developing my network. That has finally paid off in steady work which, if it continues at the present level, should put me at $30k income by a year from now, maybe more. It’s a great opportunity, and I’m thoroughly loving it. But it’s taken a lot of effort to learn how to do this and I continue to learn more all time. I get asked for advice these days on how to build a freelance career, so here a few key tips I’ve learned which have helped me so far:
1) Diversity — You need to develop your knowledge not only of diverse software but types of writing and editing. From technical to creative, marketing to fiction, you should be familiar with Microsoft Word, Microsoft Publisher, Microsoft Visio, Adobe Photoshop, Adobe Standard/Reader and anything else you can get your hands on. The needs of the jobs vary but being diverse in not only the types of materials you can offer as well as the types of software platforms you are familiar with will really give you the most opportunities. It takes time to develop this, and, perhaps, money if you need software. Some of it can be bought used for much less price. Free classes can often be taken online. Whatever the case, you should develop skills as much as possible in as many areas as you can. And you should build portfolio samples to demonstrate them.
2) Disciplined Hard Work — There’s no way around this. If you want to make money doing this, you must treat it as a job. Set aside specific hours, keep track of them and your tasks, research proper invoicing and rates, track expenses and dedicate the necessary time to work. I have both a daily planner and large desk calendar I use as well as my computer and smart phone to track projects, deadlines, hours, etc. I also track when I bill clients, when they pay me, how much I am owed, bills, etc. I keep a large queue of projects going: https://bryanthomasschmidt.net/2012/10/28/works-in-progress-writing-editing-projects-i-am-working-on/ is my latest list. And I prioritize both based on deadlines clients ask for, when I receive them, type of work, etc. I am honest and up front with clients when time gets off schedule and I work hard to make sure they are kept abreast of all developments. In return, I am developing some steady clients who come back to me and recommend me to others. You must discipline yourself. You can’t be fly-by-night if you want to succeed. Clients do expect fast turn around and high quality. They have a right to when they’re paying you $25-30 an hour and expecting to get good advice. And it means you have to sometimes put your personal projects aside and put the paying projects first. The only way to keep room for your personal projects, in my experience, is to be disciplined and schedule your time well.
3) Networking/Reputation — Almost every opportunity you get will be the result of referrals or tips from someone else. So building a good network and reputation is very important. Not just a reputation as a nice person either. Although my approach of treating people the way I want to be treated is definitely paying off, so is my reputation for meeting deadlines, going out of my way to help and encourage clients, going the extra mile from time-to-time when it’s called for and always doing quality work. Consistency in all of these things will be vital to your success and I highly recommend that you figure out what they mean for you and how to deliver them early on. A big part of this relates to deadlines and billing. Every client wants it yesterday. No one is patient when it comes to this stuff. But if they want quality, they have to give you the time to do it. I always estimate longer than I need so if things come up I am covered for delivering late. It’s far better to please them by turning things in early than disappoint them by being late. The same is true of billing. Estimate higher than expected. Surprising them with a smaller bill than expected makes them smile. Surprising them with a higher bill than expected never does. In fact, it can cause conflict. So don’t create potential conflict by failing to allow for delays and unexpected circumstances.
4) Multitasking — You will have to have the discipline and dedication to juggle multiple projects. There’s no way around it. And it can be hard. It’s hard to edit more than one book at a time. For me, editing a novel and a nonfiction piece can be done simultaneously. I can also edit short stories while editing a novel. Editing two novels at the same time is too hard. You get confused on story elements, voice, pacing, etc. and it slows you down, so I have to keep that in mind when setting up my queues. I tell the clients where they are in the queue and when they can expect me to deliver, and if that changes, I inform them why and how much extra time they should expect. I also offer discounts for larger jobs. You can’t live on one job, so you’ll need several. I spend an hour or two a day doing marketing work, an hour or two paid blogging, and at least four hours on editing, every day. My personal writing time comes beyond that. But at $25-30 an hour, again, I am averaging $125-150 a day which, 5 days a week (I actually work 7 right now) will add up to around $30-40k a year.
5) Marketing — A big part of your marketing is word of mouth. There’s no way around it. But you should also have a website with rates, client blurbs, a list of projects, a bio, and a blog containing helpful tips, talking about your process etc. Put links to this in your bios and email signatures, and spread the word when you can. Ask clients for referrals. Ask friends as well. Let people know what you’re doing. Do some free work in the beginning to prove yourself. Also sites like www.fiverr.com offer the opportunity to demonstrate what you offer at lower rates that can help you build up your client list for later. In the beginning, you start out as an unknown, so you have to make effort to show people you’re capable. From doing websites for people to marketing materials, beta reading critiques, story critiques, and even editing, you can get people talking about and recommending your work. That brings you to the attention of people searching for someone to help them. It takes time. I did so much volunteering for three years and now it’s paying off. From www.fiverr.com 30 minute editing jobs for $5 to editing an anthology gratis to prove myself, I did what I had to, and I’m grateful it’s paid off.
I’m sure I can do more posts on this if it interests people, but that’s enough to really get you started down the right road. I hope it helps both direct and encourage you. I know it’s worked for me, and I hope it continues to. I hope it works for you, too. For what it’s worth…
Bryan Thomas Schmidt is an author and editor of adult and children’s speculative fiction. His debut novel, The Worker Prince(2011) received Honorable Mention on Barnes & Noble Book Club’s Year’s Best Science Fiction Releases for 2011. A sequel The Returning followed in 2012 and The Exodus will appear in 2013, completing the space opera Saga Of Davi Rhii. His first children’s books, 102 More Hilarious Dinosaur Jokes For Kids (ebook only) and Abraham Lincoln: Dinosaur Hunter- Land Of Legends (forthcoming) appeared from Delabarre Publishing in 2012. His short stories have appeared in magazines, anthologies and online. He edited the anthology Space Battles: Full Throttle Space Tales #6 (2012) and is working on Beyond The Sun for Fairwood Press, headlined by Robert Silverberg, Kristine Kathryn Rusch, Mike Resnick and Nancy Kress, a Ray Gun Revival Best Of Collection for Every Day Publishing and World Encounters and Space & Shadows: SpecNoir with coeditor John Helfers, all forthcoming. He hosts #sffwrtcht (Science Fiction & Fantasy Writer’s Chat) Wednesdays at 9 pm ET on Twitter and is an affiliate member of the SFWA.
Okay, this isn’t the usual steps process for sure, but I still think it’s appropriate for a write tip. A few months back I posted about the power of diligence quoting from a Steve Martin interview with Charlie Rose where the comedian/actor talked about how importance diligence has been to his success. Pretty much everyone in the entertainment/media business I’ve met who’s had a career of more than a decade has mentioned the importance of diligence to me, and, in an age where e-publishing has become the rage and feeds our cultural fixation with instant gratification, I think a reminder about diligence is important. In fact, the key lesson is in bold later in this post, but first a little about how diligence has paid off for me.
I started writing fiction prose in summer 2008 with a love story about a divorced couple who fall in love again. My first novel started as a novella then grew. I finished it at around 65k words but it sucked. Or at least, it was’t ready for prime time. So, I went back to school, reading, studying craft, learning, practicing, and about a year later, I started writing my first science fiction book–a Moses-inspired space opera I’d dreamed up as a teen. The Worker Prince, as it’s called, was my debut novel, released in October 2011 and made Honorable Mention on Barnes & Noble Book Club’s Year’s Best SF Releases of 2011, quite an honor for a micropress book. Sales are steady but slow and I’ve earned back my advance or am close at around 650 copies. Book 2, The Returning, came out last month and now I’m writing Book 3.
But those novels are far from the only thing I”ve had going on. In 2008, when I started writing fiction, I knew no one writing books besides an old friend, a historian named Leon C. Metz. Now Leon is no slouch. He’s published over 20 books on history, his most famous being a biography of John Wesley Hardin, famous gunfighter. But I didn’t know anyone in science fiction, had never been to a convention, had not taken writing workshops and no one knew who I was.
Now, to be fair, I had been writing nonfiction, screenplays and plays for twenty years, since high school. I’d had some limited success with a script in development at Disney that never got made and a couple of co-written produced plays. I’d sold some nonfiction articles to magazines and such. And I’d had devotionals published. But still, I was unknown in most regards, particularly in the area of fiction books and especially in science fiction and fantasy.
But as I met writers, Ken Scholes being one of the first and I met him on Facebook after reading his wonderful Lamentation, they always talked about how important it was to write every day. If you get stuck, write anyway. If you’re frustrated, try something else i.e. switch projects for a bit or give yourself permission to write crap just to get words down and exercise the writing muscles. As my friend and fellow novelists John A. Pitts says: “Concert pianists at the height of fame have to practice every day, why shouldn’t writers?” And that’s the truth of it.
So I wrote. I worked on a few novel ideas. I wrote a lot of short stories. And I rewrote The Worker Prince, also starting two fantasy novels, including Duneman, which is in beta reading right now and will hopefully land me an agent and traditional publisher later this year. The main thing was that I wrote, continued studying craft, read a lot, and started going to Cons to meet writers and others. Now, I have a huge network of contacts and friends, and looking at my Goodreads and Amazon author pages, there are 7 titles listed. By the end of the year, there will be 8 and maybe 9. Of those, only 2 are self-published: The North Star Serial, Part 1, which collects a series of flash fiction episodes I wrote for Digital Dragon Magazine and Rivalry On A Sky Course, which is an ebook only release of a prequel story to The Worker Prince which first sold to Residential Aliens before I released it as an ebook. Everything else has been paid for by a publisher and put out, including the anthology I edited and others in which I have stories appearing. (Wandering Weeds comes out any time now.)
What’s my point? Well, I’ve dedicated a lot of time to writing. I’ve treated it like a job, even though it doesn’t pay the bills yet. And I’ll tell you that my total income for writing expenses last year was close to $2000 when you add print cartridges, Cons, travel, paper, supplies, postage, etc. But this year, my expenses are going to be less, but my income should be close to $3000. It remains to be seen and that estimate encompasses four book advances (two pending) and some sales income (still coming in), as well as a few sales, but it’s definitely progress in the right direction. And last year I only attended 3 Cons and 1 Workshop. This year I have attended 4 Cons with 2 more planned, done 4 signings so far and have 4 more planned–all of which involved at least some travel (shortest 10 minute drive, longest airplane, including a couple 6+ hour drives). What’s my point?
I am acting like a full time writer even though I am not one. I am also spending several hours a week on blogging, social media marketing, networking, promotion and reading and running #sffwrtcht (Science Fiction and Fantasy Writer’s Chat, Wednesday at 9 pm EDT on Twitter). I typically spend 2-3 hours a day writing, 2-3 editing (mostly for other people) and 2-3 on blogging and social media, plus any other work I need to do. (I am seeking full time employment and do freelance gigs from time to time.) Once I get a full time job, my goal will still be to do the 6-9 hours a day devoted to my writing career.
Why? Because I am getting somewhere, not just with the earning income progress but with the amount of material published. My third Davi Rhii book will come out sometime next year and I hope to sell a couple more novels, including Duneman. My first kid’s chapter book is going to come out this Winter (late 2012 or early 2013). I just got asked to do more joke books after my first released today which means nice advances, and I have a celebrity bio contracted, two half novels done, and several short stories, including 10 more North Stars to finish the cycle left to write.
constant and earnest effort to accomplish what isundertaken; persistent exertion of body or mind.
So if your passion is writing, storytelling, etc., be diligent. Make the effort to do what you love and follow your passion. Treat it like work, without discipline it won’t happen. But know that if you have the talent and you apply the work to it, things will happen. After all, talent is like 2×4 boards, it takes some tools, nails, effort, etc. to build something with it. But it can be done and will be done if you’re diligent. You may not get rich. You may not become that famous. But you will become very satisfied and you will have a body of work that shows you’re more than just a person who dreams of being a writer. You’ll be a real, published writer, and whether that ever pays my bills fully or not, to me that’s saying something.
For what it’s worth…
Bryan Thomas Schmidt is the author of the space opera novels The Worker Prince, a Barnes & Noble Book Clubs Year’s Best SF Releases of 2011 Honorable Mention, andThe Returning, the collection The North Star Serial, Part 1, and several short stories featured in anthologies and magazines. He edited the anthology Space Battles: Full Throttle Space Tales #6 for Flying Pen Press, headlined by Mike Resnick. As a freelance editor, he’s edited novels and nonfiction. He’s also the host of Science Fiction and Fantasy Writer’s Chatevery Wednesday at 9 pm EST on Twitter under the hashtag #sffwrtcht. A frequent contributor to Adventures In SF Publishing, Grasping For The Wind and SFSignal, he can be found online as @BryanThomasS on Twitter or via his website. Bryan is an affiliate member of the SFWA.
I respect interviewers. In case you don’t realize, I am one. I have a lot of experience with it. Weekly. Sometimes daily, as an interviewer, not just interviewee. But there’s a practice that’s becoming more and more prevalent these days and which I really abhor of people preying on hopeful authors’ dreams and offering big exposure if they’ll just pay a fee for the privilege. And often this takes the form of interviews. And I find that pretty insulting. Exceptions might be a few cases where you’re guaranteed exposure like national television or radio, but even then, you shouldn’t have to pay and here’s why: They need content.
That’s right. You’re providing them content they need. Why else would they be out following random people on Twitter, commenting on your blog or advertising for authors to use their “great interview services?” One guy is so foolish about it, he follows you, then when you follow back, he unfollows. Uh, yeah, right. He’s preparing to interview me and he’s not doing research? There’s a clue right there.
Blogs and media need content. And the reason authors get interviewed is that people are interested. They want to find new books. They want to learn about celebrities and people doing something significant they admire. That’s why authors are getting invited to interviews and it’s why you don’t need to pay to do them.
I have another secret for you to. Listen carefully. There is no short cut to a large audience. Nope. Sorry. Even seeming overnight bestsellers are not overnight. It took them years to get there. And with the marketing muscle of a major New York corporation behind you, it’s easier to get boosts in exposure more quickly, but that takes thousands of dollars, even millions sometimes, and multiple outlets in a constant stream several times a day for weeks or months. If you can’t afford that, you’re paid interviews may give you a slight momentary splash, but I promise it’ll fade within a few hours or minutes and you’ll be back where you started. Even worse, the sales generated won’t make up for it. If I sell it myself, I make $3 per book sold roughly. At least until publisher’s advance and costs are recouped. If I paid $50 for an interview, that would mean I had to sell 17 books to just break even. I’d be losing my $3 on each book because I already spent it. So that’s like giving 17 books out for free. If you pay more for an interview, well, you do the math.
There’s a reason some sites charge for interviews and others don’t. Greed. Yep. They know people are desperate and hungry and they’re taking advantage. They have so many people wanting in, they have people pounding down their doors. And as long as authors continue this foolish rush, they will continue to get used by these people. The authors are not getting rich. The interviewers might be.
I maintain three websites. I spend $300 a year in hosting. That’s $25 per month. I spend 10-12 hours a week in responding to comments and writing posts. If I were paid for that, I’d charge at least $20 an hour. But to keep traffic growing and steady, I need regular posts, and I post not just on my blog but other places where I can link and keep visibility, so I write 4-6 posts a week. At an hour a post, that’s about $120 a week. Forget the comments, let’s call that part free. Most interviewers don’t bother responding to those. So that’s $505 a month right now for my three blogs and time and effort. But these sites post daily. And they post interviews two or three times a week. At three a week, $50 each, they are making $150 or $600 a month. If they have only one blog, they are probably paying $100 or so for hosting. Prep time on interviews is maybe an hour per post. $20 per hour. Plus social media marketing. I spend 3 hours a week probably on that. So $60. So add social media to mine at I am at $565. If you add the time it takes to do interview questions, let’s be generous and say an hour each, that’s $60. So their expenses are $120+$8.40 for hosting each month. $130. They have made $20 off those three interviews. And if you consider they probably don’t account for blogging time, they’ve actually made $70. You’ve lost $50. Who’s getting the better deal?
Interviews are invaluable for lots of reasons. The more the better. The more sites the better. Why do you see celebrities all over the place saying the same things over and over? Because they reach a different audience at each place. It has value for them. And that’s great. But they don’t pay for it. They get it free, because the interviewer uses their name in promotion and gets a lot of audience which is ad revenue. You may be an emerging or unknown author, like myself, but you are still bringing value. Someone interesting people can discover offering possible book of interest. In fact, the fact that you’re not on every channel is to your advantage. They’re less likely to flip through because you’re something new.
And I’ll tell you another thing. Since you don’t have access to their blog stats, you can’t verify the audience they guarantee exposure, too–not for your post, not for other posts. Those visitor counters can be faked. You can get ones that ask you which number you want to start the count on. (Oh wow, day one and I already have 150k hits, I’m awesome!) It varies day to day for them as much as it does for anyone else. AND there are tons of other sites you don’t have to pay for–bloggers, fellow authors, etc. who’d gladly welcome you. You just have to network and ask around. When I tweet that I’m looking for host sites, I always get one or two responses from places I didn’t think of or know about. Free.
If you get a big publishing contract and your publisher wants to spend money that way, let them. Who cares as long as it’s not coming out of your pocket. But when it does come out of your pocket, you should be careful to make sure it really delivers the return you want and need. Don’t buy these interviewers’ story about how they’re just trying to help you succeed. They just care about authors and want to help them live their dreams. My initials. (Drop the middle one.) I’m pretty confident that’s NOT their main motive. Instead, they are like all the other Writing Scams, and they are numerous, read http://www.sfwa.org/for-authors/writer-beware/ sometime if you don’t believe me. You are not alone in your dream of writing success. But don’t let greedy people take advantage. This is just one more way to victimize writers, and you deserve better because writing a book is a big accomplishment. It’s worth celebrating. And you shouldn’t have to pay for that.
For what it’s worth…
Bryan Thomas Schmidt is the author of the space opera novels The Worker Prince, a Barnes & Noble Book Clubs Year’s Best SF Releases of 2011 Honorable Mention, and The Returning, the collection The North Star Serial, Part 1, and has several short stories featured in anthologies and magazines. He edited the new anthology Space Battles: Full Throttle Space Tales #6 for Flying Pen Press, headlined by Mike Resnick. His children’s book 102 More Hilarious Dinosaur Jokes For Kids from Delabarre Publishing. As a freelance editor, he’s edited a novels and nonfiction. He’s also the host of Science Fiction and Fantasy Writer’s Chatevery Wednesday at 9 pm EST on Twitter, where he interviews people like Mike Resnick, AC Crispin, Kevin J. Anderson and Kristine Kathryn Rusch. A frequent contributor to Adventures In SF Publishing, Grasping For The Wind and SFSignal, he can be found online as @BryanThomasS on Twitter or via his website. Bryan is an affiliate member of the SFWA.
You know, watching Celebrity Apprentice, a guilt pleasure, has actually brought back unpleasant memories this year of my days working in theatre and why I burned out. There’s something that happens when you get creative people together that can be very unpleasant: a clash of the titans, I mean, egos. If you’re artistic, you’re passionate, if you’re passionate, you’re ego driven, and if you’re ego driven, and Western, in particular, you’re likely an individualist. Those three traits combine to make collaboration a challenge for most of us. It can be hard enough dealing with editors, publishers and critics commenting on our ideas, our art, etc., but to have to create with someone equally driven and deal with their opinions too can just push you over the edge. But art is often, at its best, in collaboration. So proper care and feeding of the ego is important.
This post is not as much about how to collaborate well as how to be a decent artistic citizen, let’s get that straight, How to be professional and courteous when working with others, i.e. how to play nice.
1 ) Respect Others’ Gifts. You are not the only gifted person on Earth. It’s best to remember that. Think back to the last time you wrote embarrassing prose. Yesterday? The day before? Everyone writes crap, no matter how experienced or trained you are. Sometimes it’s quickly overcome and tossed aside, other times it consumes your frustrating day. You’re not above it, so before you pump up the ego and get cocky, give yourself a little flashback. Nothing tames the ego like a reminder of your own frailty.
2 ) Remember Your Last Bad Review. We all have gotten them. We all dislike them, even when they teach us stuff. It’s just not fun to have someone criticize a piece of your heart. Before Mister or Miss Ego mouths off to someone else, try to remember what it feels like to get a bad review. That ought to temper your words or at least slow you down enough to think before you speak.
3 ) Check Your Motives. Why are you there at that moment interacting with those fellow artists? Did you get invited or did you choose to come? What value can the interaction provide you? Unless they’re crashing a hot date, chances are, they’re there for a reason and you should take advantage of the opportunity to network and build relationships. These could be the people who recommend your work, vote for you in future awards or introduce you to your next publisher or agent, after all. No artist is really in competition with another. Our selling point is our unique voice. And, in the end, networking is so key to everyone’s success that we all need each other, so check your motives and remember that.
4 ) Your Art May Be About You But The World Isn’t. Yeah, sorry, the world doesn’t revolve around you. Ask the biggest names you know: Mike Resnick, Robert Silverberg, Kris Rusch, etc. They’re all quite secure in their gifts and their goals and yet, they’re nice and respectful toward others. Why? Because they know that they are one of many: many have gone before them and many will come after. You can make a choice: do you want to be remembered well or badly? It’s your call.
5 ) Learning Rarely Occurs In A Vacuum. Sure, working out the nitty-gritty issues with craft can occur on your own in your office or studio, but chances are the interaction which gave you the insight needed to know where and how to make improvements in your craft came through interaction with others. People speak into our world all the time unexpectedly and without even being aware of it. If you view every opportunity to interact with other creatives as a potential learning opportunity, the chance to get better at what you do–even if it’s learning from someone else’s mistakes or wrong thinking–then your attitude during such encounters will adjust accordingly.
6 ) You Can Control Yourself, Not Anyone Else. Okay, so one of the other creatives is being an egomaniac jerk. So what? You can’t control their behavior, you can only control your own. If it gets too bad, you can always leave, yes. If it’s someone with whom you have a good relationship, you can try to pull them aside and let them know. But beyond that, it’s out of your control. Don’t let it stress you out or change your behavior. They’re the one who’ll really suffer from their behavior in the long run as long as you stay out of it. Remember what you can control and let go of the rest.
7 ) Listen More Than You Speak. One of the best ways to control that ego is to let someone else talk more than you do. Look at the interaction as an opportunity to practice listening skills. For most creatives, listening is key to learning things which we’ll later try to capture in our art. So…look at the opportunity you have to listen first and talk later. Make sure when you do speak that what you have to say matters. People who feel you’re listening to them are much more likely to listen to you anyway. And frankly, the less you speak, the less chance you have of saying something dumb, right? Especially if your ego is making you tense.
Ultimately, any successful creative’s career involves interacting with other creatives and those who support them. My experience in television and film was that the most successful and longstanding people in Hollywood were the nicest. The ones who’d just appeared or risen quickly were more likely to be jerks. There’s always exceptions but that tended to be the trend. From my experience so far in publishing, I’d tend to say the same rules apply. I’ve already met people who fall into both categories. What about you? The best advice I ever got on entertainment came from Ted Danson, off the cuff, after I’d interviewed him one day. He said: “Always surround yourself with people who are willing to tell you the truth. You’ll get lots of people telling you how great you are all the time in this business, but what you need is someone who’s still willing to tell you when you’re being an asshole.”
Good advice for all of us, if you ask me. For what it’s worth…
Bryan Thomas Schmidt is the author of the space opera novels The Worker Prince, a Barnes & Noble Book Clubs Year’s Best SF Releases of 2011 Honorable Mention, andThe Returning, the collection The North Star Serial, Part 1, and has several short stories featured in anthologies and magazines. He edited the new anthology Space Battles: Full Throttle Space Tales #6 for Flying Pen Press, headlined by Mike Resnick. His children’s book 102 More Hilarious Dinosaur Jokes For Kids from Delabarre Publishing. As a freelance editor, he’s edited a novels and nonfiction. He’s also the host of Science Fiction and Fantasy Writer’s Chatevery Wednesday at 9 pm EST on Twitter, where he interviews people like Mike Resnick, AC Crispin, Kevin J. Anderson and Kristine Kathryn Rusch. A frequent contributor to Adventures In SF Publishing, Grasping For The Wind and SFSignal, he can be found online as @BryanThomasS on Twitter or via his website. Bryan is an affiliate member of the SFWA.
Well, my first book tour and first ever blog tour was a lot of fun. Truly a blast. And I think all the bloggers and readers who participated. The comments were encouraging and helpful. The posts were fun to write and participate in. Timing was fairly smooth in most cases. And I think we provided worthwhile and diverse content for everyone. So thank you. I look forward to the next one and I look forward to hosting blog tours as well.
Here’s a list of all the posts broken down by category/type for easy access. I hope you continue to enjoy them and, please check out The Worker Prince. You can purchase it here: 1 5-star & 6 4-star reviews THE WORKER PRINCE $3.99 Kindlehttp://amzn.to/pnxaNm or Nook http://bit.ly/ni9OFh $14.99 tpb http://bit.ly/qIJCkS. If you do, please review it on Amazon and Barnes & Noble.com and send us a link. You can get a free chapter from the sequel before it releases next year.
Bryan Thomas Schmidt is the author of the space opera novelThe Worker Prince, the collection The North Star Serial, and has several short stories forthcoming in anthologies and magazines. He’s also the host ofScience Fiction and Fantasy Writer’s Chat every Wednesday at 9 pm EST on Twitter, where he interviews people like Mike Resnick, AC Crispin, Kevin J. Anderson and Kristine Kathryn Rusch. He can be found online as @BryanThomasS on Twitter or via his website. Excerpts from The Worker Prince can be found on his blog.
Next weekend I will be apeparing at the two day MCC-Longview Community College Literary Festival with other authors of diverse genres and backgrounds. Here’s my schedule. I will be around much of Saturday and in and out Friday because of my panel being late afternoon.
Arguably, one of the most effective ways for book marketing these days is the blog tour. Statistics show that most readers need to hear about your book three different times before they think seriously about buying it. You may have different experiences once you have a fan base, but at least starting out, those are the stats I’ve seen. So how do you get that knowledge out there? Unless your publisher is willing to spend thousands of dollars on a book tour, flying you to various cities, signings and appearances, you need other options. A blog tour is one of those. It’s very cost effective. But it can also be a lot of work. I recently scheduled my first blog tour, which starts this Saturday and runs every day next month. Here’s some things I learned which might help you in planning a blog tour.
1 ) Start Early– Blog tours, like any book tour, are a lot of work to do well. And, in this case, unless you can afford a publicist, you’ll be done the bulk of the work yourself. From booking blogs to planning posts to coordinating a schedule, there are many details here and the earlier you start, the better prepared and less stressful an experience you’ll have.
2 ) Don’t Take No Personally– You will ask people to loan you their blog. Some will say ‘yes.’ Some will say ‘no.’ Don’t take that personally. I ran into people who don’t use their blogs much and didn’t want to open up to that kind of thing for fear it might start a wave. How could they refuse someone else after saying ‘yes’ to me? I ran into people who are against self-promotion and some who don’t understand that it’s the way of the writer in the modern publishing industry. Don’t assume they turned you down because they dislike you. If they do, wouldn’t you rather not know? But at the same time, you aren’t under obligation to help them in the future just as they weren’t under obligation to help you now. I still would though, because it’s the right thing to do.
3 ) Publicize The Ask– Tweet, post on Facebook, Google+ and everywhere that you’re planning a blog tour for the month in question and ask for volunteers. You will get people this way. I did. I would say a third of my tour. Then I emailed others, specifically asked others, and called in repayment for those I’d already helped for the rest.
4 ) Expect To Reciprocate– Do return the favor to those who help you, and, as hinted above, even those who don’t. Blog Tours are a great way to spread out to a larger audience and self-promotion is the way of the industry now. So help others and know they’ll help you. It doesn’t always come in the ways expected, but even if all they do is mention your book and name in conversation, people will learn of you who never would have without them.
5 ) Be Creative– Nothing is more boring than a Blog Tour with the same three posts over and over: interview, review, excerpt. Oh, all three are important but try and mix it up. Here’s your chance to show a side of your personality which will engage people. From using humorous interviews of characters, to writing blog posts on topics relevant to the usual theme of the blogs on which you appear, not only will you enjoy yourself more, but the blog owners and readers will love it more. After all, no one person is likely to read 30 days’ of posts about you but if you give them something new each day, people will look for those and check them out. And trust me, when you’re creating most of the 30 posts yourself, having fun with creativity keeps you sane!
6 ) Make It About More Than Selling Your Book– No sales pitches. Nothing beyond book info, blurbs, author bio and a link. Every other bit of content should be about something other than a sales pitch. From reviews to interviews to guest posts, provide something of value to readers and they will be more likely to consider other things you’ve written might be of value to them too and buy your book. You’re selling yourself as much as your book and the best way to do it is by demonstrating you are smart, funny and worth their investment. That never comes in a sales pitch. It does come from creating and providing content they value.
7 ) Post Daily Links– Hard work? Yes. Use a tweet scheduler if you must but always advertise your blog tour stops. I recommend once in the a.m. and once in the p.m. since users are on at different times. Cross post to all the major sites you can. Put a link on the bottom of your emails. Also, be sure and do an index with all the links to introduce the tour and remind people where to find that from time to time.
8 ) Vary The Posts Daily– Try and avoid scheduling similar posts back to back. Guest posts are fine, especially if you can continue a post from one blog on a different blog the next day. This drives traffic. But back to back interviews, back to back reviews–those get boring really quick. So if you have no choice but to do that make sure they’re each unique enough to keep it interesting.
9 ) Podcasts Can Be Tour Stops, Too– Don’t rule out other mediums like radio interviews and especially podcasts as stops on your blog tour. Often online radio shows have blogs as do podcasts, so you can direct people there to find your interviews and change it up a day by giving them something to listen to instead of read. They’ll probably really enjoy the variety. And, let’s face it, hearing your voice or even seeing your face, gives them a more personal connection with you that can only encourage interest in your writing.
10 ) Have Fun– “If it’s not fun don’t do it” is an old cliche, but using the hints above you should be able to make the blog tour fun for everyone, including yourself. The more fun it is, the most interest it will generate and the easier it will be to book the blog tour for your next book. Including motivating yourself. After all, book tours are a lot of work. But if you follow these tips, I’ll bet you’ll find it easier and more fun than you had imagined.
So there’s Ten Tips For Planning Your Book Blog Tour. What are some others? Feel free to comment below. I’d love to hear them. And do let me know if this helps you, because that’s what makes it fun for me to do these posts–that’s what they’re all about.
Bryan Thomas Schmidt is the author of the space opera novelThe Worker Prince, the collection The North Star Serial, and has several short stories forthcoming in anthologies and magazines. He’s also the host ofScience Fiction and Fantasy Writer’s Chat every Wednesday at 9 pm EST on Twitter, where he interviews people like Mike Resnick, AC Crispin, Kevin J. Anderson and Kristine Kathryn Rusch. He can be found online as @BryanThomasS on Twitter or via his website. Excerpts from The Worker Prince can be found on his blog.
If you’re like me, you may have been a long time fan who rarely or even never went to Cons. So much of the mainstream publicity surrounding Cons leaves it kind of mysterious about what’s going on. Panels? Is that lectures? Who wants to pay for that. I had enough in college, thanks. Or even scarier–strange people dressed up as aliens who insist you call them “Zorg” all weekend. I have nothing against CosPlay but no, I don’t think I’m calling you “Zorg.” If you recognize those reactions, let me tell you why I changed my mind about Cons and why I think you should, too.
1 ) You Are Not Alone– If you’re a fan of speculative fiction movies, TV shows and books, Cons are congregations of people like you. Oh sure, some may be a bit more extreme than you, like Zorg, but you have a lot in common. You don’t have to like or agree with everyone on politics and religion to be part of this community. Since I got actively involved again in fandom, only twice have I felt rejected for my beliefs and political differences. The majority of people I know in the SFF community don’t share my points of view but couldn’t care less. We have too much else in common for it to matter. We can spend hours chatting about all kinds of topics and never get to politics and religion. And the conversations are passionate and fun because we each love what we’re talking about so much.
2 ) Networking– In addition to connecting with like-minded people, you can connect with like-minded people who might become important career contacts. This is true for writers, editors and illustrators, of course, but it’s also true for others. I know people who have made all kinds of business contacts through Con friendships. Cons are about having fun and building relationships and friendship is full of opportunities. Many Con friendships last a lifetime.
3 ) Meet Heroes– Authors, Editors, Actors, etc. come to Cons for one reason: to meet fans and each other. They are like-minded people, too, and they enjoy the conversations, socializing and celebrating of genre fiction as much as anyone. Most are really accessible and available, especially at smaller Cons. From getting books signed to picking your favorite’s brains, there are lots of opportunities to chat you wouldn’t get anywhere else.
4 ) Swag– Cons vary in the swag you get but both dealers and Cons give away everything from books to food to collectibles. World Fantasy, for example, sends every member home with a stack of new books donated by publishers. Vendors in dealer rooms, authors and others often have samples and special gifts or even bargain deals to offer. Every attendee who wants to has many chances to load up the suitcase with goodies. And many items are hard to find or unavailable anywhere else. ComicCon and DragonCon, for example, often have items custom made for distribution at that year’s Con by various vendors.
5 ) Parties– Like free food and drink? Like to dance? Like to party? Cons are full of opportunities to do just that. From publishers to fan groups, everyone’s throwing parties. You can move from room to room until the wee hours of the morning if you want. And most provide a great spread of food and beverages along the way at no cost to you. Just attending a party often makes the price of your membership a bargain.
6) Sneak Peaks– Publishers and filmmakers and more use Cons to launch books, movies, etc. and also to tease upcoming ones. You can get first looks at books, movies, tv shows and more just by attending a Con. Part of being in the right place at the right time, after all, is just knowing where to hang out, and Cons are the place to take advantage of Sneak Peaks for specfic fans.
7 ) Great Art– Love book covers? Cons are a chance to not only see the work of those artists and more up close but to meet and chat with the artists themselves. Almost every Con out there has an art show and art sale. So you can even walk home with framed copies of your favorites.
8 ) Cushy Digs– One criticism by many of Cons is that they always pick expensive, fancy hotels for their host sites. On the other hand, if you rarely get the chance to stay in such fancy hotels, the reduced Con rate may be a great excuse. After all, being at the center of the action does have its advantages. Especially for those late night parties. And on top of that, most hotels love Cons and usually go out of their way to treat Con attendees with special care. So spoiling yourself with a Con has added benefits.
9 ) Cosplay– Costume Play, if you’re into that, is a huge advantage of Cons. Some people take a different outfit for each day, like my friend Scribe. Others wear the same outfit the whole time (don’t get too close in case they smell). Still, if you like dressing up and need an excuse outside of once a year at Halloween, Cons are a tailor made opportunity for you. People who like that will compliment you on your outfit and creativity and those who don’t won’t stare.
10 ) PhotoOps– You get great opportunities at Cons to take pictures not just with celebrities but with other fans in costumes, set pieces from TV and movies, great locations near where the Cons take place, etc. Cons are full of PhotoOps. And, after all, the number one rule of Cons is: if there’s no photos, it didn’t happen. So take your camera!
So, if you’re a fan of Science Fiction or Fantasy, there’s ten great reasons to join your fellow fans at Cons. What are you waiting for?
For what it’s worth…
Bryan Thomas Schmidt is the author of the space opera novelThe Worker Prince, the collection The North Star Serial, and has several short stories forthcoming in anthologies and magazines. He’s also the host ofScience Fiction and Fantasy Writer’s Chat every Wednesday at 9 pm EST on Twitter, where he interviews people like Mike Resnick, AC Crispin, Kevin J. Anderson and Kristine Kathryn Rusch. He can be found online as @BryanThomasS on Twitter or via his website. Excerpts from The Worker Prince can be found on his blog.
Like it or not, networking is a necessity for anyone who wants to succeed in the arts. And given so many creatives are introverts that makes networking a big challenge. But as someone who considers networking a key element in my career success so far, I have learned a few tricks I can pass on to make networking easier.
